Fixing The Media Success with Social Media jo@dearmedia.be
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• • •
a digital consulting company
•
our scope is everything in the digital space, with focus on social, mobile, tablets, location, connected TV, new radio, ...
•
We work for large European clients
founded in 2009 by Jo Caudron our mission is to help you finding a new balance between the certainties of your traditional business and the opportunities of innovations in (digital) media
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Available Now www.MediaMorgen.com
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twitter.com/jcaudron
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To get this started... •
Who is using? - Twitter - Facebook, Google+, ... - LinkedIn, Plaxo - Email - LBS - Augmented Reality
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Who is using? - an iPhone - an Android - a Blackberry - a Nokia, Samsung, Sony Ericsson, ... - a tablet (iPad, Android, ...)
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Don’t believe anything you will hear in the following presentation! maandag 19 maart 12
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A short history of everything (in media) Analogue
Digital
Connected (internet)
Social
Everything is getting mobile
And the mobile eco-system will go to the living room very soon ... maandag 19 maart 12
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The Perfect Storm Media Are Changing
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Drivers of change Content choice the power of many Social Media
Convenience, Richness & Control
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advertising Clutter
poor Creativity
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Drivers of change Content choice
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Youtube TOP 20 most viewed videos = 11.000.000.000 minutes = 280.000.000 episodes of e.g. “Lost” +2.000.000 new movies are added DAILY And this is just Youtube ...
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Drivers of change
advertising Clutter
On average we are exposed to over 3.000 brand impressions each day!
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Drivers of change
advertising Clutter
On average we are exposed to over 3.000 brand impressions each day!
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Drivers of change
+ Convenience, Richness & Control
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Drivers of change TIMESHIFTING
Convenience, Richness & Control
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Drivers of change PLACE SHIFTING
Convenience, Richness & Control
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Drivers of change AUTHORITY SHIFTING
the power of many Social Media
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Drivers of change Fragmentation
Content choice the power of many Social Media
Convenience, Richness & Control
Shift of control and ownership
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advertising Clutter
poor Creativity Irritation
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Media 1.0 maandag 19 maart 12
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SOCIAL OBJECT
The Flower is the (potential) social object The mainstream media are the smell of the flower The bee is “spreading the word� and has the real power Level I: Sites, blogs, feeds, widgets Level II: Closed networks (Facebook, Netlog, ...) Level III: Through individuals (e-mail, Twitter, ...)
Media 2.0 maandag 19 maart 12
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What are social media?
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Social Business
From ...
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... to
The sky is the limit... 22
R&D & Enterprise 2.0
PR & External Commun.
IT
HR
Service & Support
Sales
Marketing & Communication
Social Media
DM
Billboards
TV
Radio
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Transparency Closeness Responsiveness Speed / Agility Authenticity
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7.000.000.000 maandag 19 maart 12
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2.000.000.000 7.000.000.000 maandag 19 maart 12
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1.300.000.000 2.000.000.000 7.000.000.000 maandag 19 maart 12
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5.900.000.000 1.300.000.000 2.000.000.000 7.000.000.000 maandag 19 maart 12
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The Future is ‘Mobile’
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Mobile is the Biggest!
s b u s e n o h p e l e bi h o t m r e n v o o i l l d i l b o s 9 . 5 re e w n o i l ! e 1 bi l n o l a r a e y t las
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300 225
By 2014 almost 500.000.000 tablets will be sold. Apple will continue to dominate the market for the next coming years.
150 75 0
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2010
2011
2012
2013
2014
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So, Traditional Media are Dead? No, but... maandag 19 maart 12
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The end of traditional media?
? maandag 19 maart 12
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What might impact TV? Timeshifting! How big is time shifted viewing today? • 2,5% (VRT) • 20% (VTM telenovelas)30% • 10% (RTL) It IS growing. How much loss of advertising can commercial TV digest?
