7 TIPS TO CLOSING SALES IN B2B THROUGH PERSISTENT FOLLOW UP

7 TIPS TO CLOSING SALES IN B2B THROUGH PERSISTENT FOLLOW UP BY, MR. MIHIR SHAH AWARD WINNING SALES TRAINER YATHARTH MARKETING SOLUTION

1. Consider the right channel for reaching out to your prospect AN INFORMAL SETTING CAN CONSIDERABLY HELP YOU ESTABLISH A REPORT WITH THE PROSPECT. THIS DOES NOT HAVE TO DIRECTLY BE ABOUT MAKING A SALE BUT RATHER ABOUT ENTERING THE ATTENTION OF THE AUDIENCE.

2. CRAFT A PERSUASIVE SUBJECT LINE FOR YOUR EMAILS

YOU HAVE TO STAND OUT FROM LITERALLY HUNDREDS OF COMPETITORS WHICH ARE THE COMMERCIAL EMAILS. THE MOST EFFECTIVE WAY TO ACCOMPLISH THAT IS TO STAND OUT WITH AN ABSOLUTELY RELEVANT SUBJECT LINE.

WHEN YOU NURTURE LEADS BY HELPING THEM, AND NOT PRESSING FOR CLOSURE EVERY SINGLE TIME, YOU BUILD TRUST THAT WILL CLOSE THE DEAL FOR YOU. POTENTIAL CUSTOMERS WILL INVARIABLY NOT SIGN UP ON THE FIRST CONTACT.SALES TRAINING IN INDIAÂ OFTEN FOCUSES ON THIS. SO HOW CAN YOU STAND OUT FROM THE CROWD THAT IS FOLLOWING THIS BLINDLY?

3. NURTURE EVERY LEAD

4. BEST TIMING FOR FOLLOW UP YOU CAN REACH A PROSPECT ON PHONE AND EMAIL, REACH OUT ON SOCIAL MEDIA, APPROACH THROUGH REFERRALS, ETC. BUT CHART OUT A SPECIFIC TIMELINE TO FOLLOW ON HOW YOU WILL APPROACH YOUR PROSPECTS AT THEIR CONVENIENCE.

5. What to say during the followup YOU SHOULD IDENTIFY THEIR PAIN POINTS AND ADDRESS THESE ISSUES IN PITCHING FOR YOUR PRODUCT. PLEASE UNDERSTAND THEIR PRIORITIES AND MOTIVATIONS SO YOU CAN HELP THEM BETTER. IF YOU CAN COME UP WITH INSIGHTS ON HELPING THEIR BUSINESS, YOU SHOULD SHARE THEM.

6. ESTABLISH AN AGREEMENT WITH THE PROSPECT ABOUT FOLLOW UP ESTABLISH THE LINES OF COMMUNICATION THAT YOU WILL PURSUE TO FOLLOW UP, SUCH AS CALLING THEIR SECRETARY OR HAVING A CALL ON A PARTICULAR DAY AND TIME.

Please remember that this is to be done tactfully rather than forcefully.

7. DELIVER ON YOUR PROMISES IF THEY ARE UNAVAILABLE OR DO NOT RESPOND, YOU SHOULD STILL DELIVER WHAT YOU PROMISED. SEND THE PROPOSAL AS YOU PROMISED. IF YOU ASSURED THEM THAT YOU WILL FIND A SOLUTION, YOU SHOULD GIVE THEM AN UPDATE AT THAT TIME.

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