ClickShare, the agnostic wireless room system, lets you run better hybrid meetings from your laptop.
From simple screen sharing to running a video call from your laptop, all it takes is one click. Feel part of the conversation, discover how we make your hybrid collaboration flow.
As 2025 draws to a close, we’re proud to bring you a special edition of Connected Magazine, launching live at Tech Xpo – Midwich’s largest AV event. This issue shines a spotlight on our sponsoring vendors and the themes we’ve been exploring throughout Tech Xpo, capturing the innovation, collaboration and creativity driving the AV industry forward. There’s plenty to look forward to beyond the show floor too. Behind the scenes, Innovation House is being refreshed and will reopen in November. Keep your eyes peeled – and don’t miss our Q&A with Tyrone, our new Experience Centre Manager, who shares how he’s shaping the next chapter of this unique space.
This edition also marks the final Connected of 2025. It’s been a year of milestones: from attending and hosting multiple industry events to fundraising for charity through skydives and challenges. We’ve celebrated achievements big and small, always with our community at the heart of it.
Looking ahead, we’re excited to continue the journey in 2026. Expect more insights, stories and opportunities to connect when the next edition lands early in the new year.
Until then, enjoy this Tech Xpo special and the inspiring stories it brings together.
Happy reading!
At Tech Xpo, security takes centre stage. Nathan Emmerich, who led strategy and communications for the Martyn’s Law campaign, delivered a vital session on how the AV industry can play its part in keeping public venues safe. Drawing on his work with the UK Home Office, Counter Terrorism Policing and corporate partners, Nathan explored how technology and communication strategies combine to build resilience in the face of evolving threats.
Also known as the Terrorism (Protection of Premises) Bill, Martyn’s Law is designed to improve security at public venues and events. It requires operators to assess the risks of a terrorist attack and put proportionate protective measures in place. From shopping centres and arenas to places of worship and visitor attractions, the legislation will have far-reaching implications for how spaces are managed.
The role of AV and communications
Nathan highlighted how AV technology underpins many of the safeguards Martyn’s Law calls for. From surveillance and monitoring systems to robust public address and emergency messaging, AV solutions are key to both prevention and response. Beyond the technology, Nathan emphasised the
importance of crisis communications — ensuring staff and visitors receive accurate, timely information that helps minimise confusion and protect reputations in the aftermath of an incident.
While meeting legal requirements is essential, Nathan urged businesses to go beyond compliance. Measures such as detecting hostile reconnaissance, rehearsing crisis protocols and adopting unified communications strategies can reduce risks and reassure the public. By working together, AV professionals, venue operators and policymakers can create safer environments without compromising visitor experience. Martyn’s Law is a call to action - and the AV industry has both the tools and expertise to answer.
Managing the modern workplace is no small task. From meeting room availability to device control and resource planning, teams are often juggling multiple systems that don’t always talk to each other. That’s where Biamp Workplace steps in.
Biamp Workplace is a powerful Cloud-based platform that brings everything together –unifying AV control, space scheduling and resource management in one unified solution. Instead of switching between apps or relying on manual processes, organisations can manage spaces, devices and people from a single, intuitive interface.
At its core, Biamp Workplace is designed to simplify operations. Real-time monitoring helps teams identify issues before they disrupt meetings, while centralised device management means IT departments can support multiple sites without being on-site. For employees, booking a room or checking availability is quick and effortless, removing barriers to productivity.
Scalability is another key strength. Whether it’s a small business looking to manage a few meeting rooms or a global enterprise with thousands of connected devices, Biamp Workplace adapts. Its Cloud-first design ensures updates and new features roll out seamlessly, helping organisations stay ahead without costly infrastructure overhauls.
Ultimately, Biamp Workplace is about creating smarter, more efficient work environments. By streamlining AV and workplace management into a single, unified platform, it empowers organisations to save time, reduce complexity and enhance user experiences – from IT teams to end employees.
Biamp Workplace ensures technology keeps pace. The result? Spaces that work harder, smarter and more seamlessly – wherever teams are.
For retailers, hospitality venues and workplaces, the challenge is clear: how do you deliver up-todate, visually engaging information without the constant cycle of printing, re-ordering and waste? The answer may not lie in brighter screens, but in smarter ones. Samsung’s new E-Paper takes a different approach to digital signage - one that blends sustainability, simplicity and style to create a more efficient way to communicate.
