Search Engine Optimization and Marketing

Search Engine Optimization and Marketing

MICHAEL ZETSER

Search Engine Optimization and Marketing Search engine optimization is the practice of increasing unpaid (or organic) traffic to a website by appearing amongst the top results on search engines.

Social media, emails and paid advertising may generate website visits. However, organic traffic is particularly important as the audience it reaches is relevant – they are the visitors who have self-identified as being interested in what your business offers.

Ranking Factors There are a range of factors that will determine whether a website or page appears in the top search results. Having high-quality fresh content, using relevant keywords, and having a website that loads quickly will positively influence your search engine ranking.

MICHAEL ZETSER

A successful SEO strategy should consist of multiple elements, including buyer persona research, keyword research, and onpage research.

SEO Strategy A successful SEO strategy should consist of multiple elements, including buyer persona research, keyword research, and on-page research. Combining these elements can help businesses to understand how their target audience is searching online, and how to best position their business in front of these people.

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