Cary Living Magazine

Page 21

barely see it, but I knew it was my shirt. From there it kind of blew up, and their friends and family started wanting my shirts. It was crazy. Their fan base is so insane and they do whatever the band does.” Silverio now works with her 48-year-old mother Ree Feldman, who quit her job as a paralegal to join her daughter’s firm. Mom even comes up with some the sayings on the shirts, such as “No Selfie Control.” “And she doesn’t even take selfies,” Silverio said. “Sometimes she’s more hip than I am.” Jawbreaking’s clothes for “babes” and “dudes” start at around $35, and Silverio unveils a new clothing line each quarter. This fall, a Southwestern theme has taken off. “Our target audience is teenagers to mid-to-late 20s,” she said. “Our brand is pretty universal, so there is really something for everybody. But the brand grows with me and I’m not 15 anymore, so the designs have matured a lot since then. I am not going to like the things that I liked when I was 15.” With one exception. “We tried to discontinue the One Direction items because it’s not really the style anymore, but people still want them,” she said. “Pretty much anything they’ve worn, we’ve brought back.” L

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