Where traditional digital signage demands continuous power, Samsung E-Paper takes inspiration from print. The reflective display uses ambient light rather than backlighting, providing a paper-like appearance that remains visible even in bright environments. It displays information without consuming energy to maintain the image, drawing power only when the content changes.
The result is a screen that behaves like paper yet can be updated instantly. Whether showing in-store promotions, menu boards, wayfinding or meeting room information, content can be refreshed remotely through the Samsung E-Paper app or VXT Cloud, ensuring consistency across multiple sites with minimal effort from staff.
At just 17.9mm deep and 2.4kg, the EMDX is light, slim and discreet. It can be wall-mounted using standard VESA fittings or placed flexibly thanks to its embedded battery and USB-C power option - ideal for areas where fixed cabling isn’t possible. The clean, neutral bezel allows it to blend seamlessly into retail interiors or modern office spaces, ensuring the focus stays on the message, not the technology.
Behind its understated form, the display runs on Tizen 8.0, offering reliability, remote management and support for a broad range of image formats. Its colour imaging algorithm reproduces content across six base colours, creating crisp, vivid visuals that retain the subtlety and legibility of print.
Samsung has embedded sustainability into both design and delivery. The EMDX’s housing is made using 55% recycled plastic, while its packaging is entirely paper-based - removing foam and plastic from the process altogether. Combined with its ultra-efficient power model, the display helps organisations take tangible steps towards their environmental targets.
But the real sustainability benefit lies in longevity. E-Paper eliminates the recurring waste of printed materials and the heavy energy draw of backlit displays. It’s a solution that reduces resource consumption over time - financially and environmentally - without compromising on communication or brand impact.
The Samsung E-Paper represents a shift in how we think about digital signage. It’s not about being louder or brighter - it’s about being smarter.
Centre Manager
Something exciting is happening at Innovation House. We caught up with new Experience Centre Manager, Tyrone Zagnoiev, to hear about his background, what sets the space apart, and the changes on the horizon that will keep visitors coming back for more.
Tyrone, congratulations on your new role. Can you tell us a little about your background and what brought you to Innovation House?
Thank you! I’ve always had a fascination for technology and its development. This has directed my career, starting in consumer electronics before moving into the UC enterprise space looking after alliance and integration partners. Innovation House is a hive of new and innovative technologies from all over the AV space, making it an opportunity too big to miss.
What excites you most about stepping into the role of Experience Centre Manager?
I get to play with toys all day! All joking aside, being able to bring our vendor products to life and build incredible immersive experiences is certainly a highlight! Even better is seeing customers come back again and again, just to see what’s new and exciting.
For those who haven’t visited yet, how would you describe Innovation House in your own words?
Innovation is at the heart of the building. It’s a place to discover what’s new, glimpse what’s coming and explore what’s truly possible. After visiting Innovation House, you walk away having learnt something completely new.
What makes Innovation House different from other experience centres in the AV industry?
Innovation House is one of the few places in the country where you can experience the very latest technologies from across the entire AV industry. It goes beyond focusing solely on areas like LED or UC, offering an insight into the full portfolio across Midwich brands, from cinema, to projection, retail and so much more. You don’t need to travel the country visiting several sites to see all the different technologies anymore when you have them under one roof at Innovation House.
We hear Innovation House is closing for a short time. Without giving too much away, what can visitors expect when the doors reopen?
Originally, we set out to do a minor refresh, but not long after we started, we found ourselves asking “What does an Innovation House 2.0 look like?” and it has grown from there. In the next chapter, we will be showcasing other areas of AV with greater prominence, creating a more immersive and interactive experience.
Can you hint at any new zones or technologies that you’re most excited to unveil?
This is tricky, as we have some great areas being built as we speak. There are two areas I’m most excited about which involve Holdan. Keep an eye on that space when we launch (and on Midwich TV in the future).
How will the new-look Innovation House better support vendors, either with showcasing their technology or utilising the space?
Innovation House is not only an incredible space for vendors to showcase their latest and greatest technologies, but also a space for them to bring their customers. Beyond bringing their products to life, we’re opening the space for vendors to host their own events, customer days and training sessions, with all the facilities they need to deliver an incredible experience.
How do you see Innovation House helping to shape the future of AV across education, hospitality, and corporate spaces?
It’s a space where possibilities come to life. Behind Innovation House are our teams, working with vendors to build the next generation of solutions for customers, all of which are brought together and showcased here.
What role do you hope vendor partners will play in the centre’s next chapter?