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VRT
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VMMa
SBS
RTL
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Source: research DearMedia and Ehsal Management School, Januari 2012
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“People have never watched so much TV as today” “TV still works, definitely in times of crisis” “People timeshift to watch more TV, it has no impact on advertising”
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What might impact TV? Direct OTT Distribution!
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What’s wrong with these images?
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What’s wrong with these images?
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What’s wrong with these images?
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What about newspapers?
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What about newspapers? • Print newspapers are no longer to
best “format” to bring the “latest” news • The daily frequency can not compete to online newspapers • They have cannibalized on their own business: free newssites • Classifieds are lost completely • Advertisers believe in online and new advertising formats and are slowly towards online • Yet traditional online advertising does not work as hoped for, is worth less, thus is not compensating for offline loss • Readers are less loyal (subscriptions) and become weekend-consumers
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Will new technology help?
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The future of Magazines?
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Building communities
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The new online paradigm
Content is no longer King It’s a commodity
Connection just became the new King maandag 19 maart 12
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The new online paradigm
Yes, you are connecting. But who’s community is this anyway?
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Connection just became the new King 63
High
Interaction
Viral Marketing
Personal (Social) Relationships
Social Campaigns
Activation Campaigns
Social Websites
Medium
Your Destination
Email Marketing Direct Marketing POS Low
(info, fun, engagement, loyalty)
Online media Campaigns
Websites
PR
Traditional Above Media 2 weeks
2 months
2 years
Duration maandag 19 maart 12
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High
Interaction
Viral Marketing
Personal Social Blogs,Relationships sites, ...
Social Campaigns
Activation Campaigns
Social seeding
Social Websites
Medium
Your Destination
Email Marketing Direct Marketing Traffic
POS Low
(info, fun, engagement, loyalty)
Online media Campaigns
Websites
PR
Traditional Above Media 2 weeks
2 months
2 years
Duration maandag 19 maart 12
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High
Interaction
Viral Marketing
Personal Social Blogs,Relationships sites, ...
Social Campaigns
Social harvesting
Activation Campaigns
Social seeding
Social Websites
Medium
Your Destination
Email Marketing Direct Marketing Traffic
POS Low
(info, fun, engagement, loyalty)
Online media Campaigns Conversion offline
PR
Extra-Muros (3th party online real-estate)
Intra-Muros (your own online real-estate)
Websites Conversion online
Traditional Above Media 2 weeks
2 months
2 years
Duration maandag 19 maart 12
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High
8
Interaction
Viral Marketing
Personal Social Blogs, sites, ... Relationships
Social Campaigns
Social harvesting
Activation Campaigns
Medium
Email Marketing
Direct Marketing Traffic
POS
Low
Social seeding
Social Websites
Your Destination
(info, fun, engagement, loyalty)
Online media Campaigns
Conversion offline
Extra-Muros (3th party online real-estate)
Intra-Muros (your own online real-estate)
Websites
PR
Conversion online
Traditional Above Media 2 weeks
2 months
2 years
Duration
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How does this relate to your business?
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Your Business and Social Media maandag 19 maart 12
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Social Media to find people (and to lose people) and to keep people
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This is my CV
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Social Media to find people (and to loose people) and the keep people
What do you mean, no...
???
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Social Media to make your company smarter better connected faster more human
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Leverage the social graph of your company. maandag 19 maart 12
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Social Media For SME’s or Large Companies? •
•
Social Media can be used for anything
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Marketing (create an audience and interact with it)
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Research (your social graph is a rich source of information, that you can not just search but also inquire)
Support (track issues and help people, even if they are not your customers) Sales (put your promo’s in the social stream) HR (looking for staff ? Social Media are a very effective and inexpensive way to search)
Both B2C and B2B
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Social Media For SME’s or Large Companies? • •
Research shows that big brands in social media are big brands in real life But small companies can benefit from social media too:
-
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you really have to be smart, not rich in social media, it’s “relevance” that counts, not “decibels” if you are willing to engage, you can create personal, working (and profitable) relationships
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Social Media For SME’s or Large Companies? •
•
But beware:
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you really have to be transparent. Once you engage in social media, you have to be open an honest as a company.
