HRYF - 2020 Sponsorship Proposal Booklet

HAMPTON ROADS

24th Annual Football Camp WEEKEND YOUTH FOUNDATION

2020 SPONSORSHIP PROPOSAL

EXECUTIVE SUMMARY The Hampton Roads area has produced many young men who have become productive off the field while excelling as professional football players. Our community has either seen or read about these young men throughout the course of their careers. They represent the message we stress to young people in our community regarding education, dedication, responsibility and integrity. These young men have given the people of the Hampton Roads area a reason to be proud of their accomplishments as professional football players and as productive citizens.

The mission of this program is to bring together the professional football players we admire to interact with the youth from our community. This desire can be fulfilled through your support of the 24th Annual Hampton Roads Youth Foundation Camp Weekend. The objectives of the camp are as follows:

★ Allow some of our community's young people the opportunity to meet and interact with some of their football heroes

★ Promote an environment in which camp participants will be able to see how education takes priority over football

★ Provide participants with a greater understanding of football ★ Reinforce the importance of positive role models to young people ★ Serve as a resource in the athletic, social and professional development of the participants

★ Provide workshops that focus on leadership skills development

PROGRAM DESCRIPTION GOALS AND OBJECTIVES: The Hampton Roads Youth Foundation Football Camp is a two-day event. The on the field activities feature basic offensive and defensive skills taught by professional football players and high school coaches. Non-skills activities will include question and answer sessions with NFL players, discussions about nutrition and conditioning, and the importance of academic excellence.

Other elements of the weekend include workshops focused on leadership skills development, domestic violence, mental health awareness, social media dos & don’ts, and law enforcement interaction.

CAMP PARTICIPANTS:

★

Professional Football Players - Each player will conduct a station or drill

★

High school coaches (20) - Each coach will conduct a station or drill

★ ★ ★ ★ ★

Volunteers (25) - Handle on-site registration, early morning set-up, lunch set-up and evening breakdown Certified Athletic Trainers (3) - Professional trainers to treat any potential medical needs Sports Trainers (6) - Pivot Physical Therapy to conduct warm-ups, calisthenics, and conditioning drills Day One Participants (75): There will be 75 student athletes selected from Hampton Roads area high schools Day Two Participants (250): Football Camp – High school football players will participate in offensive, defensive, and position specific training and drills.

High School coaches will be allocated slots for them to hand pick players from their program.

HAMPTON ROADS YOUTH FOUNDATION FOOTBALL CAMP

FACT SHEET INAUGURAL LEADERSHIP SYMPOSIUM WHEN:

Friday, July 10, 2020, 9:00am-12:00pm (Lunch will be provided post symposium)

WHERE:

Hampton University, Armstrong Stadium Football Offices, Hampton, VA

BACKGROUND:

The interactive workshops will include the following sessions: 1. Leadership Skill Development 2. Teen Dating Violence Awareness 3. Mental Health Awareness 4. Social Media Dos and Don'ts 5. Law Enforcement Interaction

COST: WHO:

FREE! Professional facilitators, industry experts, professional football players and coaches.

24TH ANNUAL HAMPTON ROADS FOOTBALL CAMP WHEN:

Saturday, July 11, 2020, 8:00am-2:00pm (Includes 90 minutes for lunch and chat session)

WHERE: BACKGROUND:

Hampton University, Armstrong Football Stadium, Hampton, Va The camp will support the largest-ever gathering of professional football players from the Hampton Roads area.

High school student athletes will interact with players through discussions, drills, and demonstrations. It is guaranteed to be a day of fun while learning the fundamentals from the pros.

COST:

FREE! Campers will receive a t-shirt and gift bags with items from sponsors, photograph & autograph opportunities, and lunch during the camp.

WHO: NOTE:

See attached list of previous NFL player participants.

All media is invited to attend. Interviews and photo opportunities will be available during the camp.

SCHEDULE FRIDAY, JULY 10, 2020

SATURDAY, JULY 11, 2020

DAY ONE: Selected High School Student Athletes

DAY TWO: High School Day 8:00 – 8:45 am

Check-in (Armstrong Stadium Football Field)

8:45 – 8:55 am

Camp Overview and Introductions

8:55 - 9:10 am

NCAA Eligibility Requirements Presentation – Guest Speaker

11:30 – 12:00 pm Group Chat session and Wrap-up

9:10 – 9:25 am

Weight-lifting and dietary supplement precautions

12:00 – 12:30pm

9:25 – 10:00 am

Calisthenics and Drills (Conducted by Certified Trainers)

8:00 – 8:45 am Football Offices)

Check-in (Armstrong Stadium

9:00 – 9:15 am

Welcome, Introductions, and Itinerary

9:15 – 11:30 am

Workshops (20 min each)

Lunch provided

10:00 – 10:10 am Water Break

For general Camp Weekend questions: CALL HRYF Information Line 757-304-8172 EMAIL hryfinfo@gmail.com INSTAGRAM/TWITTER @hryf757 FACEBOOK Hampton Roads Youth Foundation Group Page

10:10 – 10:40 am Offensive Skills and Drills (Players break into position groups) 10:40 – 10:50 am Water Break 10:50 – 11:15 am Defensive Skills and Drills (Players break into position groups) 11:15 – 11:35 am One-on-One Drills 11:35 – 12:15 pm 7 on 7 Drills 12:15 – 12:45 pm Lunch 1:00 – 2:00 pm

NFL Players/Coaches Chat Session. Panel discussion moderated by Carl Francis, Jr, Director of Communications, NFL Players Association. This session will take place in Holland Hall gymnasium.