Our vendors have always been, and continue to be, a big part of Innovation House. Without them, the incredible solutions we build for our customers wouldn’t be possible. Take Microsoft for example - they are doing some wonderful things with Copilot, helping users to save time every day. Or Biamp, whose fantastic audio products have enabled us to bring a new dimension of sound to Innovation House in ways we haven’t done before.
Finally, let’s look ahead. What’s your vision for Innovation House in the next 2–3 years?
It will be completely different. There is always something new around the corner that inspires us to update, reconfigure or completely rebuild the space. We’re already exploring what’s next and shaping plans for what the next big refresh could look like! No matter what the space looks like, when people think of Innovation, they should be thinking “Let’s visit Innovation House”.
Choosing Midwich means choosing more than products. It means unlocking a partner with facilities, services and expertise designed to make every project smoother, smarter and ultimately, more successful.
Our state-of-the-art demo facilities, including Innovation House and our Letchworth showroom, let you and your customers explore solutions first-hand.
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Through Plus+, we offer services from technical support and installation to training and extended warranties, ensuring added value at every step.
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For more information about our Value Added Services, please enquire today at:
Quick service restaurants and retailers are under increasing pressure to deliver exceptional experiences while maintaining efficiency and controlling costs. LG is focusing on helping supermarkets, department stores and QSRs harness technology that not only streamlines operations but also deepens customer engagement and drives measurable value.
Adding value through smarter selling
Working with system integrator partners, LG’s approach goes beyond technology supply. By acting as consultants in every account, LG introduce solutions such as vehicle plate recognition interfaced with POS systems. This enables personalised experiences – from a “welcome back” message to a one-click repeat of the previous order – creating loyalty, speed and convenience at the drive-thru.
With margins under constant pressure, efficiency matters. LG’s open-frame or enclosure-based solutions enable audio pass-through for drivethru applications, reducing the number of devices
required. The result? Lower hardware costs, simplified installs and reduced total cost of ownership.
Data-driven engagement
Customer data is the new currency of retail. By offering opt-in promotions – for example, a free six-month Spotify Premium membership in exchange for scanning a QR code – QSRs can start building powerful customer profiles. This not only fuels targeted marketing but also provides long-term insight into behaviour and trends.
From dwell time and store flow to customer profiling, LG’s retail analytics tools turn behaviour into actionable insights. By understanding who customers are and how they interact with the environment, brands can optimise layout, refine marketing campaigns and ultimately boost sales.
The future of QSR and retail is smarter, faster and more connected. Partner with LG to discover how its tailored solutions can deliver better experiences, lower costs and stronger insights.
The rise of hybrid working has changed how businesses think about meeting spaces. Collaboration now needs to happen seamlessly across offices, homes and remote locations. Epson projectors provide a practical answer, creating large, scalable displays that adapt to different room sizes and layouts. With aspect ratios from 16:9 to 21:9, they offer the flexibility to show presentations, participants and meeting tools clearly in a single view.
Lighting conditions can often make or break a meeting experience. Epson projectors, paired with Ambient Light Rejection (ALR) screens, maintain sharp contrast and vibrant colours even in bright rooms. Ultra-short-throw models can achieve displays of up to 160” while saving space, ensuring that participants can see and share information without distraction.
Supporting collaboration at every level
Epson projection supports every meeting, from quick team huddles to board presentations. Clear
visuals and flexible setup help teams exchange ideas, connect and stay engaged across hybrid environments.
Efficiency and sustainability combined
Energy use is an increasingly important factor in workplace technology decisions. Compared with alternatives such as large flat panels or videowalls, Epson projectors deliver significant efficiency gains; with a live interactive CO2 emissions calculator, making it easier to understand Epson’s solutions environmental impact
Organisations need technology that supports both people and the planet. Epson projectors combine scale, clarity and efficiency, making them a valuable tool for businesses looking to create smarter, more sustainable meeting spaces.
The next evolution in wireless collaboration.
The new Mersive Collaboration Suite is here – and it’s redefining how teams connect, collaborate and innovate. Built on trust, it’s the most secure wireless sharing platform on the market, designed to scale from classrooms to enterprise boardrooms.
With a focus on simplicity, scalability and security, the suite brings user-centric collaboration tools that are effortless to deploy and easy to use, empowering teams to focus on what really matters: sharing ideas.
