THAT’S WHAT FAMILY MEANS TO US MI G ATO
– Panagiotis Gatos and Maria Zacharaki-Gatos Founders
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IN THE
IN THE BEGINNING
BEGINNING
MIGATO WAS FOUNDED IN 1983, IN THE HIGH POINT OF THE 80’S FASHION . TODAY, IT IS A LEADING PLAYER IN THE INDUSTRY, WITH MORE THAN 60 MIGATO STORES AND STRONG WHOLESALE PRESENCE INTERNATIONALLY. IN THE BEGINNING, IT WAS ONLY ABOUT TWO PEOPLE AND ONE BIG DREAM…
“ ” is the original identity letter from the initial letter of MIGATO logo. The font style is influenced by the ancient Greek architectural symmetries, with clean shapes and geometrical, minimalistic, modern references. With a contemporary eye on the future, but deep rooted in its universal Greek heritage.
The company’s brand name, MIGATO, was created in 1983 through the combination of the two founders’ names. “Mi” for Maria and “Gato”, from the last name of Panagiotis Gatos. Talking about a winning combination, this was a jackpot.
PANAGIOTIS GATOS
EXECUTIVE CHAIRMAN
MARIA ZACHARAKI-GATOS MANAGING DIRECTOR
IN THE BEGINNING
The start of a major brand
THE JOURNEY OF MIGATO IS THE JOURNEY OF TWO PEOPLE WHO HAD A SMART BUSINESS IDEA AND A LOT OF PASSION TO REACH ITS FULL POTENTIAL. IT WAS ABOUT AN IDEA THAT BECAME A COMPLETE, SUCCESS STORY.
The MIGATO company, started in the early 1980s, when its two founders, Panagiotis and Maria Gatos started fulfilling their business dream together, armed with a clear vision and a realistic strategy.
Somewhere around 1981, Panagiotis Gatos, majoring in Accounting, finished his studies in San Antonio, Texas.
Right after his graduation, he was offered the position of Assistant Operational Manager in
the sportswear wholesaler EXIM Industries Corporation, in Texas.
Panagiotis took an active role in the business trips that were part of his job, visiting factories in Asia and taking part in international trade shows, without ever forgetting to regularly visit his origin, Greece.
In one of these trips, he met his later wife and business partner Maria Zacharaki and together started a new business.
IN THE BEGINNING
MIGATO’S STORY PROVES THAT WITH CLEAR FOCUS, GENUINE DETERMINATION AND REALLY HARD WORK, DREAMS REALLY DO COME TRUE AND SERVE AS A MAJOR POINT OF INSPIRATION, FOR GENERATIONS TO COME.
Panagiotis’ 7 year professional activity in the United States, combined with Maria’s work ethic, were the foundation for their venture, which in 1983 led to the birth of their company MIGATO operating by specializing in comfortable, fashionable shoes and accessories. They started by importing products from Taiwan, which they then distributed as wholesalers all over Greece.
During one of their trips abroad in search of new products, they spotted some colorful and unique-looking slippers, unlike those available in Greece at the time. Thrilled with the vivacity of the designs, they took the bold step of importing them into the Greek market. This new collection quickly became the successful benchmark in their career. However, these young, talented founders had even greater ambitions. By 1987 they decided to expand their business and make a dynamic break in the world of
fashion. After carefully researching the demands of their local Greek market and while they paid frequent visits to footwear-related trade shows in Europe and Asia, they created their first complete MIGATO footwear collection. This new range of products was an instant hit and initiated a brand new chapter for their company. Gradually, these trademark cool slippers became a subsidiary part of MIGATO collections, while their fashion styled shoes came to play the leading part.
In 1989, Panagiotis and Maria Gatos opened their first store, with a varied selection of shoes and accessories. Thanks to the detailed range of high quality products, great customer service and affordable prices, their trip to a global success was already well under way.
MIGATO’s story proves that with clear focus, genuine determination and really hard work, dreams really do come true and serve as a major point of inspiration, for generations to come.
The MIGATO brand is born! Slippers line became brands’ benchmark during the first decade.
First women’s footwear line.
First MIGATO store in Greece.
New headquarters in Agios Dimitrios, Athens.
