Michal Precek Profile

(Profil)CV Michal Přeček Education – The Conservatory of Art, Ostrava – The Czech Technical University of Prague, Structural Engineering

Experiences, Skills – Ideamaking – Art direction – Brand identity – Graphic design – Retail experience (behavior of shoppers, in-store marketing) – 100 % knowledge of Adobe products – Autocad knowledge – 3Ds Max, Cinema 4D (VR visualizations, 3D visuals, presentation) – Retouching, Postproduction – Advanced knowledge of photography, (interior, exterior, studio) – English language, „upper intermediate“ – Publishing academic articles, the 2D graph. editors, paint problem – The overall orientation of design, advertising, media – Copywriting as well...

I am proud – 2nd price „Conservative brand“ | Copenhagen – Represantation in the book „Contemporary Graphic Design“ | Canada – Graphic Desing Bienalle member | Brno – Best Brochures Award | Annual report, British Council – IMC Award Europe | Client Vodafone – EFFIE | Client Vodafone, – POPAI Awards | Client Vodafone, Nike

Clients – T-mobile – Vodafone – O2 – Tesco – Czech National Theatre – Nike – British Council – Czech Airlines – Božkov – Ahold

The Story – Work placement, Italy, Trento, Interior Designer After school I went to Italy work on a interior design. I worked on the concept of the historic restaurant, which was after two months successfully completed. Based on the references from this work I followed with a local advertising agency to handle solutions for two more restaurants.

– Graphic studio „Formata“, Graphic Designer In the graphic studio I worked primarily for clients who did not favor money, but the quality and originality (British Council, Czech Centers, National Theatre) . It was a great years for young designer. Deal with form instead of profit (Graphic design bienalle member, foreign design awards).

– Freelancer The business. Exam practice for which I am very grateful. I paid DTP operators, account managers and I did not sleep at night. I met a lot of great artdirectors and copywriters.

The real school of advertising and the experience of reality which means working on a political campaign and dealing with clients (Czech Airlines, Medea, and many others).

– Fiala & Šebek Visual Communication, Senior Designer I worked on the development of packaging and their implementation into the sales environment. I had responsibility for the work of junior colleagues, development and presenting to clients. I feel that retail is super.

– Retail Marketing Practice, Art Director Full service agency. I worked primarily for the client Tesco and I was also key person for a new business. For example I mentioned the redesign of the traditional Czech brand „PIGI CAJ“. My grandmother finally understood what I am really doing (He paints a nice pictures). I love you. As well we have developed in RMP unique in-store marketing strategy which is in the Czech markets rare.

– Wellen a. s., Creative Group Head I was a team leader who was responsible for all outputs for the client Vodafone. I worked mainly on in-store communication, BTL campaigns and ATL implementations through the shopper channels. I also developed a unique platform called virtual store which means visit the store in VR reality and presentation of proposals in a real environment.

My boss loved awards, so we did it. (IMC, POPAI, EFFIE) .

- Free Andy, O2, Senior Art Director Every person deserves to experience the feelings of being in the big Corporation O2...