WGSN Forecasting & Marketing Intelligence Presentation

WGSN FMRK235

By: Michelle Ng

City by city:

Forthcoming events

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Milan

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Fashion week

Milan art week

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Salone del Moblie

Location

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Northern Italy

Mediterranean weather -

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Italy’s leading financial center

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Architecture, fashion and history

Key areas/ what’s new -

Duomo -

Montenapoleone

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Pinacoteca di Brera

Rinascente -

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Who to know?

- Eva Geraldine

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Giulia Rossetti

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Giada Biaggi

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Tommaso Calabaro

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Jordan Anderson

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Key categories/ Brands to know

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artisanal history and heritage

Footwear

- Stiu - Slam Jam

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Womenswear

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Erika Cavallini

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Brands: -

Alysi

Andreadamo

- Cormio

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THEMOIRe

- Made for a Woman

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Marco Rambaldi

Food/drinkBeauty and wellnessHospitalityCulture-

Restaurants:

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Ronin - The sanctuary Milan

Beauty/wellness: - Lieve

Hospitality:

- Vico Milano

Culture: - Gallerie d’Italia

Collection Review:

#BoudoirDressing and #PrettyFeminine

Key Materials & Details – Women’s Intimates & Loungewear A/W 23/24

Lace and sheers trending at Curve and Salon

#DarkNights, #RefinedFetish and

#FabricManipulation inspires bodywear

#CutOut styles are twisted, gathered, wrapped

Test or invest:

Fabric manipulation: Draping, ruching, wrapping / figure hugging

More loungewear, fleeces, knitts, wool

metal eyelets, rivets, draped chains, centre-front U-wires

Sheers: - Patterned mesh, gathers and crinkles bring subtle texture and coverage to transparencies

Lace: - Hosiery and bodysuits- the lace bra

Action points

Buyers' Briefing Accessories A/W 23/24

- Ski shield sunnies, Padded body-warmers, Y-chain, Hooded scarf, Festive chandelier, Scrunch socks and legwarmers, All-weather travel bag, Encrusted hoops, Gender-inclusive tote, Party legs, Double hardware belt, Gemstone jumble, Sculptural shoulder bag, Textured party pouch

E-commerce data

Statement earrings: - statement earrings have evolved in categories with festive Holiday sparklers.

- In the US, new-ins do increase for drop and chandelier styles YoY (+4.5%), but FP OOSs are still quite modest at 1.4%.

Y-necklaces: - Layer Y-chains with chokers and pendants for a current trend towards maximalism in jewellery.

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WGSN e-commerce data: newness and performance has decreased for chains (UK: newness -18% YoY, FP OOS 1.8%, US: newness -19% YoY, FP OOS 2%).

E-commerce data

Social media data

Scrunch socks and legwarmers:

- Spurred on by viral success, this nostalgic trend takes #HomeHubstyling to the studio and the streets.

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#TwoMileWear

- #Legwarmers TikTok trends such as #Balletcore move the #Dancercise

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247.7m views on tik tok for #legwarmers

Buyers guide

Gemstone jumble

Textured party pouch

Thank You