MARKET INTRO Q2 2022
About Midtown Alliance
Peachtree @ 5th Street
We are an alliance of partners committed to ensuring an exceptional urban experience in Midtown Atlanta.
We are on the ground every day working to create a place characterized by: • superior walkability • design excellence • a strong sense of community
• transportation options • abundant and high-quality choices • feelings of safety, welcoming and delight
Midtown Improvement District (by the numbers)
CITY OF ATLANTA
Less than 1% of City’s land area
Midtown Improvement District 1.2 Sq Miles
• • • • •
18K RESIDENTS
50 new residents move to Midtown every week 43% are millennials (ages 25-40) vs 28% citywide 8,800+ residential units delivered since 2010 Another 7,000+ under construction or planned 96% of residents describe Midtown as a “great place to live” *
Population growing at 5X the rate of the City
• • • • •
82K WORKERS
15% of the City’s jobs and 30% of the City’s professional jobs 22M SF of Class A Office Space 3M SF of office and retail development delivered since 2010 Another 2.2M SF currently under construction 93% of workers describe Midtown as a “great place to work” *
28K+ new jobs announced since 2015
• • • •
7M ANNUAL VISITORS
Largest concentration of arts and cultural attractions in the SE 3,000+ cultural events annually 4,500+ hotel rooms Another 500 hotel rooms under construction or in the pipeline * 2019 Midtown Community Survey (4,825 respondents)
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Midtown Core: Key Differentiators
NORTH
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SCAD SCAD ATLANTA ATLANTA
Beverly Road
19th Street
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17th Street
A NS LE Y PA R K
6M IN
ATLANT IC STATION
et tre eS tre ach Pe
Spring Street
Abundant transportation choices
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ATLANTA
ATLANTA BOTANICAL BOTANICAL GARDEN GARDEN
ARTS WOODRUFF WOODRUFF CENTER CENTER ARTS ARTS CENTER STATION
15th Street
14th Street
13th Street
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12th Street
Peachtree Street
11th Street
FEDERAL RESERVE BANK OF ATLANTA
‘Walkscore’ of 86 (90 =“Walker’s Paradise”)
ATLANTA BELTLINE EASTSIDE TRAIL
True, mixed-use urban district
10th Street
10th Street
Cypress Street
roe D rive Mon
Piedmont Avenue
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GA R D E N D I STR I C T
IDE
6th Street
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Peachtree Stree t
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West Peachtree Street
• Piedmont Park (200 acres of greenspace, sports fields, activities) • Atlanta Botanical Gardens • Direct connection to Atlanta BeltLine Eastside Trail
office, residential, university, hotel, retail, food & beverage, institutional - all in a walkable environment
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Spring Street
Williams Street
Immediately adjacent to major parks and open space
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7th Street
5th Street
Currently building out a network of 15 miles of protected bicycle lanes
6M IN
GEORGIA GEORGIA INSTITUTE OF INSTITUTE OF TECHNOLOGY TECHNOLOGY
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TECHNOLOGY TECHNOLOGY SQUARE SQUARE
BE TA
8th Street
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75
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Juniper Street
MIDTOWN STATION
85
96% of buildings are within a 6-minute walk of MARTA rail transit. Midtown also served by 26 local/regional bus routes.
PIEDMONT PARK
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Street-grid encourages walking, allows for a dense mix of uses in close proximity, provides multiple travel options
PIEDMONT PARK
Crescent Avenue
14th Street
Piedmont Avenue
West Peachtree Street
Spring Street
Williams Street
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4th Street
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Anchor institutions bridging technology, healthcare and the arts
3rd Street
NORTH NORTH AVENUE AVE STATION
STATION
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North Avenue
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PONCE CITY MARKET
e Leon Avenue Ponce D
Argonne Avenue
FOX THEATRE
EMORY EMORY UNIVERSITY UNIVERSITY HOSPITAL HOSPITAL MIDTOWN MIDTOWN
MIDTOWN IMPROVEMENT DISTRICT
CIVIC CENTER STATION
The 1.2 square-mile Midtown district is a center for arts, culture, higher education, innovation, commerce and living. CIVIC CENTER STATION
Ivan Allen Jr. Boulevard
Ralph McGill Boulevard
GEORGIA TECH AND TECHNOLOGY SQUARE
EMORY UNIVERSITY HOSPITAL MIDTOWN
SCAD ATLANTA
WOODRUFF ARTS CENTER
Historical Context Midtown fell into significant decline in the ‘60s thru the ‘90s
Peachtree @ 11th Street, 1980s
By 1997: • 2/3 of Midtown was ripe for redevelopment (vacant lots, parking lots, old structures, tired or empty retail) • Crime and prostitution were extensive • Visitors and Georgia Tech college students advised not to venture into Midtown at night • Property and infrastructure in disrepair; damaged sidewalks, dark at night, abundant code violations
Cypress @ 6th Street, 1980s
• The City of Atlanta had steadily lost residents (25% of the population left the City from 1970 to 1985) • Only now has the City surpassed its 1970 peak of 485K residents, reaching 500K residents in recent years
Peachtree @ 5th Street, 1999
Peachtree @ 11th Street, 1981
Future Technology Square, late-90s
This neighborhood has undergone transformative change over four decades, bolstered by strong community engagement, visionary long-range planning and execution with a strong sense of urgency.