First flagship store in Ermou Athens, the biggest shopping street in Greece
First 20 stores.
Time to go North! Thessaloniki welcomes MIGATO.
THE VAST GROWTH IN GREECE
Launch of first ΜΙGATO men’s line.
MIGATO accessories line rolls out.
40 stores in Greece and Cyprus
MIGATO participates in the International Franchising Roadshow exhibition in Athens, Greece.
50 stores!
“Best Value-formoney Company” award by Franchise Business magazine
Baby steps! We introduce our first ever kids’ line.
Pop-up store in London at Westfield Mall
FIRST STEPS ABROAD
ΜΙGATO celebrates its 30 years with a rebranded logo.
MIGATO first foot in Middle East! Qatar welcomes its first flagship store in Doha at Landmark Mall.
Middle East loves MIGATO.
1st store in Riyad, Saudi Arabia at Al Nakheel Mall
2 stores in UAE in Dalma and Yas Mall in Abu Dhabi
MIGATO wins the Gold prize in the “Big Data & Marketing Analytics” category of the e-volutions awards.
1st store in Ramallah, Palestine at LaCasa Mall
MIGATO boasts a retail network of 60 stores and hundreds of wholesale customers around the world.
MIGATO 1st store in Baghdad, Iraq at Baghdad Mall
MIGATO reaches 40 years in footwear industry and launces a new slogan: “MIGATO, YOUR CASUAL FASHION” WHERE WE STAND NOW
40 years MIGATO!
Era of strategic collaborations!
MIGATO becomes exclusive distributor of LAURA BIAGIOTTI, SJ, EASYWALK, LOVE TO LOVE BY GAI MATTIOLO and grows more its wholesale channel.
THE BRAND TODAY A STRONG BRAND CONCEPT, A CONSTANTly growing COMPANY
SINCE 1983 WE HAVE INVESTED HEAVILY IN FORTIFYING A STRONG MIGATO BRAND CONCEPT , THAT IS : A HIGHLY CUSTOMER ORIENTED PHILOSOPHY IN A TIED CORPORATE CULTURE WITH A STRONG BRAND DNA. IT OFFERS FASHIONABLE VALUE FOR MONEY COLLECTIONS CONSTANTLY RENEWED IN UNIQUELY DESIGNED STORES PROVIDING CUSTOMERS WITH EXCEPTIONAL RETAIL EXPERIENCE
MIGATO has been creating and distributing shoes and accessories since 1983.
Today we are proud to say that we are leaders in our market sector in Greece, operating a very tightly organized enterprise of more than 60 retail shops worldwide and even greater distribution on our wholesale department. We are constantly evolving and increasing our business within Greece, but most importantly, spreading through the global market.
For more than 40 years, all of us, the MIGATO team from every sector of the company, we share the same ideas and common ambitions.
We are counting on our experience, while at the same time we are learning from our challenges and from the market response to our products.
Our main strategy is based on our desire to expand, without compromising our product quality, our competitive prices and our excellent customer service.
OUR VISION
TO BECOME ONE OF THE FASTEST GROWING RETAIL CHAINS GLOBALLY. TO BE A FASHION DESTINATION FOR CONSUMERS ALL OVER THE WORLD.
OUR MISSION
TO EFFECTIVELY FULFILL THE NEEDS OF EVERY CUSTOMER WHO TRUSTS US, BY OFFERING A UNIQUE SHOPPING EXPERIENCE.
VALUES OUR
WE WERE VERY PASSIONATE DURING THE PROCESS OF CREATING OUR COMPANY AND FROM DAY ONE WE TREATED IT AS AN EXTENSION OF OUR FAMILY.
EVER SINCE 1983, THIS PHILOSOPHY HAS NOT CHANGED AND WE ARE CONFIDENT THAT OUR SUCCESS IS BASED LARGELY ON THIS FACT.
MARIA ZACHARAKI-GATOS MANAGING DIRECTOR
WE TRULY ARE ONE, BIG, FAMILY. THE MIGATO FAMILY.
MIGATO’s warm family philosophy, is a crucial element of its business essence, since each and every one of the associates, suppliers and employees are part of a big team sharing the exact, same vision.