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you have to be “the real you”. Don’t fake. it takes time to build a network and you can not just buy it. your staff is the best way to start spreading your messages don’t overdo, don’t spam
It’s ideal to create new, strong and viral relationships
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Look for the “Eddy Wally” deep inside
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CRM
Customer Care
one2one
Market Research
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Social Media for B2C maandag 19 maart 12
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Blogs
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Microblogging sites
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Social Networks
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Social Networks
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Social Networks B2B
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Video Platforms
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Photo Platforms
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Discovery Platforms
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Music Platforms
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Travel Platforms
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Social Shopping
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Co-creation & Crowdsourcing
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Crowdsourcing
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Social Media for B2B maandag 19 maart 12
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Social Media for B2B • •
•
Social Media are about
-
people connecting and interacting to other people people connecting and interacting to organizations
In a B2B context
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you already now your existing community in advance (clients, partners, suppliers, employees, press) it is easier to activate them and become members of a virtual community just provide them with the right value
Users expect the same experience, power, transparency, ease-of-use from corporate tools as they get from consumer tools
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Social Media for B2B •
Relevant for you?
-
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“just me” -> can you provide relevant information, services, relationships for ME? “one-to-one” -> can you help me in personal way with advice, guidance, (legal) counseling, ...? “one-to-many” -> do you have anything to offer that is relevant for my “realworld” community (job, sector, ...)? “many-to-many” -> can you facilitate actual valuable relationships between groups of people in my “real-world” community?
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Hello SAP • •
Initiative by SAP Belgium
•
Content
Aim: connecting all SAP professionals from SAP, clients, partners, ... in one community
-
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events news knowledge sharing connecting to people
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Philips “Connect-Us” • Name was crowdsourced • Platform for connecting Philips Employees, •
their knowledge and experience Some facts
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5000 users in 2 weeks time (while still in beta)
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each question asked gets on average 3 replies
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25% of all replies comes from people outside of the devision that asked the question
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B2B companies using Social Media
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B2B companies using Social Media
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B2B companies using Social Media
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B2B companies using Social Media
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Social Media for Service & Support
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Social Media for Sales opportunities
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Collaboration
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Collaboration
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FireStarter A methodology for Social Media Strategy
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Creating a Social Plan - the old way 8. Engage
7. Measure & Refine
2. Listen, Shut-up & Learn
1. “Déclic”
6. Roll-out
3. Objectives & Strategy
4. Concepts, tools & networks
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Creating a Social Plan - the old way Coaching the Conversation
“Listen” Kick-Start
8. Engage
2. Listen, Shut-up & Learn
Tool Selection Results Assessment & Recommendations Awareness Workshop
7. Measure & Refine
3. Objectives & Strategy
1. “Déclic”
Assessment Strategy Definition
Social Seeding RFP Preparation Vendor Selection
6. Development & Roll-out
Development Guidance Traffic Plan & Marketing maandag 19 maart 12
4. Concepts, tools & networks Concept Definition
Team Selection, Coaching & Training
5. Ownerships
SM Policy Development
Functional Design Wireframe Development
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Start Strategy & Concepts Details
1
2
3
4
STRATEGY
Digital
CONCEPTS
FUNCTIONAL REQUIREMENTS (site, portal, apps, channels, ...)
