The Lime Book of Midwest Marketing 2021

The Lime Book of Midwest

Marketing

2021

Midwest Marketing

Creative Production Team Art Director

Art Director

Digital & Content Director

VP of Client Services

Film/Digital Production

President/CEO

Todd Goetz Jen Coleman Video Department

Christi Faris Megan Batteen Dawn Claymore

01.

Digital Content

Jen Coleman Media

Social Client

Hart Ranch Camping Resort Club Example

Favorite Exploration Facebook

Online

02.

Digital Content

Jen Coleman Media

Social Client

Hart Ranch Camping Resort Club Example

Summer Nights Facebook

Online

03.

Digital Content

Jen Coleman Media

Social Client

Granite Automotive Example

Deck Your Driveway Facebook

Online

04.

Digital Content

Jen Coleman Media

Social Client

BH Community Bank Example

Mortgage Loans Facebook

Online

05.

Digital Content

Jen Coleman Media

Social Client

BH Regional Eye Institute Example

iLasik Facebook

Online

06.

Digital Content

Jen Coleman Media

Social Client

Midwest Marketing Example

Website Launch Facebook

Online

07.

Digital Content

Jen Coleman Media

Social Client

Prairie Wind Casino Example

Stronghold Menu Facebook

Online

08.

Digital Content

Jen Coleman Media

Social Client

Prairie Wind Casino Example

Executive Chef Facebook

Online

09.

Digital Content

Jen Coleman Media

Social Client

BH Sustainable Forests Example

Positive Impact Facebook

Online

10.

Digital Content

Jen Coleman Media

Social Client

Midwest Marketing Example

#OurWorkWednesday Facebook

Online

11.

Digital Content

Jen Coleman Media

Social Client

BH Sustainable Forests Example

Positive Impact Facebook

Online

12.

Digital Content

Jen Coleman Media

Social Client

Prairie Wind Casino Example

Stronghold Restaurant Facebook

Online

13.

Film Production

Video Department Media

:30 Video Client

Black Hills Community Bank Example

Community Giving https://www.youtube.com/ watch?v=IH-qoKUV63U

Online/TV

14.

Film Production

Video Department Media

:30 Video Client

Automated Filter Solutions Example

Animated Video https://www.youtube.com/ watch?v=gzivfSdY-pM

Online/Sponsorship

15.

Film Production

Video Department Media

:30 Video Client

Granite Automotive Example

In Your Garage https://www.youtube.com/ watch?v=ekW97AC9ljc

Online/TV

16.

Film Production

Video Department Media

:15 Video Client

BH Regional Eye Institute Example

Cataract Surgery https://www.youtube.com/ watch?v=neckcUOXejE

Online/TV

17.

Film Production

Video Department Media

:30 Video Client

Prairie Wind Casino Example

Winner, Winner https://www.youtube.com/ watch?v=i_TE02Yykmo

Online/TV

18.

Film Production

Video Department Media

:15 Video Client

Re/Max Advantage Example

Your Experienced Guide from For Sale to Closed https://www.youtube.com/ watch?v=F3PzimQz6V0

Online/TV

19.

Art Director

Todd Goetz Media

Print Client

Ainsworth-Benning Construction Example

Poster Ads

ARROW HEA D

20.

Ba nquets & Cat er ing

From casual meetings to fine dining, from small office groups to fundraisers and wedding receptions, we'll make your next event perfect.

Art Director

Todd Goetz Media

Print

W E LCOM E T O YOU R P E R F ECT E V E N T Thank you for choosing Arrowhead to host your next event.

W

hether it's a formal fundraiser, a dinner for 120 people, or a casual lunch meeting with your office, your event is as important to us as it is to you. Throughout planning and execution, we'll work with you to ensure your event reflects your own tastes and personal touches.

Client

Arrowhead Golf, Tennis Social Club

Our goal is to relieve you of most of the details and planning while hosting a successful party so that you, along with your guests, can sit back, relax and enjoy your event.

your event perfect for you and your guests. With flexible room space, exceptional food, and quality service, Arrowhead is the venue of choice in Rapid City.

