THE POWER OF PRINT
PRINT BUILDS TRUST
Consumers trust print media above all other types of media. In fact, when making purchasing decisions, consumers trust print advertisements 34% MORE than they trust search engine ads.
PRINT OFFERS A FOCUSED REACH
ALMOST 70% of U.S. adults read newspapers each month. Print is one of the easiest ways to get your message to readers that are interested. Special sections (like those seen in Quik Quarter) also achieve a higher level of brand awareness.
PRINT CONVERTS MORE CUSTOMERS
Neuroscientists have found that people are 70% MORE likely to recall a brand after seeing it in a print ad than a digital ad. Additionally, 65% of print readers typically take some form of action after viewing a newspaper ad.
PRINT IS AFFORDABLE
Newspaper advertising is one of the most cost-effective ways to increase brand exposure, build trust within your community, and drive traffic to your business. When done right, newspaper advertising typically COSTS LESS per thousand readers than many other forms of marketing.
PRINT IS FLEXIBLE
Print allows you to choose a PERSONALIZED PACKAGE that works for you. Choose the size, run, placement and section that fits best within your marketing campaign and budget. A weekly publication allows you to adjust your marketing campaign as needed at no additional cost.
“A man who stops advertising to save money is like a man who stops the clock to save time.”
—Henry Ford
WE’VE GOT YOU COVERED
Let our superior quality, targeted distribution and cost-effective rates help grow your business.
Our demand distribution is driven by top-quality, unique content. distribution spans HUNDREDS OF LOCATIONS in the Black Hills, from Belle Fourche to Hot Springs and everywhere in between. Pick up our newest issue at your favorite area restaurants, grocery stores and convenience stores.
Fourche
Gillette Hulett Beulah
QUARTER
PREMIUM PLACEMENT
SIGNATURE:
DATE:
PHONE NUMBER:
EMAIL:
QUARTER
ADVERTISING SPEC SHEET
IF QUIK QUARTER IS CREATING YOUR AD
Please supply the following materials to ensure that your ad can be created in a timely manner and returned for approval:
• Your text to be included in the ad. Please submit in a typed format (Microsoft Word doc or email).
• Your logo as an EPS file. If you do not have this file, we also accept high resolution PDF, JPEG or TIFF files.
• Your high resolution image(s) that you would like to include as a JPG, TIFF or PDF file(s).
• If you have a sample ad you would like us to refer to while creating your ad, please supply that as well.
IF YOU ARE PROVIDING YOUR AD
Please follow guidelines below:
• Your ad must meet the required size specifications of the ad size you have agreed to (see specs to the right).
• Images and logos should have a minimum resolution of 300 dpi.
• To ensure best quality, please provide your ad as a print-ready PDF with all text outlined in a CMYK format. If you cannot provide a PDF file, the following types of files may be accepted: JPG, TIFF, PSD*, AI*.
*Note that all “working” files should have text outlined and graphics/images embedded to avoid issues when opened.
HAVE A QUESTION ABOUT WHAT TO DO?
Please contact your marketing consultant who will be happy to help!
Michels Communications Corporation is not responsible for errors the advertiser fails to correct. The color of your on-screen ad proof and the printed ad may not be exact, and can vary upon publication. Images saved directly from the web are most likely low resolution and rarely convertible to the required resolution for print. Please submit ads/ad materials directly to your marketing consultant.