FOOTBALL NATION
The football journey
FOOTBALL NATION
The football journey exhibition, multimedia and interactivity
NEW CONCEPT for a FOOTBALL EXHIBITION
NEW CONCEPT for a FOOTBALL EXHIBITION
TARGET
NEW CONCEPT for a FOOTBALL EXHIBITION
TARGET
contact a family audience 1 visit = 2/3 tickets)
NEW CONCEPT for a FOOTBALL EXHIBITION
TARGET
contact a family audience 1 visit = 2/3 tickets)
come back to the exhibition
NEW CONCEPT for a FOOTBALL EXHIBITION
ACTIONS
TARGET
contact a family audience 1 visit = 2/3 tickets)
come back to the exhibition
NEW CONCEPT for a FOOTBALL EXHIBITION
ACTIONS
TARGET
contact a family audience 1 visit = 2/3 tickets)
come back to the exhibition
immersive experience
NEW CONCEPT for a FOOTBALL EXHIBITION
ACTIONS
TARGET
contact a family audience 1 visit = 2/3 tickets)
come back to the exhibition
immersive experience
develop the promotion of other products
NEW CONCEPT for a FOOTBALL EXHIBITION
contact a family audience 1 visit = 2/3 tickets)
keep in touch with the visitors
ACTIONS
TARGET
come back to the exhibition
immersive experience
develop the promotion of other products
NEW CONCEPT for a FOOTBALL EXHIBITION
contact a family audience 1 visit = 2/3 tickets)
keep in touch with the visitors
ACTIONS
TARGET
come back to the exhibition
immersive experience
develop the promotion of other products
SOCIAL MEDIA
NEW CONCEPT for a FOOTBALL EXHIBITION
contact a family audience 1 visit = 2/3 tickets)
keep in touch with the visitors
ACTIONS
TARGET
come back to the exhibition
immersive experience
THE EXHIBITION
develop the promotion of other products
SOCIAL MEDIA
NEW CONCEPT for a FOOTBALL EXHIBITION
come back to the exhibition
contact a family audience 1 visit = 2/3 tickets)
immersive experience
THE EXHIBITION
0
20
200
keep in touch with the visitors
ACTIONS
TARGET
200
260
260 20
0
200
develop the promotion of other products
SOCIAL MEDIA
NEW CONCEPT for a FOOTBALL EXHIBITION
come back to the exhibition
contact a family audience 1 visit = 2/3 tickets)
immersive experience
THE EXHIBITION CHANGING ROOM
SECRET ROOM
AGORA
0
20
200
keep in touch with the visitors
ACTIONS
TARGET
200
260
260 20
0
200
develop the promotion of other products
SOCIAL MEDIA
NEW CONCEPT for a FOOTBALL EXHIBITION
come back to the exhibition
contact a family audience 1 visit = 2/3 tickets)
keep in touch with the visitors
ACTIONS
TARGET
immersive experience
develop the promotion of other products
THE EXHIBITION entrance
CHANGING ROOM
archives
SECRET ROOM
wall
shop
superhero
fan village
0
20
AGORA
200
200
260
200
260 0
20
connections
testimonials
evolution
world champions
shoes
SOCIAL MEDIA
NEW CONCEPT for a FOOTBALL EXHIBITION
come back to the exhibition
contact a family audience 1 visit = 2/3 tickets)
keep in touch with the visitors
ACTIONS
TARGET
immersive experience
develop the promotion of other products
THE EXHIBITION entrance
CHANGING ROOM
archives
SECRET ROOM
wall
shop
superhero
fan village
0
20
AGORA
200
200
260
200
260 0
20
connections
testimonials
evolution
world champions
shoes
SOCIAL MEDIA
NEW CONCEPT for a FOOTBALL EXHIBITION
come back to the exhibition
contact a family audience 1 visit = 2/3 tickets)
keep in touch with the visitors
ACTIONS
TARGET
immersive experience
develop the promotion of other products
THE EXHIBITION entrance
CHANGING ROOM
archives
SECRET ROOM
wall
shop
superhero
fan village
0
20
AGORA
200
200
260
200
260 0
20
connections
MEMORABILIA MULTIMEDIA
testimonials
evolution
world champions
shoes
SOCIAL MEDIA
NEW CONCEPT for a FOOTBALL EXHIBITION
come back to the exhibition
contact a family audience 1 visit = 2/3 tickets)
keep in touch with the visitors
ACTIONS
TARGET
immersive experience
develop the promotion of other products
THE EXHIBITION entrance
CHANGING ROOM
archives
SECRET ROOM
wall
shop
superhero
fan village
0
20
AGORA
200
200
260
200
260 0
20
connections