Resurgence: Blueprint Midtown
Blueprint Midtown examined the district in detail and developed a comprehensive plan for the future, backed by zoning - and this plan got implemented.
The community’s vision for Midtown to become a more walkable, green, mixed-use area is expressed in this cross-section of a re-invented Midtown streetscape.
Midtown Alliance kicked-off Blueprint Midtown in 1997. • Hundreds of public meetings, visual preference surveys, community charrettes • Resulted in consensus master plan for the district, including new development requirements to strengthen the pedestrian and public realm, bring development up to the sidewalks, ensure active uses at the street-level, new streetscapes, prohibition on new surface parking lots, etc. • Special Zoning District put in place in 2000 - single-largest rezoning in the City of Atlanta’s history (1.4 sq miles – SPI-16 and SPI-17 zoning districts) • Midtown Alliance worked with the City to amend Midtown’s special zoning in 2018
Other recent comprehensive planning efforts for Midtown have yielded a transportation plan adopted by the City (2017), a parking study (2015), a retail study (2018) and more.
Blueprint Midtown coincided with Ga Tech’s 1997 master plan, and ultimate decision to build Technology Square. • Transformed two-blocks of Midtown (8 acres), 1.1M SF • A new “urban front door” integrated into the community • Completed construction in 2003 • 5th St bridge completed Dec. 2006
Our Role: Place Management
Public Improvement Projects
Enhancing the public realm by investing in new sidewalks, street trees, lighting, bike lanes, parks, plazas and bridgescapes
Public Safety
Ensuring a safe environment in coordination with APD, Ga Tech Police, MARTA and others through 24-7 patrol (750 hrs/wk), partnerships with property owners and an extensive video camera network
Our staff plan and execute additive, supplemental services to maintain and improve the public right of way in Midtown, working in close partnership with the City of Atlanta.
Transportation
Increasing safety and accessibility with intersection and street improvements, new streets, traffic signal management, discount transit pass sales and more
District Planning
Designing parks and plazas, working with new development consistent with our Midtown zoning code and community-based master plan
Clean and Green
Art and Activation
Keeping Midtown’s streets, sidewalks and parks clean and green with 7-day a week landscaping and maintenance operations
Revitalizing underperforming public spaces through programming partnerships, public art, games, and other activities
Organization and Governance Midtown Alliance (c. 1978) • Non-profit 501(c)(3) and membership organization • Full-time staff of 45 waking up every day to create an exceptional urban place. Serves as the sole staff for the MID. • Staff includes city planners, transportation professionals, architects, legal, communications, landscape and public safety professionals • Governed by 70 pp Board; 15 pp Executive Committee. Representative of larger district constituent groups, from arts and cultural organizations to commercial real estate developers, property owners, institutions of higher learning, diverse businesses, and civic leaders. • Funded by Midtown Improvement District, federal, state, and municipal grants, private philanthropy and property owners
Midtown Improvement District (MID) (c. 2001) • Community Improvement District created as a self-taxing district by a super-majority of commercial property owners to establish a funding stream for essential capital projects and programs, and to build out the Blueprint Midtown plan • Concentrates on transportation and public-realm capital improvement projects, enhanced public safety (Midtown Blue), clean and green programs (Midtown Green) • 9-person Board, including Mayor appointee, City Council President Appointee, City Council member • 2019 MID revenue is estimated at $9.1M, funded 100% by commercial property owners
Midtown Development by Decade More construction has happened in the 20 years since the adoption of Blueprint Midtown and its special zoning district, and the creation of the MID than in the entire 20th century.
