A good story moves us. And if it reaches enough people, it has the power to become a movement.
STORIES
TO LIGHT
The Center for Asian American Media (CAAM) is a nonprofit organization dedicated to presenting stories that convey the richness and diversity of Asian American experiences to the broadest audience possible. We do this by funding, producing, distributing and exhibiting works in film, television and digital media.
Founded in a time of significant social, political, and cultural change in 1980, our aim then was to create media that reflected the histories and experiences of Asian Americans, which otherwise consisted of ugly and simplistic stereotypes. Continuing in that work, CAAM’s 41-year legacy is built on impactful storytelling, community connections, and a mission to promote authentic representation of Asian Americans in public media and beyond.
Today, stories that amplify the diversity of Asian Americans are ever more vital to combat hate, heal communities, and build an inclusive future.
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For Asia tale Lear
arly 40 years, CAAMF st as presented the best in American and Asian fil , m sic, and food from emerging s to established icons. more >>
Sinc 1982, CAAM has prese ted over 300 documentary films for n tional public television, cluding 81 in the past four years. Lear more>>
CA M provides critical fundi g a d fellowships for independent prod cers working on provoca ive timely, and underrepresented stori s.
Lear more>> CA M houses one of the mo e ensive collections of Asian Ame ican documentaries in t w rld available for educational use d community screenin . Lear more>>
Each year, our in-person* CAAMFest presents and hosts:
CURATION
100
200 20 20K+
public programs
filmmakers + industry guests
countries
attendees uring the C V -19 pandemic, CAAM est shifted to mostly virtually programs
*D
BY THE NUMBERS
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CAAM provides funding and support for provocative and timely Asian American film and media projects:
MEDIAMAKERS
50+ fellows and mentors since 2011
$10M+ in completion grants awarded to more than 400 projects
40 Muslim Youth Voices Project participants across 6 states CAAM is 1 of 5 National Multicultural Alliance (NMCA) members and the only organization designated by the Corporation for Public Broadcasting to provide Asian American content.
BROADCAST
6M 400+
250+
public media viewers annually
public media productions since 1982
films in the CAAM educational catalogue are used by over 2,000 universites, K-12 schools, libraries, museums, and other institutions
.
PROGRAMMATIC HIGHLIGHTS
ASIAN AMERICANS
MEMORIES TO LIGHT
From public media productions that reach millions, such as the landmark docuseries Asian Americans, to our civic and community engagement programs, and our support of emerging filmmakers in underrepresented communities, CAAM is a
DIVERSE SOUTH PROJECT
LEA SALONGA IN CONCERT WITH THE SYNDEY SYMPHONY ORCHESTRA
leading platform for uplifting Asian American voices on the local and national level.
YOUTH INITIATIVES
CIVIC ENGAGEMENT
PARTNER WITH US
CAAMFEST
oin partners like arnerMedia, .S. ank, AARP, and the Motion Picture Association in supporting the nation s premier and largest esti al dedicated to the best in AAP storytelling.
FILM PRODUCTIONS
For decades, CAAM has provided production support for both documentary and narrative films from Asian American filmmakers that speak to the moment. Recent productions include: Asian Americans and And She Could Be Next. Contact us to learn about upcoming film opportunities.
TALENT DEVELOPMENT & FILMMAKER SUPPORT
Help nurture the next generation of storytellers and sustainable filmmaking systems by supporting our annual CAAM Fellowship Program. Other recent fellowships include The Sauce Fellowship and Hindsight Project, which give special focus to investing in makers in the American South.
CONTENT CURATION & DISTRIBUTION SPECIAL PROGRAMS
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ith access to the most e tensi e collection o Asian American documentaries in the world, and deep connections in the filmmaking community, CAAM o ers expertise in curating a range of documentary, narrative, and episodic content for distribution platforms and employee education programs.
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From film screenings to panels to intimate interviews, CAAM works with our partners to present and amplify engaging programming throughout the year. Partner with us to develop or expand the reach of your content or brand.
In 2021 CAAMFest is the world's largest festival showcasing the best in Asian and Asian American stories.
CAAM FEST
Since 1982, the festival has been an important launching point for Asian American independent filmmakers and platform to honor
90+ Films & Programs 250K+ CAAMFest.com Views 12K+ Attendees 610K+ Social Media Impressions
the legacies of movement builders and cultural icons.
40 Press Outlets
Amidst the uncertain times brought on by the COVID-19
47 States Represented
pandemic, CAAM was proud to present three reimagined virtual festival experiences in two years: CAAMFest Heritage at Home in May 2020, CAAMFest FORWARD in October 2020, and CAAMFest 2021 in May 2021.
40 Years of CAAMFest
Mark your calendars! We will be celebrating 40 years of diverse stories and community next May 12-22, 2022 with an exciting combination of in-person and virtual programming. We look forward to partnering with you to make this a festival to remember.
CAAMFest 2021 Wrap Report
CAAMFest FORWARD Wrap Report
CAAMFEST OPPORTUNITIES CAAMFest sponsors connect with diverse audience members, engage with influential artists and leaders in the AAPI community, and demonstrate their commitment to the power of storytelling.
