2017-2018
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MIA - a casual and trend-driven LIFESTYLE BRAND synonymous with fashionable value for the savvy footwear customer.
EXPLORE INSIGHT
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MIA 1976
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MIA CLOGS 12 MIA AMORE 14 MIA KIDS 18 SOCIAL 20 EDITORIAL 29 TRADITION & 30 GIVING BACK 2
MIA SHOES is a casual lifestyle brand with a cool-girl vibe. Based in Miami with a showroom in New York City, our designers are inspired by the spirit of the Caribbean, urban lifestyles, and exotic global destinations. Established in 1976, MIA continues to offer fashionforward and comfort footwear to women of all ages. Blending native and exotic cultures to create footwear that transcends the basic, our customers take home a little bit of paradise with every pair of MIA shoes. CLOGS: Dating back to the disco era of clogs and bell bottoms, the
FSC* certified MIA Clogs was reintroduced in 2015. The anatomic Swedish Clog which launched the brand over 40 years ago currently features elevated heels, lug bottoms, and luxe leathers.
ATHLEISURE: Always in tune with what’s trending, the recent
fascination with athleisure footwear has prompted MIA’s designers to merge tried and true styles with sneaker-style sport bottoms. Most recently, this concept has expanded to encompass femme-leisure, work-leisure, and luxe-leisure categories.
COMFORT FOOTWEAR: Recently introduced into the MIA family of brands is MIA AMORE, a comfort-driven collection that will satisfy the consumer who demands quality and comfort at sustainable pricing. KIDS: The “Mommy and Me” concept that propelled the launch of a
kids collection in the early 90’s continues to expand its distribution and today MIA Kids and Mini MIA develop for ages new-born to tweens.
VEGAN/SUSTAINABLE: In an age when almost everything is
disposable, MIA is proud to develop innovative constructions and materials that respect the environment and the wellbeing of all living creatures. Vegan-friendly styles use animal-free alternatives for the benefit of humans, animals as well as the environment. Sustainable fashion, also called eco-fashion, is a part of a growing design philosophy. The goal of this sustainability trend is to create a system which can be supported indefinitely in terms of human impact on the environment and social responsibility.
PRODUCTION & SOURCING: MIA Shoes continually looks to
expanding global markets to manufacture their multi-faceted tiers of footwear. This global sourcing and development assures that the best possible product is offered to a discerning customer.
*FSC: The Forest Stewardship Council sets standards for responsible forest management. A voluntary program, FSC harnesses market demand to ensure forests are responsibly managed and protect for future generations. Because FSC is the gold standard in forest certification, it is the only system supported by groups such as WWF, Sierra Club, Greenpeace, Natural Resources Defense Council and National Wildlife Federation. https://us.fsc.org/en-us 3
SNEAKER BOTTOMS
Ath-LEISURE Femme-LEISURE Luxe-LEISURE Work-LEISURE
In 2017 athleisure explodes into the market and sport bottoms merge with classic uppers for a new take on casual cool.
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SANDALS & FOOTBEDS
THE ICONIC MIA FOOTBEDS ARE SYNONYMOUS WITH COMFORT AND STYLE AND ARE A BRAND STAPLE SEASON AFTER SEASON.
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Flats & Mules
Pointy Toes Scalloped Edges Bows Pearls Embroidery Velvet Suede Vegan Leather 8
Boots & Booties
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Knee Highs Over-the-knee Chelsea Boots Western Lug Bottoms Block Heels Stacked Heels Embellished Heels White, Metallics, Mirrored
RAFFIA . CORK . ROPE WOOD . ELASTIC GINGHAM . FLORALS GEMSTONES . SHIRRING ANIMAL PRINTS 10
SPECIAL MATERIALS & EMBELLISHMENTS
Trending special materials and finishes are introduced every season.
EMBROIDERY MIRRORED METALLICS SHIMMERING STRETCH VELVET KNITTED LYCRA GLITTER & SEQUENCE 11
As the go-to source for Swedish clogs in the 1970s, MIA brought back its original 1976 Swedish clog design and updated some styles for the current market. Made in Sweden and crafted from refined Swedish materials, MIA Clogs are both classic and trendy featuring genuine leather, comfortable wooden soles and unique designs.
