Brand Guideline
About Mail Manager
The unified and consistent use of these guidelines will help us visily distinguish and strengthen the equity and value of our brand over the medium and long term.
These guidelines are designed to help everybody involved in the production of our communications and they play an important role in building our brand. Please take time to read and understand them. The design principles have been carefully considered and developed to ensure that our visual identity is consistent accross all channels. They will continue to evolve as our requirements grow to become a fully comprehensive guide for all identity applications.
Our Mission
• To make people’s lives easier and more productive by solving a genuine pain.
• To help companies work more efficiently in difficult times, markets and economies.
• To challenge the outdated way of working in project and client-based industries like the AEC
• To treat each other and our customers with mutual respect
Logo & usage
Used consistently, they will reinforce public awareness of the company
The Mail Manager logo combines 2 elements, the lettering the logo icon. These elements should never be changed. Position, size, and color, along with the spatial and proportional relationships of the Mail Manager logo elements, are predetermined and should not be altered.
This is the primary option of our logo. It is intended to be used on lighter backgrounds and images in order to maintain legibility.
Another acceptable color option is to reverse the logo out white on darker backgrounds and images.
Secondary logo
Alternatively, the vertical logo can be used for images where the horizontal logo doesn’t fit, for example, square spaces and social media images.
This is the secondary option of our logo. It is also intended to be used on lighter backgrounds and images in order to maintain legibility.
As the primary logo, white is an acceptable color option on darker backgrounds and images.
The icon can be aplied to social media images, branded clothes and printed brand materials - used by Mail Manager staff only
This is the icon primary colour.
This version should only be used when the background colour doens’t have constrast. Prefrably for Mail Manager yellow or Mail Manager orange colours.
Construction & clearspace
The Mail Manager logo requires separation from the other elements around it. The space required on all sides is roughly equivalent to the letter width of the logotype.
It never should be less than that. The logo must always fit into the clear space area and can not be intervened by other graphical elements that could hinder the brand’s legibility.
Please note that text or pictorial figures, which have a substantial impact or impression, should not be placed near the logo, even though you keep the isolation area blank.
Black & grayscale
Sometimes, only one color of ink is available and so the logo must be reproduced using only one color. In this scenario, the logo must be used following the convention of using a light color type on a dark background or in a dark color type on a light background. The logotype and the symbol must be clearly distinguishable from the background color.
You must honor Mail Manager Logo palette when possible, using black or white if necessary.
Incorrect uses
Please note:
The logo cannot be changed! Although creativity is appreciated please do not alter the logo in anyway!
DON’T use stroke shadows
NEVER change the proportions
DON’T use non-approved colors
DON’T use outlines
Minimum size
Using the artwork
Mail-Manager_ logo_firstchoice_CMYK.eps
There are no predeterminded sizes for the logo. Scale and proportion should be determined by the available space, function and visibility. The minimum width for print is 12mm.
This page explains the file naming system for the artwork of the various versions of the logotype. The filename contains all key information to identify the appropriate logo version for each application. The logotype is supplied in EPS, JPG and PNG file formats. For printed documents always use the CMKY files. RGB files should only be used for web applications or if you are using Mircosoft Word or Powerpoint. Please make sure that the correct artwork for each application is used.
The primary typeface
Mazzard M
About the font
A modern sansserif font designed in 2019, and the 2 main weights are Light and Semi Bold, the other options might be used when needed to create hierarchy.
Mazzard is our brand font and should be used accross our website, all printed and digital marketing materials, it is a purchased font with a limited number of licences, therefore should only be installed by designers and developers.
Mazzard THE
QUICK BROWN FOX JUMPS OVER THE LAZY the quick brown fox jumps over the lazy dog 1234567890
ABCDEFGHIJKLMNOP
QRSTUVWXYZ
1234567890
ABCDEFGHIJKLMNOP
QRSTUVWXYZ abcdefghijklmnopqr stuvwxyz 1234567890
ABCDEFGHIJKLMNOP
QRSTUVWXYZ
1234567890
The secondary typeface
Poppins
About the font
Poppins is a sanserif typeface, and it is a free alternative to Mazzard. Poppins should be used for everyone that doesn’t have the licence for Mazzard, in branded Power Point presentations, Word templates, emails and also should be used in our product - desktop and mobile versions.