MEMORABILIA MULTIMEDIA
from one of the most important European store, the exhibition presents an exceptional collection of objects and trophies from great historical and symbolic value
testimonials
evolution
world champions
shoes
SOCIAL MEDIA
NEW CONCEPT for a FOOTBALL EXHIBITION
come back to the exhibition
contact a family audience 1 visit = 2/3 tickets)
keep in touch with the visitors
ACTIONS
TARGET
immersive experience
develop the promotion of other products
THE EXHIBITION entrance
CHANGING ROOM
archives
SECRET ROOM
wall
shop
superhero
fan village
0
20
AGORA
200
200
260
200
260 0
20
connections
superhero
MEMORABILIA MULTIMEDIA
from one of the most important European store, the exhibition presents an exceptional collection of objects and trophies from great historical and symbolic value
testimonials
evolution
world champions
shoes
SOCIAL MEDIA
NEW CONCEPT for a FOOTBALL EXHIBITION
come back to the exhibition
contact a family audience 1 visit = 2/3 tickets)
keep in touch with the visitors
ACTIONS
TARGET
immersive experience
develop the promotion of other products
THE EXHIBITION entrance
CHANGING ROOM
archives
SECRET ROOM
wall
shop
superhero
fan village
0
20
AGORA
200
200
260
secret room
200
260 0
20
connections
superhero
MEMORABILIA MULTIMEDIA
from one of the most important European store, the exhibition presents an exceptional collection of objects and trophies from great historical and symbolic value
testimonials
evolution
world champions
shoes
SOCIAL MEDIA
NEW CONCEPT for a FOOTBALL EXHIBITION
come back to the exhibition
contact a family audience 1 visit = 2/3 tickets)
keep in touch with the visitors
ACTIONS
TARGET
immersive experience
develop the promotion of other products
THE EXHIBITION entrance
evolution
CHANGING ROOM
archives
SECRET ROOM
wall
shop
superhero
fan village
0
20
AGORA
200
200
260
secret room
200
260 0
20
connections
superhero
MEMORABILIA MULTIMEDIA
from one of the most important European store, the exhibition presents an exceptional collection of objects and trophies from great historical and symbolic value
testimonials
evolution
world champions
shoes
SOCIAL MEDIA
NEW CONCEPT for a FOOTBALL EXHIBITION
come back to the exhibition
contact a family audience 1 visit = 2/3 tickets)
keep in touch with the visitors
ACTIONS
TARGET
immersive experience
develop the promotion of other products
THE EXHIBITION entrance
evolution
CHANGING ROOM
archives
SECRET ROOM
wall
shop
superhero
fan village
0
20
AGORA
200
200
260
secret room
260 0
20
connections
connections
superhero
200
MEMORABILIA MULTIMEDIA
from one of the most important European store, the exhibition presents an exceptional collection of objects and trophies from great historical and symbolic value
testimonials
evolution
world champions
shoes
SOCIAL MEDIA
NEW CONCEPT for a FOOTBALL EXHIBITION
come back to the exhibition
contact a family audience 1 visit = 2/3 tickets)
keep in touch with the visitors
ACTIONS
TARGET
immersive experience
develop the promotion of other products
THE EXHIBITION entrance
evolution
CHANGING ROOM
archives
SECRET ROOM
wall
shop
superhero
fan village
0
20
AGORA
200
200
260
secret room
260 0
20
connections
connections
superhero
200
MEMORABILIA MULTIMEDIA
from one of the most important European store, the exhibition presents an exceptional collection of objects and trophies from great historical and symbolic value
testimonials
evolution
world champions
shoes
SOCIAL MEDIA
NEW CONCEPT for a FOOTBALL EXHIBITION
come back to the exhibition
contact a family audience 1 visit = 2/3 tickets)
keep in touch with the visitors
ACTIONS
TARGET
immersive experience
develop the promotion of other products
THE EXHIBITION entrance
evolution
CHANGING ROOM
archives
SECRET ROOM
wall
shop
superhero
fan village
0
20
AGORA
200
200
260
secret room
260 0
20
connections
connections
superhero
200
testimonials
evolution