For classrooms, huddle spaces and smaller meeting rooms, Mersive Essentials is the cost-effective solution that makes collaboration effortless. This compact pod offers full collaboration power in a smaller footprint – perfect for education environments where budgets need to stretch further, without sacrificing security or functionality.
Mersive Pro: dual 4K, AI-driven productivity
When collaboration is mission-critical, Mersive Pro delivers. Designed for higher education, enterprise and healthcare, the 4th-generation pod brings:
• Dual 4K outputs for high-impact visuals
• Hybrid meeting capabilities to unify remote and in-room participants
• AI enhancements to optimise performance and efficiency
• Enterprise-grade security with certifications you can trust
With Pro, every participant – in the room or remote – can engage equally.
The Mersive Collaboration Suite helps organisations keep pace, offering scalable, secure solutions for every environment.
Sustainability is now a business priority, not just a buzzword. For AV professionals, that means managing technology more intelligently while maintaining performance. This is where AMETEK SurgeX introduces its new Protect + Connect series.
This intelligent suite of remote power management solutions protects AV systems, optimises energy use and helps extend the life of equipment. The result? Lower running costs, reduced downtime and a more sustainable AV infrastructure.
At the centre of the ecosystem is the SurgeX CONNECT software platform. Available via LAN, Cloud or third-party control systems, CONNECT gives you full visibility and control – whether you’re managing classrooms, meeting rooms or large-scale digital signage networks. From a single dashboard, you can monitor performance, schedule power cycles, apply settings across devices and even remotely resolve common issues like lockups. That means fewer service call outs, less downtime for your customers and a smaller carbon footprint.
The Protect + Connect hardware range has been designed with flexibility in mind:
• SQUID+ – compact AC/DC solution for huddle spaces and small rooms
• DisplayPak+ – behind-display option with network and Wi-Fi capability
• Vertical Series+ – ideal for IT racks with up to 24 outlets
• Defender Series+ – rack-mounted with nine outlets and surge protection
• Axess ELITE+ – featuring Advanced Series Mode® technology for ultimate protection
With features like auto-ping, sequencing and IP control, you can be confident your systems are always performing at their best. And with automated scheduling, organisations are already seeing energy savings of 15–50%.
For AV teams looking to protect their investment, cut costs and support sustainability goals, SurgeX offers a future-ready solution that’s as smart as it is green.
Customer needs are shifting quickly. The focus is now on power management, where end users see real savings in energy and money—crucial in today’s climate, especially for sustainability. That’s why the new SurgeX range is ideal.
Chris Hobbs, Senior Product Manager, Cabling & Infrastructure at Midwich
How digital signage is becoming smarter and more immersive in 2025
Digital signage isn’t just about bright screens anymore. In 2025 the game has changed - from how signs are powered to how people interact with them. Below are some of the most talked-about trends that are reshaping digital signage today.
AI & real-time personalisation
Businesses are using demographic data, foot traffic and even weather or time of day to display content relevant to the moment. They can switch ads dynamically, push tailored promos and change designs automatically based on the audience profile. The effect? More engagement, higher ROI and fewer stale moments when content is irrelevant.
Immersive & interactive experiences
People increasingly want to do rather than just see. Touchless interactions like gesture and voice, augmented and virtual reality, immersive LED walls and holograms
are being used to make signage not just informative but memorable. Retailers, hotels and public spaces are leading the rollout of these technologies.
Sustainability & energy-efficiency
As environmental concerns grow, signage makers and users alike are under pressure to reduce energy usage and waste. Innovations include MicroLED displays, automatic brightness adjustment, recycled materials and designs that allow for easier end-of-life recycling. These changes support corporate social responsibility and help lower operating costs too.
Cloud, IoT & omnichannel integration
Cloud-based content management, IoT devices feeding live data (inventory, weather, footfall, etc.) plus integrated marketing across screens, mobile and social media are making signage part of an overall connected customer journey. This lets signage be more nimble, consistent and context aware.
These trends combine to make signage far more than decorative or basic informational tools. They’ve evolved into powerful touchpoints in marketing, customer experience, wayfinding, branding - and even sustainability strategies. For businesses considering upgrading or deploying new digital signage, investing in smart content, sustainability and immersive experience features will likely give the greatest returns in the next few years.
From charity challenges and team events to packed exhibitions and product showcases, 2025 has been a year full of moments worth capturing. Our Midwich Gallery brings together a snapshot of the highlights – a look behind the scenes at what we’ve been up to across the business and with our partners.