■ Business meetings For parties larger than 25 and up to 120 seated, try our Grand Ballroom. We'll find the perfect fit for your next event.

■ Weddings ■ Anniversaries ■ Birthdays ■ Specials occasions

The Arrowhead Room

■ Corporate retreats ■ Charity golf tournaments

Professional service staff, an onsite Event Coordinator and superb kitchen staff will make

Example

Booklet Inside Pages

T h e Gr a n d Ba l l room & T h e A r row h e a d Room

Arrowhead is the perfect destination for:

Intimate party or event with 25 or fewer? Try the Arrowhead room for meetings and parties with a more intimate yet still upscale atmosphere.

3675 Sheridan Lake Road, Rapid City, SD 3675 Sheridan Lake Road, Rapid City, SD

8

Br e a k fa s t, Be v e r age s & Snacks | A l a Ca rt e ■ We offer full service breakfasts ala carte or from limited set menus.

■ We offer a full array of breakfast specialties and can customize our menu's for your event.

■ A 20% service charge & 7.5% tax will be added to all food and beverage orders.

■ Special dietary needs will be addressed upon request.

Breakfast ■ Assorted Yogurts

$2 each

■ Assorted Granola Bars

$2 each

■ Individual Parfaits

$5 each

■ Breakfast Burritos

$3 each

■ Breakfast Croissants (bacon, ham or sausage)

$5 each

Snacks ■ Sweet Cajun Snack Mix

$1.50 /person

■ Chips w/ salsa

$2 /person

■ Chips w/ queso

$5 /person

■ Assorted Cookies or Brownies

$24 /dzn

■ Rice Krispie Treats

$18 /dzn

■ Assorted Whole Fruit (Apple’s, Oranges, & Bananas)

$21 /dzn

F u l l Bu f f e t M e n us

Beverages ■ Bottled Water

$2 /bottle

■ Bottle Iced Teas

$3 /bottle

■ Regular, Decaf Coffee & Hot Tea

$24.50 /gal

■ Bottled Fruit Juices (OJ, Apple or Cranberry)

$3 /bottle

■ A 20% service charge to all event charges.

■ Bottled Sodas (16oz)

$3 /bottle

■ Dessert buffet's created by request.

■ Hot Chocolate

$28 /gal

■ Iced Tea , Fruit Punch or Lemonade (2 gal minimum)

$21 /gal

■ Juice

$21 /gal www.arrowheadccrc.com

■ Full Buffet options come in four tiers: $20, $30, $40 & $50.

■ Add soup for $3 per person

■ Includes coffee and ice tea ■ Includes a seasonal vegetable and starch accompaniment ■ Cost of adding additional protein is less that the proteins listed price.

15

28

3675 Sheridan Lake Road, Rapid City, SD

8

21.

Art Director

Todd Goetz Media

Print Client

Bull Creek Outfitters Example

Logo

22.

Art Director

Todd Goetz Media

Print Client

CARSTAR Auto Body Repair Experts Example

Outdoor Metal Sign

23.

Art Director

Todd Goetz Media

Digital Client

Cory’s Point S Tire & Auto Service Example

Web Sliders

24.

Art Director

Todd Goetz Media

Print Client

Colonial House Restaurant & Bar Example

Logo Promotional Items

25.

Art Director

Todd Goetz Media

Print Client

Colonial House Restaurant & Bar Example

Promotional Retractable Banners

26.

Art Director

Todd Goetz Media

Print Client

The Club for Boys Example

Event Poster Ticket

27.

Art Director

Todd Goetz Media

Print Client

Catholic Social Services Example

Palm Sunday Program

28.

Art Director

Todd Goetz Media

Print Client

Deadwood All In Motocross Race Example

Poster Postcard

29.

Art Director

Todd Goetz Media

Print Client

FMG Engineering Example

Ad

30.

Art Director

Todd Goetz Media

Digital Client

DMI Example

Web Sliders

31.

Art Director

Todd Goetz Media

Print Client

Hart Ranch Camping Resort Club Example

Sponsorship Packet

32.

Art Director

Todd Goetz Media

Print Client

Granite Automotive Example

Postcard

33.