Next
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FOLLOW UP kpi’s, extentions
Social
Goal:
-
bringing internal & external stakeholders together
-
lowering barriers & prejudices
-
first alignment of visions & needs
Mobile
Inbound (listen) /Outbound (talk) Destinations / Streams Fix / Mobile
RFP ASSISTANCE
5
•
AWARENESS
SOCIAL PLAN
thinking about opportunities and threats triggering the different stakeholders to think about the new paradigms in order to generate first visions and ideas
- people & teams - tools (monitoring & participation) - policies & guidelines - training & coaching
GUIDANCE
day2day support, conversation mgt, coaching
109
Start Strategy & Concepts Details
1
2
3
4
STRATEGY
Digital
CONCEPTS
FUNCTIONAL REQUIREMENTS (site, portal, apps, channels, ...)
Next
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FOLLOW UP kpi’s, extentions
Social
Steps:
Mobile
Inbound (listen) /Outbound (talk) Destinations / Streams Fix / Mobile
RFP ASSISTANCE
5
•
AWARENESS
SOCIAL PLAN - people & teams - tools (monitoring & participation) - policies & guidelines - training & coaching
GUIDANCE
day2day support, conversation mgt, coaching
Assessment: ‣ Mapping the situations “As Is”: ✓ General business & digital strategy of the organization ✓ Briefing on the company- & brand identities ✓ Mapping the market: direct & indirect competitors ✓ Mapping existing projects:
• • • •
current situation how are the projects initiated who are the owners what are the results
‣ Mapping the situation “To Be”: ✓ expectations of internal stakeholders ✓ expectations of external stakeholders 110
About your Social/Online Strategy
Corporate Strategy
Mature maandag 19 maart 12
Online Strategy
Social Strategy
Experimental 111
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From ...
R&D & Enterprise 2.0
PR & External Commun.
IT
HR
Service & Support
Sales
Marketing & Communication
Internet
DM
Billboards
TV
Radio
Remember the internet ...
Internet
... to 112
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From ...
R&D & Enterprise 2.0
PR & External Commun.
IT
HR
Service & Support
Sales
Marketing & Communication
Social Media
DM
Billboards
TV
Radio
Today ...
Social Business ... to 113
Suppliers
IT
R&D & Enterprise 2.0
Partners
PR & External Commun.
Staff
HR
YOU
Service & Support
Shareholders
Media
Sales
Prospects
Clients
Marketing & Communication
The Extended (Social Business) Ecosystem
Social Business ... to maandag 19 maart 12
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Start Strategy & Concepts Details
1
2
3
4
We use a step-by-step approach: STRATEGY
Digital
CONCEPTS
FUNCTIONAL REQUIREMENTS (site, portal, apps, channels, ...)
Next
maandag 19 maart 12
FOLLOW UP kpi’s, extentions
Social
Mobile
Inbound (listen) /Outbound (talk) Destinations / Streams Fix / Mobile
RFP ASSISTANCE
5
Development Strategy
AWARENESS
SOCIAL PLAN - people & teams - tools (monitoring & participation) - policies & guidelines - training & coaching
GUIDANCE
day2day support, conversation mgt, coaching
115
Start Strategy & Concepts Details
1
2
3
4
We use a step-by-step approach: STRATEGY
Digital
CONCEPTS
FUNCTIONAL REQUIREMENTS (site, portal, apps, channels, ...)
Next
maandag 19 maart 12
FOLLOW UP kpi’s, extentions
Social
Mobile
Inbound (listen) /Outbound (talk) Destinations / Streams Fix / Mobile
RFP ASSISTANCE
5
Development Strategy
AWARENESS
SOCIAL PLAN - people & teams - tools (monitoring & participation) - policies & guidelines - training & coaching
GUIDANCE
day2day support, conversation mgt, coaching
116
The 7 C’s of “Engagement” X= priorities
Public
Customers
Influencers
Media
Crisis
Listening to anticipate potential damaging messages that can create crisis situations in the organization.
Care
Listening to provide help & support to people with questions or problems.
Closeness
Staff
Competitors
Listening to understand people’s needs & expectations, being ‘close’ to their feelings and acting upon it.
Context
Listening to understand the broader picture: what are trends in consumer behavior, technology, the industry,..to find relevant insights.
