The 2022 State of Independent SaaS

Page 1

The 2022 State of Independent SaaS

FROM THE TEAM AT


This report was produced with the generous support of our partners.


Introduction Defining an Industry

4 5

The Founders

7

Geography Founder Count Demographics Full Time v. Part Time

8 9 10 11

The Companies

13

Team Headcount Solopreneurs Idea Source Idea Validation Hiring 2021 Insights Hiring Difficulty Hiring 2022 Outlook Anticipated Roles

14 14 15 16 18 18 19 19

SaaS Metrics

28

Growth (cont.)

42

Methodology

65

Monthly Recurring Revenue Average MoM Growth Monthly Churn Customer Lifetime Value Visitor-to-Trial Signups Trial Conversion Rate w/ Credit Card Required w/o Credit Card Required

29 30 31 32 33

Customer LTV v. Growth NPS v. Growth Pricing Structure v. Growth w/ Free Trial w/o Free Trial The Cost of Free to Growth

48 49

Thank You

66

Outside Funding

52

Marketing

36

Have you accepted funding? Number of Funding Rounds Previous Funding Amount Previous Funding Sources Future Funding Plans Future Funding Sources The Impact of Funding on Growth

53 53 54 54 56 56

Exits

58

Serial Entrepreneurs Status of Previous Company Acquired Companies Acquiring Entities Annual Run Rate Sales Multiples Team Headcount Employee Payout Distribution

59 59

High Impact Marketing Activities High Impact Advertising Activities Google Ad Monthly Payback Social Media Monthly Payback Facebook Ads Twitter Ads LinkedIn Ads

34 34

37 38 39 40 40 40

Pricing

21

Growth

42

Pricing Structures Forever Free Plans Free Trial Credit Card for Trial Requirement The Fall of Freemium Monthly Subscription Pricing

22 23 23

Founder Types v. Growth Full Time v. Part Time Developer Founders Founder Count v. Growth Hours Worked v. Growth Advertising Channels v. Growth Monthly Price v. Growth

43 43 44 45 46 47

24 25 26

50 50 51

57

60 61 62 63 64


Welcome to the Third Annual

State of Independent SaaS As the ’20s race on, developing and selling bootstrapped SaaS is becoming more and more viable for founders across the globe. Despite all odds, from global pandemics to an economic downturn, the resilience of aspiring entrepreneurs and diligent founders in the independently funded software ecosystem has resulted in stunning economic impact. The resources available to builders and marketers have made software entrepreneurship accessible to anyone with the drive to succeed in this space. According to the survey results featured in this report, 2 out of 3 founders of revenue-generating B2B SaaS businesses believe that it is easier to launch a new software company now than ever before. With the ever-persistent rise of no-code and the opensource nature of Web3.0, the barriers to entry for the next generation of software entrepreneurs are crumbling. As the report evolves, we have taken a look at a few new data points and trends in this year's report.

Outside Funding From the launch of the SOIS survey in October 2021 to launch, we have seen a dramatic shift in the funding landscape. Check sizes have gone down, valuations have shrunk, and leaders like Y-Combinator are advising their portfolios to find their way to default alive to make it through. Nevertheless, the appetite for funding remains strong. We look at the impact of funding on growth, the top sought-after sources of funding, and more. Exits With news of bootstrapped acquisitions like Mailchimp’s $12B acquisition and more and more SaaS businesses with nominal revenue-earning 10x+ valuations, we wanted to take the temperature of the ecosystem’s eye towards the exit. Nearly 68% of founders surveyed believe that valuations of SaaS businesses will continue to grow, and 56% are building their business with an exit in mind.

Why gather and share this data? As bootstrapped founders, we make difficult decisions with incomplete information while vying for market share with data-rich venture-backed competitors. This report aims to provide our niche of the tech ecosystem with rules of thumb and provide the data bootstrapped SaaS founders need to have confidence in their decisions. As we re-emerge from a global pause during the last two years into a highly volatile market, our responsibility at MicroConf is to equip bootstrapped founders around the globe with the resources that will give them a leg up. In the pages that follow, you will see some notable comparisons between the last few years; and many more that show the consistency and persistence of independently-funded SaaS founders. Onward!