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upclose comfort
Feeling Groovy MIA celebrates 40 years by re-introducing its Swedish-made clog collection, circa 1976. “We’re “We’re incredibly incredibly proud proud of of those those three three letters: letters: MIA,” MIA,” says says Garry Garry Leith, Leith, brand brand president. president. “When “When you you are are an an American, American, family-run family-run business business in in the the fashion fashion world world and and you you can can sustain sustain in in today’s today’s dog-eat-dog dog-eat-dog market market for for 40 40 years, years, it it tells tells me me that that our our product product has has validity validity and and our our customers customers like like us.” us.” In In celebration celebration of of this this milestone, milestone, MIA MIA has has come come full-circle, full-circle, re-introducing re-introducing the the clog clog collection collection that that put put the the brand brand (known (known as as MIA MIA Clogs Clogs back back then) then) on on the the map map in in 1976. 1976. During During the the late late ’70s ’70s and and early early ’80s, ’80s, MIA MIA sold sold the the highest highest volume volume of of authentic authentic Swedish Swedish clogs clogs in in the the U.S.—more U.S.—more than than 20,000 20,000 pairs pairs aa week week during during its its height. height. The The brand’s brand’s bestseller bestseller was was the the Heidi, Heidi, aa traditional traditional block block wood wood heel heel clog clog with with aa woven woven leather leather centerpiece centerpiece upper. upper. The The same same design design (still (still dubbed dubbed the the Heidi) Heidi) will will anchor anchor the the re-released re-released collection collection this this fall. fall. Leith Leith expects expects the the re-issue re-issue to to once once again again be be aa hit. hit. For For starters, starters, the the ’70s ’70s are are certainly certainly having having aa fashion fashion moment, moment, in in both both footwear footwear and and apparel. apparel. Plus Plus the the fact fact that that many many women women participating participating in in the the trend trend today today were were not not alive alive during during that that decade decade renders renders the the retro retro style style fresh fresh for for aa young young audience. audience. “This “This is is something something she’s she’s never never had,” had,” Leith Leith offers. offers. “This “This is is so so cool, cool, so so fresh fresh and and so so vintage—all vintage—all at at the the same same time. time. Footwear Footwear can can make make or or break break the the outfit, outfit, and and these these clogs clogs will will really really make make the the outfit.” outfit.” The The re-released re-released collection collection features features authentic authentic details details like like all-wood all-wood bottoms, bottoms, traditional traditional nail nail head head and and staple staple construction construction and and Italian Italian dip-dyed dip-dyed leather leather and and suede. suede. “The “The line line is is really really built built around around the the authentic, authentic, original original designs designs with with some some updated updated features features for for aa modern modern market,” market,” Leith Leith says. says. “There’s “There’s aa mixture mixture of of closed closed and and open-toe open-toe styles, styles, two-pieced two-pieced sandals sandals that that would would look look great great with with aa bare bare foot, foot, but but also also very very cool cool with with socks. socks. We’ve We’ve got got classic classic patpatterns terns with with woven woven braids braids and and slingbacks.” slingbacks.” Modern Modern upgrades upgrades include include darkdarkstained stained wood wood bottoms bottoms and and heavier-weight heavier-weight platforms. platforms. All All styles styles will will be be made made in in Sweden. Sweden. “These “These are are the the real real deal,” deal,” Leith Leith proclaims, proclaims, noting noting the the collection collection is is priced priced affordably affordably at at $79 $79 to to $99 $99 retail retail and and is is in in line line with with MIA’s MIA’s business business model model of of offering offering fashion, fashion, fit fit and and value. value. Available Available beginning beginning this this August, August, the the collection collection will will be be carried carried by by industry industry leaders leaders such such as as Zappos, Zappos, Nordstrom Nordstrom and and Macy’s. Macy’s. In In particular, particular, Leith Leith says says the the online online tier tier will will be be aa focal focal point point as as MIA’s MIA’s target target consumer consumer “lives” “lives” on on social social media. media. “[Social “[Social media] media] is is where where our our girl girl is is and and that’s that’s where where we we will will be,” be,” he he says, says, adding, adding, “The “The MIA MIA girl girl is is savvy, savvy, she’s she’s confident, confident, she she knows knows how how to to dress dress and and she she loves loves fashion.” fashion.” —L.C. —L.C.
