The Lime Book of Midwest
Marketing
2021
Midwest Marketing
Creative Production Team Art Director
Art Director
Digital & Content Director
VP of Client Services
Film/Digital Production
President/CEO
Todd Goetz Jen Coleman Video Department
Christi Faris Megan Batteen Dawn Claymore
01. Digital Content
Jen Coleman Media
Social Client
Hart Ranch Camping Resort Club Example
Favorite Exploration Facebook
Online
02. Digital Content
Jen Coleman Media
Social Client
Hart Ranch Camping Resort Club Example
Summer Nights Facebook
Online
03. Digital Content
Jen Coleman Media
Social Client
Granite Automotive Example
Deck Your Driveway Facebook
Online
04. Digital Content
Jen Coleman Media
Social Client
BH Community Bank Example
Mortgage Loans Facebook
Online
05. Digital Content
Jen Coleman Media
Social Client
BH Regional Eye Institute Example
iLasik Facebook
Online
06. Digital Content
Jen Coleman Media
Social Client
Midwest Marketing Example
Website Launch Facebook
Online
07. Digital Content
Jen Coleman Media
Social Client
Prairie Wind Casino Example
Stronghold Menu Facebook
Online
08. Digital Content
Jen Coleman Media
Social Client
Prairie Wind Casino Example
Executive Chef Facebook
Online
09. Digital Content
Jen Coleman Media
Social Client
BH Sustainable Forests Example
Positive Impact Facebook
Online
10. Digital Content
Jen Coleman Media
Social Client
Midwest Marketing Example
#OurWorkWednesday Facebook
Online
11. Digital Content
Jen Coleman Media
Social Client
BH Sustainable Forests Example
Positive Impact Facebook
Online
12. Digital Content
Jen Coleman Media
Social Client
Prairie Wind Casino Example
Stronghold Restaurant Facebook
Online
13. Film Production
Video Department Media
:30 Video Client
Black Hills Community Bank Example
Community Giving https://www.youtube.com/ watch?v=IH-qoKUV63U
Online/TV
14. Film Production
Video Department Media
:30 Video Client
Automated Filter Solutions Example
Animated Video https://www.youtube.com/ watch?v=gzivfSdY-pM
Online/Sponsorship
15. Film Production
Video Department Media
:30 Video Client
Granite Automotive Example
In Your Garage https://www.youtube.com/ watch?v=ekW97AC9ljc
Online/TV
16. Film Production
Video Department Media
:15 Video Client
BH Regional Eye Institute Example
Cataract Surgery https://www.youtube.com/ watch?v=neckcUOXejE
Online/TV
17. Film Production
Video Department Media
:30 Video Client
Prairie Wind Casino Example
Winner, Winner https://www.youtube.com/ watch?v=i_TE02Yykmo
Online/TV
18. Film Production
Video Department Media
:15 Video Client
Re/Max Advantage Example
Your Experienced Guide from For Sale to Closed https://www.youtube.com/ watch?v=F3PzimQz6V0
Online/TV
19. Art Director
Todd Goetz Media
Print Client
Ainsworth-Benning Construction Example
Poster Ads
ARROW HEA D
20.
Ba nquets & Cat er ing
From casual meetings to fine dining, from small office groups to fundraisers and wedding receptions, we'll make your next event perfect.
Art Director
Todd Goetz Media
W E LCOM E T O YOU R P E R F ECT E V E N T Thank you for choosing Arrowhead to host your next event.
W
hether it's a formal fundraiser, a dinner for 120 people, or a casual lunch meeting with your office, your event is as important to us as it is to you. Throughout planning and execution, we'll work with you to ensure your event reflects your own tastes and personal touches.
Client
Arrowhead Golf, Tennis Social Club
Our goal is to relieve you of most of the details and planning while hosting a successful party so that you, along with your guests, can sit back, relax and enjoy your event.
your event perfect for you and your guests. With flexible room space, exceptional food, and quality service, Arrowhead is the venue of choice in Rapid City.
■ Business meetings For parties larger than 25 and up to 120 seated, try our Grand Ballroom. We'll find the perfect fit for your next event.