Collaboration
Listening to collaborate & co-create with the community to develop better products & services
Conversion
Listening to spot opportunities to convert people to your business.
Campaigning
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117
The 7 C’s of “Engagement”
Employees and in a broader perspective: people that work for the company brand (agents, suppliers,...)
Actions and dialogues of competitors as a benchmark
Context
Collaboration
Campaigning
The general public
Conversion
Press, politicians, lobby, unions, ... but also online influencers that are empowered using social media
Closeness
Existing customers and leads
Care
118 maandag 19 maart 12
Staff
Journalists, media channels and relevant topics/debates in your domain
Crisis
Media Influencers Public
Customers
Competitors X= priorities
Start Strategy & Concepts Details
1
Concept development
AWARENESS
• Concepts are the descriptions of specific (sub) projects.
2
3
4
STRATEGY
Digital
Social
Mobile
• The ideas that popped up during the concept
workshops are being fine-tuned to make them operational.
CONCEPTS
Inbound (listen) /Outbound (talk) Destinations / Streams Fix / Mobile
FUNCTIONAL REQUIREMENTS (site, portal, apps, channels, ...) RFP ASSISTANCE
SOCIAL PLAN - people & teams - tools (monitoring & participation) - policies & guidelines - training & coaching
• The focus is on defining the different “assets”
-
type of ‘destinations’ (website, Facebook page, mobile apps, tablet apps, community)
-
outbound social channels (Facebook-, YouTube-, LinkedIn-, Google+ feed, Twitter accounts, RSS, ...)
-
inbound social channels (where you listen)
• This phase includes the description of general
Next
concepts.
5
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FOLLOW UP kpi’s, extentions
GUIDANCE
day2day support, conversation mgt, coaching
• Details like wireframes & functional design are optional.
119
Concept definition - Tools •
We use 3 different models and tools for the concept definition
-
The Social Framework: the relationship between listening (and engaging), the stream with messages you push out as a company and the destinations (your own digital real-estate) you want people to land on
-
Strategic tools and assets: listing and detailed description of all assets needed to build a social architecture, including claim, ownerships, content frequency, ...
-
The Media 8-Loop: defines the logical flow and process between all communication instances (also offline), digital and social media
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120
8
High
Interaction
Viral Marketing
Social Campaigns
Activation Campaigns
Personal Social Blogs, sites, ... Relationships Social harvesting
Social seeding
Social Websites
Medium
Email Marketing
Direct Marketing Traffic
POS
Low
Online media Campaigns
Conversion offline
Extra-Muros (3th party online real-estate)
Your Destination (info, fun, engagement, loyalty)
Intra-Muros (your own online real-estate)
Websites Conversion online
PR
Traditional Above Media 2 weeks
2 months
2 years
Duration
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Strategic tools off-site (extra-muros) SM Curator (Twitter, Facebook, RSS, ...)
Conversation tracking SNS Apps/ Widgets
Inbound (listening, engaging, bottom-up)
Blog
Own Social Site Online chat Discussion forum
SNS Pages
Content Portal Support
Extranet
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Outbound (talking, centralized, top-down)
E-shop
Tools, calculators
Intranet/ back-end
Media Channels (Youtube, ...)
Mobile Apps
Email Marketing site
on-site (intra-muros) 122
The Social Framework
Company /Brand
Listen
the audience
Engage
Create The Stream
Content Stream 1 Content Stream 2 Content Stream 3 Content Stream n
Twitter, Facebook, Hyves, Netlog, LinkedIn, ...
Free
Direct
via Social Networks Recommendations
Discover Social features
The Destination Site
Recommend & Discover In-direct
Social Network Pages
Mobile Apps
Tablet Apps
Stores
Paid
Paid
Paid
Free
Facebook Connect, API’s, ...
