Tesla Company Profile

COMPANY PROFILE

Company Profile | TESLA

TABLE OF CONTENTS

1

About Us

3

Our Story

5

Vission Mission Statement

7

Our Purpose

9

Our Goals

10

Organizational Structure and Culture

11

Financial Data of Tesla

13

Tesla's Past, Present, and Future

15

Tesla's Gallery

17

TESLA 2023

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INTRODUCTION

Company Profile | TESLA

ABOUT US Accelerating the World’s Transition to Sustainable Energy Tesla was incorporated in July 2003 by Martin Eberhard and

We design sustainable systems that are massively scalable—

Marc Tarpenning as Tesla Motors. The company’s name is a

resulting in the greatest environmental benefit possible. Our

tribute to inventor and electrical engineer Nikola Tesla. Funding

energy generation and storage products work together with

for the company was obtained from a variety of sources, most

our electric vehicles to amplify their impact.

notably PayPal cofounder Elon Musk, who contributed more than $30 million to the new venture and served as chairman of the company, beginning in 2004.

Our vehicles are some of the safest in the world. After safety, our

To shift humanity away from fossil fuels, we need extreme

goal is to make every Tesla the most fun you could possibly have

scale. Headquartered in Texas, we operate six huge,

in a vehicle. We build features that make being in your vehicle

vertically integrated factories across three continents. With

more enjoyable—from gaming to movies, easter eggs and more.

over 100,000 employees, our teams design, build, sell and

With over-the-air software updates, we regularly introduce

service our products in-house.

features at the push of a button.

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The company name’s origin; Nikola Tesla

Tesla’s Establisher; Martin Eberhard & Marc Tapperning

s

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Company Profile | TESLA

OUR HISTORY Automotive, and Energy Generation and Storage

2003 Aside from some minor surges in interest in electric cars during the 1970s and 1990s, sparked by gasoline shortages and government policies such as the 1990 Clean Air Act, wthe period between 1935 and 1997 was a dark age for the electric car, according to the Department of Energy.

Tesla was officially incorporated in 2003 with the goal of inventing an electric car that was powerful, beautiful, and with zero emissions.

5

2007

2009

In 2007 Eberhard resigned as CEO of

in 2009 Tesla faced significant financial

Tesla but remained as a member of the

problems. The company had less than $10

company’s

advisory

board.

He

was

million in cash on hand, potentially less than

succeeded

first by

Michael

Marks, a

it needed to even deliver on the cars it had

Tesla investor who served as temporary

already sold. In May of that year Daimler AG

CEO. Ze’ev Drori took over as Eberhard’s

(DDAIF) bought a 10% stake in the company

permanent

November.

for $50 million. A subsequent $465 million

Also in 2008, Marc Tarpenning left the role

loan from the Department of Energy in June

of vice president of electrical engineering

gave the company the working capital it

and supervision of the development of

needed to survive. In August of the same

the software systems and electric systems

year, the company relocated to its current

for the Roadster, and also departed Tesla.

headquarters in Palo Alto.

replacement

in

2015

2018

2021

The introduction of the crossover Model X, a

The SEC said that in tweets sent on August 7, 2018,

In June 2021, Pew Research Center revealed

Tesla sports vehicle (SUV) on a car chassis

Musk stated he could take Tesla private at $420 per

that while demand for electric cars in the U.S.

crossover,

came

share — substantially higher than its trading price at

is

vehicle

a

to

the time — and that funding for the transaction had

39% of U.S. adults said that they were likely

travel about 340 miles on a single charge.

been secured, with the only remaining uncertainty

to

had

in

2015.

battery

The

that

seven-seater

allowed

it

growing consider

slower such

than a

in

vehicle

other in

countries,

the

future.

being a shareholder vote. The SEC alleged that This

wouldnt

in

Musk knew that the potential transaction was

The research center also revealed that in 2020

2015, as that would also be the year that

uncertain and subject to numerous contingencies

almost 1.8 million electric vehicles were registered

the

energy,

and that the CEO’s misleading tweets caused

in the U.S., three times the number registered in

unveiling a line of batteries that stored solar

Tesla’s stock price to jump by over six percent on

2017. The fastest-growing group in this section of

energy for both domestic and business use.