world champions
MEMORABILIA MULTIMEDIA
INTERACTIVITY
from one of the most important European store, the exhibition presents an exceptional collection of objects and trophies from great historical and symbolic value
shoes
SOCIAL MEDIA
NEW CONCEPT for a FOOTBALL EXHIBITION
come back to the exhibition
contact a family audience 1 visit = 2/3 tickets)
keep in touch with the visitors
ACTIONS
TARGET
immersive experience
develop the promotion of other products
THE EXHIBITION entrance
evolution
CHANGING ROOM
archives
SECRET ROOM
wall
shop
superhero
fan village
0
20
AGORA
200
200
260
secret room
260 0
20
connections
connections
superhero
200
testimonials
evolution
world champions
MEMORABILIA MULTIMEDIA
INTERACTIVITY
from one of the most important European store, the exhibition presents an exceptional collection of objects and trophies from great historical and symbolic value
the media contributions all along the route of the exhibition guides visitors telling big challenges of the most famous footballers of all time
shoes
SOCIAL MEDIA
NEW CONCEPT for a FOOTBALL EXHIBITION
come back to the exhibition
contact a family audience 1 visit = 2/3 tickets)
keep in touch with the visitors
ACTIONS
TARGET
immersive experience
develop the promotion of other products
THE EXHIBITION entrance
evolution
CHANGING ROOM
archives
SECRET ROOM
wall
shop
superhero
fan village
0
20
AGORA
200
200
260
secret room
260 0
20
connections
connections
superhero
200
testimonials
evolution
world champions
shoes
MEMORABILIA MULTIMEDIA
INTERACTIVITY
from one of the most important European store, the exhibition presents an exceptional collection of objects and trophies from great historical and symbolic value
the media contributions all along the route of the exhibition guides visitors telling big challenges of the most famous footballers of all time
fans/fun
SOCIAL MEDIA
NEW CONCEPT for a FOOTBALL EXHIBITION
come back to the exhibition
contact a family audience 1 visit = 2/3 tickets)
keep in touch with the visitors
ACTIONS
TARGET
immersive experience
develop the promotion of other products
THE EXHIBITION entrance
evolution
CHANGING ROOM
archives
SECRET ROOM
wall
shop
superhero
fan village
0
20
AGORA
200
200
260
secret room
260 0
20
connections
connections
superhero
200
testimonials
evolution
world champions
shoes
MEMORABILIA MULTIMEDIA
INTERACTIVITY
from one of the most important European store, the exhibition presents an exceptional collection of objects and trophies from great historical and symbolic value
the media contributions all along the route of the exhibition guides visitors telling big challenges of the most famous footballers of all time
fans/fun
SOCIAL
SOCIAL MEDIA
NEW CONCEPT for a FOOTBALL EXHIBITION
come back to the exhibition
contact a family audience 1 visit = 2/3 tickets)
keep in touch with the visitors
ACTIONS
TARGET
immersive experience
develop the promotion of other products
SOCIAL MEDIA
THE EXHIBITION entrance
evolution
CHANGING ROOM
archives
SECRET ROOM
wall
shop
superhero
fan village
0
20
AGORA
200
200
260
secret room
260 0
20
connections
connections
superhero
200
testimonials
evolution
world champions
shoes
MEMORABILIA MULTIMEDIA
INTERACTIVITY
from one of the most important European store, the exhibition presents an exceptional collection of objects and trophies from great historical and symbolic value
the media contributions all along the route of the exhibition guides visitors telling big challenges of the most famous footballers of all time
fans/fun
SOCIAL
after the challenge the fan’s score is share on the social media and you can come back to the exhibition to improve your ranking and win the prize
NEW CONCEPT for a FOOTBALL EXHIBITION
come back to the exhibition
contact a family audience 1 visit = 2/3 tickets)
keep in touch with the visitors
ACTIONS
TARGET
immersive experience