Rob Walling Co-Founder, MicroConf


1.1 The Founders

Defining an Industry Defining the industry of self-funded or mostly self-funded SaaS businesses that have not taken venture capital has become a complex conversation over the last few years. Whether the term "bootstrapper" has strict definitions around no-outside funding or only early stage, low revenue level businesses, there has been plenty of discussions abound. We put the question directly to the founders engaged in the space. Nearly 90% of those surveyed identified "bootstrapped" as the most precise term to describe the nature of this style of entrepreneurship. Language evolves, and terms change. And we may see a shift in the future toward a different lexicon to describe the space but for now, Bootstrapped is the way.

Independently Funded Customer Funded

Indie Funded

Bootstrapped

Revenue Funded

Privately Funded

Self-Funded The 2022 State of Independent SaaS | 5


Connect With 3000+ Bootstrapped SaaS Founders

Apply to Join MicroConf Connect


1. The Founders 9 in 10 Bootstrapped SaaS companies have one or more developers on their founder team.

In this section, we take a quick look at a variety of factors making up the identities of those founders that have been surveyed Unsurprisingly, SaaS founders tend to skew in line with the greater tech ecosystem, often times centered in densely populated regions, with demographics leaning into a predominently caucasian male populous. We also look at whether founders are working on their projects in a full time capacity... or if they'd like to be.


1.2 The Founders

The Global Bootstrapping Ecosystem


1.3 The Founders

How many founders are running your current company?

55%

35%

8%

2%

Solo Founder

2 Co-Founders

3 Co-Founders

4 or More Co-Founders

The 2022 State of Independent SaaS | 9


1.4 The Founders

Demographics Each demographic data point looks at the members of the businesses founder team.

Age 20–29 years old 30–39 years old 40–49 years old 50–59 years old 60+ years old

Race

Gender 10% 35% 36% 15% 4%

Male Female Non-Binary

85% 14% 1%

74% White 6% Indian or South Asian Latin American/Hispanic 5% 4% Asian 4% Multi-Racial 3% Middle Eastern Black or African-American 2% 2% Other 1% Native Hawaiian/Pacific Islander

The 2022 State of Independent SaaS | 10


1.5 The Founders

Are you currently working on your business full time?

No 30%

No 30%

Yes 70%

Yes 70%

Is your goal to be working on your business full time? The 2022 State of Independent SaaS | 11


MicroConf has been bringing bootstrapped founders together since 2011 at events across the world. Whether you’re an early stage SaaS founder looking to find your crew, a serial entrepreneur staying up on trends, or just want to be surrounded by people who understand the grind of bootstrapped entrepreneurship - our events are made for you.

Upcoming Events


2. The Companies

54 Months the average age of SaaS businesses surveyed

In this section, we explore a few elements of the businesses themselves - their origin stories, they customer base, and their team size. We also wanted to understand a bit more about hiring practices, which point to an ecosystem that is creating meaningful jobs.


2.1 The Companies

50%

Team Headcount 40%

28% of founders surveyed have no employees - running the entire

30%

20%

business by themselves. 10%

0%

2 to 5

6 to 10

11 to 20

21 to 50

51 or more

Number of Employees

The 2022 State of Independent SaaS | 14


2.2 The Companies

How did you discover the idea for your business? An experience at my day job 10% Research 7%

Problem Friends/Family Experienced 8%

Problem I Experienced 46%

Acquisition 3%

Problem Customers Experienced 24% Other 3%

The 2022 State of Independent SaaS | 15


2.3 The Companies

How did you validate the need for your solution? Copied a competitor 7% Asked my audience 20%

Built a prototype or MVP 33%

Other 7%

Verbal commitments 9%

No validation 8%

Landing page 7% Pre-sales 9%

The 2022 State of Independent SaaS | 16


2.4 The Companies

Who are the ideal customers for your SaaS Product?

Businesses

< 9 Employees

18%

Education 3%

Businesses Non-Profits 4%

50-249 Employees

Creators 3%

25%

Aspiring Entrepreneurs 4% Government 1%

Businesses

10-49 Employees

15%

Consumers 3%

Businesses 250+ Employees

17%

The 2022 State of Independent SaaS | 17


2.5 The Companies

Hiring Insights from 2021

Companies that hired in 2021

67% of bootstrapped founders felt that hiring new team members in 2021 was easier than hiring in

69%

previous years. 13% felt it was much harder than in the past.

