a The Importance of Marketing Analytics by michaeltroina | Apr 6, 2021 | Marketing Analysis, Marketing Analytics, Michael Troina
Marketing analytics is de ned as the practice of analyzing, studying, measuring, and managing the performance of a speci c marketing strategy to maximize its e ectiveness, identify opportunities for improvement and enhance the return on investment. That said, marketing analytics is a great tool that allows marketers to diminish wasted marketing funds, know if their e orts are paying o or not, and approach the marketing plan in an in-depth manner. On that note, the following article unveils the importance of marketing analytics in helping marketers be more e ective. Marketing activities performance While web analytics allows marketers to know how many people visited the site, the time they spent on the site, the number of page views, conversions, and bounce rate, marketing analytics, on the other hand, gives marketers a more comprehensive insight into their current performance and e orts. Indeed, marketing analytics demonstrates o -site results and tends