Offline Stuff Merchandising Events ... Paid/Free
Experience CRM (customers, fans, followers, ...) maandag 19 maart 12
123
Start Strategy & Concepts Details
1
2
3
4
AWARENESS
STRATEGY
Digital
CONCEPTS
FUNCTIONAL REQUIREMENTS (site, portal, apps, channels, ...)
Next
maandag 19 maart 12
FOLLOW UP kpi’s, extentions
Social
• Mobile
Inbound (listen) /Outbound (talk) Destinations / Streams Fix / Mobile
RFP ASSISTANCE
5
Roll-Out: Social Plan
Company policy & guidelines
-
social media policy (agreements on what can/can not be done, by whom,...)
-
guidelines (translation of the policy in day to day situations, determining rules of engagement in conversations) “Code of Conduct” (what users of your sites and network pages need to respect)
•
Team & ownerships
-
SOCIAL PLAN - people & teams - tools (monitoring & participation) - policies & guidelines - training & coaching
GUIDANCE
day2day support, conversation mgt, coaching
selection of the ‣
social manager
‣
social core team
‣
social ambassadors
‣
(possible social “seeders”)
-
clear indications of ownerships & reporting structures
-
definition of the relations & position of the social team throughout the organization
124
Start Strategy & Concepts
1
2
AWARENESS
STRATEGY
Digital
Social
Senior Management
Mobile
Social Media Core Team
3
CONCEPTS
(Internal) Ambassadors
Inbound (listen) /Outbound (talk) Destinations / Streams Fix / Mobile
Details
(Internal) Seeders
4
FUNCTIONAL REQUIREMENTS (site, portal, apps, channels, ...)
Next
RFP ASSISTANCE
5
maandag 19 maart 12
FOLLOW UP kpi’s, extentions
SOCIAL PLAN - people & teams - tools (monitoring & participation) - policies & guidelines - training & coaching
= Social Media Manager
GUIDANCE
day2day support, conversation mgt, coaching
125
Team - ownerships broader ecosystems Social Media Core Team Digital Director (name?)
Expertise (social, IT, HR, legal, ...
BU mngr (name?)
BU mngr (name?)
BU
BU mngr (name?)
BU mngr (name?)
BU mngr (name?)
Ambassadors:
Names?
Names?
Names?
Names?
Names?
Names?
Seeders:
TBD
TBD
TBD
TBD
TBD
TBD
Digital Coordinator (name?) Coordinator back-up (TBD)
Business-driven
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126
Start Strategy & Concepts
1
2
3
Roll-Out: Social Plan
AWARENESS
STRATEGY
Digital
CONCEPTS
Social
•
Tools
-
setup & hands-on rollout of ‣ tools for conversation monitoring ‣ tools for social evolution tracking: growth, impact, popularity,...
Mobile
‣ conversation console: to enable multiple account usage by several people/teams (Hootsuite, Tweetdeck, ...)
Inbound (listen) /Outbound (talk) Destinations / Streams Fix / Mobile
Details
‣ mobile/tablet tools, and push-mechanisms (e.g. Boxcar)
4
FUNCTIONAL REQUIREMENTS (site, portal, apps, channels, ...)
Next
RFP ASSISTANCE
5
maandag 19 maart 12
FOLLOW UP kpi’s, extentions
SOCIAL PLAN - people & teams - tools (monitoring & participation) - policies & guidelines - training & coaching
-
training for the social core team & ambassadors to use the different tools & social media channels
GUIDANCE
day2day support, conversation mgt, coaching
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Our Toolkit
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128
Start Strategy & Concepts Details
1
2
3
4
AWARENESS
STRATEGY
Digital
CONCEPTS
FUNCTIONAL REQUIREMENTS (site, portal, apps, channels, ...)