PAST PLAYER PARTICIPANTS XAVIER ADIBI Former Player (Phoebus)

RONALD CURRY Former Player (Hampton)

JEROD MAYO Former Player (Kecoughtan)

OTHER PLAYERS AND GUEST SPEAKERS:

JAMES ANDERSON Former Player (Deep Creek)

CHRIS ELLIS Former Player (Bethel)

DERRICK NNADI Kansas City Chiefs (Ocean Lakes)

JOHN AMOS Former Player and Actor

ANTOINE BETHEA New York Giants (Denbigh)

WILLIAM FULLER Former Player (Indian River)

BRYAN RANDALL Former Player (Bruton)

DARRYL BLACKSTOCK Former Player (Heritage)

MARQUES HAGANS Former Player (Hampton)

LAROY REYNOLDS Philadelphia Eagles (Maury)

DRE BLY Former Player (Western Branch)

DEANGELO HALL Former Player (Deep Creek)

AARON ROUSE Former player (First Colonial)

TAJ BOYD Former Player (Phoebus)

PERCY HARVIN Former Player (Landstown High)

CHRIS SLADE Former Player (Tabb)

AARON BROOKS Former Player (Ferguson)

DWIGHT HOLLIER Former Player (Kecoughtan)

DARRYL TAPP Former Player (Deep Creek)

ELTON BROWN Former Player (Hampton)

JUSTIN HUNTER Pittsburgh Steelers (Ocean Lakes)

TYROD TAYLOR Los Angeles Chargers (Hampton)

LEVI BROWN Former Player (Granby)

MICHAEL HUSTED Former Player (Hampton)

SHAMARKO THOMAS Denver Broncos (Ocean Lakes)

BRIAN MITCHELL Former Washington Redskin, NFL Analyst NBC Sports

PLAXICO BURRESS Former Player (Green Run)

TODD KELLY Former Player (Bethel)

MICHAEL VICK Former Player (Warwick)

EDDIE ROYAL Former Player (Va Tech)

TRENT CANNON New York Jets (Kecoughtan)

TERRY KIRBY Former Player (Tabb)

B.W. WEEB Cincinnati Bengals (Warwick)

MICHAEL SMITH ESPN Analyst

DON CAREY Detroit Lions (Booker T. Washington)

KWAMIE LASSITER Former Player (Menchville)

CHRIS CROCKER Former Player (Deep Creek)

E.J. MANUAL Kansas City Chiefs (Bayside)

MIKE BROWN Carolina Panthers MOROCCO BROWN Indianapolis Colts Director of College Scouting (Kecoughtan) DEON BUTLER Seattle Seahawks BRANDON COLEMAN Former Player (Rutgers) RASHAAD COWARD Chicago Bears (ODU) DEON KING Former Player (Norfolk State)

STEPHEN A. SMITH ESPN Analyst LYNDEN TRAIL Former Player (Norfolk State)

PUBLICITY OVERVIEW STRATEGY These recommendations follow the media strategy for supporting the Hampton Roads All-Star Football Camp. We have designed an aggressive media campaign through a proactive “news bureau.” An event of this magnitude does not happen often, thus creating a high interest level in the Hampton Roads community.

RADIO STATIONS 103 Jamz FM 92.1 FM The Beat 88.1 WHOV Now 105 Movin 107.7 Z104 FM ESPN 94.1 FM 850 AM Sports

TELEVISION We have made contact with the following television stations: NFL Network All Local Public Schools Main coverage: ESPN WVBT-TV, Channel 43 WVEC-TV, Channel 13 6:00pm and 11:00pm Cox Channel 11 (Local Cable) WTKR-TV, Channel 3 6:00pm and 11:00pm LSC Sports 48 COX Verizon 23 WAVY-TV, Channel 10 (committed) 6:00pm and 11:00pm

NEWSPAPERS

INTERNET/SOCIAL MEDIA

Coverage with the following: The Daily Press The Virginian Pilot Hampton Roads tv (in conjunction w/VA Pilot)

HRYF website, Internet USAFootball.com, Internet ultimaterecruit.com, Internet Virginiapreps.com Twitter/Instagram/SnapChat - HRYF757 Facebook - Hampton Roads Youth Foundation

CHAMPIONSHIP CLUB Sponsorship Fee:

$20,000

Official Designation:

Recognition as title sponsor of the event (e.g. Hampton Roads Youth Foundation Camp presented by SPONSOR NAME)

On-site visibility:

Opportunity for on-site space for promotional and display purposes.