1.
We started Midwich Run Club with over 40 members
2. 3. 4. 5. 6.
Midwich ‘All Stars’ Take Berlin in September A brilliant Neat Focus Day at Midwich HQ
Our team and their families came together for an evening of fun at our Games on the Green
Our skydivers took to the skies, making the leap in support of their Gift of AV chosen charities
Today’s AV products go beyond “plug and play.” Intelligent cameras can track speakers, translate speech in real time and frame participants automatically. DSPs can tune themselves to room acoustics, delivering the best sound without manual adjustment. Behind the scenes, AI powers predictive maintenance and smart diagnostics, helping integrators identify issues before they cause downtime –keeping systems reliable and clients happy.
For resellers, this is more than a list of clever features. It’s about delivering measurable value. AI-enabled AV means faster set-up times, fewer site visits and reduced pressure on stretched IT teams. According to a recent Microsoft study, 68% of IT leaders believe AI-driven automation will reduce support workloads over the next three years – a trend that directly benefits clients and the channel partners who support them.
In education, that translates into lecture theatres where hybrid teaching runs smoothly, improving student engagement and inclusivity. In the corporate world, voice-driven control hubs and self-adjusting systems
reduce wasted meeting time, allowing teams to focus on collaboration rather than troubleshooting. Across both sectors, AI reduces user frustration, shortens the learning curve and helps technology feel like a natural extension of the space.
The bottom line for resellers? Happier clients, stronger adoption and long-term partnerships built on reliability and trust. By positioning AI-driven AV as a route to lower costs, improved efficiency and better user experiences, resellers can stand out in a competitive market while driving real business outcomes for their customers.
Bring AI into your AV offering today to stay ahead of the curve.
Contact Midwich to explore our growing portfolio of AI-enabled solutions and discover how you can deliver smarter systems, better experiences and greater value to your clients today.
This article summarises some of the sponsors who joined us at Tech Xpo, each bringing unique innovations to inspire and engage.
At the event, Bose Professional wowed attendees with three standout products: the Veritas mixeramplifier, Forum point-source loudspeaker and the award-winning Luna pendant speaker. Transforming the sound experience, each solution delivers immersive audio with simplicity and long-term value. Visitors also had the chance to see Bose Professional record a dedicated podcast on the AV business live at the show.
iiyama presented its latest TE13 and LH64 series displays, pairing them with the iiControl remote management system. With launches including the ProLite 25 series 15.6” touch panel PC, iiyama demonstrated innovation in device control, Power over Ethernet installation and seamless NFC/ RFID-enabled interactions. Designed for education, corporate and retail spaces, these solutions blended smart functionality with intuitive design. Sony, meanwhile, highlighted its scalable and sustainable professional display technologies. These solutions went beyond the screen, supporting communication, collaboration and engagement across various sectors. Attendees gained insights into how Sony’s integrated ecosystems can create connected, efficient and future-ready environments.
BrightSign put its Series 5 media players centre stage, paired with Nexmosphere’s sensor
technology. Visitors explored interactive “lift-andlearn” demos and responsive applications across verticals, all backed by BrightSign’s legendary reliability and five-year warranty - a powerful message on value and performance.
At Tech Xpo 2025 B-Tech AV Mounts showcased innovative mounting solutions including System Xpert, System Xpress, Momentum trolleys, new E-Paper stands and storage mounts. Designed for versatility, speed of install and sustainability, these solutions support professional AV projects across multiple sectors.
Alongside this, Legrand AV presented a full suite of solutions that support the infrastructure behind great AV. Highlights included the new Chief TiLED Universal dvLED Wall Mount, compatible with 90% of interlocking LED panels, and Middle Atlantic’s Premium+ PDU with Racklink for smarter power management. From lecterns and acoustic wall panels to storage and connectivity, Legrand showed how small details drive major efficiencies.
Neat showcased its next-generation collaboration solutions designed to enhance meeting equity and simplify hybrid experiences. With products engineered for inclusivity and ease of use, Neat demonstrated how workplaces can create seamless, human-first meeting spaces.
These innovators played a key role in Tech Xpo, showing how their technologies can power the future of AV.
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Book your demo with a PSCo LED specialist today.
Digital display technology is entering a new era. Fine-pitch LED - especially with pixel pitches under 1mm - is delivering breathtaking clarity and opening fresh opportunities across industries.