■ Weddings ■ Anniversaries ■ Birthdays ■ Specials occasions
The Arrowhead Room
■ Corporate retreats ■ Charity golf tournaments
Professional service staff, an onsite Event Coordinator and superb kitchen staff will make
Example
Booklet Inside Pages
T h e Gr a n d Ba l l room & T h e A r row h e a d Room
Arrowhead is the perfect destination for:
Intimate party or event with 25 or fewer? Try the Arrowhead room for meetings and parties with a more intimate yet still upscale atmosphere.
3675 Sheridan Lake Road, Rapid City, SD 3675 Sheridan Lake Road, Rapid City, SD
8
Br e a k fa s t, Be v e r age s & Snacks | A l a Ca rt e ■ We offer full service breakfasts ala carte or from limited set menus. ■ We offer a full array of breakfast specialties and can customize our menu's for your event. ■ A 20% service charge & 7.5% tax will be added to all food and beverage orders. ■ Special dietary needs will be addressed upon request.
Breakfast ■ Assorted Yogurts
$2 each
■ Assorted Granola Bars
$2 each
■ Individual Parfaits
$5 each
■ Breakfast Burritos
$3 each
■ Breakfast Croissants (bacon, ham or sausage)
$5 each
Snacks ■ Sweet Cajun Snack Mix
$1.50 /person
■ Chips w/ salsa
$2 /person
■ Chips w/ queso
$5 /person
■ Assorted Cookies or Brownies
$24 /dzn
■ Rice Krispie Treats
$18 /dzn
■ Assorted Whole Fruit (Apple’s, Oranges, & Bananas)
$21 /dzn
F u l l Bu f f e t M e n us
Beverages ■ Bottled Water
$2 /bottle
■ Bottle Iced Teas
$3 /bottle
■ Regular, Decaf Coffee & Hot Tea
$24.50 /gal
■ Bottled Fruit Juices (OJ, Apple or Cranberry)
$3 /bottle
■ A 20% service charge to all event charges.
■ Bottled Sodas (16oz)
$3 /bottle
■ Dessert buffet's created by request.
■ Hot Chocolate
$28 /gal
■ Iced Tea , Fruit Punch or Lemonade (2 gal minimum)
$21 /gal
■ Juice
$21 /gal www.arrowheadccrc.com
■ Full Buffet options come in four tiers: $20, $30, $40 & $50. ■ Add soup for $3 per person
■ Includes coffee and ice tea ■ Includes a seasonal vegetable and starch accompaniment ■ Cost of adding additional protein is less that the proteins listed price. 15
28
3675 Sheridan Lake Road, Rapid City, SD
8
21. Art Director
Todd Goetz Media
Print Client
Bull Creek Outfitters Example
Logo
22. Art Director
Todd Goetz Media
Print Client
CARSTAR Auto Body Repair Experts Example
Outdoor Metal Sign
23. Art Director
Todd Goetz Media
Digital Client
Cory’s Point S Tire & Auto Service Example
Web Sliders
24. Art Director
Todd Goetz Media
Print Client
Colonial House Restaurant & Bar Example
Logo Promotional Items
25. Art Director
Todd Goetz Media
Print Client
Colonial House Restaurant & Bar Example
Promotional Retractable Banners
26. Art Director
Todd Goetz Media
Print Client
The Club for Boys Example
Event Poster Ticket
27. Art Director
Todd Goetz Media
Print Client
Catholic Social Services Example
Palm Sunday Program
28. Art Director
Todd Goetz Media
Print Client
Deadwood All In Motocross Race Example
Poster Postcard
29. Art Director
Todd Goetz Media
Print Client
FMG Engineering Example
Ad
30. Art Director
Todd Goetz Media
Digital Client
DMI Example
Web Sliders
31. Art Director
Todd Goetz Media
Print Client
Hart Ranch Camping Resort Club Example
Sponsorship Packet
32. Art Director
Todd Goetz Media
Print Client
Granite Automotive Example
Postcard
33. Art Director
Todd Goetz Media
Print Client
Granite Automotive Example
Postcard
34. Art Director
Todd Goetz Media
Print Client
Ketel Thorstenson, LLP Example
