Moodboard of Display Inspiration | Back to School

Back to School With Continental Eyewear - Moodboard of inspiration

• Simple but effective • Eye test feature • Classic school imagery with the apple, stationary, books, numbers etc.

• Glasses frames featured on there.

• Smaller chair for the prop- meant for children.

• The blackboard feature fits in with back-to-school theme.

• Eye test feature but on a mug, to make it a bit different.

• School supplies- the pens, glue, ruler etc- again keeping to the theme.

• Eye test feature in the back • Younger audience appealed to with the bear on show. And the bear being dressed up in school uniform attire keeps with the theme and is also wearing frames.

• Blurred writing element, to showcase how some children can struggle when reading the board in school- and the importance of getting an eye test/ new glasses for each school year.

• Large pencil/ stationaryrecognisable as back to school imagery.

• Lots of frames scattered on the display so you can’t miss them.

• Eye test visual in the center of the display.

• Use of a blackboard which ties into the theming.

• A simple but effective design.

• Clearly a back-to-school campaign, with the text and the school themed elements around the borders of the window.

• ‘Back to school with healthy eyes’- they have a slogan for the display/ campaign.

• Shows a competition here too.

• Pairing the frames with each ice cream cone is visually appealing and eye catching.

• Grabs the attention of a younger audiences walking past, as it features ice cream (which children stereotypically love).