August 7, leading to significant market disruption.

the market is all-electric cars which went up from

company

be

Teslas

expanded

only into

crossover solar

300,000 units in 2016 to 1.1 million units in 2020. In addition to the regenerated Roadster, Tesla also plans to complete the development of a pickup truck called the Cybertruck at some point in 2022.

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2023 Tesla Model 3

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Company Profile | TESLA

VISION In 2021, Tesla prioritized safety by transitioning to Tesla Vision, removing radar from Model 3 and Model Y, and later from Model S and Model X in 2022. Despite radar removal, safety and feature improvements were evident, with Model 3 and Model Y maintaining or enhancing active safety ratings, especially in pedestrian automatic emergency braking.

In 2022 and 2023, Tesla progressed further, eliminating ultrasonic sensors (USS) from its vehicles globally. Simultaneously, the introduction of a vision-based occupancy network in Full Self-Driving (FSD) Beta replaced USS inputs, providing high-definition spatial positioning and improved object differentiation.

During this transition, Tesla Vision vehicles without USS may experience limitations in features like Autopark and Summon. However, the company commits to achieving feature parity through over-the-air software updates, emphasizing the continual improvement and safety of Autopilot capabilities.

MISSION Tesla’s mission statement is “to accelerate the world’s transition to sustainable energy.” This mission reflects the company’s commitment to helping lead a global shift away from fossil fuels and towards renewable forms of energy. As technological advances have enabled access to more efficient and effective renewable energy sources, Tesla has responded by expanding its scope beyond just electric vehicles into solar energy production, battery storage, and other related technologies. This broader focus recognizes that innovation in the areas of sustainable energy technology can help reduce greenhouse gas emissions and contribute to a healthier planet.

This new mission statement was implemented under CEO Elon Musk’s leadership to better reflect the company’s current strategic direction going forward. Previously, Tesla’s corporate mission was “to accelerate the world’s transition to sustainable transport.” While electric vehicle production still remains one of Tesla’s core strengths, it is no longer seen as their sole focus moving forward. Instead, this new phrase more accurately describes Tesla’s overarching goal — namely, accelerating a worldwide shift towards sustainability-oriented solutions on multiple fronts.

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OUR PURPOSE

Our goal when we created Tesla a decade ago was the same as it is today: to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible. If we could have done that with our first product, we would have, but that was simply impossible to achieve for a startup company that had never built a car and that had one technology iteration and no economies of scale. Herr are the key points to our purpose:

Accelerate the advent of sustainable transport.

Increase the adoption of renewable energy sources.

Company Profile | TESLA

Reduce the world’s dependence on fossil fuels

Tesla model X

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Promote the use of electric vehicles to reduce carbon emissions.

Develop practical clean energy solutions for the world.

Bring mass compelling electric cars to market as soon as possible.

OUR Goals

Short Term and Long Term Goals People tend to overestimate what happens in short-term, and underestimate what happens in the long-term. We believe that notion will define the Tesla story over the next six years. We caution that it will take time for the Tesla story to unfold, and that there will be disappointments along the way, but Teslas Jun-17 quarter results and outlook around production and demand suggest the company is on a track to be a significant beneficiary in the global paradigm shift to EV and autonomy, all while producing affordable vehicles. Traditional auto is in a tight spot, dogged by legacy engineering (both on vehicles and manufacturing, and high labor costs. Teslas biggest challenge is ramping production, and, to a lesser extent, the threat of other tech companies Not captured in the quarterly results is something much bigger: Tesla stakeholders are on a shared mission to change the world. Tesla’s stakeholders include employees (all of which are shareholders, from the management team to the custodians), Tesla owners, shareholders, and suppliers.

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organizational structure & Culture Company Profile | TESLA

As a leading international manufacturer of one of the world’s most highly desired vehicles, Tesla has had to adapt to balance marketing and sales against its production capacity and the need to continually innovate. The company is organized in a functional or U-formed structure with global functional centers covering all business activities.