Poppins THE QUICK BROWN FOX JUMPS
OVER THE LAZY the quick brown fox jumps over the lazy dog
1234567890
ABCDEFGHIJKLMNOP
QRSTUVWXYZ
abcdefghijklmnopqr stuvwxyz 1234567890
ABCDEFGHIJKLMNOP
QRSTUVWXYZ
abcdefghijklmnopqr stuvwxyz 1234567890
ABCDEFGHIJKLMNOP
QRSTUVWXYZ
abcdefghijklmnopqr stuvwxyz 1234567890
Typography & hierachy
Heading 1 / Mazzard M, 42 pt bold
The quick brown fox
Heading 2 / Mazzard, 30 pt bold
The quick brown fox
Heading 3 / Mazzard, 18 pt bold
The quick brown fox
Heading 4 / Mazzard, 14 pt bold
The quick brown fox
Heading 5 / Mazzard, 10 pt bold
The quick brown fox
Body Copy Mazzard (10 pt regular)
The quick brown fox
Body Copy Adobe Caslon Pro (10 pt regular)
The quick brown fox
RULES
Size is the simplest way to create contrast between different typographic elements in your design. With 5 levels of typography, the font size generally starts out largest on top (level one; your most important information) and decreases in size as you move down the page.
Layout, for both print and screen, is one of the most important aspects of graphic design.
This fonts should be used in all Mail Manager communications to project a consistent visual identity. This includes promotional materials, advertising, digital assets, and printed materials.
The font Mazzard M is available in 9 weights. We mainly use 2 of them. The light and semi bold.
Primary colours
The primary colours are Orange and Yellow, which embodies the creativity and dynamic of the company. The additional colours are Blue, Light Blue, Green and Grey to underline the professionalism of the business.
Blue COLOUR CODES
CMKY - 77 / 46 / 0 / 0
RGB - 0 / 136 / 255
HEX - #0088ff
COLOUR CODES
CMKY - 11 / 0 / 0 / 0
RGB - 233 / 246 / 255
HEX - #e9f6ff
COLOUR CODES
CMKY - 0 / 34 / 85 / 0
RGB - 249 / 179 / 52
HEX - #f9b334
Yellow COLOUR CODES
CMKY - 2 / 8 / 79 / 0
RGB - 255 / 225 / 71
HEX - #ffe147
COLOUR CODES
CMKY - 57 / 48 / 48 / 39
RGB - 94 / 92 / 90
HEX - #5e5c5a
COLOUR CODES
CMKY - 20 / 0 / 0 / 82
RGB - 68 / 76 / 80
HEX - #444c50
Light Blue
Orange
Grey
Green
Secondary colours
DARK ORANGE
COLOUR CODES
CMKY - 0 / 52 / 88 / 0
RGB - 244 / 143 / 42
HEX - #f48f2a
COLOUR CODES
CMKY - 21 / 20 / 25 / 0
RGB - 211 / 201 / 191
HEX - #d3c9bf
BLACK
COLOUR CODES
CMKY - 21 / 20 / 25 / 0
RGB - 211 / 201 / 191
HEX - #d3c9bf
COLOUR CODES
CMKY - 4 / 16 / 10 / 0
RGB - 244 / 223 / 222
HEX - #f4dfde
COLOUR CODES
CMKY - 4 / 16 / 10 / 0
RGB - 244 / 223 / 222
HEX - #f4dfde
COLOUR CODES
CMKY - 4 / 16 / 10 / 0
RGB - 244 / 223 / 222
HEX - #f4dfde
BLUE
RED
VIOLET
PINK
Support colours
The support colours are only for illustrations, where there’s a need to use a bigger range of colours.