Total Square Feet (Millions)
Development Timeline by Decade and Land Use (SF)
Pipeline: Planned, Under Construction and Proposed
Source: Bleakly Advisory Group, CoStar, Midtown Alliance. Data includes all buildings, even those demolished for new construction.
Blueprint Midtown, special zoning district and Midtown Improvement District formed
New Development: Past Five Years
NORTH In the past 5 years, more than 50 new development projects have been delivered or started construction. As of April 2022, an additional 9 proposed development projects have cleared the development review process.
NEW DEVELOPMENT, 2014-2022 (Delivered or Under Construction)
Delivered or presently under construction
5.4M
9700
610K
1400
Sq. Ft. New Office
New Residential Units
Sq. Ft. New Retail
New Hotel Rooms
Proposed (cleared development review process)
Download our monthly development summary for details on the status of projects, specifications, uses and timing: MidtownATL.com/ResourceCenter
New Development: 2010 - Present 1.2 Square Mile Area
NORTH
KEY:
57 major development projects delivered since 2010 17 under construction today 9 cleared the development review process
Midtown Alliance works directly with the development community on the design of high-quality projects consistent with the goals of the Blueprint master plan and Midtown’s special zoning. We assist in the front-end of the development process through zoning consultation and preliminary project review. We staff the Midtown Development Review Committee, which advises the City on all proposed developments in the Midtown core. We take the lead on working with the City on updates to zoning and development regulations and provide a wide array of resources and design guidelines to aid developers and their teams.
2019 Midtown Community Survey Findings More than 5,300 respondents: 10 min survey, including open-ended questions
How respondents describe Midtown:
• Respondents included residents, workers, visitors, students • Survey covered a range of topics from transportation to parks, retail and public safety. • Full results can be found on at MidtownATL.com/Resources. Among the notable results:
73% 96% 91% 96%
of respondents say Midtown is safer now or as safe compared to five years ago.
of respondents rate pedestrian improvements as a high transportation priority, compared to 39% for cars. of respondents indicated they are very or somewhat familiar with the work Midtown Alliance does in the community. of respondents would describe Midtown as a great place to live and work.
White space indicates areas for further work.
Engaging the Community
Midtown Alliance hosts public information open house events and planning exercises throughout the year.
Held in February each year at the Fox Theatre, our annual meeting brings together 1,300 business, resident and civic leaders.
• Membership organization with 400+ members including businesses, commercial and residential buildings, institutions, attractions and organizations. • Programming includes networking and relationship building events, annual meeting, virtual town halls, issue-specific council meetings, charrettes, workshops and more.
Our communications platform includes online and offline vehicles to keep people who spend time in Midtown informed regularly about what’s happening on the ground. 216K followers 29K followers 18K followers
19K subscribers 250+ average town hall attendance 41K web sessions per month
Our team leads placemaking and activation projects throughout the district, including events that invite public participation.
79%
of survey respondents who live and work in Midtown feel a “strong” or “very strong” sense of community. 2019 Midtown Community Survey (4,825 respondents)
Unified Midtown Brand
This brand for the district has helped unify the identities of Midtown as a place and Midtown Alliance as an organization that delivers programs benefiting the place. Informed by the community, the mark is used across a variety of media, from street banners to service trucks, and has been instrumental to marketing Midtown as a vibrant destination in the heart of the city.
This site at Colony Square bearing the district identity is one of the most Instagrammed spots in all of Atlanta. MidtownATL.com garners 500K unique pageviews annually. The website emphasizes Midtown as a place. Information about our organization is presented as secondary.
The “Atlanta” tag is used in projects to brand Midtown as a place. The “frame” treatment is used with partner organizations to show their relationship to Midtown. Our focus is on accentuating the place, so the central web presence is MidtownATL.com and social media hashtag is #MidtownATL
Identifies the work and programs of Midtown Alliance.
2016 National Recognition as One of America’s “Great Neighborhoods” Midtown was one of five neighborhoods in the U.S. named to the American Planning Association’s 2016 list of “Great Places in America.” The award was given to the community to acknowledge the impact of “bold plans, community involvement and decisive action that have transformed Midtown.”