Signage:

Banners may be displayed at Hampton Roads Youth Foundation Camp, NFL Players Casino Night featuring Mike Tomlin.

Logo/Name Mention:

Recognition as title sponsor in all media advertising, promotions, press release, invitations, twitter @HRYF757 and HRYF website; Name mention in Mike Tomlin's event commercial.

Camp slots:

30 slots for participants in camp

NFL memorabilia:

10 tickets to January 2021 NFLPA Collegiate Bowl in Los Angeles, NFLPA/PLAYERS Inc gift items, 5 autographed footballs and camp t-shirts

Mike Tomlin VIP Meet & Greet:

20 passes

NFL Players and Celebrity Bowling Party:

25 tickets

Scholarship Fund:

Portions of your sponsorship will help support the HRYF Scholarship Fund

Your Sponsorship Is Tax-Deductible

TOUCHDOWN CLUB Sponsorship Fee:

$10,000

Official Designation:

Recognition as a sponsor of the event

On-site visibility:

Opportunity for on-site space for promotional and display purposes.

Signage:

Banners may be displayed at Hampton Roads Youth Foundation Camp, NFL Players Casino Night featuring Mike Tomlin.

Logo/Name Mention:

Recognition as a sponsor in all media advertising, promotions, media releases, invitations and HRYF website

Camp slots:

15 slots for participants in camp

NFL memorabilia:

6 tickets to January 2021 NFLPA Collegiate Bowl in Los Angeles, 3 autographed footballs and camp t-shirts

Mike Tomlin VIP Meet and Greet:

15 passes

NFL Players and Celebrity Bowling Party:

15 tickets

Scholarship Fund:

Portions of your sponsorship will help support the HRYF Scholarship Fund

Your Sponsorship Is Tax-Deductible

FIRST DOWN CLUB Sponsorship Fee:

$5,000

On-site visibility:

Opportunity for on-site space for promotional and display purposes.

Signage:

Banners may be displayed at Hampton Roads Youth Foundation Camp

Logo/Name Mention:

Recognition as a sponsor in all media advertising, promotions, media releases, invitations and HRYF website

Camp slots:

10 slots for participants in camp

NFL memorabilia:

4 tickets to January 2021 NFLPA Collegiate Bowl in Los Angeles, 2 autographed footballs and camp t-shirt

Mike Tomlin VIP Meet and Greet:

10 passes

NFL Players and Celebrity Bowling Party:

10 tickets

Scholarship Fund:

Portions of your sponsorship will help support the HRYF Scholarship Fund

Your Sponsorship Is Tax-Deductible

SECOND DOWN CLUB Sponsorship Fee:

$1,000

On-site visibility:

Opportunity for on-site space for promotional and display purposes.

Signage:

Banners may be displayed at Hampton Roads Youth Foundation Camp

Logo/Name Mention:

Recognition as a sponsor in all media advertising, promotions, media releases, invitations and HRYF website

Camp slots:

5 slots for participants in camp

NFL memorabilia:

One autographed football and camp t-shirt

Mike Tomlin VIP Meet and Greet:

2 passes

NFL Players and Celebrity Bowling Party:

6 tickets

Scholarship Fund:

Portions of your sponsorship will help support the HRYF Scholarship Fund

Your Sponsorship Is Tax-Deductible

CONCLUSION Based on the success of our previous camps, we expect an even greater event in 2020. The local communities have made a commitment to ensure that this event is a success, but we cannot do it alone. For example, the NFL Players Association has adopted the camp as one of its youth football initiatives.

In bringing home local NFL players to serve as guest camp counselors, we have managed to give new life to the old idea of hosting a football camp. We view sports as a metaphor for life! The same attributes that propel one to succeed on the gridiron (drive, preparation, goal-setting and teamwork) will propel one to succeed in any endeavor. The NFL players and the camp staff will reinforce this point to camp participants continuously throughout the weekend.

Through the Hampton Roads Youth Foundation, we organize various events in conjunction with the Hampton Roads All-Star Football Camp, such as golf tournaments and banquets, to help raise money for other projects. We have educational reading partnerships with various schools in the community and provide annual college scholarships for the youth who participate in the camp. With your support we can turn our youth's hopes into realities.

We are grateful for your consideration, and hope you will join us as a partner in this exciting initiative to restore responsibility, discipline, mentorship and education into the lives of young people in the Hampton Roads area. Should you need further information, please contact us at (202) 255 0694.

YOUTH FOUNDATION

For additional information, please contact Carl Francis at 202.255.0694

HRYF.ORG

YOUTH FOUNDATION