The 2022 State of Independent SaaS | 18


2.6 The Companies

Hiring Outlook in 2022

Companies planning to hire in 2022

64%

Top five roles being hired by saas businesses

Developers

73%

Sales

55%

Marketing

54%

Custom Support

41%

Customer Success

37%

The 2022 State of Independent SaaS | 19


Funding, mentorship, and community for bootstrapped SaaS. The TinySeed Accelerator is a remote, year-long, program designed for early-stage SaaS founders. Take your business from product-market-fit to escape velocity with our help.

LEARN MORE


3. Pricing

Deciding how to price your product can be a major inflection point for your business. In this section, we review a variety of pricing levers, including pricing structures, price points, and free offerings.


3.1 Pricing

Which pricing structures are available to your customers?

100%

75%

50%

25%

0%

Revenue Share

Metered

Pay-as-you-go

Annual Subscription

Monthly Subscription

Pricing Structure

The 2022 State of Independent SaaS | 22


3.2 Pricing

Which of the following free offerings are available to your customers?

17%

66%

FOREVER FREE PLAN

FREE TRIAL

The 2022 State of Independent SaaS | 23


3.3 Pricing

78% OF COMPANIES DO NOT REQUIRE A CREDIT CARD WHEN SIGNING UP FOR A FREE TRIAL

The 2022 State of Independent SaaS | 24


3.4 Pricing

TinySeed Trend Alert: The Fall of Freemium Freemium plans can cause more harm than good.

Freemium is like a samurai sword. It's an amazing weapon if you know how to wield it. If you don't, you're likely to cut your arm off." Rob Walling

On average, the conversion rate for users who move from a free to a paid plan generally falls within the 2% to 5% range. Dropbox, for instance, has 700 million users but 15.48 million paying users. That’s a 2.21% conversion rate! Dropbox can handle a 2.21% conversion rate because the company raised $1.7 billion in funding. But a small SaaS startup trying to pave its way in the crowded marketplace is less likely to benefit from such a low conversion rate. As John Solomon states: “It is only in rare cases that freemium has been found to lead to a substantial increase in conversion rate for the number of paying customers. In most cases, it leads to negative product positioning, increased costs, and stifling of the business.” Freemium plans can be great for increasing the user base, but they’re also money-suckers. It takes a lot of money to support non-paying customers in the long term. Also, freemium models sometimes make revenue attribution a challenge.

Without accurate revenue attribution, SaaS companies run the risk of not being compliant with accounting standards. There are also various discussions about how to truly measure the success of freemium plans. Does success really only boil down to increased revenue? What’s the best alternative? A free trial. Research conducted by the University of Technology Sydney revealed that free trial models are more effective than freemium models. But accurate data tracking is important. If you’re debating whether to choose a free trial or freemium model, especially in the early days, a free trial model is often the better bet.

Get More SaaS Trends from TinySeed

The 2022 State of Independent SaaS | 25


3.5 Pricing

30%

Lowest Monthly Subscription Price

20%

10%

0%

$1 - $9

$10 - $19

$20 - $49

$50 - $99

$100 - $249

$250 - $499

$500 - $999

$1000+

Monthly Subscription Price

The 2022 State of Independent SaaS | 26


Subscribe to MicroConf On YouTube


4. SaaS Metrics

Your SaaS Metrics can serve as a temperature reading: it can either point to something you should worry about in your business, or it can point to things staying status quo. In this section, we take a look at some of the most common SaaS metrics you'll want to keep an eye: MRR, Month over Month Growth, Churn, Life Time Value, and more.