LOYALTY TO SHARED VALUES, EXTENSIVE KNOWLEDGE, PURE ENTHUSIASM AND HARD WORK ARE THE FOUR BASIC ELEMENTS THAT WE ALL SHARE.
The people of MIGATO are an interesting mix of various vivacious personalities, who work together in harmony, having the growth of the company and its continuing high ranking in customers’ choice as their common aim.
Today, MIGATO counts more than 200 people workforce - most of them having a long history of belief and devotion to the company. The founding generation is harmoniously united with a new team of ambitious young talents, who thrive on creativity and ethos.
FAITH AND RESPECT TOWARDS THE CUSTOMER
Deep rooted in our DNA runs the need to offer excellent service to our customers, to treat them with respect, enthusiasm and kindness towards their needs and to satisfy them in every way we can. Professionalism, reliability and passion for excellent customer service are among the basic values that unite us and have made us a favorite brand with a faithful and continuously growing clientele.
THE ULTIMATE RELATIONSHIP BETWEEN DESIGN, PRICE & QUALITY.
Our basic principle is to produce collections with fashionforward contemporary design in the highest quality possible, while maintaining an affordable price range. MIGATO’s award of “Best Value for Money Brand 2010” at the “Franchise Business” proves our dynamic and diversification in the market by reflecting our values.
OUR competitive advantage
SINCE 1983 WE HAVE BEEIN GROWING STEADILY AND RESPONSIBLY LEADING TO AN EXTENSIVE RETAIL NETWORK.
ALSO, WE BRING BALANCE BETWEEN : DESIGN, QUALITY AND PRICE
“ “
PETROS GATOS MANAGING DIRECTOR
All these years, we have invested heavily in fortifying a strong MIGATO brand concept with distinct competitive advantages. We have a clear vision and a solid strategic direction. A strong corporate culture and a consistent set of values, which over the years support our vision and our strategic goals. A flexible and quick-acting business model, that evolves and adapts to every condition.
The development and preservation of strong bonds of trust with our clients and our suppliers/associates.
A unique retail experience, through our network of stores and the people working and representing our company to the customers on a daily basis.
A solid fashionable product, which is definately value for money.
FACILITIES
MIGATO HAS A MAIN UNIT THAT IS LOCATED IN ATHENS, COMPRISED OF A PRIVATELY-OWNED BUILDING OF
4500 SQ. METERS
WHICH HOUSES ALL ITS BUSINESS
DIVISIONS. MAIN
In order to facilitate our trade needs, MIGATO created specialized spaces - such as design studios, showrooms, distribution centers, meeting rooms, operations and accounting spaceswhere collections are created and showcased to Greek and overseas customers. MIGATO maintains its own professional team for product distribution. MIGATO has partnered withone of the largest and most
tachnologically advanced logistics providers in Greece, ensuring the direct and efficient distribution of its goods. A specialized online network is connected to all the retail branches from the main headquarters and is updated on a daily basis as to the progress and delivery of goods, as well as the individual needs and requirements of all the retail spots, in order to deliver any request on time.
SHOWROOM
COLLECTION Concepts Design
EVERY MIGATO COLLECTION HAS A BASIC STARTING POINT: THAT IS INSPIRATION, FUNCTIONAL DESIGN AND PRACTICALITY. WE MAKE SURE ALL THESE KEY POINTS ARE HARMONIOUSLY ALIGNED INTO PRESENTING FASHION WITH NO LIMITS!
TEAMWORK AND CO-OPERATION
Creating MIGATO collections is a multifaceted and varied process, but always an interesting and shared experience. Each person must always be on the edge of his/her own field, as he/she has a distinct role and serious responsibilities. We are a big team that includes various shoes and accessories designers, graphic designers and buyers and we all work together, as a single entity, in order to combine our talents into the perfect end result. We strive for uniformity and a common language in all our collections. If we had to boil down our work to three notions, these would be: staying up-to-date, being meticulously organized and always staying creative.
