Integrasco http://www.integrasco.com
Jan Hansen, CEO, Integrasco
Some SWA vendors here have breadth, but may lack depth relatively. Integrasco has depth, but does not position itself as having the breadth. As CEO Jan Hansen points out: “… we work high up in the value chain with a few clients that are large leading brands”. It appears that Integrasco goes out and identifies the places the conversation is happening once they have been retained rather than before.
They
then
analyse
this
dialogue
intensively,
both
technologically and manually. I think I’m seeing a sub-group of such companies
forming
now,
consisting
Integrasco,
Brandimensions
andKaava. Jan Hansen is particularly excited at the prospect of distinguishing between content contributed by people in the UK and people in North America.
Anyone
who
has
tried
to
compile
a
key
blogger
/
commentator list for either of these markets will know how frustrating it is sometimes to determine where this individual lives. Some would argue that it doesn’t matter, but it does when your client is paying you
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