Next
maandag 19 maart 12
FOLLOW UP kpi’s, extentions
Mobile
Inbound (listen) /Outbound (talk) Destinations / Streams Fix / Mobile
RFP ASSISTANCE
5
Social
SOCIAL PLAN - people & teams - tools (monitoring & participation) - policies & guidelines - training & coaching
GUIDANCE
day2day support, conversation mgt, coaching
129
Two Cases
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130
Colruyt - Collect&Go
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131
The Collect&Go Case •
Collect&Go is the e-commerce solution by Colruyt, aimed at individuals
•
They have recently developed a first version of an iPhone app
•
This app had restraints and limitations
•
-
not fully featured (version 1) not yet for Android, ...
The question: can we monitor the social buzz and be ready to respond to
maandag 19 maart 12
show that Colruyt is close to the public show that Colruyt cares about ideas, suggestions, opinions anticipate negative comments and responses and turn them into fanship
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The Buzz...
The day the app was launched...
The neutral response... maandag 19 maart 12
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The positive response... Building real “fanship�
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Negative responses are popping-up
But Colruyt is monitoring and responding
Leading to even more positive response and fanship maandag 19 maart 12
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The Results It’s to soon to talk about a positive return (and there were no measurable social KPI’s in advance), but it is clear that Colruyt succeeded in monitoring the effect of the launch, be close to the market and help people when needed. Not only was the app perceived as a success, but also Collect&Go as a company created lots of goodwill.
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Colruyt - Colruyt Mobile
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The Colruyt Mobile Case •
Colruyt Mobile is the mobile solution by Colruyt, aimed at people who are looking for a transparant offer with strong customer service
•
The question: can we launch this product via social media and be ready to respond to questions in order to:
•
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realize the claim of strong customer service & transparancy
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show that Colruyt cares about ideas, suggestions, opinions anticipate negative comments and responses and turn them into fanship
The offer is had some restraints and limitations
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Colruyt Mobile strategy
Intake meeting
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Training Care dep.
Strategy session
Tools & Assets
Training Care dep. II
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Setting up a social architecture
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Installing social plugins
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Lots of conversations during launch
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Strong customer service pays off...
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Strong customer service pays off...
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Picked up by the influentials
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Picked up by the influentials
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Things to take away ... maandag 19 maart 12
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Want to be ready?
Be in the cloud Start using social networks
Get on Twitter
Get a decent smartphone
Get a tablet maandag 19 maart 12
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me
You should be fan of your audience, not the other way around!
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Start Strategy & Concepts Details
1
2
3
AWARENESS
DIGITAL STRATEGY
CONCEPTS
4
FUNCTIONAL REQUIREMENTS (site, portal, apps, channels, ...)
Next
RFP ASSISTANCE
5
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Mobile Strategy Social Media Strategy
Inbound (listen) /Outbound (talk) Destinations / Streams Fix / Mobile
SOCIAL MEDIA PLAN
The Plan
- people & teams - tools (monitoring & conversation) - policies & guidelines - training & coaching
DEVELOPMENT
CONVERSATION MNGT
follow-up
day2day, guidance, follow-up
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Things to take away Everything is becoming digital, so is your business, whatever it is Social is the next logical step in the path of digital evolution The future of the internet and social will be mobile The future of mobile will be everything Mobile will drive The Cloud You need a plan NOW to start dealing with this Actually, you don’t need a plan, you need to plan (continuously) Embrace the future now, but don’t overdo it ;-) maandag 19 maart 12
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Beware of Macro-Myopia* *the trend to overestimate the impact of change on the short term and to underestimate the impact of change on the long term. Don’t say I didn’t warn you ;-)
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DearMedia, twitter.com/DearMedia // twitter.com/jcaudron // twitter.com/dadovanpeteghem
linkedin.com/in/JoCaudron // linkedin.com/in/DadoVanPeteghem // linkedin.com/in/FlorencePeres
facebook.com/DearMedia
youtube.com/DearMedia
slideshare.com/DearMedia
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Fixing The Media Success with Social Media jo@dearmedia.be
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