A Campaign for 4164 Knobhill Drive

A C A M PA I G N F O R

4164 Knobhill Dr PRESENTED BY MICHAEL J. OKUN

© 2022 Sotheby’s International Realty. All Rights Reserved. Sotheby’s International Realty® is a registered trademark. Equal Housing Opportunity.

SOTHEBY’S INTERNATIONAL REALTY

We simply do more. $204B

79%

46M+

#1

2021 H IGH EST YE A R ON R ECOR D WIT H A 3 6% I N CR E ASE YE AR OV E R Y E A R

I NC R E AS E I N G LO BA L R E F E R RA L SA L ES VO LUME Y E A R OV E R YE A R

A N N UA L V I S I TS TO SOT H E BYS R E A LT Y.CO M, A 25 % I NC R E AS E YE A R OV ER Y EAR

M OST PROF IL ED REAL ESTATE COM PAN Y IN THE PRESS

1744

81

1M+

#1

COUN T R I ES & T E R R I TO R I ES WO R L DW I DE

E N GAG E D SO C I AL FO L LOW E RS

M OST VIEW ED REAL ESTATE C HAN N EL ON YOUTUBE

TH E YE AR OU R H E R ITAG E B EGA N

OUR

Advantage

SOTHEBYSREALTY.COM AND SIR MOBILE

Imagine what one of the world’s most visited real estate websites can do for you.

3.8M 25% VISITS PER MONTH

WEB TRAFFIC UP, YEAR OVER YEAR

57%

14

VISITORS FROM OUTSIDE U.S.

LANGUAGES

Our website engages more visitors from all around the world, with 70% of traffic coming from mobile users. In 2021, sothebysrealty.com was named Best Real Estate Website in the People’s Choice Category in the 25th Annual Webby Awards. We deliver a world-class presentation of your property on both mobile and desktop, with editorial-style content and exquisite photography. There’s simply never been a better way for buyers to find your property.

Source: Google Analytics, Full Year 2021

GLOBAL EXPOSURE

Worldwide reach with measurable impact.

Property Distribution: We set the standard by distributing our listings to the most relevant websites globally. Our global partners include the most authoritative news, lifestyle, and financial voices, as well as real estate-centric websites. The impact is measured with a variety of analytics and reporting tools.

Sotheby’s International Realty Apple TV: The app brings the home search experience to anyone with Apple TV displaying high-definition photography and videos of your property on a large-format screen allows us to showcase your property with even more impact.

International Buyers: Only Sotheby’s International Realty has the global network and digital marketing power to promote your property to real estate consumers everywhere through our dedicated syndication and exclusive media placements.

GEO-TARGETED ADVERTISING

We reach buyers where they are.

97% of home buyers shop online.* Sotheby’s International Realty uses powerful digital marketing software to identify and target local potential homebuyers on the first day your listing launches.

For 7 consecutive days, your property will be displayed on Facebook, Instagram, and top media sites to homebuyers within a 15-mile radius. Sites include New York Times, ESPN, YouTube, Forbes, and more.

After potential buyers view your listing, ads for your home will then accompany them wherever they go on the web and social media.

*NAR 2021 Profile of Home Buyers and Sellers *Program applicable in select markets.

PUBLIC RELATIONS

Our reputation is your advantage.

32%

We drive the conversation like no other luxury real estate company can. Our public relations team fosters relationships with leading media outlets to generate consistent press coverage for our brand. We deliver media placements around the globe every day and are mentioned in the press an average of 12 times a day, 365 days a year.

REACH Estimated number of people reading about Sotheby’s International Realty exclusive listings.

Other real estate companies: 23%, 13%, 11%, 8%, 6%, 4.5%, 1.75%, 1.75%, .5%

28% VO LUM E Number of press articles that mention Sotheby’s International Realty.

Other real estate companies: 15%, 14%, 11%, 11%, 10%, 7%, 2%, 1.5%, .5% Source: Meltwater, January 1, 2021 – December 31, 2021

SOCIAL MEDIA

We drive more eyes to your listing.

Sotheby’s International Realty creates exclusive content to promote your property to interested buyers. Our proprietary Facebook platform creates robust social media campaigns for your property. In addition, our award-winning YouTube channel has more video views and subscribers than any other real estate brand.

1.9M+

SO CIAL ME DIA VISI TS TO SOTH E BYSR E ALTY.CO M

374K+

YOUT UBE SUBSCR I B E RS

180M+

V I DEO VIEWS O N YOU TU B E CH AN N E L

Social Media visits to sothebysrealty.com: Full Year 2021 YouTube: Lifetime as of Jan. 2022

OUR

Process

PRICING STRATEGY

The right price gets the best results.

Your property needs to be priced correctly from the very start.

With the right price, you have about a 81% chance of meeting your asking price within the first 2 weeks.

PERCENT OF PROPERTIES SOLD AT/ABOVE ASKING PRICE PERCENT OF PROPERTIES SOLD BELOW ASKING PRICE

2-week average is 81%

84% 77%

We will present a thorough comparative market analysis (CMA) to help determine the optimal price.

48% 38%

Overpriced properties may ultimately see more price reductions:

29% 21%

NO REDUCTION (74%) 1 REDUCTION (16%)

16%

2 REDUCTIONS (5%) 3+ REDUCTIONS (4%)

23%

17+

52%

WEEKS ON MARKET

62%

71% 79%

<1 Week

1-2 Weeks

3-4 Weeks

5-8 Weeks

9-16 Weeks

17+ Weeks

Source: 2021 NAR Profile of Home Buyers and Sellers

Step-by-step excellence leads to the sale.

Prep your property for sale Photography—Carefully orchestrated images show the

Implement integrated marketing plan

property at its absolute best.