Capital Improvement Projects Summary: Q2 2022
Juniper Street Transformation Project
Spanning twelve blocks between 14th Street and Ponce de Leon Avenue, this project will provide safety improvements by repurposing two general purpose lanes on this 1 mi corridor to create a high quality separated bikeway and improved pedestrian amenities while also ensuring that vehicular traffic moves through at a steady (yet calmer) pace. Plans include barrier-separated bikeway – with the barrier provided by a combination of onstreet parking, vertical landscape planters, bollards and striping, and raised planting areas at intersections – new wider sidewalks, street trees, pedestrianscaled LED lighting, trash/recycling receptacles, and a network of stormwater planters to address runoff. This $8.7M project is fully funded with federal, state, city and MID funds. Construction start estimated Q3 2022. 18-24 months to complete.
Piedmont Avenue Complete Street
This project will provide multi-modal improvements to approximately 1.1 miles of Piedmont Avenue between Ponce De Leon and 15th Street.
BEFORE
This project will increase safety and accessibility for all street users, by repurposing the eastern-most parking/ travel lane to create a protected oneway northbound bike lane (Ponce to 14th St); replace the sidewalk on the east side of Piedmont between 14th Street and 15th Street with a multiuse path; and improve crosswalks and curb ramps and shorten crossing distances with bulb-outs where possible. The project will also formalize onstreet parking on the west side of the street and upgrade sidewalks to be ADA accessible.
AFTER
This is a $5.2M project, fully funded by the City and MID. Construction projected to start Q3 2022. 15-18 months to complete.
Spring Street (US-19) Improvements
BEFORE
This project will re-purpose one southbound lane on Spring Street (US-19) between Peachtree Street and 17th Street for wider sidewalks, safer pedestrian crossings, ADA upgrades, street trees, pedestrian lighting, and a protected bicycle facility. This northernmost section of Spring Street is one phase of improvements that will likely span the entire Spring Street corridor south to 3rd St. (17th-Peachtree) $2.9M of Federal and MID funds Construction to start Q4 2022 12-16 months to complete
AFTER
West Peachtree and Spring Streets Complete Streets Projects
This project will provide bike/scooter lanes to improve safety as part of the Mayor’s Accelerated Plan for Safe Streets initiative.
BEFORE
This project will: • Retain the existing one-way traffic operation • Repurpose one travel lane for a protected one-way bike lane • Retain on-street parking where feasible (North Ave-17th St) Slated for quick-build bike lanes $2.5M funding from City and MID Construction started Q2 2020 on Spring Street 12-15 months to complete
AFTER
10th Street Bridge Multi-Modal Enhancements
BEFORE
The project includes enhancements for pedestrians, cyclists and motorists. The project area includes the 10th Street Bridge, Williams Street between Peachtree Place and 12th Street, and Techwood Drive from the Turner campus to 10th Street. Work includes pedestrian signalization and crossing enhancements, and repurposing one eastbound lane of vehicular travel on the bridge to create a protected two-way cycle track and wider sidewalks. In addition, roadway and signals will be reconfigured to support safer traffic movements. Other features include gateway fencing and lighting. $7.2M of federal, City and MID funds (We await legislation for the $2.1M pledged from City TSPLOST funding). Construction slated for Q2 2023.
AFTER
5th Street Complete Street
This project will add protected bike lanes and other safety improvements to improve east-west connectivity from Myrtle St. west to Tech Square and will terminate with a new traffic signal at Williams St. The project will also include: Replacement of damaged sidewalks and curbs. Additional/upgraded ADA ramps and crosswalks at all intersections. Complete pedestrian lighting for safety. Infill street trees and furniture. Milling, repaving, and restriping of roadway. Designing for better curbside management. $2.3M of City and MID funds. $750K Ga Transportation Infrastructure Bank Grant from SRTA Construction projected Q4 2022.
One-Way to Two-Way Conversions: 3rd, 4th, and 13th Streets
These projects convert the following street segments from one-way to twoway vehicular operation: • 3rd Street: Spring St to West Peachtree Street and Peachtree St to Juniper St • 4th Street: Spring St to Myrtle St • 13th Street: Juniper St to Piedmont Ave
EXISTING
EXISTING
The projects include the installation of new thermoplastic pavement markings appropriate for two-way operation, milling and repaving, installation of new parking/regulatory signage, ADA upgrades and the addition of new traffic control equipment. $1.3M of MID funds
EXISTING
Peachtree Street at 3rd Street
Construction completed June 2020
4th Street between West Peachtree and Spring
13th Street at Piedmont Avenue
15th Street Extension This project is a completely new street connection that extends 15th Street from its current end point at West Peachtree Street for two blocks west to Williams Street. The entire extension will be implemented on right-of-way GDOT has donated for the project. The roadway design between West Peachtree Street and Spring Street includes a three-lane section consisting of one through lane in each direction and dedicated left-turn lanes approaching Spring Street and West Peachtree Street. The lane section west of Spring Street will be a single through lane in each direction. 5-foot wide bicycle lanes will be constructed at sidewalk level in each direction to provide a direct connection to the Arts Center MARTA Station and existing and proposed developments as well as other bicycle routes. 5-foot tree planting/furniture zones and 10-foot sidewalks will be installed on both sides of the street. $4.1M in City, Federal, GDOT and MID funds, plus GDOT donated right of way. $1.2M in additional federal funding has been requested, and we should have an answer in Q4 2020. Construction projected to start Q3 2022. 12-16 months to complete.