develop the promotion of other products
SOCIAL MEDIA
THE EXHIBITION entrance
evolution
CHANGING ROOM
archives
SECRET ROOM
wall
shop
superhero
fan village
0
20
AGORA
200
200
260
secret room
260 0
20
connections
connections
superhero
200
testimonials
evolution
world champions
shoes
MEMORABILIA MULTIMEDIA shop
INTERACTIVITY
from one of the most important European store, the exhibition presents an exceptional collection of objects and trophies from great historical and symbolic value
the media contributions all along the route of the exhibition guides visitors telling big challenges of the most famous footballers of all time
fans/fun
SOCIAL
after the challenge the fan’s score is share on the social media and you can come back to the exhibition to improve your ranking and win the prize
NEW CONCEPT for a FOOTBALL EXHIBITION
come back to the exhibition
contact a family audience 1 visit = 2/3 tickets)
keep in touch with the visitors
ACTIONS
TARGET
immersive experience
develop the promotion of other products
SOCIAL MEDIA
THE EXHIBITION entrance
evolution
CHANGING ROOM
archives
SECRET ROOM
wall
shop
superhero
fan village
0
20
AGORA
200
200
260
secret room
260 0
20
connections
connections
superhero
200
testimonials
evolution
world champions
shoes
MEMORABILIA MULTIMEDIA shop
INTERACTIVITY
from one of the most important European store, the exhibition presents an exceptional collection of objects and trophies from great historical and symbolic value
the media contributions all along the route of the exhibition guides visitors telling big challenges of the most famous footballers of all time
FAN VILLAGE
fans/fun
SOCIAL
after the challenge the fan’s score is share on the social media and you can come back to the exhibition to improve your ranking and win the prize
NEW CONCEPT for a FOOTBALL EXHIBITION
come back to the exhibition
contact a family audience 1 visit = 2/3 tickets)
keep in touch with the visitors
ACTIONS
TARGET
immersive experience
develop the promotion of other products
SOCIAL MEDIA
THE EXHIBITION entrance
evolution
CHANGING ROOM
archives
SECRET ROOM
wall
shop
superhero
fan village
INTELLECTUAL interactivity
0
20
AGORA
200
200
260
secret room
260 0
20
connections
connections
superhero
200
testimonials
evolution
world champions
shoes
MEMORABILIA MULTIMEDIA shop
INTERACTIVITY
from one of the most important European store, the exhibition presents an exceptional collection of objects and trophies from great historical and symbolic value
the media contributions all along the route of the exhibition guides visitors telling big challenges of the most famous footballers of all time
FAN VILLAGE
fans/fun
SOCIAL
after the challenge the fan’s score is share on the social media and you can come back to the exhibition to improve your ranking and win the prize
NEW CONCEPT for a FOOTBALL EXHIBITION
come back to the exhibition
contact a family audience 1 visit = 2/3 tickets)
keep in touch with the visitors
ACTIONS
TARGET
immersive experience
develop the promotion of other products
SOCIAL MEDIA
trivial
THE EXHIBITION entrance
evolution
CHANGING ROOM
archives
SECRET ROOM
wall
shop
superhero
fan village
INTELLECTUAL interactivity
0
20
AGORA
200
200
260
secret room
260 0
20
connections
connections
superhero
200
testimonials
evolution
world champions
shoes
MEMORABILIA MULTIMEDIA shop
INTERACTIVITY
from one of the most important European store, the exhibition presents an exceptional collection of objects and trophies from great historical and symbolic value
the media contributions all along the route of the exhibition guides visitors telling big challenges of the most famous footballers of all time
FAN VILLAGE
fans/fun
SOCIAL
after the challenge the fan’s score is share on the social media and you can come back to the exhibition to improve your ranking and win the prize
NEW CONCEPT for a FOOTBALL EXHIBITION
