Chapter 05 - Integrating Global, Regional, and National Markets
GLOBAL MARKETING 9TH EDITION KEEGANGLOBAL MARKETING CONTEMPORARY THEORY PRACTICE AND CASES 1ST EDITION ALON Full download link at: Test Bank: https://testbankpack.com/p/test-bank-for-globalmarketing-contemporary-theory-practice-and-cases-1stedition-by-alon-jaffe-isbn-0078029279-9780078029271/ Solution Manual: https://testbankpack.com/p/solution-manual-forglobal-marketing-contemporary-theory-practice-and-cases1st-edition-by-alon-jaffe-isbn-0078029279-9780078029271/ CHAPTER 5 INTEGRATING GLOBAL, REGIONAL, AND NATIONAL MARKETS
LEARNING OBJECTIVES After reading this chapter, you should be able to: •
Be aware of the difference between regional and global trade agreements
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Understand the difference between various types of regional economic blocs.
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Understand the key issues and concepts associated with emerging markets, especially the BRIC countries.
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Discuss why there is more regional than global trade.
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Make an argument for “fair trade.”
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