CATERPILLAR SEO By Jimmy Ombom Self Published Nairobi, Kenya. Read Now The anecdotes in this book are based on J immy Ombom’s research. The case study is from the works done by the author in the past few years and the insights gathered from the experience. In all cases, names and identifying information have been changed.
Preface This book is based on a project that I undertook in 2019 against very big companies who had millions of dollars in resources. I had never undertaken such a huge project in my life. When the opportunity came, I did not shy away. I never knew it would result in my writing a book. The insights I got from the project allowed me to excel in some other areas which always seemed impossible. Just as the name suggests, this SEO strategy is a rich green design that keeps your website ranking high with quality content. In SEO content is king. SEO 2020 and beyond is all about making the website easily accessible to crawlers and having the best content for the users. 10