come back to the exhibition
contact a family audience 1 visit = 2/3 tickets)
keep in touch with the visitors
ACTIONS
TARGET
immersive experience
develop the promotion of other products
SOCIAL MEDIA
trivial
THE EXHIBITION entrance
evolution
CHANGING ROOM
archives
SECRET ROOM
wall
AGORA
shop
INTELLECTUAL interactivity
0
20
200
200
260
secret room
260 0
20
connections
connections
superhero
200
testimonials
evolution
world champions
shoes
superhero
fan village
MEMORABILIA MULTIMEDIA shop
INTERACTIVITY
from one of the most important European store, the exhibition presents an exceptional collection of objects and trophies from great historical and symbolic value
the media contributions all along the route of the exhibition guides visitors telling big challenges of the most famous footballers of all time
FAN VILLAGE
fans/fun
SOCIAL
after the challenge the fan’s score is share on the social media and you can come back to the exhibition to improve your ranking and win the prize
simulate (playstation)
NEW CONCEPT for a FOOTBALL EXHIBITION
come back to the exhibition
contact a family audience 1 visit = 2/3 tickets)
keep in touch with the visitors
ACTIONS
TARGET
immersive experience
develop the promotion of other products
SOCIAL MEDIA
trivial
THE EXHIBITION entrance
evolution
CHANGING ROOM
archives
SECRET ROOM
wall
AGORA
shop
INTELLECTUAL interactivity
0
20
200
200
260
secret room
260 0
20
connections
connections
superhero
200
testimonials
evolution
world champions
shoes
superhero
fan village
MEMORABILIA MULTIMEDIA shop
INTERACTIVITY
from one of the most important European store, the exhibition presents an exceptional collection of objects and trophies from great historical and symbolic value
the media contributions all along the route of the exhibition guides visitors telling big challenges of the most famous footballers of all time
FAN VILLAGE
fans/fun
SOCIAL
after the challenge the fan’s score is share on the social media and you can come back to the exhibition to improve your ranking and win the prize
simulate (playstation)
NEW CONCEPT for a FOOTBALL EXHIBITION
come back to the exhibition
contact a family audience 1 visit = 2/3 tickets)
keep in touch with the visitors
ACTIONS
TARGET
immersive experience
develop the promotion of other products
SOCIAL MEDIA
trivial
THE EXHIBITION entrance
evolution
CHANGING ROOM
archives
SECRET ROOM
wall
AGORA
shop
INTELLECTUAL interactivity
0
20
200
200
260
secret room
selfie area
260 0
20
connections
connections
superhero
200
testimonials
evolution
world champions
shoes
superhero
fan village
MEMORABILIA MULTIMEDIA shop
INTERACTIVITY
from one of the most important European store, the exhibition presents an exceptional collection of objects and trophies from great historical and symbolic value
the media contributions all along the route of the exhibition guides visitors telling big challenges of the most famous footballers of all time
FAN VILLAGE
fans/fun
SOCIAL
after the challenge the fan’s score is share on the social media and you can come back to the exhibition to improve your ranking and win the prize
simulate (playstation)
NEW CONCEPT for a FOOTBALL EXHIBITION
come back to the exhibition
contact a family audience 1 visit = 2/3 tickets)
keep in touch with the visitors
ACTIONS
TARGET
immersive experience
develop the promotion of other products
SOCIAL MEDIA
trivial
THE EXHIBITION entrance
evolution
CHANGING ROOM
archives
SECRET ROOM
wall
AGORA
shop
INTELLECTUAL interactivity
0
20
200
200
260
secret room
selfie area
260 0
20
connections
connections
superhero
200
testimonials
evolution
world champions
shoes
superhero
fan village
MEMORABILIA MULTIMEDIA shop
INTERACTIVITY
from one of the most important European store, the exhibition presents an exceptional collection of objects and trophies from great historical and symbolic value