Last-Mile Intersection Improvements
The City of Atlanta and Midtown Alliance have been awarded funding to install new traffic signals at several intersections and enhance pedestrian crossings at multiple other Midtown intersections as identified through project scoping and the Midtown Transportation Plan. Construction scope includes: Installing five (5) traffic signals at: • Piedmont Ave. at 13th St. • Spring St. at Peachtree Place • Spring St. at 4th St. • West Peachtree St. at 4th St. • Spring St. at 3rd St. Installing two (2) pedestrian-actuated signals at: • Piedmont Ave. and 15th St. • Peachtree St, mid-block between 14th St. and 15th St. Enhancing up to 24 intersections, with: • New crosswalks • New ADA-compliant ramps • Striping improvements $1.4M in Federal grant funds $600,000 Midtown Improvement District funds Total funding: $2M Construction to start Q4 2022
Midtown Art Walk
When completed, the Art Walk will provide a pedestrian-friendly focal point that reinforces Midtown’s identity as the Atlanta region’s cultural and creative epicenter. The project creates a ½ mile pedestrian promenade and linear park along a five-block corridor between the Midtown and Arts Center MARTA Stations. Accessible by transit and anchored by strong arts and cultural institutions, the Art Walk will deliver a highly visual and interactive urban experience with public art, street-level galleries, artist studios and outdoor dining. The first phase will be implemented between 10th Street and 11th Street along Peachtree Walk. Phase I Budget $1.8M
PROPOSED
Peachtree Walk @ 12th Street
NORTH
EXISTING
Phase 1 Construction commenced Q4 2021
PROPOSED
Spring and West Peachtree Street Parklets Given the ATL DOT reconfiguration of lanes on Spring Street as part of the quick-build LIT lane project, some on-street parking spaces will become unusable, as their access will be blocked by the barrier-separated bike lane. Potential design concepts to make creative use out of this obsolete space, include outdoor dining, socially-distanced seating, games or other uses. The varied concepts for this project are being organized as “parklets” located at:
PROPOSED
Spring Street @ 4th Street
• The Standard (Spring St between 3rd and 4th) • University House (Spring St between 8th and Peachtree Place) • Tower Square building (West Peachtree St between 3rd and 4th) • McCray’s Tavern (West Peachtree St at 13th St)
Construction slated for Q2 2022 pending ATL DOT completion of Spring Street LIT facility.
PROPOSED
PROPOSED
Green Walk
The Green Walk envisions a pedestrian promenade experience on surface streets between the North Ave and Midtown MARTA stations. The concept reimagines Cypress Street as a green corridor connecting residents, students and the daytime population in and around Tech Square to transit, public art and system of small open spaces that provide a welcome respite from city life. Intensive landscaping, including green walls, public art and activations to enliven blank walls and back-of-house façades will transform this low-volume street into a welcome alternative for pedestrians and cyclists. Cypress Street @ 8th Street
EXISTING
PROPOSED EXISTING
Cypress Street @ 3rd Street NORTH
PROPOSED
Commercial Row Commons Park
The project calls for existing on-street parking spaces to be repurposed for a small public park adjacent to Savi, Café Agora, and Arden’s Garden. This project will add much-need small public gathering space as identified in Midtown’s Greenspace Plan. It will also improve accessibility and safety for pedestrians by widening sidewalks, upgrading curb ramps, shortening crossing distances, and realigning the intersection. The project will: • Widen the sidewalk on the north and south side of Peachtree Place by eliminating on-street parking spaces and burying overhead utilities. • Replace diseased trees and provide improved growing conditions for new trees. • Remove six (6) on-street parking spaces to create a small, but versatile public space that will be programmed and available to all. • Provide additional room to accommodate outdoor tables/chairs for the adjacent market and food and beverage retailers.