Art Director

Todd Goetz Media

Print Client

Granite Automotive Example

Postcard

34.

Art Director

Todd Goetz Media

Print Client

Ketel Thorstenson, LLP Example

Anniversary Logo Promotional Pieces

35.

Art Director

Todd Goetz Media

Print Client

Ketel Thorstenson, LLP Example

Print Ads Game Board

36.

Art Director

Todd Goetz Media

Print

PENNINGTON COUNTY

100

Pennington County 2021

60

Client

Pennington County Sheriff’s Office Example

Annual Report Inside Pages

Population: Area: Median Income: Median Home Price: Persons in Poverty: Education:

40 10.2%

20 0

Caucasian

Native American

5.4%

3.9%

Hispanic or Latino

Other

Employees By

DIVISION

24-7 7.5

PCSO

ABOUT US

83.1%

80

Juvenile Services Center 54.25

1.2% Asian

* Sources: 2020 Census Quick Facts, Benchmark Data Labs

Total 2021 County Budget

$103,924,821

The Pennington County Sheriff’s Office has 431 full- and part-time employees and 125 volunteers • Chaplains • Explorers • Search & Rescue • Senior Volunteers • Reserve Deputies • Community Outreach - JSC, Jail, Care Campus

Pennington County Jail 167

Law Enforcement 133.25

1.4% Black or African American

109,222 2,784 square miles $57,039 $323,285 13,216 or 12% 93.5% high school diploma 31.5% bachelors degree or higher

Sheriff’s Office Budget

$37,139,187

36% 48%

of total 2021 County Budget

of budget comes from outside revenue, not taxpayer dollars

5

Familyr Affai

Booking Tech Maggie Espinosa-Cariveaux and husband, Correctional Officer Daniel Espinosa

37

PENNINGTON COUNTY SHERIFF - 2021 ANNUAL REPORT

Robbery

2020

2021

2019

2

0

Murder

139

57

55

Sexual Assault

65

102

83

Aggravated Assault

2

7

2

Robbery

Burglary

79

101

78

Burglary

Theft

340

366

160

Theft

Stolen Vehicles

46

48

40

Stolen Vehicles

*Statistics represent crime data in Pennington County only.

Some crimes may have occurred in other jurisdictions.

2019

6% 501

200

300

659

584

77 612

400

500

61%

120

85

803

612

1500

1000

500

2,833 2,874

416

581

21%

0 2019

524

2020

PCSO HUMAN

RESOURCES

Accident Type 2% 3%

Homicide 4% Suicide Pending Accident Natural Undetermined

5% 6% 5%

8%

42% 23%

17

Other Car/Pedestrian Accident Drowning Fall Hypothermia Vehicle Fatality (Pennington County) Vehicle Fatality (Outside County) Ethanol Toxicity Meth Toxicity Fentanyl Toxicity

2%

Our Mission:

Promoting safety and justice to improve the quality of life in our community.

Patrol Lt. Chris Hislip and daughter, Jail EMT Specialist Cayley Hislip

Deputy Jacob Mundt and mother, Detox Tech Robyn Mundt

2021

Single cases including Box Elder, Rapid City and Pennington County

**Includes Box Elder, Rapid City and Pennington County combined

8%

406

2021

100

16 213

431

1,643

2021

14 198

2,608

1,858

2000

2020

6

1% 3%

355

2020

1,930

325

Coroner Cases By Type

Coroner Calls

Domestic Violence

PENNINGTON COUNTY SHERIFF - 2021 ANNUAL REPORT

Over the years, the Sheriff’s Office has benefited from a strong employee referral program that encourages current employees (our best recruiters) to identify friends and family who would make great coworkers. This year we wish to extend our appreciation to those who have recommended excellent additions to our team and assisted in the retention of quality, professional individuals.

Jail Sgt. Krystal Gentile and husband, Correctional Officer Jim Gentile

0

Sexual Assault Aggravated Assault

The Sheriff’s Office serves as county coroner and currently has deputies certified as Deputy Coroner in the event of a death. The coroner investigates deaths that are a result of an accident, homicide, suicide or natural death that occurs outside the care of a medical provider.