Yogatta Believe Ahnu debuts a Blake Brody collaboration. “Hey, “Hey, do do you you have have shoes shoes for for yoga?” yoga?” Jacqueline Jacqueline Van Van Dine’s Dine’s aunt aunt asked asked her her in in 2011. 2011. Van Van Dine, Dine, co-founder co-founder of of multi-tasking multi-tasking performance performance brand brand Ahnu, Ahnu, replied, replied, “No. “No. Shoes Shoes for for yoga? yoga? You You don’t don’t really really wear wear shoes shoes for for yoga.” yoga.” Van Van Dine Dine recounts recounts the the story story with with aa laugh laugh and and says says that that was was her her lightbulb lightbulb moment. moment. She She realized realized yoga yoga apparel apparel was was starting starting to to trend trend and and the the wellness wellness activity activity was was gaining gaining in in popularity, popularity, but but there there were were no no complimentary complimentary shoes. shoes. Ahnu, Ahnu, aa division division of of Deckers Deckers Brands, Brands, launched launched its its initial initial yoga yoga footwear footwear collection, collection, YogaSport, YogaSport, the the following following spring spring and and is is now now expanding expanding with with aa collaborative collaborative project project featuring featuring Blake Blake Brody, Brody, aa well-known well-known pilates pilates and and yoga yoga instructor. instructor. The The new new shoe shoe is is dubbed, dubbed, In In Studi-Om. Studi-Om. Van Van Dine Dine discovered discovered Brody Brody through through aa pilates pilates footwear footwear collaboration collaboration with with one one of of Ahnu’s Ahnu’s sister sister brands. brands. She She reached reached out out to to her her in in 2013 2013 and and the the two two began began working working on on aa yoga yoga footwear footwear concept. concept. “We’ve “We’ve really really honed honed in in on on the the best best use use of of her her technology technology and and blended blended it it with with our our know-how” know-how” Van Van Dine Dine says. says. “We’ve “We’ve done done aa ton ton of of testing; testing; we we wanted wanted to to make make sure sure the the gripping, gripping, undersole undersole support support and and stretch stretch in in the the toes toes were were right. right. All All of of the the components components had had been been thoughtfully thoughtfully engineered engineered and and tested.” tested.” The The In In Studi-Om Studi-Om features features aa split-toe split-toe construction, construction, cushioned cushioned underfoot, underfoot, stretch stretch microfiber microfiber and and an an ultra-grip ultra-grip silicone silicone outsole. outsole. “It “It literally literally fits fits like like aa glove,” glove,” Van Van Dine Dine says. says. “It’s “It’s aa nice, nice, luxurious luxurious product. product. You You feel feel like like you’re you’re barefoot, barefoot, yet yet you’re you’re getting getting the the support support you you need.” need.” Besides Besides fit fit and and grip, grip, Van Van Dine Dine cites cites benefits benefits of of hygiene hygiene and and the the ability ability to to practice practice yoga yoga anywhere. anywhere. “We’re “We’re finding finding that that more more studios studios are are requiring requiring some some type type of of footwear footwear for for hygienic hygienic reasons,” reasons,” she she notes, notes, and and with with grip grip features, features, doing doing yoga yoga in in aa carpeted carpeted hotel hotel room, room, for for example, example, is is more more feasible. feasible. The The In In Studi-Om Studi-Om collection collection hits hits shelves shelves next next month, month, retailing retailing for for $49.95. $49.95. It It will will be be available available in in black, black, gray gray and and magenta, magenta, but but Van Van Dine Dine is is already already planning planning to to expand expand the the palette palette and and introduce introduce new new textures textures and and prints. prints. Distribution Distribution is is aimed aimed at at retailers retailers who who carry carry yoga yoga apparel, apparel, like like Dillard’s, Dillard’s, Nordstrom Nordstrom and and Paragon Paragon Sports, Sports, and and Van Van Dine Dine is is also also targeting targeting yoga yoga studio studio shops. shops. To To this this end, end, Ahnu Ahnu has has created created aa Yoga Yoga Teacher Teacher Ambassador Ambassador program program (it (it already already boasts boasts more more than than 2,200 2,200 yoga yoga instructors instructors nationwide) nationwide) who who will will soon soon be be wearing wearing the the Blake Blake Brody Brody style. style. “We “We feel feel very very happy happy about about how how the the product product turned turned out out and and the the response response so so far far has has been been phenomenal,” phenomenal,” Van Van Dine Dine says. says. —Laurie —Laurie Cone Cone 52 52 footwearplusmagazine.com footwearplusmagazine.com •• june june 2015 2015
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The Forest Stewardship Council sets standards for responsible forest management. A voluntary program, FSC uses the power of the marketplace to protect forests for future generations. So FSC harnesses market demand to ensure forests are responsibly managed. Because FSC is the gold standard in forest certification, it is the only system supported by groups such as WWF, Sierra Club, Greenpeace, Natural Resources Defense Council and National Wildlife Federation.
Swedish Clogs propelled family– owned and operated MIA Shoes into the footwear industry back in 1976; so it’s very fitting that on the eve of their 40th anniversary, the company is back in Sweden manufacturing clogs. On a recent trip to visit the factories, CEO and founder, Richard Strauss, discovered that not much has changed since his last visit. Every pair is hand–crafted and inspected before it’s packaged and shipped to the United States.
In caring for the environment and making sure that they do their part in the preservation of natural resources, MIA only produces clogs in factories that are FSC–certified.
The leather is imported from Italy and the wood used in making the clogs is alder wood, organically grown in Sweden in areas close to water. The wood must dry for six months before it is ready to be used in the production process.