Anniversary Logo Promotional Pieces
35. Art Director
Todd Goetz Media
Print Client
Ketel Thorstenson, LLP Example
Print Ads Game Board
36. Art Director
Todd Goetz Media
PENNINGTON COUNTY
100
Pennington County 2021
60
Client
Pennington County Sheriff’s Office Example
Annual Report Inside Pages
Population: Area: Median Income: Median Home Price: Persons in Poverty: Education:
40 10.2%
20 0
Caucasian
Native American
5.4%
3.9%
Hispanic or Latino
Other
Employees By
DIVISION
24-7 7.5
PCSO
ABOUT US
83.1%
80
Juvenile Services Center 54.25
1.2% Asian
* Sources: 2020 Census Quick Facts, Benchmark Data Labs
Total 2021 County Budget
$103,924,821
The Pennington County Sheriff’s Office has 431 full- and part-time employees and 125 volunteers • Chaplains • Explorers • Search & Rescue • Senior Volunteers • Reserve Deputies • Community Outreach - JSC, Jail, Care Campus
Pennington County Jail 167
Law Enforcement 133.25
1.4% Black or African American
109,222 2,784 square miles $57,039 $323,285 13,216 or 12% 93.5% high school diploma 31.5% bachelors degree or higher
Sheriff’s Office Budget
$37,139,187
36% 48%
of total 2021 County Budget
of budget comes from outside revenue, not taxpayer dollars
5
Familyr Affai
Booking Tech Maggie Espinosa-Cariveaux and husband, Correctional Officer Daniel Espinosa
37
PENNINGTON COUNTY SHERIFF - 2021 ANNUAL REPORT
Robbery
2020
2021
2019
2
0
Murder
139
57
55
Sexual Assault
65
102
83
Aggravated Assault
2
7
2
Robbery
Burglary
79
101
78
Burglary
Theft
340
366
160
Theft
Stolen Vehicles
46
48
40
Stolen Vehicles
*Statistics represent crime data in Pennington County only. Some crimes may have occurred in other jurisdictions.
2019
6% 501
200
300
659
584
77 612
400
500
61%
120
85
803
612
1500
1000
500
2,833 2,874
416
581
21%
0 2019
524
2020
PCSO HUMAN
RESOURCES
Accident Type 2% 3%
Homicide 4% Suicide Pending Accident Natural Undetermined
5% 6% 5%
8%
42% 23%
17
Other Car/Pedestrian Accident Drowning Fall Hypothermia Vehicle Fatality (Pennington County) Vehicle Fatality (Outside County) Ethanol Toxicity Meth Toxicity Fentanyl Toxicity
2%
Our Mission:
Promoting safety and justice to improve the quality of life in our community.
Patrol Lt. Chris Hislip and daughter, Jail EMT Specialist Cayley Hislip
Deputy Jacob Mundt and mother, Detox Tech Robyn Mundt
2021
Single cases including Box Elder, Rapid City and Pennington County
**Includes Box Elder, Rapid City and Pennington County combined
8%
406
2021
100
16 213
431
1,643
2021
14 198
2,608
1,858
2000
2020
6
1% 3%
355
2020
1,930
325
Coroner Cases By Type
Coroner Calls
Domestic Violence
PENNINGTON COUNTY SHERIFF - 2021 ANNUAL REPORT
Over the years, the Sheriff’s Office has benefited from a strong employee referral program that encourages current employees (our best recruiters) to identify friends and family who would make great coworkers. This year we wish to extend our appreciation to those who have recommended excellent additions to our team and assisted in the retention of quality, professional individuals.
Jail Sgt. Krystal Gentile and husband, Correctional Officer Jim Gentile
0
Sexual Assault Aggravated Assault
The Sheriff’s Office serves as county coroner and currently has deputies certified as Deputy Coroner in the event of a death. The coroner investigates deaths that are a result of an accident, homicide, suicide or natural death that occurs outside the care of a medical provider.
