A TRADITION OF GIVING BACK MIA SHOES has been philanthropic since it started doing business back in 1976. Over the last 40 plus years MIA has supported many charitable causes raising funds for cancer, heart disease, MS, and many women’s initiatives. The goal is to assist and support well known causes and also give back within the communities where the MIA family lives and works. In support of Breast Cancer Awareness Month, MIA contributes to many programs that aid in cancer research and awareness. In the past, MIA took one of their best selling styles and designed a special breast cancer issue. The specially designed Amanada was a black ballerina flat with a pink fabric strip up the back of the shoe; the pink ribbon was printed in the sock of the shoe.
Through its MIA Cares program, MIA Shoes joined the #GivingTuesday Movement with Initiatives to Help Women Succeed and gain independence in the workforce. Joining with Dress for Success, MIA Cares donates business heels and flats to help at-risk women and youth to have the confidence and positive selfimage to do their best in job interviews, enter and succeed in the workforce and achieve economic self-sufficiency. MIA Cares partners with Shoes Dsire, a shoe directory app, in donating shoes to young mothers in need. “It’s important for us as a company to help women become independent, successfully join the workforce and support their families,” says Maria Strauss, Creative Director and Senior VP of MIA Shoes.
The lives of many MIA employees and extended MIA family members have been touched by this all too common cancer. MIA remains committed to supporting breast cancer awareness and research as well as other charitable causes. 31