49657 # 00AA64 # 00C180
# 00E592 # 99DDFF #C CEEFF # E0F5FF #F 5FCFF
# 00AAFF
#E00B1B # E05C6C
#E A8B9F # E5AAB6 # E83D4A
#0
#66CCFF
#66CCFF
# 0640C1
# 0A358C #0 C5FE5
#03236D
Support colours
EA7913 # FFAB5F # FFCB96# FFDFC2 # FFF1E6
EA1375 # FF5FA8 # F98FC4
#C 09EDD #D FCEED # F9C5E2
#AE75DB
8A09CE
#AE75DB
Use of colours
A comprehensive colour palette has been developed to provide flexibility while creating a unified, recognizable appearance across all communications.
The support colours are complementary to our official colours, but are not recognizable identifiers for our company. Use them only for illustrations.
USE OF COLOURS
RGB/HEX - RGB is used for all screen based applications and assets.
Example - websites, apps, e-books, whitepapers etc
CMYK - used primarily to produce print applications with images.
Example - brochures, flyers, posters, branded materials etc.
The letterhead
Clean and simple, we designed our stationary to align with our visual system. The letterhead features the logo in the top left corner with the address on the opossite side and business contact information on the footer.
Parameter
DIMENSIONS:
DIN A4 / 210 x 297 mm
WEIGHT: 100 g/m²
PAPER: Offset white
PRINT: HKS or CMYK
Business card
The business card will be used for all official contact and communication of our company. These are the approved layouts. The cards will always be double sided.
Chris Smith Marketing Director
123 Street Name SW1 123 London, UK
Parameter
DIMENSIONS:
+44 123.456.234.56
contact@mailmanager.com www.mailmanager.com
Envelopes
The envelope will be used for all official contact and communication of our company. This is the approved layout. Other formats are also allowed.
Print grid system
Use on A4 and letter format. The grid is used as a guide for how to place text, photos and advertisements on the page. The font size that you use should be proportionate to the grid. Using a font that is too large will cause odd hyphenation and breaks, which can be difficult to read and using a typeface that is too small can cause strain on a read-
er trying to get from the start of a line to the end. The 12 column grid is always the basic. For special prints, a 7 column grid is also allowed. Use on A4 and letter format. The grid is used as a guide for how to place text, photos and advertisements on the page. The font size that you use should be proportionate to the grid.
Use of illustrations
Use illustrations according to the examples on these pages. It is important to use the light blue or dark blue in the background with the wavy form after the text, placing the illustration on top of the text.
In all documents, it is important to use black text at all times. If compiling a lengthy asset, it is acceptable to use the Mail Manager blue for headings only. Other colours are not allowed. Use any prospect or partner logos on the top left of the document, as highlighted in the example shown.
Merchandising
When used on t-shirts, paperbags etc. any of the approved logos can be used. The symbol may also be used separately from the lettering. For the background use always yellow, dark blue and pastel blue. Other colors are not allowed.
Illustrations
Our visual communications use mainly illustrations. Official illustrations should be created following the same style as those below, created by Brunch Deisgn. It is advised to use the same person for all oficial illustrations. For other materials, keep the same colours. Wavy shapes should be used as the main design feature.
Image moodboard
Examples and rules
Requirements:
Should be mainly used for our blog ot specific cases where we need photos.
For photos with computers DON’T use Apple computers, unless Mail Manager is suitable for Apple computers.
Prefer images where people aren’t looking at the camera.
Preferably photos should be lighter and clean. Use pastel and gray colors. For customer images, use aerial images of their construction or city their in.
Prefer use of image detail for people working so that it looks like zoomed into the picture.
For other purposes, use the pre approved images in the visual identity folder in the staff page.
Support icons
For website and key points
Yellow background with gradient and outlined icon
The checklist
Best to have a checklist. Then you know you’ve done everything perfectly!
01 The logo
Only use approved versions of the logo. Please check that you have respected the minimum size and exclusion zone requirements. The logo should not appear on color backgrounds without being reversed out.
02 Color
Please make sure that only your approved primary, secondary and support colors are used.
03 Typography
Use the font Mazzard M for all marketing materials. For product and sales materials, use Poppins. Both fonts are also available for web.
04 Imagery
Use vectors, with the colour pallete, including the support colours, and only use pictures for or blog.
05 Print materials
Please use the provided grids and approved layouts for all printed products and the stationery.
Keeping brand consistency is key to long term success!
