Our guide to a successful sale

our guide to a successful sale Helping you achieve the best possible price for your residential property since 1993.

Spring St

Lonsdale St

Bourke St Docklands

Queensbridge St City Road

Whiteman St

St Kilda Rd

27km Point Cook

Citywide Office Network.

MICM Real Estate provide unmatched expertise across the city’s most popular locations including Southbank, Melbourne CBD, Docklands, West Melbourne, South Melbourne, St Kilda Road and surrounding suburbs.

Properties listed with MICM Real Estate are available for inspection 7 days a week via our extensive network of inner-city offices.

International affiliated offices in London, Singapore, Indonesia and Hong Kong introducing more buyers to your property, more often.

Why Choose MICM Real Estate?

Office network Our highly visible offices capture more ‘off-the street’ enquiry in more locations than any other agent.

Superior product knowledge With over 6,000 individual properties under management, our team has access to a wealth of knowledge unequalled by any of our competitors.

Multilingual & multicultural team Our highly capable team can service property buyers in English, Mandarin, Cantonese, Bahasa Indonesia, Hindi and a variety of other less spoken languages.

This presentation is available in Chinese.

Simply scan the QR code to download. 请扫描右侧QR code下载中文版本 。

Extensive global database For over 20 years MICM Real Estate has been developing an invaluable database. This provides you with global access to property buyers, suited to your property by their individual requirements.

We bring more buyers to your property, which creates the competition you need to achieve

superior results

How do we achieve superior results?

There are a number of things that can affect the price of your property, including location, type, demand and market conditions. The MICM Real Estate team is equipped with in-depth, comprehensive knowledge of the inner-city market, every floor plan in every building.

In fact, there is a strong chance that we have been managing and selling properties in your building from the day it was first completed!

Our expert individuals are highly experienced and motivated to get you the best price when selling.

Passionate people with expert knowledge & training, working together to achieve a superior result for you.

Effective teamwork A dedicated agent will be in control of your sales campaign which includes the co-ordination of private inspections, weekend opens, liaising with tenants (if required) but most importantly negotiating the sale price on your behalf.

To ensure you receive the best possible price, all members of the MICM sales team have the opportunity to introduce & show registered buyers your property. MICM Real Estate has an exclusive bid off process designed to ensure we negotiate on your behalf to get you every dollar and every cent possible.

We have our fingers on the pulse! Maintaining market knowledge is crucial to all sales success. Our agents are backed by on-going support and training programmes.

Regular training & resource development

Specific market understanding

Expert skills & product knowledge

Proven sales success

You can’t sell a secret...

Being supported by a well planned marketing campaign is vital to the sales success of your property.

MICM Real Estate has developed targeted marketing campaigns and strategies that work, uniquely tailored to suit our market.

S

M

T

F

T

W

S

sales

Open

Saturd

for In

ay 10th

specti

& Sunday

for sale

3408/24

1 City

Brand

New Sou

Road

on

11th De

cembe

r 2016

South

bank

thb

ank Stu Sophist nner three icated eleg bedroo ance me comfort m with thisapartment ets spaciou . Sop s Sou brand new threhisticated thbank com eleganc e bed fort wit room apartme meets spa h this bra nd ent. cious Southbnew mation, visit mic ank

2

2

1

For mor e infor

m.com. au/s

178 City Southba Road, 969 nk VIC 300

7 888

8

ales/202

6

0850

Natalia 0411 89Susanti 2 357

micm

.com.a u

for sale

2

340

Add MICM 扫描添加 on WeChat MICM微信

map inside

2

1

ank

d Southb

Roa 8/241 City

ner with this nk Stun k comfort meets Southba Southban elegance oom Brand New ts spacious isticated bedr ance meeapartment. Soph d new three ated eleg bran Sophistic three bedroomfort with this this brand newSouthbank com fort with com k spacious t.