4.1 SaaS Metrics

Monthly Recurring Revenue

The 2022 State of Independent SaaS | 29


4.2 SaaS Metrics

Average Month-Over-Month Growth Rate

2021

2022

40%

30%

20%

10%

0%

Negative

0%

1% to 4%

5% to 9%

10% to 19%

20% to 39%

40% or more

Month-Over-Month Growth Rate

The 2022 State of Independent SaaS | 30


4.3 SaaS Metrics

Monthly Churn

30%

20%

10%

0%

Net Negative

0% - 0.9%

1% - 2.9%

3% - 5.9%

6% - 9.9%

10% - 14.9%

15%+

Monthly Churn

The 2022 State of Independent SaaS | 31


4.4 SaaS Metrics

Customer Lifetime Value

25%

20%

15%

10%

5%

0%

< $100

$100 - 199

$200 - 499

$500 - 999

$1K - 2.4K

$2.5K - 4.9K

$5K - 7.4

$7.5K+

Customer Lifetime Value

The 2022 State of Independent SaaS | 32


4.5 SaaS Metrics

Unique Visitor to Free Trial Conversion Rates

30%

20%

10%

0%

0%

Less than 1%

1% to 2%

3% to 5%

6% to 10%

11% to 20%

20% or more

% Conversion

The 2022 State of Independent SaaS | 33


4.6 SaaS Metrics

Average Free Trial Conversion Rate v. Credit Card Requirement 30 - 39%

Conversion Rate: No Credit Card Required

Conversion Rate: Credit Card Required

10 - 15%

The 2022 State of Independent SaaS | 34



5. Marketing 61% of respondents do not run paid ads

As we look at the impact of marketing spend and the markets that the founders surveyed are working with, we found that the companies that do leverage ad buys experience accelerated growth. This section looks at the outcomes of those who are leveraging paid ads and how quickly they return investment.


5.1 Marketing

Highest Impact Marketing Activities

Search Engine Optimization 17%

Affiliates 5%

Personal Audience 7%

Integrations/ Partnerships 13%

Word of Mouth 25%

Email Marketing 4% Cold Email 7%

Community Building 4%

Cold Calling 3%

Content Marketing 16%

The 2022 State of Independent SaaS | 37


40%

30%

20%

10%

ad s O ff lin e

Ad s st or e Ap p

ad ve rt is in g

O nl in e

di sp la y

Tw itt er Ad s

Sp on so rs hi ps O th er ad ve rt is in g

Ad s Li nk ed In

Fa ce bo ok

Ad s

0%

Ad W or ds

What advertising activities do you believe have the biggest impact on growing revenue?

50%

G oo gl e

5.2 Marketing

Advertising Activity

The 2022 State of Independent SaaS | 38


5.3 Marketing

Google Ads Monthly Payback LESS THAN 1 MONTH

1-3 MONTHS

4-6 MONTHS

5%

37%

16%

7-12 MONTHS

13-18 MONTHS

19+ MONTHS

14%

5%

2% The 2022 State of Independent SaaS | 39


5.4 Marketing

Social Media Monthly Ad Payback

<1 MONTH

1 - 3 MONTHS

4 - 6 MONTHS

7 - 12 MONTHS

13 - 18 MONTHS

19+ MONTHS

11%

32%

20%

13%

2%

2%

21% of respondents don't know the payback period for their Facebook ad buys.

<1 MONTH

1 - 3 MONTHS

4 - 6 MONTHS

7 - 12 MONTHS

13 - 18 MONTHS

19+ MONTHS

0%

0%

22%

11%

0%

0%

67% of respondents don't know the payback period for their Twitter ad buys.

<1 MONTH

1 - 3 MONTHS

4 - 6 MONTHS

7 - 12 MONTHS

13 - 18 MONTHS

19+ MONTHS

6%

18%

24%

12%

6%

3%

30% of respondents don't know the payback period for their LinkedIn ad buys.

The 2022 State of Independent SaaS | 40


TinySeed’s mission is to increase the world’s population of independent SaaS companies. We believe that investing in early-stage B2B SaaS can provide venture returns without the venture risk. We have two types of investment opportunities available: - TinySeed Funds - TinySeed Syndicate LEARN MORE


6. Growth

Over the years, we've confirmed that a lot of the value of this report lives in the growth analytics we're able to capture. What most founders need to know are how decisions can impact their growth opportunities. This section looks at how several factors correlate to revenue growth. Recall that correlation does not equal causation. Just because two factors move in lock-step, does not mean that one is causing the other.


6.1 Growth

Founder Types v. Growth

2.8x

COMPANIES WITH FULL-TIME FOUNDERS GROW 2.8X FASTER THAN THOSE WITH PART-TIME FOUNDERS.

7%

COMPANIES WITH ONE OR MORE DEVELOPER FOUNDERS GROW 7% FASTER THAN FULLY NONTECHNICAL FOUNDER TEAMS.

