MSC Developer Services is the regional leader in new construction from concept to sellout.
Our approach is rooted in an aspirational set of values.
• Foster a culture that rewards bold action and a drive for excellence.
• Build strategic partnerships based on transparency and mutual trust.
• Engage in projects that leave a positive impact on our communities.
• Deliver value through a comprehensive and collaborative approach to sales and marketing.
• Measure success by the results delivered to our clients.
We believe that each project is unique. That achieving our collective goal should be carried out with honesty, integrity, trust and respect. And, lastly, we believe dedication need not be independent of fun.
Successful Development
POWERED BY MICHAEL SAUNDERS & COMPANY
Michael Saunders & Company was founded in 1976 on a new development project on Longboat Key and has been responsible for the success of many of the most significant and prestigious high-rise and masterplanned community developments in the area today. With more than 80 successful partnerships, our history and depth of knowledge on Florida’s Gulf Coast provides us with an innate sense of the market and an intuitive understanding of your buyer.
Our firm’s success in marketing developments along Florida’s Gulf Coast has forged a well-earned reputation as the privately-owned powerhouse that consistently leads the market in sales volume, with our 15th consecutive year of ranking number one in both sales volume and units in the $2 million+ market.
SIMPLY PUT, MICHAEL SAUNDERS & COMPANY IS SOUTHWEST FLORIDA.
The Ritz-Carlton Residences, Sarasota | Sarasota, FL
What Makes Us
Different IS WHAT MAKES THE DIFFERENCE
Ours is a company built on a foundation of doing things differently. Going big, bold, and beyond the competition.
In an industry rife with corporate sameness, we are constantly seeking out a better way. We are pioneers and fiercely independent. This spirit of independence has become integral to our core values. It’s a quality you’ll find in our sales professionals, and one that’s proven a consistent and invaluable benefit to our clients.
Developer Services
A VALUED STRATEGIC PARTNER
For almost 50 years, developers have leveraged our team’s local expertise to research the marketplace, determine opportunities, and define market segments.
From envisioning, planning and architectural design to programming product type and pricing, Michael Saunders & Company helps developers position each project for an optimal return on investment, from both an economic and aesthetic standpoint.
ANALYSIS
• Current market conditions
• Competitive analysis
• Focus group
• Review of product mix and floor plans
• Amenities and programming
MARKETING
• Brand positioning
• Sales center design and programming
• Marketing and public relations strategy
• Advertising assessment
• Review of digital analytics
SALES
• Assembling the right sales team
• Project specific sales training
• Reports on visitor traffic and feedback
• Sales performance oversight
• Contract, deposit and closing reports
THE VALUE OF MS&C DEVELOPER SERVICES
• A dedicated developer services team
• Internal outreach to over 650 agents
• Cooperative advertising and promotions
• Saunders|best magazine
• Local brand strength with an international reach
This isn’t just your business; it’s your passion, your reputation, your legacy and your future. No one understands that more than Michael Saunders & Company Developer Services.
"We hired the MSC Developer Services team for The Residences at 400 Central due to their extensive experience with large-scale luxury condominium and mixed-use developments on Florida's Gulf Coast. The fresh perspective MSC brought to the St. Petersburg market has been a true value add for the project. MSC assembled a great sales team and has played a pivotal role in managing the development's successful sales, marketing, and pricing strategies. We look forward to working with them on our future projects!" – Ralph Zirinsky, Red Apple Group
Research-Based Insights
DATA-DRIVEN DECISION MAKING
The Developer Services Division collaborates with our internal research team to compile and quantify regional real estate data relevant to each project. Conducting focus groups with agents who have proven success with similar products imparts the human element into the numbers.
Using our experience to interpret market trends based on both historical knowledge and real-time data allows Michael Saunders & Company to assist developers in making insightful, value-based decisions from the early planning stages of a development to final sell-out.
Analysis of competitive and comparable projects informs design acumen, favored community amenities and desired unit size. Continued evaluation of real-time data highlights changes in market demand and allows for a proactive sales approach to maximize revenue.
The Power of First Impressions
Michael Saunders & Company understands that seamlessly integrating sales with marketing efforts is critical to the success of real estate developments. We have deep experience collaborating with leading advertising agencies to ensure that their branding campaigns and marketing programs are founded on sound sales strategies and proven realty insights and practices.
To ensure that your project benefits from the synergies of properly integrated sales and marketing, we collaborate with your creative agency from pre-launch through project completion on their creation and deployment of the following elements:
BRANDING
Logo, taglines, brand standards, and unique selling points.
SALES GALLERY
Sales Center Design and Programming.
ONLINE PRESENCE
Community website, social media sites, video/virtual tour, and broker portal.
SIGNAGE
Property, sales center, and promotional signs.