Elon Musk Chief Executive Officer

JB Straubel

Chief Financial Officer

Chief Technology Officer

Vaibhav Taneja

Jerome Guillen

Chief Accounting Officer

President, Heavy Duty Trucking

Andrew Baglino

JB Straubel

SVP Powertrain and Energy Engineering

Chief Technology Officer

Vaibhav Taneja

Jerome Guillen

Chief Accounting Officer

President, Heavy Duty Trucking

Bill Berry

Laurie Shelby

Vice President, Litigation

Vice President, Environmental, Safety, and Health (ESH)

Karn Budhiraj

Robyn Denholm Chairman

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Zachary J. Kirkhorn

Vice President, Supply Chain

Lars Moravy Vice President, Vehicle Engineering

Tesla has an innovative problem-solving organizational culture. This type of corporate culture motivates employees to develop profitable solutions to current and emerging problems in the target market. For example, the company employs its organizational culture in developing advanced electric vehicles as a solution to environmental issues surrounding automobiles and internal combustion engines. The company’s ability to keep introducing advanced electric vehicles reflects the benefits of its work culture. Tesla identifies six main features of its organizational culture:

01

02

03

04

05

06

Move Fast

Speed affects Tesla’s competitive advantages.

First Principles

These principles revolve around identifying root factors to understand and solve problems in the real world.

Do the Impossible

In developing cutting edge products, Tesla must ensure that its corporate culture encourages employees to think outside the box

Think Like Owners

Tesla employs its organizational culture as a tool to maintain a mindset that supports business development.

Constantly Innovate

Innovation is at the heart of Tesla, Inc. This feature of the organizational culture focuses on the continuous nature of innovation at the company.

We Are ALL IN

Tesla’s organizational culture unifies employees into a team that works to improve the business.

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Financial data Company Profile | TESLA

Tesla is still a relatively young company, but its rapid growth into the most valuable automaker has been supported by a number of key acquisitions, especially in recent years.

Those acquisitions have primarily been aimed at increasing manufacturing capacity, boosting operational speed and efficiency, and reducing costs. Here are all Tesla sub companies:

Maxwell Technologies

Hibar Systems

Inc.

Ltd.

Type of Business: Energy Storage and Power Delivery Products Acquisition Price: $207 million Acquisition Date: May 16, 2019

Type of Business: Manufacturer of Automated Liquid Dispensing and Filling Systems Acquisition Price: Financial terms not disclosed Acquisition Date: 2019

completed

Grohmann Engineering SolarCity GmbH

Corp.

Type of Business: Automated Manufacturing Systems Acquisition Price: $135.3 million Acquisition Date: January 3, 2017

Type of Business: Solar Energy Acquisition Price: $2.1 billion Acquisition Date: November 21, 2016 completed

Perbix Machine Co. Inc. Type of Business: Automated Manufacturing Equipment Acquisition Price: Financial terms not disclosed; estimated value of $10.5 million.

Acquisition Date: November 7, 2017 {complete

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Quarterly net in/lost attributable to tesla's common shareholders $3.69B

$4B $3B

$1.85B

$2B Unrecorded

$1B $0B -$1B

Q4 Q1

Q1

2019

Q4 Q1

2020

Q4 Q1

2021

Q4

Q4 Q1

2022

2023

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2003-2022 Previous Performance

Company Profile | TESLA

Founded in 2003 by Martin Eberhard and Marc Tarpenning, Tesla, named after Nikola Tesla, launched its first car, the Roadster, in 2008, followed by the groundbreaking Model S in 2012 with a 200+ mile range. Expanding its lineup to include the Model X, Model 3, Model Y, and the Cybertruck, Tesla, led by CEO Elon Musk, has played a pivotal role in the electric vehicle revolution. Despite controversies, such as Musk’s 2018 SEC lawsuit and pandemic-related criticisms in 2020, Tesla’s stock prices have soared, making it a major player in the industry and inspiring global investments in electric vehicles.

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​T esla: The Past, Present, and Future of Energy and Transportation

2022-2023 Present Performance

In 2022, Tesla experienced a turbulent year, with its stock price plummeting by over 65% from its 2021 peak. Despite these challenges, the company focused on expanding its product line and boosting production. Notably, in Q3 2023, Tesla achieved a recordbreaking milestone by delivering over 450,000 vehicles, aligning with its long-term goal of a 50% year-over-year sales increase. As of December 1, 2023, Tesla’s stock was valued at $238.83 per share, boasting a market capitalization exceeding $759 billion. By July 2023, it had secured the sixth position among the largest companies in the S&P 500 Index. Unfortunately, specific details about Tesla’s history in 2023 are unavailable, but this summary provides an overview of the company’s journey from its inception in 2003 through 2022.

