Aiesec Recife - GCDP Projects 2014

Aiesec Recife GCDP Projects 2014

In 2013, Aiesec Recife was the LC that grew the most in Brazil. Now we are among the top 5 LCs in @BAZI. In 2014 we want to do even more. And even better. Our commitment is to deliver leadership and development in each XP, in the most impactful way for our EPs and our city. In order to do so, we will be running five projects on an ongoing basis, throughout the year. In this document you will information about the projects we will be running: Gira Mundo, Driblando, X4Change, Smarketing and Gaia.

Project Description Gira Mundo was developed to promote an inclusive, informative and fun education environment. It enables NGOs that assist children and teenagers to promote learning and discussion about issues of global interest.

Young university students from all over the world have the opportunity to develop a cycle of lectures and educational activities about world-relevant subjects, in order to create a generation of socially conscious and responsible men and women. Gira Mundo also seeks to stimulate improvements in formal education offered by schools and NGOs. Gira Mundo is, today, one of the most well-received projects by NGOs in Recife.

Main Objectives & Approach Contribute for the development of the people living in Recife and the city as a whole, through participative and cultural enriching education.

The ultimate goal is to foment the growth and development of low-income children and teenagers into local change agents. We want our children to become the main actors in the transformation of their own reality and the city, by expanding their vision of the world and giving them the tools to do so.

Gira Mundo promotes discussion about topic of relevance to the youth in Brazil. Especially in under-serviced communities, that often lack proper education, these topics can help develop global vision and social consciousness for the children and teenagers attended by the program.

And they might be crucial if we want these children to have any change to transform their own realities. So Gira Mundo will address the following topics: Entrepreneurship, Sustainability, Cultural Diversity, Drug Prevention and Human Rights.

Project Description Driblando is an attempt to use Brazilians’ passion for soccer and sports into a powerful social change tool. The idea is to develop abilities such as team work, leadership, holistic and strategic view in children and young men and women. We want to empower them to think of their future and see alternatives and opportunities to shape it through passion and hard work.

Young university students from all over the world have the opportunity to teach and lead children and adolescents and develop workshops and practices and contests about all kinds of sports. They will teach them the rules and put them into practice. It’s also important to talk about good sportsmanship and how the children can apply the principles of sport to their lives. In every NGO we developed Driblando, it was a huge success.

Main Objectives & Approach Driblando will be develop based on the theory and practice of different Olympic sport, individual or group. Also, one of the goals is to discuss with the children the big sports events that will happen in Brazil in the near future (World Cup 2014 and Olympic Games 2016). It’s important to discuss the importance of such events but also the social impacts involved with them.

During the project, we expect to develop a few different topics in the children, such as tolerance and respect to differences and diversity, social and individual consciousness, team work, engagement, responsibility, life planning and leadership.

Project Description Many third sector organizations offer some kind of social assistance, in the form of language and computer teaching, by providing the people in the community with the chance to fight for better jobs and living conditions.

However, due to the lack of volunteers with this kind of expertise, the organizations are constantly struggling to hold frequent classes. X4Change aims to bring native speakers to teach children, adolescent and adults and help the NGOs to provide this important service to communities. English, Spanish and Computer teaching are the main focus of the project.

Main Objectives & Approach In Brazil, less than 5% of the population speak Intermediate English. Only 1% is fluent. Millions of people have never used a computer. This kind of lack of expertise jeopardizes the chances of families to break the cycle of poverty and only has a negative impact on the country and their own lives.

By bringing exchange participants we want to broaden the world view of children and adolescents and build capacity for them to have better chances for their future. We want them to value their education and their future and learn that there are different realities in the world. We want them to learn and grow from having a person of a different culture with them.

And, especially, we want to give them a chance of a better fulture.

Project Description It’s not unusual for NGOs and non-for-profit organizations to lack some kind of expertise in management and marketing. Many times all they have is good will, desire for change, and actually be doing something. But their work and impact radius could be so much more effective and sustainable if only they had the manpower and expertise to do so. Smarketing was developed to fill this gap.

Talented university students, with background in marketing, communications or management will have the opportunity to help NGOs from within. EPs will do a diagnosis of the organization, identify their main needs, develop and implement strategies to help them communicate more effectively with their target audience, volunteers and sponsors, in order to strengthen their brand and increase their sustainability.

Main Objectives & Approach The main idea is to help NGOs to do more, with fewer resources. Make the organization more sustainable and self-sufficient. EPs need to be sensitive to identify the organization’s need and even more to apply strategies. It’s important to keep true with their objectives and reality. Among the things Smarketers can do are: build or improve visual identity; create and organize social media pages - and build capacity to run them after the project; create communication pieces (folders, posters, outdoors, etc); develop marketing strategies to attract funds and/or partners; etc. Smarketing is a good opportunity to do good and gain work and life experience.

Project Description Environmental issues can not be ignored anymore. The human kind has degraded the planet to its limit and the following years most likely will bring a global crisis because of that. The world urgently needs leaders that are conscious about the environment they live in and the needs of the Earth, if we want any hope of a future. Gaia is a project focused on sustainability environmental education. The idea is to develop workshops and activities to raise awareness of global and local environmental issues and what are our individual wholes in all that.

Main Objectives & Approach The main objective of Gaia is to prepare leaders. Leaders that will be able to deal with the problems that will raise from the environmental problems and, most importantly, to promote change - starting at their own homes and communities. The exchange participants should bring the local environmental problems into a global context and promote activities that can help solve those problems. Discuss the importance of recycling, saving water and energy, consuming less, eco-friendly products, preserving species and ecosystems, etc.

Also, EPs should leave some kind of legacy to the NGO. It might be a kitchen garden in the NGO or in the community, a new way of dealing with disposals, a hydroponic garden, etc.

To apply for one of our projects, please answer the form in the link below: http://goo.gl/DsGSZ0

Document elaborated by Michael Matos ICX GCDP Partnership Coordinator at Aiesec Recife If you are a VP or PM OGX and want to discuss a partnership between our LCs, please get in touch at: michael.matos@aiesec.net or daylhane.cunha@aiesec.net (Daylhane Cunha, LCVP GCDP ICX 2014) Applications exclusively through the link above.