Managing Innovation, Creativity and Design (MICAD)
Image source: http://wonderfulengineering.com/
Dr Milena Bobeva, MCMI, MICS mbobeva@bournemouth.ac.uk; Skype: milenabobeva
Learning Objectives for This Session Upon completion of this session and the recommended self-managed learning, you should be: 1. Familiar with the unit delivery plan and assessment 2. Recognise the expectations for the 1st part of the unit 3. Outline the principles of experiential learning, pervasive learning and the Flipped Classroom that underpin the delivery of the 1st part of the unit. 4. Able to explain the key operational terms and apply these with confidence. 5. Record the sources you access in a Bibliography list formatted as per the Harvard Referencing style. 2
Unit Tutors Unit LeaderďźšDr. Ke Rong, Senior Lecturer in Strategy
Dr. Milena Bobeva, Principal Lecturer
Dr. Isaac Ngugi, Lecturer in Marketing
Part One: Management practices (Milena Bobeva) • • • •
Recognising creativity and creative thinking; Appreciating contextual factors; Stimulating creativity in yourself and others Building an innovation culture.
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Part Two: National Innovation (Isaac Ngugi) • Supporting and enhancing innovation at national level – National Innovation Systems • Supporting and enhancing innovation at regional level • Research on national and regional innovation
Part Three: Innovation History and Case Studies (Ke Rong) • • • •
Product and process innovation, Frugal innovation, Open innovation, Innovation/business ecosystem iPhone
MICAD: Assessment • 50% group assessment – A consultancy report presenting the findings and the recommended innovation (70%) Due: 18th March 2015 – A multi-media/in-person presentation (20%) on 20th March 2015 – Professional approach /Self- and peer-assessment (10%) Due: b/n 20th and 23rd March 2015
• 50% individual coursework – a case study; Due: 5th June 2015.
Ability to Think Critically Bloom’s Hierarchy of Cognitive Learning (Bloom,1956) •
Evaluation: compare and discriminate between ideas; assess value of theories, presentations; make choices based on reasoned argument; verify value of evidence; recognise subjectivity •
Synthesis: use old ideas to create new ones; generalise from given facts; relate knowledge from several areas; predict, draw conclusions Analysis: seeing patterns; recognition of hidden meanings; identification of components
• •
Application: use information; use methods, concepts, theories in new situations; solve problems using required skills or knowledge •
Comprehension: interpreting data; grasp meaning; compare, contrast; predict; translate knowledge into new context; •
Bloom, B.S. (Ed.) (1956) Taxonomy of educational objectives: The classification of educational goals: Handbook I, cognitive domain. New York ; Toronto: Longmans, Green
Knowledge: knowledge of dates, events, places; knowledge of major ideas; mastery of subject matter
http://www.officeport.com/edu/blooms.htm ; http://www.coun.uvic.ca/learn/program/hndouts/bloom.htm
Part One Innovation, Creative Thinking and Management Practices
Week Part 1: Topics and Key Events Week 30 w/c 2 Feb
Week 31 w/c 9 Feb
Week 32 w/c 16 Feb
Week 33 w/c 23 Feb Week 36 w/c 16 March
Introduction to the unit; Defining innovation, creativity and creative problem solving; Management fundamentals. 9th February: The assignment case study The creativity process and structured techniques; Promoting critical thinking. [Online tutorials and self-managed studies] 16th February (class-based in EB205); Diffusion of innovation; Design and innovations in the context of operations. Creativity and change in organisations Project progress review. 25th February: TEDx Bournemouth Creative Insights. 18th March: Portfolio submission; 20th March: Presentations.
Expectations (Part One) • Lectures/seminars • Breaks • Smart phones, tablets, laptops • Recommended reading • Slides and notes • Self-managed learning and homework.
Source: https://www.youtube.com/watch?v=zDZFcDGpL4U
Introductions • •
Introduce a colleague and what they are passionate about 2 truths and a lie
Describe Yourself in 3 words
How does this exercise relate to managing innovation, creativity and design?
Simon Sinek’s Golden Circles
http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action
The Experiential Learning Model How?
Concrete experience Do something
Active experimentation Try again with your conclusions in mind
Reflective Observations Think about what you did
Come to conclusions about what you did Abstract conceptualisation Adapted from Kolb et al (2007 cited in Robbins & Hunsaker, 2009)
How?
Image credit: http://usergeneratededucation.wordpress.com/2011/06/13/the-flipped-classroom-model-a-full-picture/
How?
Based on: Pontefract, D. 2013. Flat Army: Creating a Connected and Engaged Organization. MA: Jossey-Bass.
Source: http://www.nwlink.com/~donclark/hrd/media/70-20-10.html
Managing Innovation, Creativity and
Design
List 3 words that you associate with
Creativity
Creativity is… “… originality; thinking about the subject; reinterpreting inspirations in an original way.“
“….being informed but not constrained but what went before“ Professor Stephen Heppnell
Zandra Rhodes, CBE designer
"Bringing together two or more elements that have never been brought together before, in a combination that triggers something in the Observer" Baroness Susan Greenfield,
CBE
“Creativity is a thought system, just as logic and scientific methods are systems. It allows you to see the issue from different angles. Yet, Creativity does not exist as an universally agreed fully documented process.” Harris, P., 2009. The Truth About Creativity: “Rules are there to be challenged”, Pearson.
Recap: Learning Objectives for This Session Upon completion of this session and the recommended self-managed learning, you should be: 1. Familiar with the unit delivery plan and assessment 2. Recognise the expectations for the 1st part of the unit 3. Outline the principles of experiential learning, pervasive learning and the Flipped Classroom that underpin the delivery of the 1st part of the unit. 4. Able to explain the key operational terms and apply these with confidence. 5. Record the sources you access in a Bibliography list formatted as per the Harvard Referencing style. 23
In Preparation for the Next Session… (1) Start your Bibliography list • Identify all sources listed in today’s session and add the most informative ones to your Bibliography list (incl. video clips and web sites). • Format the Bibliography list as per the requirements of the Harvard Referencing Style. http://www.bournemouth.ac.uk/library/how-to/how-to.html
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(2) Watch the video talks • Watch in full the videos mentioned during the session: RSA • Watch The art of innovation: Guy Kawasaki at TEDxBerkeley 2014 "Rethink. Redefine. Recreate." https://www.youtube.com/watch?v=Mtjatz9r-Vc
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(3) Register for TEDx by 4th February !
http://www.tedxbournemouthuniversity.com/
(4)
Think of an example of
Innovation
And (5) ‌ With reference to management, innovation and creativity, what are your S - strengths O - opportunities A - aspirations R - results ?