Funnel Builders - What is a Marketing Funnel A marketing funnel illustrates the path prospective customer takes as they approach a brand in order to purchase a good or service. This model includes many stages of customer engagement as well as determining how to optimize marketing efforts. Companies use marketing funnels to generate more sales, according to the funnel builders at the million dollar funnel club.
Marketing Funnel Stages It depends on your approach and, mainly, the behavior of your customers and how many stages you have in your marketing funnel. Some keep it simple by dividing the funnel into three stages: top, middle, and bottom. As of today, the most relevant marketing funnel consists of the following stages. Awareness: Potential customers learn about your business. Interest: Leads gain a better understanding of your company and its products. Consideration: Prospects become leads when they learn about your product and/or service. Intent: You demonstrate your interest in potential customers. Evaluation: Here is where buyers decide whether or not to buy from you.