PENNINGTON COUNTY SHERIFF - 2021 ANNUAL REPORT

Jail Sgt. Jeff Boal and wife, Deputy Mischelle Boal

2019 Murder

0

MacArthur 4

Care Campus 65.5

INVESTIGATIONS Overall Crime Data in Pennington County**

Pennington County Sheriff’s Office Data*

Kevin Thom - Pennington County Sheriff

300 Kansas City Street • Rapid City, SD 57701 • (605) 394-6113 • www.pennco.org/sheriff

37.

Art Director

Todd Goetz Media

Print Client

Rice’s Rapid Motorsports Example

Ads

38.

Art Director

Todd Goetz Media

Print Client

Prairie Wind Casino Example

Promotional Poster

39.

Art Director

Todd Goetz Media

Print Client

South Dakota Youth Hunting Adventures Example

Wildlife Banquet

40.

Art Director

Christi Faris Media

Print Client

The Treasured House Treasured Lives Example

Logo Development Business Cards

treasuredlives.org

41.

Art Director

Christi Faris Media

Print Client

Hart Ranch Camping Resort Club Example

Event Poster

42.

Art Director

Christi Faris Media

Digital Client

A2Z Business & Tax Services Example

Reveal Ad Eblast

43.

Art Director

Christi Faris Media

Digital Invitation Client

Black Hills Community Bank Example

Eblast

44.

Art Director

Christi Faris Media

Digital Client

Black Hills Regional Eye Institute Example

Online Ads Billboard

45.

Art Director

Christi Faris Media

Digital Client

Cory’s Point S Tire & Auto Service Example

Web Sliders

46.

Art Director

Christi Faris Media

Digital Client

Dakota RV Example

RView Campaign

47.

Art Director

Christi Faris Media

Digital Client

Midwest Marketing Example

Event Promo

48.

Art Director

Christi Faris Media

Digital Client

Prairie Wind Casino Example

Social Media Campaign

FRIDAYS

$100 CASH EVERY 10 MINUTES 6 PM to 10 PM

Accumulate 20 points day of promotion and be in active play.

49.

Art Director

Christi Faris Media Management reserves the right to cancel or change promotions at any time. Must be present to win. Must be 21 year of age or older to participate. Not responsible for accidents, lost money or credits left on unattended machines. Must have a valid ID for redemptions, and prizes. Family members in the same household of Player’s club/marketing employees are ineligible for hot seats and barrel drawings.

All player rewards are non-transferable/non-replaceable.

Print/Digital Client

Prairie Wind Casino Example

Monthly Promos

50.

Rodeo Grounds

at the

September 3rd 4:00-6:00 Barry Pitt 6:30-9:30 Camp Comfort

Art Director

Christi Faris Media

Print Client

Hart Ranch Camping Resort Club

September 4th James Van Nuys & Randy McAllister Kim and the Cue Balls Hot City Soul Camp Comfort

ber

Sep 12: tem 00 4:are b 00- available 2:0 -1:30 Tickets 6:0 er 3rd online at hrresort.org or 605-737-5365 0-3 6 J :30 will non members $10 for the entire weekend. Food Trucks on Site ! :30 ames Members 4:0 -9:3be0$5Band 0-6 V K an 0 C arry P im : 6:3 i am 0-9 00 Ho and t Nuys p C tt :30 & h t om Cam City So e Cue B Randy Mem fort bers u a p M will lls Com l cAl be $ 5 an liste fort d no r nm em

tem Sep

Music Festival

4th

Example

12:00-1:30 2:00-3:30 4:00-6:00 6:30-9:30

bers

$10

for

the

enti

re w eek end . Fo od T ruck

s on

Site

!

WINE DOWN

WEDNESDAYS Leave your cares and bring your chairs. Live music on the Pritchard Patio with drinks for purchase.

51.

Art Director

Christi Faris Media

Print Client

Hart Ranch Camping Resort Club Example

Event Poster

 Meals on Wheels serves seniors 60 and over in your community - home delivery and at select dining sites.  Volunteer opportunities are available over your lunchtime M-F!  You can help provide meals to seniors in your community.

