Global marketing contemporary theory practice and cases 1st edition alon solutions manual 1

Page 1

Chapter 05 - Integrating Global, Regional, and National Markets

GLOBAL MARKETING 9TH EDITION KEEGANGLOBAL MARKETING CONTEMPORARY THEORY PRACTICE AND CASES 1ST EDITION ALON Full download link at: Test Bank: https://testbankpack.com/p/test-bank-for-globalmarketing-contemporary-theory-practice-and-cases-1stedition-by-alon-jaffe-isbn-0078029279-9780078029271/ Solution Manual: https://testbankpack.com/p/solution-manual-forglobal-marketing-contemporary-theory-practice-and-cases1st-edition-by-alon-jaffe-isbn-0078029279-9780078029271/ CHAPTER 5 INTEGRATING GLOBAL, REGIONAL, AND NATIONAL MARKETS

LEARNING OBJECTIVES After reading this chapter, you should be able to: •

Be aware of the difference between regional and global trade agreements

Understand the difference between various types of regional economic blocs.

Understand the key issues and concepts associated with emerging markets, especially the BRIC countries.

Discuss why there is more regional than global trade.

Make an argument for “fair trade.”

5-1


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.