WHAT GOES INTO CREATING OUR COLLECTIONS
The consumer is always in the centre of our thoughts: We collect, organize and blend lots of information together, in order to be up to date with the latest trends in the world of fashion. We find our inspiration in the ever-shifting lifestyle
trends and we are always alert with our consumers’ desires, habits and their various needs. We are always keeping note of what is happening on the catwalks, we visit trade-shows, we travel abroad, we research the global market as well as the competition, which is how we always know what is hot off the press in terms of shapes, materials and details.
Then, we re-imagine and design with all the latest details in accordance to the MIGATO design principle.
FORMING THE COLLECTIONS
For the women’s and the men’s footwear collections, as well as the accessories multiple lines, we operate along two main principles: There is always a main line in each product category, which covers the core commercial interest of the season, but it is also essential to enrich our collections regularly with flash collections.
Both lines give us the advantage of constant renewal, thus always keeping our customers interested and excited about our brand.
DEDICATED TEAM MEMBERS FOR A WELL-COMMUNICATED RESULT
With a clear aesthetic direction, a core group of various team members including trend forecasters, designers, researchers and trade fair regulars, constantly search for new materials and innovative cuts, in order to keep the MIGATO products up-to date making them a hot ticket worldwide. Furthermore, the communications department strives to elevate the message through traditional and online mediums, collaborating with photographers, models, stylists and art directors. In this way the company organically has a finger on the pulse of every given activity for the growth of the company.
LIVELY COLOURS, NEW MATERIALS, INNOVATIVE DESIGNS.
Every collection we create is a journey through fashion, style, colour and new material combinations. Our collections, apart from shoes, include also a wide range of choices in women’s, men’s and children’s accessories such as bags, sunglasses and fashion jewelry.
In order to cover the ever-increasing customer needs, we boost our collections with several, smaller, capsule collections and designs, which incorporate each season’s trends, but in our fashionable, exciting approach.
COLLECTIONS
COLLECTIONS
MIGATO’S MAIN AREA OF EXPERTISE IS TO CREATE FASHIONABLE WOMEN’S SHOE LINES ALONG WITH COMPLETE MEN’S, KID’S AND ACCESSORIES COLLECTIONS , CONSTANTLY RENEWED AND AVAILABLE IN COMPETITIVE PRICES, HIGH QUALITY AND IN GREAT VARIETY!
WOMEN’S
COLLECTIONS
THERE IS ALWAYS A MAIN LINE IN EACH PRODUCT CATEGORY, WHICH COVERS THE CORE COMMERCIAL INTEREST OF THE SEASON , BUT IT IS ALWAYS ESSENTIAL TO ENRICH OUR COLLECTIONS REGULARLY WITH MANY FLASH COLLECTIONS WHICH GIVE THE ADVANTAGE OF CONSTANT RENEWAL, KEEPING OUR CUSTOMERS EXCITED ABOUT OUR BRAND.
COLLECTIONS
RETAIL
RETAIL DISTRIBUTION
PHILOSOPHY
IN A CONSTANTLY GLOBALISED, HIGHLY COMPETITIVE MARKET, MIGATO MANAGES TO HEALTHILY EXPAND WITHOUT REMISE, TO GET STRONGER AND MORE POPULAR SEASON AFTER SEASON, TO ACQUIRE AND INCREASE MORE FANS AND MAKE DYNAMIC ENTRY INTO NEW, EXCITING MARKETS.
“
OUR GOAL IS TO TURN EVERY CUSTOMER INTO A LOYAL CUSTOMER, THROUGH OUR LEVEL OF SERVICE AND SO FAR WE HAVE BEEN SUCCESSFUL IN DOING THAT!
“
GEORGIA ZACHARAKI COMMERCIAL DIRECTOR
CUSTOMER SATISFACTION OUR UTMOST IMPORTANCE
It is a fundamental element of the brand’s DNA and one of our most significant competitive advantages. Our priority is to fulfill the customer’s needs with respect, personal care and professionalism and to build bonds that are indissoluble and strong. Our customers’ vote of confidence has established MIGATO as a much-loved brand with an ever-growing and loyal client base which follows us in every new endeavor with passion and strong belief to our brand!
SPEAKING OF EXPERIENCE
Visual merchandising is one of the primary key factors for our customers’ experience, inside our shops. Our clear and consistent branding, our minimal signage, our constantly renewed displays all aim in making the brand easily recognizable. Our strict guidelines are seasonally updated and are developed in order to maintain our standards and uniformity internationally, because we strongly believe that visual merchandising creates awareness, while simultaneously increases brand loyalty.