COOPERATIVE ADVERTISING AND PROMOTION
Website promotion, online advertising, and print advertising promotions.
POINT OF SALE MATERIALS
Folders, brochures, floor plans, site plan, feature amenity sheets, business cards, and stationery package.
ADVERTISING STRATEGY
Advertising planning and execution and launch event marketing.
PUBLIC RELATIONS STRATEGY
Launch communication, community milestones, and media relations.
The Residences at The St. Regis Longboat Key Resort | Longboat Key, FL
Full-Service Means Something Different Here
WE ASSEMBLE THE BEST
Michael Saunders & Company is dedicated to the sellout of your development. This begins with building a dynamic sales team with experience that matches the community, price point and target demographic of each project. We inherently believe that assembling a highly cohesive team is paramount to success.
Training to properly onboard the team in addition to ongoing coaching ensures each sales associate is familiar with the offering details including residential finishes, community amenities, developer background and neighborhood strengths. The team must also have a clear understanding of the reservation to contract process, purchase and sale agreement, and key details of the condominium documents. Regularly scheduled meetings are held to evaluate sales performance, troubleshoot concerns, assess marketing results, gauge lead generation and discuss market changes.
The last sale in your development is just as important as the first. Careful evaluation at every stage is a hallmark of the way we work. Strategies must evolve and adapt to minimize risk and maximize return.
Over 650 Agents
YET ONE – OF – A – KIND
In addition to your dedicated sales team, we harness the power of over 650 highly skilled and motivated Michael Saunders & Company agents in 17 branch offices across the region. We leverage each of them and their contacts to deploy comprehensive, state-of-the-art marketing and sales campaign messages.
Strength in Numbers
COLLABORATION & PARTNERSHIPS
Outreach beyond our own agents is a vital component of every sales strategy as a majority of new development sales include a cooperating broker. We create realtor outreach campaigns and unbranded marketing tools for each project designed for agents to easily engage their own database. As a member of Stellar MLS, we can easily reach their 75,000 members across 18 regional real estate organizations in Florida and Puerto Rico in addition to our global relationships with Leading Real Estate Companies of the World®, Luxury Portfolio International®, and Mayfair International Realty.
Optimum Responsiveness
SEAMLESS EXECUTION
In today’s hyper-active marketplace, change happens at lightning speed. Michael Saunders & Company understands the need to be nimble and quick when it comes to responding to the latest market conditions, re-positioning your project against the competition, capitalizing on development milestones and unique features.
With breadth of sales and marketing experience, our organization is designed for optimum responsiveness. Our comprehensive array of in-house resources, services and cooperative advertising opportunities support our agents while augmenting the marketing budget of the property. We eliminate unnecessary layers of bureaucracy between you and a leadership team with its fingers on the pulse of the marketplace, resulting in swift decision-making that benefits your project.
Building Value
POWERING PROFITABILITY
Working in harmony with top marketing partners, we competitively position each project at the top of the market, then support that positioning with a compelling brand story and seamless execution.
Pre-launch sales and marketing strategies leading up to the sales gallery opening maximize awareness while groundbreaking and construction milestones enable us to further build on the brand story. Interactive events planned in coordination with sales efforts engage the real estate community, relevant organizations and existing buyers while creating media opportunities.
Establishing inventory control guidelines with phased pricing strategies is fundamental to performance. Routine evaluation and refinement of these strategies against market feedback permits a steady increase of the price per square foot over the life of the project. Our belief is that a collaborative mindset and open communication through regular meetings with the development team and marketing partners are essential to ensuring accountability and maximizing return on investment.
In the Best of Company
SUCCESSFUL PARTNERSHIPS
Built upon decades of experience and leadership in the region, we offer our clients a track record of proven reach, insight, and success that is simply unmatched in the marketplace.
