YOUR DAIRY PROMOTION AT WORK
YOUR DAIRY CHECKOFF AT WORK NATIONAL UPDATES –
LOCAL UPDATES –
Your Dairy Checkoff Podcast
National Milk Day
Nine episodes give overviews of the ways in which your dairy checkoff is connecting with thought leaders, working through partners and talking to consumers. At www.dairycheckoffpodcast.com you can find these episodes:
UDIM marketed National Milk Day leading up to winter vacation, to gear schools up for the return of students in January. Promoting our Milk, It’s Spot On marketing kits, school nutrition departments were encouraged to celebrate on January 11 and share their celebration for a chance to reward their staff.
• Reaching Gen Z: Through the World of Gaming • What is the #1 factor driving school milk consumption? • Does increasing pizza chain sales really help dairy farmers? • Does dairy benefit from the NFL partnership? • Is the dairy checkoff really working and worth the money? • Dairy donations feel good but do farmers benefit? • Have you ever had 800,000+ visitors on your farm? • Does dairy fuel elite athlete performance? • Dairy Innovation: Who is doing it and how does it work?
Over 60 schools participated by hanging posters, placing clings on windows and mirrors, and dressing up with cow aprons and pants. Schools used their creativity with what’s included in the kit and more to highlight the amazing nutrition milk brings to meals.
“Students had so much fun celebrating this promo that we are planning on adding this to the calendar next year too!” VIVIAN COLLICK, KINGSLEY AREA SCHOOLS
National School Breakfast Week
American Dairy Association Indiana (ADAI) held a National School Breakfast Week webinar with our partners at IDOE and No Kid Hungry Indiana to prepare for celebrations during this exciting week with schools across the state. National School Breakfast Week is March 7-11, with the theme of, "Take Off With School Breakfast." Franklin Community Schools were chosen to have a special celebration with ADAI and our partners to encourage students to start their day off right with a breakfast full of dairy foods. In partnership with No Kid Hungry
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milk messenger
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