My first document

DND

PROTECT YOUR PEACE

THE BLUEPRINT TO PROTECTING YOUR PEACE

Who Is DND? DND is creating a new take on streetwear, the brand takes inspiration from the Grime and Rap community, ejecting a sustainable core to our baseline and energetic colors and prints into our chorus. Using unwanted and wasted denim in our logo, designs and production, layering it with foils and prints, we’re going to bring a new wash of denim inspired couture streetwear to the market.

DND is about protecting your peace, it’s a mindset, a lifestyle...and only a few can achive it.

About Us Creating a hype and exclusivity around our brand is our unique selling point, our one of a kind, hand made tracksuits and streetwear garments, are not meant for everyone, it’s a rarity, not everyone can follow the blueprint of protecting their mindset... We are a lifestyle, our clients are unique, successful, HUNGRY and motivated, not only do they go after what they want, they achive what they want, their lifestyle is always on DO NOT DISTURB...

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DND

colour pallete CORE brand colours Blackout

Smoke

Enlightended

Grey Area

accent colours

Blue Print

Golden Mind

Platinum Protection

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Peace

DND

our BRAND Individuality

we want our clients to express their true selves, the mindset of do not distrurb - is to FOCUS on ones self, learning and growing as a person and individual.

Innovative

New and original. If you love to experiment and find new ways to do things, present yourself or showcase your individuality. At DND, we want all our family to feel they can push their creative and innovative side, place yourself on DND mode and let your creative mind do the rest.

core values Experiential

The process of learning through experience, put yourself in the DND mindset and experiment with your individuality, innovative and most importantly all sides of yourself. Be CREATIVE, live life on the edge, put your phone on DO NOT DISTRUB and experiment with life.

Exclusivity

We make one of a kind, one off garments that are fully exclusive, just like you. We belive that once you see yourself as exclusive and a one of a kind, you change your lifes mindset. You are exclusive to yourself and your life goals DND - DO NOT DISTRUB.

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logo placement on garments

16 CM FROM SHOULDER SEAM SIZE SMALL - BE GRADED UP AND DOWN FROM THESE MEASURMENTS

18CM FROM SIDE SEAM

There must always be an area of clear space around the logo.

This is to ensure no visual interferance occurs.

Where applicable the logo can be applied in all locations of the garment, depending on design and size of the garment. (must be approved by mangement, before release) Logo should be applied center front, center right on hoodies or tops, center middle on left arm of product.

Logos should be applied in correct dimensions to right side of pants/bottoms of garments.

LOGO USAGE To ensue correct usage, the logo is to be used in either white/black or black with one of our brand colours. Choose the colour that works best in context. There has to be a sufficient contrast between the background and logo. The logo should brand an image but not be the image, allow original content to shine through.

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EXAMPLE

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our brand voic ONE OFF -

Ensuring diversity and inclusion

EXSPERMINTAL

Rareity

SIZE INCLUSIVE

PROTECTING YOUR PEACE

ce and essense Consciously sustainable

Making a pledge to use as much unwanted and dead stock denim

BLUE PRINT

DND MODE

SLOW FASHION

Advanced

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Type faces for everything other than Headings

Do not disturb Bodoni MT

do not distrub Bahnschrift Body Do not disturb Harlow Solid Italic

Do not disturb Baskerville Old Face

logo usage on documents, media and mail

Body of writting for letters, emails and any written content - must be in the font style - Baskerville Old Face Secondary logo must always be placed on every document and media we create and own, as shown in bottom right on the “letter”.

Primary logo must be placed center front on every document and media we create and own, as shown on this “letter”.

All documents have to be scanned signed and your full name, title, email adress, the companys return adress and telephone number, must be placed at the end of every document and media we create and own. kindest regards CEO of DND Do Not Disturb Tel: Email: DO NOT DISTURB

DND

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INSTAGRAM GRID LAY OUT

CLIENT IMAGE

QOUTE

BRAND LOATION IMAGE

QUOTE

STUDIO SHOT

QUOTE

FLAT IMAGE

QUOTE

CLIENT IMAGE

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DND

In My DND Era ALWAYS ensure the writing is visable and contrast the media content, check back to logo usage on page 8 for guidence and page 11 for fonts and type faces. The Brand has to stay uniform and “on brand”at ALL times.

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GRID FEEL AND AESTHETIC

Are aim is ALWAYS to create a “lifestyle” that our customers and clients want to buy into. Our social media feed is the front line in creating this reality for our clints to buy into. Our feed should always represent who we are as a brand and our style.

These two feeds are blueprints for ours, you should be inspired by these to ensure our feed is consecutive and professional. Black and white posts, our secondary colours are only to be used for limited edition drops and promotions only.

Use of colour

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DND CONTE Lifestyle

DND will be the brand that people look to for inspiration , not just for lifestyle but motivation, style guides and fashion forward looks.

Exclusivity

At the heart of our brand is Exclusivity, selling a look or lifestyle that is hard to get or reach is the core of our brands identity.

The same way achieving peace is difficult, is the same for getting your hands on our clothing. The social media should be selling a dream that’s just achievable if you push yourself hard enough to achieve it.

ENT PILLARS Product

Motivation

DND has a one of kind, outstanding collection of garments and products, that help you express yourself and help you feel confident to achieve your goals.

At DND motivation, is the key to all success. We want to show a lifestyle that only few have, inspire and motivate others to achieve this. Posting inspirational quotes and media, to help motivate our audience.

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OUR POSITION IN THE MARKET Prestige price

HUGO BOSS

OFF-WHITE

Exclusive

Mass market

POLO RALPH LAUREN

DND CORTEZ

Affordable

We place our self’s in the exclusive more high-end market, as our garments are one offs, we expect to reach a higher price point, our competors in the saturated market include brands such off Supreme, Off-White and Cortez. Our brands exclusivity is what drives our clientele to buy into the brand and “lifestyle” we are selling them.

customer profile Heavily influenced males – social media sheep’s Ages 16-25 years Follows fashion trends Influenced by the rap and grime community Social media star – enjoys sharing his outfits daily Has a strong income and likes to spend his money on exclusive things, such as fashion and jewelry.

Works in the rap game, such as a studio producers, DJ or performers Yearly income of 60k + Spends weekends in London’s hottest clubs and bars Dines at places like Sexy Fish and Nobu Vacates in Dubai and LA Status conscious

BRANDING AND PACKAGING CONCEPTS

GIFT BOX

IT ’S A

SET MIND

SWING TAG IT ’S A

SET MIND

IT ’S A

IT ’S A

SET MIND

SET MIND

TISSUE PAPER

GARMENT BAG

DND

DND STICKER

HANGER

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