Vinoy Place | St. Petersburg, FL
En Provence | Longboat Key, FL
The Beach Residences | Lido Key, FL
Beau Ciel | Sarasota, FL
The Founders Club | Sarasota, FL
Mark Sarasota | Sarasota, FL
Vue Sarasota Bay | Sarasota, FL
Orchid Beach Club | Sarasota, FL
Our House at the Beach | Siesta Key, FL
L’Ambiance | Longboat Key, FL
Residences 400 Central | St. Petersburg, FL
The Residences at The St. Regis Longboat Key Resort | Longboat Key, FL
SUCCESSFUL PARTNERSHIPS
St Regis | Longboat Key
Palma Sola Bay Club | West Bradenton
Risdon on 5th | Downtown Sarasota
The Collection Condominium | Downtown Sarasota
Alinari at Rosemary Place | Sarasota
Amberwind | Greater Northdale
Arbor Oaks | Bradenton
Ashton Oaks Sarasota | Sarasota
Bayshore Royal – Tampa | Tampa
Beachwalk | St. Johns
Beau Ciel | Sarasota
Bel Mar | Palmetto
Boca Siesta | Sarasota
Burgundy Condominiums | Bradenton
Casarina | Siesta Key
Citrus Square | Sarasota
Conrad Beach | Longboat Key
Coral Caye | Placida
Edgewater at Hidden Bay | Osprey
En Provence | Longboat Key
Granada Park | Sarasota
Grand Mariner | Longboat Key
Grand Oaks Venice | Venice
Grande Oaks Preserve | Sarasota
Gulfstream Villas | Fort Pierce
Hamilton Club | Siesta Key
Hammocks Cape Haze | Englewood
Harbour Villa Club | Longboat Key
Hidden Bay | Osprey
Hudson Crossing | Sarasota
INFINITY Longboat Key | Longboat Key
Island Court Venice | Venice
Island of Don Pedro | Placida
Island of Little Gasparilla | Placida
Krystal Key | Pensacola
La Bellasara | Sarasota
Laguna Riviera Dunes | Palmetto
Lawrence Pointe | Sarasota
Lido Shores | Sarasota
Legends Bay | Bradenton
Longboat Sandpiper | Longboat Key
Mango Park | Bradenton
Marquee en Ville | Sarasota
Meridian at the Oaks Preserve | Osprey
Mirabella at Village Green | Bradenton
Oakford | Sarasota
Oakley
Old Hyde Park Village | Bradenton
One Hundred Central | Sarasota
Orchid Beach Club | Sarasota
Our House at the Beach | Sarasota
Palm Place | Sarasota
Peltz Development at Oak Park
Peltz Development at Parkwood Lakes | Parrish
Pinehurst | Rotonda West
Pine Run | Osprey
Placida Harbour | Placida
Plaza at Five Points | Sarasota
Positano on the Gulf | Longboat Key
Promenade | Sarasota
Promenade at Riverwalk | Bradenton
Racimo Ranches | Sarasota
Renaissance | Venice
Sands Point | Longboat Key
Sarasota Bay Club | Sarasota
Seagrove | Sarasota
Siesta Estates | Siesta Key
Somerset Cay | Sarasota
Sugar Ridge | Bradenton
Terra Ceia Golf & Tennis Club | Palmetto
The Concession | Bradenton
The Phoenix
The Reserve | Sarasota
The Residences at 400 Central
The Residences, Tower Residences, and Beach
Residences at The Ritz-Carlton, Sarasota | Sarasota
Tides Beach Club (St. Petersburg) | St. Petersburg
Tidy Island | Sarasota
Tiffany Plaza | Longboat Key
Veranda Beach Club | Longboat Key
Vue Sarasota | Sarasota
Vinoy Place (St. Petersburg) | St. Petersburg
Vista Bay Point | Sarasota
Vizcaya
White Sands of Longboat Key | Longboat Key
A POWERFUL INTERNATIONAL NETWORK
Florida’s Gulf Coast attracts buyers from around the world, and Michael Saunders & Company markets developments both nationally and globally through a select network of world-class industry leaders. Our relationships throughout the real estate industry have been built on Michael’s respected reputation as a 20-year board member for Leading Real Estate Companies of the World®, founding member of Luxury Portfolio International®, Global Advisory Board member, friend, and mentor.
FORBES GLOBAL PROPERTIES®
Forbes Global Properties, established in 2020, is the exclusive real estate partner of Forbes, the world’s most trusted media brand. This invitation-only network connects top brokerages representing prestigious properties worldwide. Through our affiliation with Forbes, we gain unique access to its digital platform, reaching 140 million viewers monthly. Properties are showcased on forbes.com and forbesglobalproperties.com through engaging stories, films, and photography.
LEADING REAL ESTATE COMPANIES OF THE WORLD®
Home of the world's market-leading independent residential brokerages in 70 countries, with 550 firms and over 138,000 sales associates. The by-invitation-only network is based on the unparalleled performance and trusted relationships that result in exceptional client experiences.
LUXURY PORTFOLIO INTERNATIONAL®
The luxury marketing division of Leading Real Estate Companies of the World® and the largest network of premier locally branded real estate companies. Luxury Portfolio International attracts a global audience and markets approximately 50,000 of the world's most remarkable homes annually. Based in the United States, it is a collective of the most well-respected and well-known experts in luxury real estate in markets worldwide.
MAYFAIR INTERNATIONAL REALTY
Founded in 1995, Mayfair International Realty has grown to become one of the foremost groups of luxury real estate sales associates in England, Scotland, Wales and Ireland, and serves as the London office for Michael Saunders & Company. Today, Mayfair International Realty members can be found across the world, bringing sophisticated international real estate marketing to a global community of buyers and investors.
Almost five decades of hindsight gives us an amazing ability to see the future.
