Zara magazine

ZARA/INDITEX Internal Information Type Industry Founded Founder Headquarters Number of locations Area served Key people Spanish clothing and accessories retailer based in Arteixo, Galicia, and founded in 1975 by Amancio Ortega and Rosalía Mera. It is the flagship chain store of the Inditex group, the world's largest apparel retailer. The fashion group also owns brands such as Massimo Dutti, Pull and Bear, Uterqüe, Stradivarius, Oysho and Bershka.

Products Revenue Parent Divisions Website

Sociedad Anonima Retail Arteixo, Galicia (Spain) (24 May 1974; 41 years ago) Amancio Ortega Rosalia Mera Arteixo, Spain 2,000+ stores[1] Worldwide Óscar Pérez Marcote, Director-general Clothing €11.594 billion (2014) Inditex Zara Diseño, S.L. Zara Logística, S.A zara.com

Value chain.

The garment design plays a central role in the chain of Inditex for its high value perceived by customers. More than creating, Inditex brands focus on capturing trends and low cost reinterpret the designs submitted by luxury brands more fashionable. Designers constantly launch new creations following the latest trends hunted gateways, university campuses, fashion magazines, clubs, etc., adapted to the feedback from in-store sales. Thus, from the first stage, the value chain is 100% customer oriented. Also in logistic, while their competitors are producing in Asia. Zara is still producing in Spain & Portugal what lets Zara to resupply their stores faster.

Comparative advantage.

Zara usually changes their cloths at list three times per season, more that any other competitor.

Zara is known for its cheap prices, however also for having always the most trendy clothing, collections are based on what is really being used in nightclubs, runways of luxury brands, university campus and on streets such as 5th ad or Madrid’s Gran via .

Competitive advantage Inditex's competitive advantages (flexibility, speed and innovation) are derived from the way in which the group organizes and conducts the activities of its various brands.

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Barriers and obstacles faced by the company in relation to its new competitors. •

Current economic international issues.

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Not being as cheap as Primark or H&M

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Regulations and restrictions in some countries such as Venezuela

Corporate and trade strategy Unlike its competitors, the Inditex group is vertically integrated, allowing you to control the entire value chain and react more quickly to what customers demand.

Inditex logistics are designed to support its design and production capacity, a just in time ultra-fast supply chain, giving the group brands reactivity faster that of its competitors. All production, regardless of its origin, is centralized in one of the logistics platform where the quality of the garments are checked and distributed to all stores in Spain twice a week,

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