Just go to mealsprogram.com/donate.

Get Meals

52.

Meals on Wheels Western South Dakota Meals on Wheels needs you help! Thanks for a matching funds grant from our friends at the South Dakota Community Foundation, your donation helps goes further!

Art Director

Check out what your donations can provide Seniors in Western South Dakota with!

Christi Faris

You Make an Impact!

Media

Print/Digital Client

Meals on Wheels Example

Window Cling Rectractable Banner Eblast Invite

If you give:

Partners’ matching funding of :

Volunteer

Your contribution will ...

$20

$20+$20

Sponsor a senior in your area to receive a months’ worth of hot, nutritious meals

$60

$60+$60

Supply two months of delicious, homemade meals and important in-home safety checks

$100

$100+$100

Provide 60 meals to homebound seniors, and the gift of person-to-person connection

$200

$200+$200

Make appx. 120 meals possible at any of our 30 congregate dining sites throughout western South Dakota

$300

$300+$300

Allows you to “adopt-a-route” for a month and provide an entire neighborhood of seniors in your community a full week of important nutrition.

$500

$500+$500

Provide nearly two year’s worth of meals to an amazing senior in your community!

Donate

mealsprogram.com • (605) 394-6002 1621 Sheridan Lake Road, Suite C • Rapid City, SD 57702

mealsprogram.com • (605) 394-6002

53.

Art Director

Christi Faris Media

Print/Digital Client

James Carter Example

Event Promo Poster Social Post

Hills to be hunted!

54.

FEB 11 – FEB 13 Fri. Noon-7pm Sat. 9am-7pm Sun. 10am-4pm

Paths to be explored!

HUGE SALE!

Art Director

Christi Faris Media

Client

Black Hills Sports Show Example

Poster

• Over 100 dealers & vendors!

• Every major ATV dealer, Boat Dealer and RV Dealer in the Region!

• SD Youth Hunting Adventures Live & Silent Auction

Waters to be rippled!

• Big Buck & Bull Contest

|

Print

FRI., FEB. 11 ONLY

First Responder/Military Discount $7.00 Adult Weekend Pass, $19.00 Adult Family Pass Discount available at the Monument Box Office Only. Must Present Valid ID.

www.BHSPORTSSHOW.com Non-Profits That Benefit All proceeds beneet these local community organizations.

The Naja Shriners Transportation Fund Health Care for Youth

Big Brothers Big Sisters of the Black Hills Youth Mentoring

Rapid City Cosmopolitan Club Diabetes Awareness and Cure

SD Youth Hunting Adventures Youth Outdoor Activities

Granite Automotive wants to

THANK NURSES

for the difference you make every single day!

55.

Art Director

Christi Faris Media

Print/Digital Client

Granite Automotiive Example

Web Slider Print Ad

56.

Art Director

Christi Faris Media

Print/Digital Client

ReMax Kelly Howie Team Example

Monthly Off Mortgage Logo, Eblast Newsletter Mailer

p 57.

Art Director

Christi Faris Media

Print/Digital Media Client

RUSH Example

Logo Snapchat Filter

Print Client

Black Hills Community Bank Example

Diaper Drive Sticker Flyers

ER

I DID! GET B IVE! EH DR IN D

Media

GET BEHIND OUR D! DI DI AP

Christi Faris

Get Behind our Diaper Drive!

5K Fun Run/Walk Sunday, June 6, 2021 @ 1 PM | Old Storybook Island

!I

Art Director

D OUR DIAPER D HIN RIV BE E ET

58.

R DRIVE! I IAPE DID RD !

U G O

Black Hills Community Bank

840 Mt. Rushmore Rd. • Rapid City, SD 57701 • 343.2422 • www.bhcbank.com

59.

Art Director

Christi Faris Media

Print Client

Performing Arts Center Example

Pop Up Party Logo Invitation

60.

Art Director

Christi Faris Media

Digital Client

Midwest Marketing Example

Monthly Self Promotion

BECOME > GREATER THAN Marketing Your Business Is Our Passion!