Sustainable Luxury Heroines

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Sustainable Luxury is the future and women are undoubtedly the leaders of the fabulously successful new business model. Discover 8 women who show us through their amazing results how cool, glamorous, sophisticated AND essentially powerful Luxury can be when it has the mission to respect our planet and its inhabitants.

NOMADESSENCE

SUSTAINABLE LUXURY HEROINES

Livia Firth ...is co-founder and Creative Director of Eco-Age – the leading consulting and creative agency speciaised in integrated sustainability, and founder of the Green Carpet Challenge (GCC).

LU X U RY HEROINE

Words: NOMADESSENCE Photography: businessoffashion.com

Livia Firth, the wife of actor Collin Firth,seduced the fashion industry by taking clever advantage of her A-list status to found the Green Carpet Challenge.

Throwing the gauntlet to celebs and designers to take on eco textiles, she got stellar results: Gucci’s 10 years sustainability plan, Valentino’s haute couture eco gowns worn at the Oscars, Mette-Marit, crown princess of Norway’s sustainable Pucci dress at a royal wedding. The Eco-Age creative director and Green Carpet Challenge founder has been championing sustainability in the fashion industry for over a decade and her executive role in producing the “The True Cost” documentary has brought her even more success.

In 2014, Livia and her husband have been given an honorary award from the German Sustainability Awards “Livia is fearless, she’ll pick up the phone to anybody,” said Anna Wintour of Firth’s philanthropy. As Livia says, “No one has to wear hemp and sandals” to show eco-awareness. With a wink she makes me feel her soft black dress whispering, “Hemp by Valentino.”

She is renowned for creating compelling frameworks and campaigns for environmental and social. justice with global reach.

Words: NOMADESSENCE Photography: wikipedia.com

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Caroline Scheufele Artistic Director and Co-President of Chopard, the Swiss-based luxury brand.

Chopard, has proved itself as a unique luxury jewelry company through The Journey to Sustainable Luxury (launched in 2012), with the help of our friends, Eco-Age, and lead by Chopard’s co-president and artistic director, Caroline Scheufele.

By maintaining the balance between traditional design while consolidating new “green gold” principles, she led the company by having a positive impact on our planet and more particularly on consumer perceptions. The jewelry house is dedicated to transparency and to drive design on its journey to sustainable luxury. Caroline has also pushed the company’s decision to use only Fairmined gold, traceable routes for gems and of course she is the force behind “Green Carpet” collection, which has been created with thehighest commitment to meaningful luxury objects.

Words: NOMADESSENCE Photography: nudeismycolor.com maskbook.org

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Cécile Lochard Cécile Lochard, Paris-based Sustainable Luxury Guru par excellence, consults for prestigious luxury brands, including HSBC and Louis Vuitton, convincing them of the delicate yet crucial ties between their role as luxury brands and their responsibility towards the environment and their employees.

“It is the world of Luxury which must set the example,” says Lochard, past director of Philanthropy at WWF and co-author of “Luxe et Développement Durable” (Luxury and Sustainability), making a watertight case for this new business model. She dedicates herself to prestigious conferences on sustainable luxury strategies, teaching and personal work on animal intelligence. In 2015 she was appointed Head of Communication and Sustainable Development for CHA LING, new cosmetics house inspired by an ecological dream (LVMH Group) and in early 2019 she has become the Head of Sustainability Communications of GUERLAIN.

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Words: NOMADESSENCE Photography: lookfantastic.com

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Sylvie Chantecaille

Chantecaille sets a luxurious standard in the world of modern, botanical skincare and cosmetics.

Creating groundbreaking formulas for the sustainable luxury cosmetics industry, Sylvie Chantecaille is the CEO & President of Chantecaille Beauté Inc., a brand that harnesses the natural benefits of flowers.

Not only Sylvie is keeping nature and philanthropy at the forefront of her company’s mission, but she is also partnering with organizations that fight for global environmental issues. More and more, the luxury cosmetics is leaning towards a more sustainable and botanical beauty.

DIANA VERDE NIETO

LU X U RY HEROINE

...is the co-founder of Positive Luxury, a company that helps brands adapt to the new sustainability economy.

Words: NOMADESSENCE Photography: Positive Luxury

Founder and CEO of PositiveLuxury.com, the company behind the Butterfly Mark, Argentinian born Diana Verde Nieto created a glamorous website that inspires people to look good and do good simultaneously through responsibly sourced purchases. Her ties with sustainability began with Clownfish, her previous global sustainability communications consultancy.

A World Economic Forum Young Global Leader nominee, Diana has persuaded companies as established as DKNY, Kenzo, and Nike to reach for her Blue Butterfly trust mark.

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Aissa Dione While the traditional textile industry was disappearing in Senegal with the influx of foreign products, textile designer Aissa Dione came along an Amazon in shining armor and launched in 1992 a company specialized in high-end weaving employing over a hundred people.

Attracting international designers such as Jacques Grange, Peter Marino and Christian Liaigre with her exquisite furniture textiles, Aissa is perpetuating the skills of traditional Mandjaque weavers and the processing of local African cotton and natural dyes. Aissa’s graphic transformation of traditional patterns into fusion designs for the Western luxury market has brought economic transformation to her impoverished region.

Words: NOMADESSENCE Photography: savadi-maison.com

Sustainable Luxury drives positive change through financially viable, culturally enriching and environmentally respectful business opportunities, allowing women from all corners of the globe to connect at all levels and create profitable (and memorable) ventures.