Beyond 2023 Future Performance

Founded in 2003 by Martin Eberhard and Marc Tarpenning, Tesla Motors, now Tesla Inc., initially aimed to revolutionize the automotive industry by producing high-performance electric vehicles.

The company’s early focus was on creating an electric sports car that could compete with traditional gasoline-driven counterparts without the associated carbon emissions. The Roadster, Tesla’s first electric vehicle introduced in 2008, showcased a lithium-ion cell battery for zero tailpipe emissions and recharging through a standard outlet. However, its luxury status with a starting price of $109,000 limited its accessibility to a broader market. Over the years, Tesla, now led by Elon Musk, evolved into a prominent force in the global energy landscape, achieving remarkable stock market success and pioneering advancements in electric vehicle technology.

TESLA 2023

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Model 3

Model S

Model X

After Est. Gas Saving

After Est. Gas Saving

After Est. Gas Saving

From $71,090

From $68,590

Company Profile | TESLA

From $55,000

333 mi

3.1 s

365 mi

1.99 s

333 mi

2.5 s

Range (EPA est.)

0-60 mph

Range (EPA est.)

0-60 mph

Range (EPA est.)

0-60 mph

135 mph

AWD

200 mph

1,020 hp

155 mph

1,020 hp

Top Speed

Dual Motor

Top Speed

Peak Power

Top Speed

Peak Power

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Model Y From $50,000

After Est. Gas Saving

Our Gallery Order Now

330 mi

76 cu ft

Range (EPA est.)

Cargo Space

155 mph

AWD

Top Speed

Dual Motor

TESLA 2023

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VEHICLE ACCESSORIES EXTERIOR

VAULTS

CYBERTRUCK GLASS ROOF SUNSHADE

CYBERTRUCK BASECAMP

CYBERTRUCK VAULT CARGO DIVIDER

$250

$2,975

$350

Company Profile | TESLA

INTERIOR

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CHARGERS

UNIVERSAL WALL CONNECTOR

MOBILE CONNECTOR

CSS COMBO 1 ADAPTER

$350

$350

$250

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Company Profile | TESLA

why work with us ?

Employee Benefits Every Tesla employee receives comprehensive benefits starting from day one and has the option to be a shareholder.

Health and Family

Pay and Compensation

Unique Perks

Medical, dental and vision coverage

Competitive starting wage, 401(k) and financial planning

A confidential mental wellness program

Discounted accessories and upgrades, including free Full Self-Driving Capability option package

Option to receive stock grants

Maternity and paternity leave

Generous paid time off and flexible scheduling

Infertility benefits, including assisted reproductive technologies

Financial assistance for sudden hardships

Free shuttles, monthly carpool subsidies and Bike to Work Earning Program Free EV charging Discounts on dining, travel, cellphone plans and fitness resources

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67% Underrepresented Groups Our Diversity, Equity and Inclusion team uses a people-first and data-driven approach to champion DEI in our business and in the communities in which we operate. Tesla is a majority-minority company—with underrepresented groups as 67% of our U.S. workforce.

3.6 Million Applications With over 3.6 million job applications received globally in 2022, interest in joining Teslas mission is at an all-time high. We continue to expand access to hiring opportunities for underrepresented communities by building community partnerships, training interviewers and more.

127,000+ Jobs Tesla created over 127,000 jobs in a decade. Our employee count has grown 29,000 year over year and we continue to hire extensively. Gigafactory Texas and Giga factory Berlin-Brandenburg are already recruiting for thousands of jobs.

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1 Tesla Road Austin, TX 78725, U.S.A. https://www.tesla.com/ Main : (877) 961 -7652 Customer Service : (650) 681-6060 Toll Free : (888) 518 -3752 Tesla Customer Service Number (650) 681-6060 or (888) 518 -3752 Email Contacts : press@tesla.com