12/10/2020
A Guide to Global Partnerships | Michael Luzich | International Business
a A Guide to Global Partnerships by Michael Luzich | Dec 10, 2020 | International Business
Expanding your business to an international scale can be much easier when you form a global partnership. You can use this type of partnership to develop innovative products or acquire new channels for your products. Forming a global partnership can be more than intimidating, whether you’re experienced in international business or just getting started. I hope that my experience with alliances of this type may guide your preparation, and make venturing into global partnerships an easier process: Be Selective When building a global partnership, it’s essential to be as selective as possible. While that’s true for your domestic business, remember that to a global audience/market, your new partner is the face of your company. Make sure your new representative aligns with your business’s practices, mission, and morals. It’s also important this partner has nancial stability; there must be an overall gain from the partnership, else, why do it? Don’t jump on
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