the media contributions all along the route of the exhibition guides visitors telling big challenges of the most famous footballers of all time
FAN VILLAGE
fans/fun
SOCIAL
after the challenge the fan’s score is share on the social media and you can come back to the exhibition to improve your ranking and win the prize
simulate (playstation)
NEW CONCEPT for a FOOTBALL EXHIBITION
come back to the exhibition
contact a family audience 1 visit = 2/3 tickets)
keep in touch with the visitors
ACTIONS
TARGET
immersive experience
develop the promotion of other products
SOCIAL MEDIA
trivial
THE EXHIBITION entrance
evolution
CHANGING ROOM
archives
SECRET ROOM
wall
AGORA
shop
INTELLECTUAL interactivity
0
20
200
200
260
secret room
selfie area
260 0
20
connections
connections
superhero
200
testimonials
evolution
world champions
shoes
superhero
fan village
MEMORABILIA MULTIMEDIA shop
INTERACTIVITY
from one of the most important European store, the exhibition presents an exceptional collection of objects and trophies from great historical and symbolic value
the media contributions all along the route of the exhibition guides visitors telling big challenges of the most famous footballers of all time
PHYSICAL interactivity
FAN VILLAGE
fans/fun
SOCIAL
after the challenge the fan’s score is share on the social media and you can come back to the exhibition to improve your ranking and win the prize
simulate (playstation)
NEW CONCEPT for a FOOTBALL EXHIBITION
come back to the exhibition
contact a family audience 1 visit = 2/3 tickets)
keep in touch with the visitors
ACTIONS
TARGET
immersive experience
develop the promotion of other products
SOCIAL MEDIA
trivial
THE EXHIBITION entrance
evolution
CHANGING ROOM
archives
SECRET ROOM
wall
AGORA
shop
INTELLECTUAL interactivity
simulate (playstation)
0
20
200
200
260
secret room
selfie area
260 0
20
connections
connections
superhero
200
testimonials
evolution
world champions
shoes
superhero
fan village
MEMORABILIA MULTIMEDIA shop
INTERACTIVITY
from one of the most important European store, the exhibition presents an exceptional collection of objects and trophies from great historical and symbolic value
the media contributions all along the route of the exhibition guides visitors telling big challenges of the most famous footballers of all time
PHYSICAL interactivity
FAN VILLAGE
fans/fun
SOCIAL
after the challenge the fan’s score is share on the social media and you can come back to the exhibition to improve your ranking and win the prize
shoot power test
NEW CONCEPT for a FOOTBALL EXHIBITION
come back to the exhibition
contact a family audience 1 visit = 2/3 tickets)
keep in touch with the visitors
ACTIONS
TARGET
immersive experience
develop the promotion of other products
SOCIAL MEDIA
trivial
THE EXHIBITION entrance
evolution
CHANGING ROOM
archives
SECRET ROOM
wall
AGORA
shop
INTELLECTUAL interactivity
simulate (playstation)
0
20
200
200
260
secret room
selfie area
260 0
20
connections
connections
superhero
200
testimonials
evolution
world champions
shoes
superhero
fan village
MEMORABILIA MULTIMEDIA shop
INTERACTIVITY
from one of the most important European store, the exhibition presents an exceptional collection of objects and trophies from great historical and symbolic value
the media contributions all along the route of the exhibition guides visitors telling big challenges of the most famous footballers of all time
PHYSICAL interactivity
FAN VILLAGE
shoot power test
shoot precision challenge
fans/fun
SOCIAL
after the challenge the fan’s score is share on the social media and you can come back to the exhibition to improve your ranking and win the prize
NEW CONCEPT for a FOOTBALL EXHIBITION
come back to the exhibition
contact a family audience 1 visit = 2/3 tickets)
keep in touch with the visitors
ACTIONS
TARGET
immersive experience
develop the promotion of other products