OUR WORK REQUIRES LONG HOURS OF COMPLETE DEVOTION. WE TRAIN OUR STAFF SYSTEMATICALLY AND ON A DAILY BASIS.
EXPERIENCED STORE MANAGERS INVEST SUBSTANTIAL TIME IN TRAINING OUR PERSONNEL IN MATTERS OF CUSTOMER MANAGEMENT, IN ORDER TO DEAL EFFECTIVELY WITH EVERY NEED OF CUSTOMER THAT MIGHT ARISE DURING WORK.
OUR GOAL WHEN DRAFTING THE VERY FIRST LINES OF A MIGATO SHOP IS TO CAPTURE THE IDENTITY OF THE BRAND ITSELF, WITH A SENSE OF CONSISTENCY AND CONTINUITY.
PETROS GATOS MANAGING DIRECTOR
DESIGNING A MIGATO SHOP
This process is crucial, not just for ensuring functionality for the sales process, but also for leaving a positive subconscious impression to our clients by creating a distinct, vibrant atmosphere. Our architectural division studies every new shop and adapts its needs and requirements to the distinct requests of each market, in order to complete our corporate image, while conforming and developing the international architectural specs in major commercial streets and shopping malls.
THE MIGATO SHOP CONCEPT
The minimal design of the store furniture, the tones of grey, white and black project the neat and clean image of MIGATO, while the subtle touches of warm yellow stand as our dynamism.
Finally, the specially designed, atmospheric lighting aims at embodying our friendly and familiar disposition, every time we welcome a new customer in our shop.
ERMOU 1, ATHENS, GREECE
THE MALL, ATHENS, GREECE
GLYFADA, ATHENS, GREECE
W
THE EVER EXCITING AND CHALLENGING GREEK MARKET POSSIBILITIES HAVE BEEN EXPLORED TO THE MAXIMUM. MIGATO HAS NOW POINTS OF SALE IN MAJOR MARKETS IN SHOPPING MALLS AND STREETS
“ “
PETROS GATOS MANAGING DIRECTOR
e have built a strong and solid brand concept, that defines us in markets, not only within Greece but more importantly internationally.
We strive on customer service, which is our first priority and the true connection point with the consumers.
We present new and exciting collections on a frequent base during every season, our price points are highly competitive and our advertising strategies and visual communication are truly outstanding.
Last but not least we maintan a very close relationship 24/7
with our business partners overseas offering them continuous feedback and service from HQ.
We see our expansion happening faster than predicted and we are getting consumers’ trust and interest towards our company anywhere in the world we expand.
We are looking, feeling, communicating, totally global.
In an ever-changing fashion market, our ambitions are to establish and maintain new business collaborations that will prove us all what we already know: Trust is the ultimate secret of success.
METRO MALL, ATHENS, GREECE
CHALANDRI, ATHENS, GREECE
MAN CONCEPT
migato.com
OUR ONLINE SHOP IS NOT ANOTHER SHOP IT IS OUR DIGITAL REPRESENTATION, OUR 24/7 DYNAMIC TRADE CHANNEL
The MIGATO eshop offers an extensive product list to cater to all styles and occasions. With the help of optimized logistics prodecures and experienced staff, orders get shipped throughout the world in a few days.
With excellent multi-channel customer service through email, phone representatives and social media direct messaging, the MIGATO eshop leverages technology to offer the same excellent level of service that is offered to our offline clientele.
WHOLESALE NETWORK
400 POINTS OF SALE IN THE COMPANY’S NETWORK IN GREECE AND INTERNATIONALLY.
It is our unconditional devotion to our customers’ demands for providing them with specific design variations or quantities that they might need for their sales network.
Also, our flexibility in terms, the product quality compared to its price point, our excellent customer service, our everpresent guidance in every step of their way are
the comparative advantages. It is not a coincidence that most of our partnerships are long-lasting and lead to solid bonds of trust. Wholesale has been a vital part of our business since the establishment of our company. Nowadays, it adds an extra 400 points of sale in the company’s retail network in Greece and internationally.
