proposed product rationale
it is crucial to determine ‘the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors do’. (Philip Kotler) The product launching will be the 16th issue of Acne Paper, an award-winning magazine in design and art direction. After seven years have passed since its last issue in 2014, Acne Studios will be bringing back this emblematic piece which was and is a core symbol of the brand’s identity. In itself this magazine is a form of publicity and it engages with the consumers, makes them feel part of the brands journey through storytelling and allows them to connect with the brand at a time where the pandemic and its induced lockdowns have weakened social bonds, and feelings of belonging or identity.
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