SOCIAL MEDIA
trivial
THE EXHIBITION entrance
evolution
CHANGING ROOM
archives
SECRET ROOM
wall
AGORA
shop
INTELLECTUAL interactivity
simulate (playstation)
0
20
200
200
260
secret room
selfie area
260 0
20
connections
connections
superhero
200
testimonials
evolution
world champions
shoes
superhero
fan village
MEMORABILIA MULTIMEDIA shop
INTERACTIVITY
from one of the most important European store, the exhibition presents an exceptional collection of objects and trophies from great historical and symbolic value
the media contributions all along the route of the exhibition guides visitors telling big challenges of the most famous footballers of all time
PHYSICAL interactivity
FAN VILLAGE
shoot power test
shoot precision challenge
fans/fun
SOCIAL
after the challenge the fan’s score is share on the social media and you can come back to the exhibition to improve your ranking and win the prize
NEW CONCEPT for a FOOTBALL EXHIBITION
come back to the exhibition
contact a family audience 1 visit = 2/3 tickets)
keep in touch with the visitors
ACTIONS
TARGET
immersive experience
develop the promotion of other products
SOCIAL MEDIA
trivial
THE EXHIBITION entrance
evolution
CHANGING ROOM
archives
SECRET ROOM
wall
AGORA
shop
INTELLECTUAL interactivity
simulate (playstation)
0
20
200
200
260
secret room
selfie area
260 0
20
connections
connections
superhero
200
testimonials
evolution
world champions
shoes
superhero
fan village
MEMORABILIA MULTIMEDIA shop
INTERACTIVITY
from one of the most important European store, the exhibition presents an exceptional collection of objects and trophies from great historical and symbolic value
the media contributions all along the route of the exhibition guides visitors telling big challenges of the most famous footballers of all time
PHYSICAL interactivity
FAN VILLAGE
shoot power test
shoot precision challenge
fans/fun
SOCIAL
after the challenge the fan’s score is share on the social media and you can come back to the exhibition to improve your ranking and win the prize
dribbling challenge
NEW CONCEPT for a FOOTBALL EXHIBITION
come back to the exhibition
contact a family audience 1 visit = 2/3 tickets)
keep in touch with the visitors
ACTIONS
TARGET
immersive experience
develop the promotion of other products
SOCIAL MEDIA
trivial
THE EXHIBITION entrance
evolution
CHANGING ROOM
archives
SECRET ROOM
wall
AGORA
shop
INTELLECTUAL interactivity
simulate (playstation)
0
20
200
200
260
secret room
selfie area
260 0
20
connections
connections
superhero
200
testimonials
evolution
world champions
shoes
superhero
fan village
MEMORABILIA MULTIMEDIA shop
INTERACTIVITY
from one of the most important European store, the exhibition presents an exceptional collection of objects and trophies from great historical and symbolic value
the media contributions all along the route of the exhibition guides visitors telling big challenges of the most famous footballers of all time
PHYSICAL interactivity
FAN VILLAGE
shoot power test
shoot precision challenge
fans/fun
SOCIAL
after the challenge the fan’s score is share on the social media and you can come back to the exhibition to improve your ranking and win the prize
dribbling challenge
NEW CONCEPT for a FOOTBALL EXHIBITION
come back to the exhibition
contact a family audience 1 visit = 2/3 tickets)
keep in touch with the visitors
ACTIONS
TARGET
immersive experience
develop the promotion of other products
THE EXHIBITION entrance
evolution
CHANGING ROOM
archives
SECRET ROOM
wall
shop
superhero
fan village
0
20
AGORA
200
200
260
secret room
260 0
20
connections
connections
superhero
200
MEMORABILIA MULTIMEDIA
from one of the most important European store, the exhibition presents an exceptional collection of objects and trophies from great historical and symbolic value
testimonials
evolution
world champions
shoes
SOCIAL MEDIA