INNOVATION CONCEPTUAL MODEL Conceptual Model is used frequently in the domain of product and space design to understand the list of design possibilities. It usually comes early in the design process at step one.
This tool is part of the process: 4,8,11,12,13,15 & 16
Show the example of the DVD player to illustrate Conceptual Model.
DEPENDENCY This tool does not depend on the previous exercises. It will help you in designing a library of possibilities for your design concept.
TOOL PRESENTATION
“The Conceptual Model is particularly relevant to product design when team members have different views of a particular product or space design.” “Basically the Conceptual Model helps in putting on paper the different ideas people have in mind. If I ask you different types of pens you have seen utilized, you could probably mention five different types, not from an aesthetical perspective but functionally. You would probably tell me that one would have a cap to fix over the writing tip. The second would have a press button to bring the writing tip inward. The third would have a cap that you can screw or unscrew to bring the writing tip in and out, etc. We call these Conceptual Models regardless of the fact that the pen may be red, blue or yellow or that it looks modern or classic. What we are looking for is the generic functional model of the pen.”
TOOL EXECUTION
“Similarly we would like you to envision all possibilities about your design Conceptual Model. Each feature of your design could work differently. During this exercise what you need to do is to work on the various features of your design. Bring alternative models to select the best one. Note that the best Conceptual Model does not always fit the organization goals. Thus, you should select a Conceptual Model with respect to your organization goals.” “To proceed start identify alternatives to the present.”