Ultra-fine-pitch MicroLED panels create seamless images at almost any size, with brightness and contrast levels that rival the best display technologies on the market. This means content looks equally stunning whether viewed up close in a boardroom or across a bustling exhibition hall. As pixel density increases, so does versatility - allowing LED to thrive in spaces where projectors or LCD screens once dominated.
Corporate lobbies utilise giant LED canvases to make bold first impressions. Retailers deploy them to deliver immersive storytelling that drives footfall and sales. In command centres and control rooms, LED walls provide crystal-clear data visualisation critical for decision-making. And in live events, fine-pitch LED enables stages to become dynamic
backdrops that captivate audiences with striking visuals.
Education and hospitality are also seizing the benefits. Universities can present collaborative content on large, interactive LED walls, while hotels and venues elevate guest experiences with cinematic screens in conference and leisure spaces.
Through strong partnerships with leading brands including Absen, Samsung and LG, Midwich ensures resellers have direct access to the latest fine-pitch innovations. This portfolio empowers our partners to deliver state-of-the-art solutions that combine visual impact with reliability and scalability.
As adoption of this technology accelerates, finepitch LED has become the standard for premium displays. For resellers and end users alike, the message is clear: the sharper the pitch, the brighter the opportunity.
A deep dive into making hybrid workplaces smarter, with Morten Boll
The post-pandemic office isn’t something you set and forget. With hybrid working now the norm, the most successful workplaces are being reshaped by real-time insights, not guesswork. Occupancy levels shift daily, meetings are increasingly hybrid and the balance between focus and collaboration space is always in flux.
That is why data has become the new blueprint for workspace design, showing organisations not just how many people are in the building, but how they actually use it. From desk ratios to huddle rooms, analytics platforms are turning raw usage data into smarter layouts, higher productivity and happier teams.
Recent UK reports show that office use has settled into a new normal. The British Council for Offices (BCO) finds that average workspace utilisation is now closer to 66%, rather than the pre-COVID benchmark of around 80%. That shift also comes with a change in density, with office space per person increasing to about 15 m from 12.5 m².
Additionally, the XySense Workplace Utilisation Index for Q4 2024 - Q1 2025 shows the UK with an average occupancy rate of 51.5%, one of the highest globally. These figures matter because they force organisations to rethink traditional assumptions.
Morten Boll, Global UC Director of Midwich Group, puts it plainly:
Office usage has shifted dramatically in recent years, with hybrid work models now the dominant approach. This change has driven the need for flexible and scalable workspace solutions that can adapt to fluctuating occupancy levels, helping to avoid underused or overcrowded areas.
Morten Boll, Global UC Director of Midwich Group
Data alone is not enough. Feedback from employees, patterns of meeting types and the split between focus and open collaboration all play a part.
There is no one-size-fits-all answer, as every company’s needs are different. It is essential to analyse space usage data to make informed decisions. A key part of this is understanding the right balance between collaborative and focus spaces, as both are crucial for supporting employee productivity and efficiency.
Morten Boll, Global UC Director of Midwich Group
Today’s AV and workspace technology should follow these insights. Intuitive tools, Cloud-based room and desk booking systems, remote-monitoring sensors and dashboards showing real usage all help reduce friction.
Morten adds:
“Integrated solutions that work with existing workflows and familiar tools are key to driving adoption and engagement, empowering employees to use the technology with confidence.”
The role of AI
AI is also shaping the future of workspace optimisation. From predictive models that forecast peak occupancy to smart assistants that recommend the best room for a meeting, AI adds a forward-looking layer to raw utilisation data.
By learning patterns over time, AI tools can help organisations anticipate needs before they arise - whether that’s rebalancing desk ratios, adjusting energy use or improving meeting equity for hybrid participants.
One example of how these ideas translate into action is Kadence, a business in which Midwich Ignite has invested. Kadence’s platform delivers actionable data on workspace usage, from how rooms are booked to how people move through collaboration zones.
It shows which desks are often unused, how long meetings typically run and where bottlenecks appear. Armed with that insight:
• Organisations can reconfigure space
• Shrink underused boardrooms or make them multipurpose
• Expand breakout or focus areas and adjust furniture layouts
• Tweak AV setups so that technology supports how people actually work (rather than how older norms dictated)
Rather than rigid return-to-office mandates which no longer make sense, the focus should be on reorganising the available space around how people really work.
The office of 2025 is defined less by square footage and more by adaptability. Data and AI make that adaptability possible, while employee feedback ensures it remains human-centric.