PENNINGTON COUNTY SHERIFF - 2021 ANNUAL REPORT
Jail Sgt. Jeff Boal and wife, Deputy Mischelle Boal
2019 Murder
0
MacArthur 4
Care Campus 65.5
INVESTIGATIONS Overall Crime Data in Pennington County**
Pennington County Sheriff’s Office Data*
Kevin Thom - Pennington County Sheriff
300 Kansas City Street • Rapid City, SD 57701 • (605) 394-6113 • www.pennco.org/sheriff
37. Art Director
Todd Goetz Media
Print Client
Rice’s Rapid Motorsports Example
Ads
38. Art Director
Todd Goetz Media
Print Client
Prairie Wind Casino Example
Promotional Poster
39. Art Director
Todd Goetz Media
Print Client
South Dakota Youth Hunting Adventures Example
Wildlife Banquet
40. Art Director
Christi Faris Media
Print Client
The Treasured House Treasured Lives Example
Logo Development Business Cards
treasuredlives.org
41. Art Director
Christi Faris Media
Print Client
Hart Ranch Camping Resort Club Example
Event Poster
42. Art Director
Christi Faris Media
Digital Client
A2Z Business & Tax Services Example
Reveal Ad Eblast
43. Art Director
Christi Faris Media
Digital Invitation Client
Black Hills Community Bank Example
Eblast
44. Art Director
Christi Faris Media
Digital Client
Black Hills Regional Eye Institute Example
Online Ads Billboard
45. Art Director
Christi Faris Media
Digital Client
Cory’s Point S Tire & Auto Service Example
Web Sliders
46. Art Director
Christi Faris Media
Digital Client
Dakota RV Example
RView Campaign
47. Art Director
Christi Faris Media
Digital Client
Midwest Marketing Example
Event Promo
48. Art Director
Christi Faris Media
Digital Client
Prairie Wind Casino Example
Social Media Campaign
FRIDAYS
$100 CASH EVERY 10 MINUTES 6 PM to 10 PM
Accumulate 20 points day of promotion and be in active play.
49. Art Director
Christi Faris Media Management reserves the right to cancel or change promotions at any time. Must be present to win. Must be 21 year of age or older to participate. Not responsible for accidents, lost money or credits left on unattended machines. Must have a valid ID for redemptions, and prizes. Family members in the same household of Player’s club/marketing employees are ineligible for hot seats and barrel drawings. All player rewards are non-transferable/non-replaceable.
Print/Digital Client
Prairie Wind Casino Example
Monthly Promos
50.
Rodeo Grounds
at the
September 3rd 4:00-6:00 Barry Pitt 6:30-9:30 Camp Comfort
Art Director
Christi Faris Media
Print Client
Hart Ranch Camping Resort Club
September 4th James Van Nuys & Randy McAllister Kim and the Cue Balls Hot City Soul Camp Comfort
ber
Sep 12: tem 00 4:are b 00- available 2:0 -1:30 Tickets 6:0 er 3rd online at hrresort.org or 605-737-5365 0-3 6 J :30 will non members $10 for the entire weekend. Food Trucks on Site ! :30 ames Members 4:0 -9:3be0$5Band 0-6 V K an 0 C arry P im : 6:3 i am 0-9 00 Ho and t Nuys p C tt :30 & h t om Cam City So e Cue B Randy Mem fort bers u a p M will lls Com l cAl be $ 5 an liste fort d no r nm em
tem Sep
Music Festival
4th
Example
12:00-1:30 2:00-3:30 4:00-6:00 6:30-9:30
bers
$10
for
the
enti
re w eek end . Fo od T ruck
s on
Site
!
WINE DOWN
WEDNESDAYS Leave your cares and bring your chairs. Live music on the Pritchard Patio with drinks for purchase.
51. Art Director
Christi Faris Media
Print Client
Hart Ranch Camping Resort Club Example
Event Poster
Meals on Wheels serves seniors 60 and over in your community - home delivery and at select dining sites. Volunteer opportunities are available over your lunchtime M-F! You can help provide meals to seniors in your community. Just go to mealsprogram.com/donate.