The 2022 State of Independent SaaS | 43


6.2 Growth

2019

Founder Count v. Growth

2020

2021

$3,000

MRR Growth/Month

$2,000

$1,000

$0

One

Two

Three

Four +

Founder Count

The 2022 State of Independent SaaS | 44


6.3 Growth

Hours Worked v. Growth

$2,000

MRR/Month

$1,500

$1,000

$500

$0

< 10 Hours

10-29

30-39

40-49

50+

Hours Worked per Week

The 2022 State of Independent SaaS | 45


6.4 Growth

Advertising Channels v. Growth

The 2022 State of Independent SaaS | 46


6.5 Growth

$2,500

Monthly Plan Price v. Growth

$1,500

$1,000

$500

$1 00 0+

$5 00

to

$9 99

$4 99 $2 50

to

$2 49 to $1 00

$5 0

to

$9 9

$4 9 to $2 0

$1 0

to

$1 9

$9

$0 $1 to

MRR/Month

$2,000

Lowest Monthly Plan Price

The 2022 State of Independent SaaS | 47


6.6 Growth

$2,500

Customer LTV v. Growth $2,000

MRR/Month

$1,500

$1,000

$500

$0

< $100

$100-199

$200-499

$500-999

$1K-2.49K

$2.5K-4.9K

$5K-7.49K

$7.5K+

Customer LTV

The 2022 State of Independent SaaS | 48


6.7 Growth

$5,000

NPS v. Growth $4,000

MRR/Month

$3,000

$2,000

$1,000

$0

1 to 19

20 to 39

40 to 59

60 to 79

80 to 99

100+

Net Promoter Score

The 2022 State of Independent SaaS | 49


6.8 Growth

Impact of Free Trials On Growth Based On Pricing Structure

Annual Subscription

Monthly Subscription

+$1,259 MRR/MO

+$1,074 MRR/MO

+$1,148 MRR/MO

+$960 MRR/MO

Metered Pricing

Pay-As-You-Go

+$660 MRR/MO

+$739 MRR/MO

+$1,017 MRR/MO

+$758 MRR/MO

With Free Trial

Without Free Trial The 2022 State of Independent SaaS | 50


6.9 Growth

What it costs founders to provide free offerings. The decision to offer a free plan and free trials are a balancing act of customer acquisition and revenue growth.

Forever Free Plan

Free Trial

No Credit Card Required for Trial

Should a free offering or free trial be considered a CAC (customer acquisition cost)?

Companies offering a forever free plan capture an average of $761 MRR/month growth.

Companies offering a free trial capture an average of $1,081 MRR/month growth.

Not requiring a credit card results in a frictionless experience for customers.

The prices shown reflect a cost per month of MRR growth for each free offering.

Companies without a forever free plan experienced 39.82% more growth per month.

Companies without a free trial experienced 12.48% more growth per month.

41% of companies without a credit card requirement have a trial-toconversion rate of 10% or less, compared to 17% of those that do.

Often, founders need to decide which growth metric matters most for their current state of play: # of customers or revenue growth.

While forever free plans may serve as a lead magnet, they're not a strong indicator for MRR growth.

One-third of companies with a free trial see a trial-to-conversion rate of 40% or more.

⬇ $300 MRR/Month

⬇ $135 MRR/Month

⬇ $14 MRR/Month The 2022 State of Independent SaaS | 51


7. Outside Funding 30% of respondents are actively considering taking outside funding in 2022.

This year, we wanted to explore outside funding, the sources bootstrapped founders are most amenable to, and how much funding they are seeking. This section of the State of Independent SaaS Report is sponsored by Pipe, the trading platform allows businesses to trade their recurring revenue for up front capital.

In Partnership With Pipe


7.1 Outside Funding

Have you raised outside funding for your company? How many funding rounds has your company raised?

Yes

No

28%

72%

One

82%

Two

15%

Three

2%

Four or more

1%

The 2022 State of Independent SaaS | 53


7.2 Outside Funding

How much outside funding has your company raised? $1M+ 10%

< $100K 14%

$500K to $999K 6%

Top 5 Sources of Past Outside Funding

Indie Funding

27%

Friends + Family

21%

Angel Investors

16%

Accelerators

11%

Debt

10%

$100K to $499K 70%

The 2022 State of Independent SaaS | 54



7.3 Outside Funding

Will you be seeking outside funding in the next 12 months? Top 5 Sources of Outside Funding Sought in 2022

Yes

No

30%

70%

Venture Capital

22%

Indie Funding

20%

Angel Investors

16%

Accelerators

11%

Debt

10%

The 2022 State of Independent SaaS | 56


7.4 Outisde Funding

Funded v. Unfunded Growth

The Impact of Funding on Growth

$66 The average difference in MRR growth between funded &

Without Funding: $1,166 MRR/Month

With Funding: $1,232 MRR/Month

non-funded companies.