By combining usage insights with employee feedback, organisations can create environments that support productivity, wellbeing and collaboration while maximising the return on their AV investments.
Morten concludes, “Flexibility and user-centric design are essential to futureproofing the modern workspace.”
• Hybrid working means office use is unpredictable - UK utilisation averages just 66%
• This means smart planning matters much more than size
• Platforms like Kadence, backed by Midwich Ignite, show how spaces are really used
• The result: fewer empty desks, better meeting equity and stronger ROI
A product sheet only tells part of the story in AV. Elements like sound performance and system integration are things that simply cannot be judged on paper. To truly understand how technology performs in the real world, it has to be seen, heard and tested by real people in real environments.
The proof is in the testing
Hands-on demonstrations help give both resellers and end users clarity, especially in a bustling AV market where many products could fit an event or installation.
Attending a demo facility reduces the risk of making costly mistakes but also provides certainty that a solution is right, giving customers confidence in their decisions. Experiencing technology in action ensures it meets expectations, from boardroom displays to audio systems.
So much more than traditional showrooms
Midwich’s network of experience centres are more than walkthrough tech galleries. They are collaborative environments where resellers can host clients, deliver training and explore solutions side by side with technology experts:
• Innovation House, Bracknell: the flagship facility, showcasing immersive integration across AV categories.
• The AV Hub, Edinburgh: providing northern partners with a convenient space to explore solutions hands-on.
• Experience Lab, County Wicklow: Square One’s dedicated centre, giving Irish resellers and customers access to the latest technology.
• Live Technology demo facility, Letchworth: 4,000sqft of professional audio and lighting solutions for live events in action.
• Holdan demo & training centre, Manchester: hands-on studio, workflow testing and tailored reseller training.
• Nimans Suites, Salford: modern presentation and demo spaces for conferencing and collaboration.
More than just showrooms, they are key spaces for live demonstrations, training sessions, talks and events, making them versatile hubs for both business and learning.
AV demo facilities are powerful business tools. They create the perfect stage to differentiate from competitors, secure customer confidence and drive growth. For end users, they remove uncertainty and ensure every investment is fit for purpose.
Including an in-person demonstration in the sales process can make buying AV equipment feel less overwhelming and more like an exciting, informed choice. AV is all about experience.
Explore our refreshed value-add services, which enable Midwich customers to access our cutting-edge AV solutions with the added Plus of our industry expertise and support. Previously known as Mi Services, our new offering will help you when you need it most, where you need it most.
Find out more on our updated landing page!
Advanced replacement warranty
If your product fails, our expert technical support team are here to help 24 hours a day, 5 days a week. We can provide remote technical assistance and issue replacement hardware to get your system up and running again as soon as possible.
Extended warranty contracts
Extend your product warranty with return to base, all parts and labour warranty repair cover. Repair+ is available for 1-5 years to cover your product from manufacturing defect or component failure.
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Add onsite engineering support to your system with this affordable support contract. Onsite+ offers remote support with an industry-leading service level agreement.
UNIT 4 HANDLEY PAGE WAY PARKBURY ESTATE, COLNEY STREET, ST ALBANS AL2 2DQ, UNITED KINGDOM.
UNIT 10, M40 INDUSTRIAL ESTATE, CRESSEX BUSINESS PARK, BLENHEIM ROAD, HIGH WYCOMBE, BUCKS, HP12 3RS
NIMANS, AGECROFT ROAD, PENDLEBURY, MANCHESTER, M27 8SB
INNOVATION HOUSE, SEGRO PARK, BRACKNELL, RG12 8HH
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BROOKFIELD HOUSE, BROOKFIELD INDUSTRIAL ESTATE, PEAKDALE ROAD, GLOSSOP, SK13 6LQ
UNIT 9, BRAY SOUTH BUSINESS PARK, KILLARNEY ROAD, BRAY, CO WICKLOW, A98 D7V2
ROAD, DISS, IP22 4YT
VINCES ROAD, DISS, IP22 4YT
17 LETCHWORTH POINT, LETCHWORTH GARDEN CITY, SG6 1ND
VINCES ROAD, DISS, IP22 4YT NIMANS, AGECROFT ROAD, PENDLEBURY, MANCHESTER, M27 8SB
3 BELL LN, LEWES, BN7 1JU INNOVATION HOUSE, SEGRO PARK, BRACKNELL, RG12 8HH