ASIDE FROM MIGATO’S CORE EXPERTISE IN FOOTWEAR AND ACCESSORIES, WHAT IS ALSO INTERESTING IS THE WIDE RANGE OF BEACH SANDALS AND SLIPPERS WE DISTRIBUTE AT HIGHLY COMPETITIVE PRICES.
MULTI-BRAND AND DEPARTMENT STORES, SHOP CORNERS AND SHOP-IN-SHOPS AS WELL AS INTERNATIONAL SUPERMARKETS ARE SOME OF OUR WHOLESALE DISTRIBUTION CHANNELS TO PROMOTE AND SELL OUR COLLECTIONS.
SUPERMARKET BUSINESS
SUPERMARKETS AND HOTELS ARE SOME OF OUR WHOLESALE DISTRIBUTION CHANNELS TO PROMOTE AND SELL OUR BEACH SANDAL & SLIPPER COLLECTIONS.
MIGATO “CUBE”
TRANSFORMABLE KIOSKS DESIGNED
Compact, movable and lightweight construction, made of lacquered MDF.
During working hours, it is an extrovert construction, displaying merchandise. During non working hours, it transforms into an introvert construction hiding & storing merchandise. Combination of different surfaces, recesses, shelves and hooks for slippers, sandals and some accessories,. Also features designated spaces for cashier and storage area as well as campaign posters for a strong brand image.
MIGATO “HUB”
DESIGNED
FOR MALL CORRIDORS
Beach sandals & slippers: Up to 72 hooks, 576 Pairs (8pairs/hook)
Accessories: Up to 15 hooks, 60 items (4 items/hook)
Bags, perfumes, body splaces: 10 items each category
MIGATO & TOURISM
is an additional line of MIGATO which is inspired by the endless blue of the Aegean, and its innumerable islands.
MIGATO ISLAND collection consists of a huge variety of handmade flat sandals, which are renewed every year and take us to a different holiday destination.
Summer patterns harmonized with modern lines are captured in the collection, leaving us with the pleasant note of holiday rhythms.
MIGATO ISLAN collection captures the unique moments of our holidays in the Greek islands, with the sunsets, the dreamy beaches, the original nature and its rich culture.
The collection consists of handmade flat sandals for our everyday steps on our summer excursions. It offers a wide range of imaginative designs, colors and materials inspired by the latest fashion trends.
This line is specially designed for touristic destinations. It features the unbeatable MIGATO formula of bringing good quality at competitive prices.
PRESS, PR
STRATEGY
• CLEAR BRAND IDENTITY • STUNNING ADVERTISING CAMPAIGNS • SELECTIVE AND TARGETED CROSS DISCIPLINARY APPROACH IN COMMUNICATION THROUGH EVERY POSSIBLE MEDIUM.
ADVERTISING
SO FAR THE STORY
BOLD, GROUNDBREAKING, TIMELESS PHOTOSHOOTS THAT CAPTURE THE EYE AND START THE IMAGINATION
MIGATO PRODUCES ADVERTISING CAMPAIGNS
VISUALIZED BY THE BEST FASHION PHOTOGRAPHERS, ART DIRECTORS, STYLISTS AND FASHION CREATIVES.
SS 2017
SS 2010 ss2022
THE CREATIVE SIDE OF MIGATO IS ALWAYS THE SAME FROM THE COMPANY’S BIRTH AND WE PLAN ON KEEPING IT ALIVE AND RELEVANT: CONSTANT RESEARCH, CREATIVITY IN ALL AVAILABLE FORMS, UP-TO-DATE COLLECTIONS AND GENUINE CONNECTION WITH OUR AUDIENCE.
SOCIAL migato
TO BE A GOOD COMMUNICATOR EQUALS BEING SOCIAL AND MARKET-READY 24/7 AND MIGATO WANTS TO BE IN EVERYONE’S TIMELINE!
Powering our digital dreams is taking our business ahead.
In order to engage on social, in order to attract customers, regardless of what kind of customer you have, you have to build trust.
MIGATO daily interacts with the social media audience having in mind that socia media have emerged as the rapid fire quick communication style that captivates the millennials and other generation.