Southban apartmen ts spacious ance meeapartment. and n provided ated eleg any of any informatio will not form accuracy Sophistic three bedroom brochure as to the only. This any warranty indicative agents makeand floor plans are brand new s respective other impression Estate or hs, artists MICM Real of the vendor, information. All photograp n only. None y in that Section 32. is for informatio or discrepanc refer to the This brochure liability for any error e buyers should sale. Prospectiv do not accept contract of part of the

ok Call to boction an inspe Agent 0 000 0400 00

ion, visit tyID informat /Proper For more au/sales micm.com.

Our in-house marketing team ensures your property is seen in its best possible light by more potential purchasers.

Most real estate agencies outsource the majority of their marketing expertise to a distant franchise head office or off-site contractors.

The dedicated in-house team at MICM Real Estate will ensure your property receives the individual attention it requires.

The MICM marketing team is continually pursuing innovative online, social media and database marketing opportunities that complement more traditional marketing platforms.

Scan to view our detailed marketing presentation. or visit micm.com.au/marketing/gold

MICM Real Estate’s sales success strategy • Listing introduced to other sales consultants

• Documentation signed • Contracts Ordered

• Appraisal completed by sales consultant • Inspection • Tenant Liaison

Marketing • Furniture Staging • Photos/Floor plan/ Ad copy booked

• Marketing Activation • Open homes/private inspections begin

• Database notified • Buyers introduced/ Enquiries followed up

Buyer Negotiation • Offers presented • Vendor accepts offer • Contracts Exchanged

• Offers submitted with deposit • MICM’s Bid-off process begins

• Contracts sent to buyers Terms outlined

Sale / Settlement • Terms satisfied • Full deposit received

SOLD

Start

Pre-list/Presentation

Where do our buyers come from?

Online

Online

86%

Print

OFI’s

4%

5%

Referral

5%

Database

Interactive online marketing & managed client database.

The majority of purchaser enquiry for any modern agency comes from online sources.

Our strong market presence can be readily identified on all major real estate websites that target both mainstream and overseas communities. Combined with a highly visible social media presence and a variety of online subscriber based communication, MICM engages with a high level of buyers.

These activities contribute to the development of MICM’s invaluable database of buyers, sellers, tenants, landlords and those who have subscribed to our market updates. Our database provides you with access to a qualified global pool of potential property purchasers.

Which method will achieve the best price?

You have options. Your agent will recommend the sales method they believe will achieve the highest price, however, ultimately you have the choice of which method is best suited to your property.

Methods of sale - Private Sale, Auction and Tender are the most common forms of selling.

It is important to consider which method is best suited based on the type or style of your property, current market activity and your own specific requirements.

Private Sale

Auction

Tender

A fixed price makes it easy for buyers — they don’t need to ‘guess’ your desired sale price.

Auctions attract more buyers to your property because prospective buyers aren’t put off by an asking price.

Tenders offer the intensity of an auction but without the potential stress of an auction day.

The price can be adjusted throughout the marketing stage, based on qualified buyer feedback and local market conditions.

It assists buyers to formulate offers that address your desired selling price, which leads to a faster negotiation process.

The auction date creates a sense of urgency that prevents buyers delaying their decision and lets them know you are serious about selling.

You are protected by a reserve price.

This means your property won’t sell unless bidding reaches a preagreed level.

There is no ceiling price so you have the opportunity to achieve a price above your expectations.

Auctions produce an unconditional contract for sale with a set settlement date.

Tender enables you to keep the price you may accept for your property discreet and lets the market dictate the price buyers are prepared to pay.

A tender has a closing date to create a sense of urgency in the buying process.

This method of sale generates competition for your property.

Experience the MICM Real Estate difference MICM

OTHER

Largest inner city office network Over 20 years experience Staff who are fluent in up to 30 different languages Professional in-house marketing team Exclusive Bid-off process Superior product knowledge of your building On-going negotiation training programmes Database of international buyers Open 7 Days

Copyright Melbourne Inner City Management (MICM Real Estate) 2016. This information in this document has been compiled from sources we consider reliable and given in good faith. The views expressed are not necessarily those of MICM or its agents. No part in any form or way, may be reproduced, stored, adapted or transmitted - this includes photocopying, scanning, electronically or otherwise without written permission from MICM Real Estate.

micm.com.au (03) 9697 8888