Peachtree Street @ Peachtree Place
Construction began Q4 2021
BEFORE
AFTER
MARTA Arts Center Plaza Enhancements (West Peachtree Street) This project emphasizes landscape improvements throughout the 25,000-square-foot plaza with added seating, more lighting and an art installation to create a safe, comfortable environment around the station entrance. The project improves sight lines by removing overgrown plant material and creates places for people to engage with each other and their surroundings. The irrigation system will be upgraded to support ongoing maintenance and to enhance the health and viability of numerous mature trees that provide a generous canopy and welcome shade.
AFTER
In 2020, additional programming such as food trucks, a green market, weekly music performances and additional art installations will enhance the experience for transit riders, visitors and nearby property owners around the station. 2020 Budget $65,700 Improvements Q4 2019 – Q4 2020
BEFORE
Prior Work Midtown Alliance has engaged MARTA in previous collaborations to improve station plazas, including this example at the Midtown MARTA station south plaza.
BEFORE
AFTER
29
Peachtree Street at15th Street Arts District Plaza (Northwest Corner) This project features the return of the Sabine Woman sculpture, relocated from Colony Square, along with new lighting and multi-purpose platforms to accommodate casual seating and small performances. The 30-foot tall steel form is a commanding figure that will reinforce the area’s identity as Midtown’s heart of the arts. Budget: $300,000 Construction completed Q4 2021
Peachtree Street @ 15th Street
Peachtree Street at15th Street Arts District Plaza (Southeast Corner) North American Properties’ ongoing work at the corner of 15th and Peachtree Streets includes repurposing the outer edge of the existing public plaza in support of a new 6-story office building anchored by Jones Day. Building 500 will be part of the overall Colony Square complex and will deliver in summer 2021. Midtown Alliance’s concurrent project will update and refresh the plaza interior with new seating, hardscape improvements, activities and programming jointly sponsored by NAP and Midtown Alliance. 2020 Budget $75,000 Improvements completed Q4 2021
Peachtree Street @ 15th Street
31
10th Street Park Enhancements
Midtown Alliance leases the open space at the northeast corner of 10th and Peachtree Streets from the Dewberry Corporation for $1 per year. It serves as a centrally located pocket park for the community and offers games, passive recreation, seating and a temporary sculpture on the corner. The sculpture, known as Autoeater, is leased and will be replaced by a new piece in 2020. Plans are underway to refresh the park space to create a series of 3 outdoor rooms for different uses such as a fenced dog park, play area and activity zone for lawn games.
PROPOSED
Peachtree Street @ 10th Street
2020 budget $250K Construction Q3 2022
EXISTING
Midtown Holiday Lighting Activation
Hundreds of thousands of multicolored LED lights and bright white stars at varying scales will be installed at key intersections along Peachtree Street to celebrate the holidays and activate the areas around Midtown’s arts and culture anchors with festive displays. Focal points include: • • • •
Peachtree Street @ 15th Street
Peachtree @ Ponce de Leon Ave Peachtree @ 10th St Peachtree @ 15th St Peachtree @ Pershing Point
Resources Midtown Alliance provides a robust selection of resources and up-to-date information on improvement projects, planning and development resources, market fundamentals, district news and more. MAPS Commercial Real Estate Maps, Walking Maps, Midtown Boundary and Context Maps
INCENTIVES FACT SHEETS Opportunity Zone Fact Sheet, New Markets Tax Credits, Georgia State Tax Credits
ZONING & DESIGN GUIDELINES Midtown SPI-16 and SPI-17 Zoning Regulations/Design Guidelines, SAP Application, Streetscape Standards
RETAIL INFORMATION Midtown Retail Trade Area and Psychographics, Storefront Design Manual, Retail Nodes
ACTION PLANS, STUDIES & REPORTS Blueprint Midtown Community Master Plan, Midtown Transportation Plan, Parking Study, Retail Study
NEWS CENTER Timely updates on projects, initiatives, milestones and events happening in Midtown
MIDTOWNATL.COM
DEVELOPMENT INFORMATION Major Development Activity Maps & Summary, Existing Development Summary
DATA & DEMOGRAPHICS Midtown Demographics, Traffic Counts and Balance, Community Survey Findings
CAPITAL PROJECTS UPDATE Monthly status on public improvement projects and next steps