BRAND AWARENESS
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Digital, Virtual, and In-Person Recognition and Placements Naming Rights // Speaking Opportunities // Surveys
COMMUNITY ENGAGEMENT Industry Panels // Community Conversations // Curated Film Series // Musical Performances // Festival Meetups // Sponsor Activations
HOSPITALITY Festival Passes // Film Tickets // VIP Experiences // Care Packages
Clockwise from top-left: 1. NBCU-sponsored Panel: A Spotlight on Nico Santos, Rene Gube, and Heather Jack from Superstore 2. AARP-sponsored Panel: A community conversation on caregiving during COVID-19 3. U.S. Bank collateral at our CAAMFest 2021 Opening Night Screening 4. Pre-Roll Static Ad for In The Heights at the Fort Mason Drive-In 5. International Filmmaker Meetup on Remo featuring tables made of some of our favorite Asian foods 6. Ruby Ibarra and Evelyn Obamos with Patricio Ginelsa, Director of Lumpia with a Vengeance
BAY AREA ROOTS. NATIONAL REACH
CAAMFEST
AUDIENCE ONLINE PRESENCE @CAAMedia + @CAAMFest
35,539 followers @caamedia
7,168 followers @CAAM
15,900 followers CAAMCHANNEL
3,880 subscribers CAAM Connect Newsletter
18,894 subscribers
CAAMFest Goers in 2021 came from 47 states and over 10 countries and territories RACE Asian American 74%
Latino/Hispanic 3%
Multiracial 8.5%
AGE White 17%
Native Hawaiian 2%
Black 1%
18-24 5% 45-64 19%
25-34 15% Over 65 23%
35-44 16%
AAPI’S
ARE... GROWING
Amid the rise of anti-Asian hate and undeniable growth of the Asian American and Pacific Islander population across the US, nuanced and accurate portrayals of the AAPI community are ever more vital.
Support of AAPI stories is key in driving meaningful cultural change.
There are 23.1 million AAPI’s living in the U.S.-the fastest growing demographic in the nation-, and a projected buying power of $1.3 trillion in 2022.1
CONNECTING
82% of AAPI’s subscribe to at least one streaming service, 10% higher than the total population average, and are tuning in for diverse content.1
84% of AAPI’s are on social media daily (versus 75% total population).1
ENGAGING HURTING
Nationally, 5% more AAPI voters cast a ballot than voted in the entirety of the 2016 election. Further, in every single battleground state, the AAPI turnout surged (relative to 2016) by more than any other group. 2 In 2021, 10.2% of Asian American adults and 10% of NHPI adults have experienced hate crimes or incidents, as opposed to the national average of 5.8%.3
1. Engaging Asian American Consumers at the Dawn of a New Decade: The Asian American Diverse Intelligence Series 2020, Nielsen
2. The Unheralded Voting Bloc of 2020, Target Smart
3. Tip of the Iceberg: Estimates of AAPI Hate Incidents Far More Extensive than Reported, AAPI Data
CAAMFEST BENEFITS
We work with our partners to design customized sponsorship packages to best meet their needs.
See below for some of the ways you can reach CAAMFest audiences.
*Number of pre-roll video spots may vary depending on full sponsorship package details
**Number of affiliated programs may vary depending on full sponsorship package details
SHOUT
OUTS
“CAAM makes visible the heartwarming, joyful, tragic, funny, infuriating,
complicated REAL stories of our diverse Asian and Pacific Islander communities; in doing so, CAAM brings forth stories that move AAPIs from margin to center, asserting our full, complex and beautiful humanity.” -Helen Zia, Journalist and Activist
“Few festivals anywhere have
“CAAM is an amazing organization that I truly
“It was so joyful for me joining CAAMFest as an audience member.
providing a platform for exposure of Asian and Asian
watching it with other people - so that sense of eventness and
American films, filmmakers, screenwriters,
freshness of the original work and the Q&A and performances by the
creatives...
musicians afterwards was really wonderful.
- Seangfinh Saephan, CAAM Intern
- Michael Kimomoto, ITVS
believe in and absolutely love what they do in
”
our communities are telling their stories, the way those stories are being enabled to find and develop and expand an audience. And that is what defines culture, which defines society.
”
”
“CAAM is a driver of culture. CAAM creates and defines culture in terms of the way that - Karim Ahmad, Sundance
embraced change—nay, reinvention—in recent years like the Center for Asian American Media.
Just watching a movie I couldn’t see anywhere else and we were
”
- Michael Fox, KQED
“ My favorite moment was hanging out with family, giving my kids insight into [
]
[
]
the diversity of Asian Americans in arts and film industry. Yes! If you want to do this, go for it. There are other Asians Americans doing this work.
”
- Vonnie C, CAAMFest Audience Member
We are grateful to our many friends and supporters who believe in the value of diversity, storytelling, and bringing Asian American stories light.
We look forward to partnering with you in 2022 and the years ahead!
THANK
CONTACT
YOU!
US
FOLLOW
FRANCES POMPERADA
JONATHAN HSIEH
Director of Development
Development and Partnerships Associate
415.863.0814 x 104
415.863.0814 x 300
fpomperada@caamedia.org
developmentassociate@caamedia.org
@CAAMedia
@CAAMedia
@CAAM
US CAAMCHANNEL
CAAMedia.org