We execute a detailed and

Video—Real estate listings

your property.

proven marketing plan for

Show your property in the best light We present your property with the highest level of service.

Provide accountability Our Client Marketing Reports provide a holistic view of what we’ve done for your property, including print and digital advertising, online views, open houses

that include video receive

and showings, and press

403% more inquiries.*

mentions.

Assist you through closing We share our expertise with you every step of the way from contract to close.

Matterport—Virtual 3D tours provide clients with an interactive experience of your property from anywhere in the world.

*Source: DigitalSherpa

PHOTOGRAPHY & COLLATERAL

Presenting your home in all its glory.

We direct and create eye-stopping photography to show your property at its absolute best. The portfolio of original images becomes the centerpiece of our marketing efforts, both in print and online.

All collateral will highlight the distinctive features of your home.

PROPERTY VIDEO

Video tours work extra hard for your property.

Showcasing a video tour of your property with our premier

47M+ VIDEO VIEWS IN 2021

820K+

YOUTUBE HOURS WATC HED IN 2021

286%

MORE VIEWS THAN ANY OTHER

media partners gets you far greater engagement with

REAL ESTATE CHANNEL

buyers. And, of course, sharing that video on the Sotheby’s

Sotheby’s International Realty: 47M+ Zillow: 16M

International Realty YouTube channel doesn’t hurt either.

RE/MAX: 13M

After all, it’s the most viewed real estate channel in the world.

Century 21: 9M Coldwell Banker: 4M Knight Frank: 570K Compass: 513K

90M

VIDEOS PRODUCED BY OUR AGENTS WERE PLAYED

Keller Williams: 293K Douglas Elliman: 285K Christie’s International Real Estate: 75K Engel & Volkers: 64K

TIMES IN 2021*

A MORE THAN 50% INCREASE YEAR OVER YEAR

Savills: 55K Trulia: 29K

*Source: Brightcove Analytics and YouTube

403%

LISTINGS WITH A VIDEO RECEIVE

MORE INQUIRIES THAN THOSE WITHOUT* *Source: DigitalSherpa

Data: YouTube Jan 2021-Dec 2021

MATTERPORT VIRTUAL REALITY

Virtual 3D tours bring in buyers from around the world.

Matterport virtual 3D tours give clients a representative experience of a property no matter where it might be.

Viewable on sothebysrealty.com and on our single-property websites, these tours invite buyers to step inside and take a look from anywhere in the world.

SHOWCASE WEBSITES

A customized website for your property alone.

Our innovative Showcase websites are an invaluable resource to prospective buyers.

They can include everything from stunning photography, property descriptions and floor plans to video tours and virtual reality.

Your site makes a powerful first impression and always displays the most up-to-date information about your property.

EMAIL MARKETING

Connections.

WE HAVE POWERFUL

We seize every opportunity to promote your property via email to our proprietary lists of clients past, present and future, as well as to the broker community. As you would expect, our connections help you reach prospective buyers that no one else can.

ADVERTISING & MEDIA PARTNERSHIPS

We offer impactful ways to reach even more buyers.

The presentation of luxury real estate must be exceptional, which is why we have created the most robust and highquality website in the industry. We have also established exclusive positions with best-in-class media partners to help drive qualified traffic to our website — and to your listing.

These partners include The Wall Street Journal, The New York Times, Financial Times, Architectural Digest, Mansion Global, Sotheby’s magazine, Conde Nast and more, as well as proprietary publications created by both Sotheby’s and Sotheby’s International Realty.

LOCAL ADVERTISING

We also target the essential local audience.

No campaign for your property could be complete without reaching the right audience in your immediate area. We have that covered as well. Sotheby’s International Realty has established relationships with the most visible and highly regarded lifestyle and news outlets in your local market.

LOCAL LUXURY LEADER

Our Los Angeles brokerages lead the way.

The Greater Los Angeles brokerages of Sotheby’s International Realty are composed of some of the most experienced and successful agents in the area.

• Entered Los Angeles in 1995 • Encompassing 13 brokerages spanning from Malibu to the Hollywood Hills

Local experts worldwide.

PAST PROPERTIES SOLD

Notable Sales A sampling of properties sold by the Sotheby’s International Realty Greater Los Angeles Region.

BEVERLY HILLS | $30M

HANCOCK PARK | $11.6M

MALIBU | $9.5M

ONLY SOTHEBY’S INTERNATIONAL REALTY

The world’s premier luxury residential real estate brokerage.

Established in 1976, Sotheby’s International Realty is the only true global real estate brand. Through our vast global footprint, local expertise, and unequalled referral network, we ensure that the properties we represent receive the far-reaching exposure

26,000 SA L ES ASSOC IATES

1,000 O F F I C ES WORL DW IDE

only Sotheby’s International Realty can provide.

81

COUNTRIES & TERRITORIES

The only true international real estate brokerage.

SOTHEBY’S AUCTION HOUSE

Respected: TRUSTED AND

ALL THE WORLD

KNOWS SOTHEBY’S.

Sotheby’s acclaimed auction house has brought the world’s most cherished possessions to a global market since 1744, creating a brand with unparalleled prestige.

Sotheby’s International Realty harnesses the worldwide recognition of the Sotheby’s name to introduce your property to the world’s most qualified buyers.

With our exclusive marketing programs, from magazines to e-newsletters, the seller benefits from the Sotheby’s brand name as well as a reputation for service excellence.

OUR ALLIANCE WITH SOTHEBY’S

390,000 EXTENDS TO A SHARED CLIENT BASE OF

AUCTION HOUSE COLLECTORS AND ENTHUSIASTS

Trusted Proven Global Connected Technology-driven Meticulous Devoted Unrivaled Expect the exceptional.