Michael Jennings Portfolio

MICHAEL PATRICK JENNINGS

PORTFOLIO 2014

BACKPACKS 4 CLASS CHICAGO, IL

ANNUAL GOLF OUTING MARKETING LITERATURE CHARITABLE CONTRIBUTION

CAFFE BACI

CHICAGO, IL

Caffe Baci is a popular cafe prominently located on the Chicago River in Chicago’s downtown. Caffe Baci came to us seeking a branding solution utilizing their yellow-on-black/black-on-yellow logo in a chic, urban way that would impact their target market while not straying far from the visual campaign they had spent years cultivating.

Both traditional and modern Italian photography were used and altered to adhere to the color scheme Caffe Baci had set as their standards. The end result met the visual goals and provided the sleek look Caffe Baci desired.

DOWNTOWN CHICAGO

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ENVIRONMENTAL BRANDING

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RōM CAFE CHICAGO, IL

RōM strives to capture the essence of a modern Italian caffé found in Milano, Firenze, and Roma, where the coffee bar is a place you visit several times throughout the day. The RōM brand intends to be all about the Italian lifestyle with hand-crafted coffee, homemade pastries, artisan sandwiches and decadent gelato.

Among several projects carried out by my team, I used their existing branding signatures to design and develop the illuminated channel letters identifying the location at 71 S. Franklin in the Hyatt Building. I also developed back-lit in-store signage, “lifestyle” prints, and menus seen here to complete the look of this very popular eatery.

EARTH PIZZA RED BANK, NJ

Formerly a franchisee of national chain Pizza Fusion, Earth Pizza is an organic pizza establishment in the busy downtown area of Red Bank, NJ. After years of running a successful business, owners Paul and Lisa Finkler chose to break away from the franchise.

Needing a completely new identity, signage, menus, business cards, etc., they turned to us for a turn-key solution. I created the logotype and associated branding, and within six weeks we rebranded the entire store and business cards and menus were printed and delivered.

LUNCH SPECIALS

LUNCH SPECIALS

Monday - Friday 11AM - 2PM

Monday - Friday 11AM - 2PM

1. Personal Cheese Pizza 4.99 & Fountain Drink 2. Any Personal Speciality Pizza, 7.99 side of Arugula Salad & Fountain Drink 3. Soup of the Day, any Half Salad 7.99 & Fountain Drink Cannot be combined with other offers Gluten-free pizza is an additional $3

Cannot be combined with other offers Gluten-free pizza is an additional $3

LUNCH SPECIALS

LUNCH SPECIALS

Monday - Friday 11AM - 2PM

1. Personal Cheese Pizza & Fountain Drink 2. Any Personal Speciality Pizza, side of Arugula Salad & Fountain Drink

Monday - Friday 11AM - 2PM

4.99 7.99

3. Soup of the Day, any Half Salad 7.99 & Fountain Drink Cannot be combined with other offers Gluten-free pizza is an additional $3

IDENTITY BRANDING

IN-STORE P.O.P

1. Personal Cheese Pizza 4. & Fountain Drink 2. Any Personal Speciality Pizza, 7. side of Arugula Salad & Fountain Drink 3. Soup of the Day, any Half Salad 7. & Fountain Drink

1. Personal Cheese Pizza & Fountain Drink 2. Any Personal Speciality Pizza, side of Arugula Salad & Fountain Drink

4.

7.

3. Soup of the Day, any Half Salad 7. & Fountain Drink Cannot be combined with other offers Gluten-free pizza is an additional $3

RED PENGUIN,LLC WALL, NJ

As the sole designer at Red Penguin, I am responsible for the development and creation of specialized media and advertising to health clubs across the state. Our campaigns are viewed by over 80,000 members daily across a network of 80 screens. I am the founder of the digital signage division, and oversaw the transformation of our business model from print to digital, which increased our profitability by over 1000%. In this role, I am responsible for creation of content and programming of LCD digital signage and most Windows-based IT functions across the network.

ADVERTISING DESIGN

DIGITAL SIGNAGE NETWORK DEPLOYMENT & MANAGEMENT

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ARCHDIOCESE OF CHICAGO CHICAGO, IL

CONFERENCE LITERATURE

photo credit: Eric Chan

CIRCLE K

MULTIPLE U.S. LOCATIONS

In working with Circle K Midwest, my role within our company grew quickly beyond the limits of graphic design. Immediately below, I was tasked with using their existing branding for the “Thirst Buster” beverage dispenser and designing the illuminated signage as well as the mechanical aspects of the hinged display shown in the photos below. This design went into production in 2007 and by 2009, roughly 45 stores across the midwest were using the display as their fountain P.O.P. display. Also designed and installed were displays for the “Polar Pop” (below right) and “Froster” (not shown) products.

We also designed and installed panels for exterior monument signs. All designs and renderings we my sole responsibility. At several locations, I was flown to the site to program the LED message board with motion content that I had created.

P.O.P. DISPLAYS

INTERIOR LCD MOTION SIGNAGE

EXTERIOR LED SIGNAGE

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PIZZA & PASTA FACTORY MARLBORO, NJ

IDENTITY BRANDING

Marlboro, N J Marlboro, N J

Marlboro, N J Marlboro, N J

photo credit: http://www.quivienna.com/ Michael Jennings

MICHAEL JENNINGS

emjay730@gmail.com c.773-386-0871 h.312-899-6507