Funding Raised v. Growth MRR Growth/Month

$2,500 $2,000 $1,500 $1,000 $500 $0

Less than $100K

$100K - $499K

$500K - $999K

$1M or more

Total Funding Raised

The 2022 State of Independent SaaS | 57


8. Exits 55% of founders say that selling their SaaS business is the ultimate goal.

An interesting insight from this years report was that founders are focused on building a product that they can sell. We asked for a snapshot of company metrics for those who sold, including run rates, sales multiples, purchasing entities and more. The Exit Chapter of the State of Independent SaaS Report is sponsored by Quiet Light Brokerage, our brokerage partner, which helps SaaS founders reach dream exits.

In Partnership With Pipe


8.1 Exits

Serial Entrepreneurship

62%

of founders surveyed have started more than 1 business

What is the status of your previous company?

29%

15%

I sold my previous company.

My previous company operates with minimal maintenance.

13%

43%

I am actively working on both my current and previous companies.

I shut it down.

The 2022 State of Independent SaaS | 59


8.2 Exits

What type of entity purchased your previous company?

8% Fund

27% Individual Buyer

61% Another Company

The 2022 State of Independent SaaS | 60


20%

15%

10%

5%

or 0M $1

$5

M

-6

.9

m or

e

9M

9M -4 M $3

.9 -2 M $1

.9

9M

9K K00 $5

49 K00 $1

99

9K

9K -9 5K $7

4K -7 0K $5

$2

5K

-4

K

9K

0%

25

At the time you sold your previous company, what was your forward looking annual run rate?

25%

<$

8.3 Exits

Total Funding Raised

The 2022 State of Independent SaaS | 61


8.4 Exits

What multiple of your forward-looking annual run rate was your previous company’s total sale price?

40%

30%

20%

10%

0%

< 1x

1x-2.9x

3x-4.9x

5x-6.9x

7-9.9x

10x-14.9x

15x +

Sale Multiple

The 2022 State of Independent SaaS | 62


8.5 Exits

At the time of your company’s sale, how many employees did it have?

40%

30%

20%

10%

0%

Founder Only

2-5

6 - 10

11 - 20

21 - 50

51+

Number of Employees

The 2022 State of Independent SaaS | 63


8.6 Exits

What % of your previous company's sale price went to non-founder team members?

60%

40%

20%

0%

0%

1 - 4.9%

5 - 9.9%

10 - 14.9%

15 - 19.9%

20% +

% Of Sale Price Distributed to Non-Founder Team Members

The 2022 State of Independent SaaS | 64


Appendix

Methodology Overview

Research Design

Since 2011 MicroConf has helped startup founders grow faster through access to education from world-class experts and the world's most popular community of ambitious, non-venture track startup founders.

A web-based survey was sent to approximately 45,000 startup founders in MicroConf’s database. The survey was conducted between October 28, 2021, and November 15, 2021.

MicroConf has become the mothership for founders looking to learn and share strategies, tactics, advice, and inspiration.

Only those founders who were over 18, currently operating a company that was generating revenue, and charging recurring fees for their software were able to complete the survey. Five hundred eighty respondents participated in the survey, with 493 individuals completing the survey. On average, it took respondents 15 minutes to complete the survey.

The purpose of this survey and report is three-fold: 1) to gather critical information on the behaviors, attitudes, and "firmographics" of participating members; 2) statistically analyze the collected data, and 3) to organize and interpret the results in a final report, covering topics from idea validation to marketing approaches to SaaS benchmarks, and more.

The distribution of responses to each question is presented in this report and an analysis of the relationship between company strategies and growth where appropriate. Founders who completed the survey were entered into a drawing to win a MicroConf Growth 2022 VIP pack. Special thanks to Brittany Ortiz for her hard work analyzing the data for this report.


Thank You!

Stay in Touch with MicroConf

We hope you found value in the third annual State of Independent SaaS. We've long said that bootstrapped software entrepreneurship is a great equalizer. For those with the grit and the ambition to forge ahead and build a bootstrapped SaaS, this report is for you.

To stay in the loop on next year’s State of Independent SaaS report and find out more about the world’s most trusted community of bootstrapped and mostly bootstrapped SaaS founders, head to MicroConf.com or follow us on any of the social accounts below.

We're here to help you meet, learn, launch, and grow. Onward! - Team MicroConf


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