Our monthly lifestyle magazine celebrates our community’s diverse experiences while looking forward to the opportunities the future holds. Our passion to be the best is driven by our desire to share the inspirational stories of our neighbors - the people who make the Sioux Empire what it is. Look for exclusive content featuring motivational men, women, and organizations in the Sioux Empire.
Let our superior quality, targeted distribution and cost-effective rates help grow your business.
Mitchell
SOUTH DAKOTA
Viborg
Centerville
Beresford
Yankton
Vermillion
MINNESOTA
Luverne Adrian
Larchwood
Worthing
Inwood Canton
Okoboji
Our powerful distribution model consists of rack distribution and direct mail across the Sioux Empire.
2026 EDITORIAL CALENDAR
JANUARY
Goals for the New Year
Health and Fitness Tips
Home Trends
TAKE NOTE:
Thyroid Awareness Month
Cervical Health Awareness Month
EVENTS:
New Year’s Day
Matrtin Luther King Jr. Day
FEBRUARY
Heart-Healthy Recipes
Self-Care
TAKE NOTE:
American Heart Month
Children’s Dental Health Month
EVENTS:
National Wear Red Day
Valentine’s Day President’s Day
MARCH
Nutrition
Green Living
Lawn & Garden
TAKE NOTE: Kidney Month
Colorectal Cancer Awareness Month
Nutrition Month
EVENTS:
International Women’s Day
Daylight Saving Time
St. Patrick’s Day
JULY
Travel
Summer Safety
Outdoor Living
TAKE NOTE:
Juvenile Arthritis Awareness Month
National Picnic Month
UV Safety Month
EVENTS:
Independence Day
National Ice Cream Day
AUGUST
Back to School
Education
Sports Safety
TAKE NOTE:
Children’s Eye Health & Safety Month
Breastfeeding Month
Immunization Awareness Month
National Night Out
EVENTS: National Sister Day
SEPTEMBER
Parenting & Kids
Tailgating Tips
Wellness
TAKE NOTE:
Childhood Obesity Awareness Month
World Alzheimer’s Month
Prostate Cancer Awareness Month
EVENTS: Labor Day Patriot Day
APRIL
Automotive
Home Improvement
Outdoor Recreation
TAKE NOTE:
Alcohol Awareness Month
Autism Awareness Month
Child Abuse Prevention Month
EVENTS: April Fools’ Day Easter Earth Day
MAY
Spring Cleaning
Pets & Allergies
Food & Entertaining
TAKE NOTE:
Arthritis Awareness Month
Better Mental Health Month
Stroke Awareness Month
EVENTS: Cinco de Mayo
Mother’s Day
Memorial Day
OCTOBER
Fall Fashion
Cleaning & Organizing
Leadership
TAKE NOTE:
Domestic Violence Awareness
Month Bullying Prevention Month
Down Syndrome Awareness Month
SIDS Awareness Month
EVENTS: Boss’s Day Halloween
NOVEMBER
Gratitude
Winter Preparation
Home for the Holidays
TAKE NOTE:
American Diabetes Month
Lung Cancer Awareness
Month Family Caregivers Month
EVENTS:
Daylight Saving Time
Veterans Day
Thanksgiving Day
JUNE
Men’s Health
Technology
Summer Entertainment
TAKE NOTE:
Men’s Health Month
Safety Month
EVENTS:
Flag Day
Father’s Day
DECEMBER
Mental Health
Financial Planning
Simplify Your Life
TAKE NOTE:
Safe Toys & Gifts Month
EVENTS:
Christmas
New Year’s Eve
ADVERTISING SPEC SHEET
BLEED AREA: This area is trimmed off during the printing process to ensure the ad meets the edge of the publication, and no visible margin appears on the edge.
TRIM AREA: This is where the final edge of the publication will be after the printer trims off the bleed.
SAFE AREA: No text or important objects should be located outside the safe area, for breathing room and visibility. Our safe area is .5” away from the trim area.
2 PAGE SPREAD* 17”w by 11.25”h
Bleed: .25” all around
Trim Area: 16.5”w by 10.75”h
Safe Area: 15.5”w by 9.75”h
FULL PAGE*
8.75”w by 11.25”h
Bleed: .25” all around
Trim Area: 8.25”w by 10.75”h
Safe Area: 7.25“w by 9.75”h
1/2 PAGE HORIZONTAL 7.25”w by 4.795”h
IF WE ARE CREATING YOUR AD
Please supply the following materials to ensure that your ad can be created in a timely manner and returned for approval:
• Your text to be included in the ad. Please submit in a typed format (Microsoft Word doc or email).
• Your logo as an EPS file. If you do not have this file, we also accept high resolution PDF, JPEG or TIFF files.
• Your high resolution image(s) that you would like to include as a JPG, TIFF or PDF file(s).
• If you have a sample ad you would like us to refer to while creating your ad, please supply that as well.
IF YOU ARE PROVIDING YOUR AD
Please follow guidelines below:
• Your ad must meet the required size specifications of the ad size you have agreed to (see specs above).
• Images and logos should have a minimum resolution of 300 dpi.
• To ensure best quality, please provide your ad as a printready PDF with all text outlined in a CMYK format. If you cannot provide a PDF file, the following types of files may be accepted: JPG, TIFF, PSD*, AI*.
*Note that all “working” files should have text outlined and graphics/images embedded to avoid issues when opened.
HAVE A QUESTION ABOUT WHAT TO DO?
Please contact your marketing consultant who will be happy to help!
Michels Communications Corporation is not responsible for errors the advertiser fails to correct. The color of your on-screen ad proof and the printed ad may not be exact, and can vary upon publication. Images saved directly from the web are most likely low resolution and rarely convertible to the required resolution for print. Please submit ads/ad materials directly to your marketing consultant.