It is a new reality that those media platforms have shifted our conversations from ‘face-to-face’ instances to ‘through –thescreen’ ones. Social media today develop an intricate role in every communication plan for our company.
Our distinctive online presence in social media is driving brand awareness and retail sales to the maximum. We’re living in the world of social media marketing and in MIGATO we know the importance of social media.
#migatolovers
building loyalty to our community !
Our customer oriented approach has always been at the very core of our brand DNA.
Our marketing strategy focuses on bringing new exciting ideas to create ever-lasting bonds with our customers and keep them excited and engaged with the brand.
Our campaigns adapt to all socio-cultural changes so they are always contemporary and true!
Our loyalty scheme is a dynamic program with various earning rules .
It offers many exlusive offers throughout a year but also various campaigns which offer unique experiences and memories to our customers.
We DO value our #migatolovers and they know it!
OUR VISION IS TO BE AT THE TOP OF THE WAVE IN THE FASHION INDUSTRY. KEEP REBRANDING AND REFRESHING OUR IDENTIY, WITH NEW AND BOLD IDEAS, CONTEMPORARY AND GROUNDBREAKING VISUALS AND EDITORIAL PLACEMENTS IN THE BEST PUCLICATION AROUND THE WORLD.
the PRESS off
Despite the rapid increase of digital marketing, every fashion company must maintain a constant presence in the fashion press.
PRINT FASHION MAGAZINES ARE MIGATO’S TOP PRIORITY IN ITS DIVERSE COMMUNICATION. ITS ADVERTISING SEASONAL CAMPAIGNS BECOME EVERY SEASON THE PROTAGONISTS IN THE MOST POPULAR FASHION EDITORIALS!
MIGATO campaigns and products are featured in international magazine titles, such as ELLE, Marie Claire, Vogue, Bazaar etc
making the story and the products of the company visible to a wide range of fashion obsessed consumers.
EVENTS & SPONSORSHIPS
MIGATO fashion events frequently become the “speak” of the press and media. Young and cool crowd, fashion stylists, journalists next to celebrities and people of influence, movie and TV stars are just some of the attendants. There is nothing like a MIGATO live event!
The hottest and most important events are usually the ones presenting each seasonal collection combined with extraordinary live performances, DJ sets, custom made movies based on the season’s theme and of course an exclusively selected group of guests that make every party a night or a day to remember!
MIGATO loves communication and this is a great way to interact and understand the progress of its exposure. Most of the times, new collaborations are born which become long lasting friendships. With really hard work comes really hard play. It’s all about people who share the same passion for MIGATO!
EVENTS & SPONSORSHIPS
Every invitation to celebrate the opening of a new MIGATO shop or event has always high standards of communication from the young spirit of the vibe, to the music, the set design and the guest list. A melting pot of young and established crowd of any related “age” blending art, fashion, culture and music!
behind thescenes
Every new MIGATO collaboration, every new communication strategy profiles accurately the message of the company’s brand identity. The best from the music, fashion and television industry shine bright, in a MIGATO product!
C elebrity endorsements, sponsorships with fashion designers and catwalks in international fashion weeks, are only a few of the fashion happenings where MIGATO is a protagonist, always there to support and nurture new talents, helping them along the path of creativity and success. Bold, fearless and dynamic, celebrities adore to be seen
and photographed in MIGATO products. For the general public the outcome is a vital source of inspiration. For MIGATO it is a driving force for its exposure, image and sales. Every new market gets a new similar approach to their local stars, making MIGATO relevant and recognizable around the globe.
OUR
PLANS
With so much parallel activity what else is left to conquer?
A s a child that seems to grow in solid grounds but really very fast, in MIGATO it is all about daring choices and unique industry perspectives: New collections are already available and developed to cater to specific markets, new communicational strategy incorporating an omni-channel approach in marketing and retail, wider development on menswear and accessories business divisions of the company and 15 more new
stand-alone store openings globally within the year. There is so much creative love in MIGATO: in the company, in its people, in the customers that cannot get enough. 33 years feel like yesterday. For MIGATO, more people getting involved means a bigger and a stronger family. More work means more creativity. More challenges mean bigger dreams to achieve.