
5 minute read
Rhize above the rest. ™
by Brad Glocke
Legume Inoculant

Freeze dried formulation, a soluble legume inoculant.
Guaranteed Analysis
Rhizobium leguminosarum > 5 x 1011 CFU.
Benefits:
Ideally suited for water injection application. Compact - easy to store, transport, and has a long shelf-life.
Easy to mix, readily dissolves in water and stays in suspension.

Treats up to 500kg of legume seed. Refer to group chart.
Legume Inoculant Peat
Delivers rhizobia for effective nodulation. Enhance nitrogen-fixation.

Improves plant performance, dry matter, yield. Assists post crop soil nitrate.
Benefits: Cost effective and reliable. Free nitrogen.
Improves cereals plant performance when grown after legume crops, with improved yields and protein.
Multiple application methods (most common are slurry seed treatment and water injection).
Peat carrier contains moisture and nutrients to help the rhizobium thrive and improves survival.
To learn more, visit RhizobiumProducts.com icroSynergies was founded by Roy Glocke, who served as the National Sales Manager for Chr Hansen for about ten years. While at Chr Hansen, he also served on the founding committee that led to the creation of AAFCO (The Association of American Feed Control Officials) and served as an advisor for choosing the original portfolio of direct-fed microbials (the term used in the United States for probiotics in food-animal production) that are still used and followed to this day.

MicroSynergies LLC is the world leader in sourcing for the largest collection of commercial microbial ingredients on the planet. Through our agreements, partnerships, and network of global microbial manufacturers, we connect our customers to thousands of strains in formats including bulk cultures, concentrates, contract fermentations, and specialty biologicals and market them under our proprietary brand names. In many of these formats, we’re able to include our value-added MicroSynergy™ technology for creating enhanced stability, longer shelf-life, and increased activity post-production. From there, we can augment our offerings with expert formulation and technical support, market access, our award-winning 3+80™ supply risk guarantee, and microbialspecific marketing expertise. All information and data supplemented by data and visuals are independently verified, current, and correct to the best of our knowledge. For more information, contact your MicroSynergies representative.
Long before joining Chr Hansen, though, Roy’s interest in agriculture began while growing up on a dairy farm in central Wisconsin in the Midwest United States— and after working in a high-level role at Chr Hansen, he realized that he missed the time he spent out in the field (literally), meeting producers and being more involved in sales process on a personal basis. So, he left Chr Hansen for a smaller company called LaPorte Biochem International— a smaller fermentation company based in Milwaukee, Wis. At LaPorte, Roy served as Vice President of Sales and Marketing.
Shortly thereafter, though, the company was purchased by Lallemand, who brought in their own consolidated management, which left Roy looking for new opportunities in the microbial space. Wanting to get back to agspecific probiotic solutions, he joined Bio Techniques Laboratories in a similar role shortly after the LaPorte acquisition, only to be boughtout… again by Lallemand.
Roy then continued in similar role, serving as National Sales Manager for another basic fermentation company called Medipharm USA. Yet, as the patterns of history would have it, Medipharm was bought out shortly after Roy came on board— this time by Chr Hansen.
At this point, he realized that the only way to create real stability in a consolidating industry was to go into business for himself. And so, he created MicroSynergies LLC as a manufacturer’s representative company.
In the beginning, MicroSynergies mainly served dairy customers in the United States— but like any other lasting business, a lot has changed since its founding days…
GROWTH & CHANGE
After over many successful years of founding and building his company, Roy was considering exiting the business for retirement. His decision was accelerated, however, when in May of 2017 he incurred sudden sensorineural hearing loss (or SSHL)— a rare condition where a person can lose hearing in one or both ears in the matter of seconds or days. The long-story-short is that while Roy did eventually get an implant that made some face-to-face communication possible, talking on the phone or in loud or echoing settings made it nearly impossible for him to continue in the business at 100-percent capacity (e.g. imagine trying to decipher all of the scientific organism names over the phone with severely limited hearing capability).
Due to the “perfect storm” of professional goals and circumstance, Roy transitioned the business to his son, Brad, over the course of 2017 and into 2018— and in July of 2018, Brad officially took over as owner and President, with Roy staying on as MicroSynergies’ Chief Technical Advisor.
With the increased bandwidth and additional energy, MicroSynergies grew by 25% in 2019— and in early 2020, Brad brought on Chris Muellenbach in the role of Vice President of
Marketing & Business
MORE THAN JUST SALES & MARKETING
Our value to our customers is in seeing far and wide in a global landscape and then helping them navigate markets through product innovation, expert product formulation, supply guarantees, and unmatched marketing support, in both quality and depth.”
Development. Chris is an entrepreneur with a history of building companies using creative and consistent marketing to grow his brands. Together, Brad and Chris added a Chief Technical Director for LATAM, Oceania, and Southeast Asia, based out of Ecuador. As the MicroSynergies team and business continues to grow, we’re doing so with clear focus, exciting collaborations, and high-quality value for our customers.
How We Create Value
Our value to our customers is in seeing far and wide in a global landscape and then helping them navigate markets through product innovation (1), superior stability (2), expert formulation (3), supply guarantees (4), and unmatched marketing support (5), in both quality and depth. In short, we look for high-quality microbial cultures and augment these products with additional science and support for our customers— making the otherwise cumbersome conversations about what microbes are and how they work seamless and translatable to end customers.
“… in 2020, we began collaborating with researchers around the United States (including a joint collaboration between the Massachusetts Institute of Technology (MIT) and Harvard Business School)…
See How to Build Strong Microbes— a look at our MicroSynergy® technology.
While the majority of our current value is in the efficiency of sourcing, formulating, market analysis, and marketing of novel microbial cultures, our longer-term business aspirations are in increasing our value even more on the scientific side of these industries— and in 2020, we began collaborating with researchers around the United States (including a joint collaboration between the Massachusetts Institute of Technology (MIT) and Harvard Business School) on technologies to increase the stability, shelf-life, and activity of microbes in commercial fermentation. This, along with other collaborations and formal partnerships around the world, has led to bigger opportunities for our business and expectations of great things to come. 1 2 3 4 5
See Pre-Formulated Microbial Blends, Rocket Fast Germination Technology, and Strains that Love and Live for the Cold in this issue. See How to Formulate THE BEST Microbial Products— the official unveiling of our MicroCube formulation philosophy.
See Establishing Links in the Chain— a look at our award-winning 3+80 Guarantee™ for reducing supply risk for our customers.
See MicrobeMarketing™ and Marketing ToolKit in this issue.