a Integrating Analytics Into Your Marketing Strategy by michaeltroina | Feb 4, 2021 | Blog, Marketing Analysis, Marketing Analytics, Michael Troina
Analytics has been a big buzzword for several years now. Many people don’t quite understand them. But the truth is, analytics is all about making data useful. Useful data analytics tell companies about their customer base, their stores, online presence, and more. One of the most critical applications of the information gleaned from data analytics is in marketing. The most signi cant rule to remember about data is that it’s only useful if people and businesses use it. Simply collecting information doesn’t amount to anything. Without poking it and extracting insights from it, it’s just taking up space. Breaking numbers down with analytics is the best way for companies to get necessary details from their data. In