Get Meals
52.
Meals on Wheels Western South Dakota Meals on Wheels needs you help! Thanks for a matching funds grant from our friends at the South Dakota Community Foundation, your donation helps goes further!
Art Director
Check out what your donations can provide Seniors in Western South Dakota with!
Christi Faris
You Make an Impact!
Media
Print/Digital Client
Meals on Wheels Example
Window Cling Rectractable Banner Eblast Invite
If you give:
Partners’ matching funding of :
Volunteer
Your contribution will ...
$20
$20+$20
Sponsor a senior in your area to receive a months’ worth of hot, nutritious meals
$60
$60+$60
Supply two months of delicious, homemade meals and important in-home safety checks
$100
$100+$100
Provide 60 meals to homebound seniors, and the gift of person-to-person connection
$200
$200+$200
Make appx. 120 meals possible at any of our 30 congregate dining sites throughout western South Dakota
$300
$300+$300
Allows you to “adopt-a-route” for a month and provide an entire neighborhood of seniors in your community a full week of important nutrition.
$500
$500+$500
Provide nearly two year’s worth of meals to an amazing senior in your community!
Donate
mealsprogram.com • (605) 394-6002 1621 Sheridan Lake Road, Suite C • Rapid City, SD 57702
mealsprogram.com • (605) 394-6002
53. Art Director
Christi Faris Media
Print/Digital Client
James Carter Example
Event Promo Poster Social Post
Hills to be hunted!
54.
FEB 11 – FEB 13 Fri. Noon-7pm Sat. 9am-7pm Sun. 10am-4pm
Paths to be explored!
HUGE SALE!
Art Director
Christi Faris Media
Client
Black Hills Sports Show Example
Poster
• Over 100 dealers & vendors! • Every major ATV dealer, Boat Dealer and RV Dealer in the Region! • SD Youth Hunting Adventures Live & Silent Auction
Waters to be rippled!
• Big Buck & Bull Contest
|
FRI., FEB. 11 ONLY
First Responder/Military Discount $7.00 Adult Weekend Pass, $19.00 Adult Family Pass Discount available at the Monument Box Office Only. Must Present Valid ID.
www.BHSPORTSSHOW.com Non-Profits That Benefit All proceeds beneet these local community organizations.
The Naja Shriners Transportation Fund Health Care for Youth
Big Brothers Big Sisters of the Black Hills Youth Mentoring
Rapid City Cosmopolitan Club Diabetes Awareness and Cure
SD Youth Hunting Adventures Youth Outdoor Activities
Granite Automotive wants to
THANK NURSES
for the difference you make every single day!
55. Art Director
Christi Faris Media
Print/Digital Client
Granite Automotiive Example
Web Slider Print Ad
56. Art Director
Christi Faris Media
Print/Digital Client
ReMax Kelly Howie Team Example
Monthly Off Mortgage Logo, Eblast Newsletter Mailer
p 57. Art Director
Christi Faris Media
Print/Digital Media Client
RUSH Example
Logo Snapchat Filter
Print Client
Black Hills Community Bank Example
Diaper Drive Sticker Flyers
ER
I DID! GET B IVE! EH DR IN D
Media
GET BEHIND OUR D! DI DI AP
Christi Faris
Get Behind our Diaper Drive! 5K Fun Run/Walk Sunday, June 6, 2021 @ 1 PM | Old Storybook Island
!I
Art Director
D OUR DIAPER D HIN RIV BE E ET
58.
R DRIVE! I IAPE DID RD ! U G O
Black Hills Community Bank
840 Mt. Rushmore Rd. • Rapid City, SD 57701 • 343.2422 • www.bhcbank.com
59. Art Director
Christi Faris Media
Print Client
Performing Arts Center Example
Pop Up Party Logo Invitation
60. Art Director
Christi Faris Media
Digital Client
Midwest Marketing Example
Monthly Self Promotion
BECOME > GREATER THAN Marketing Your Business Is Our Passion!