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MIA
MIA Shoes children labels focus on trendy, kid-appropriate footwear for girls ages newborn to tweens. Many of the styles are taken directly from the women’s line to perpetuate the “Mommy and Me” concept which helped launch the brand back in the early nineties. In 1991, Richard Strauss was inspired by the birth of his daughter Sydney to create a fashionable and modern line of shoes for kids. Not satisfied with the traditional styles and quality that were being offered in girls’ footwear, the MIA KIDS label was a natural progression for the already established MIA SHOES. With styles for ages newborn through toddlers in Mini MIA and girls sizes nine through four in MIA Kids, MIA children’s division has all stages of the growing girl covered. In 2017, MIA regained control of the previously licensed marketing and sales of MIA KIDS and MINI MIA labels. Adhering to regulations while maintaining a balance between quality and styling, the MIA KIDS design group continues to deliver, season after season, an exciting collection of kid’s fashion.
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MIA
WEDGES . SANDALS . SLIDES . SNEAKERS STACKED HEELS . FLATS . MOMMY AND ME
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MIA
TALL BOOTS . BOOTIES . HIKERS WESTERN . FLORALS . VELVET . SPARKLE
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NEWBORN INFANT PRE-WALKER TODDLER
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MY LOVE . MY STYLE . MY COMFORT . MY SHOES .
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MIA
As the demand for lifestyle oriented brands continues to grow so does the expanding market that services the needs of an active, stylish, and mature woman. With the empowerment of the female spirit comes the freedom to express, through fashion, the confidence that comes with knowledge and experience. MIA AMORE designs for this woman’s love of style and need for comfort. With the addition of features such as padded insoles and wider widths, MIA AMORE reaches out to the woman who refuses to sacrifice comfort for style. For the generation that claims 60 to be the new 40, this collection affirms the sentiment felt by all active women. MIA AMORE develops footwear that a woman can make her own............
HER LOVE . HER STYLE . HER COMFORT . HER SHOES
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HANG TAG
MIA
PACKAGING FEATURES SHOES:
+shock absorbing, dual density, non-slip, flexible outsoles for traction +embossed logo sock wrapped in a 6mm memory foam for comfort. +padded heel counters +flex arch support +Sizes from 6-11 +select styles feature an additional 8mm latex foam sliver wedge for a greater rebound cushion.
BOOTS:
+available with wide width shafts (19 ½ inch circumference vs 16 ½ inch standard. +elasticized full length zippers for fit +hidden V-gore elastic at topline on inside shaft +scored insoles for additional flex
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Boots 19.5” Shafts
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BRAND AMBASSADORS It’s no secret that in the world of fashion, the most recent surge of social media networking and the impact it has on purchasing decisions has grown exponentially since the late 1990’s. Blogs have become mainstream publications taking the marketing industry by storm and forcing organizations to rethink and replan their strategies. MIA Shoes collaborates with influencers and stylists to help promote a lifestyle brand to a vast audience of women of all ages, backgrounds, and walks of life. #miashoes #inmymias #miaclogs #miakids
@kiercouture aka Kier Mellour
Fashion & Travel Blogger
Instagram +145K Facebook +8K
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@learningtobefearless
@charmsie aka Charmaine Daudu DIY Style & Beauty Blogger
Instagram +94K Facebook +1.5K
aka Alexandra Thomas PlusSize Vlogger
Instagram +164K Youtube +310K
@nashvilletash aka Natasha
Life, Style, & Mommie Blogger
Instagram +63.9K Facebook +1K
AKA Tieka Ellis
Style Blogger Instagram +15.6K Facebook +4.5K 27
@selectivepotential
@officiallyquigley AKA Quigley
Visual Storyteller & Content Blogger
Instagram +92K Facebook +2K
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Editorials
MIA is featured monthly in numerous magazines and periodicals. TV shows such as American Idol, Army Wives, Project Runway, and The Today Show, have featured many styles as well. Even though digital has seen a recent surge in popularity, traditional print publications still remain the most circulated media.
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FAMILY owned and operated, MIA SHOES CEO and Founder Richard Strauss is proud to have established a heritage brand for the ages. Richard, wife Maria, daughter Sydney, 27 and son Michael, 25 comprise the present and futureof MIA Shoes. Richard Strauss, CEO
1994
Michael Strauss, VP Sales
1976 present
In 2014, twenty years after the birth of the NOTI, a classic fisherman sandal, MIA launched a re-issue of the original style. A mega shoe-star whose popularity lasted from 1994-1998, the NOTI, was a “Mommy and Me� success that sold over a million pairs during the mid-nineties.
2014
Sydney Strauss, PR/Stylist Maria Strauss, Creative Director
A HISTORY OF TRADITION 30
A TRADITION OF GIVING BACK MIA SHOES has been philanthropic since it started doing business back in 1976. Over the last 40 plus years MIA has supported many charitable causes raising funds for cancer, heart disease, MS, and many women’s initiatives. The goal is to assist and support well known causes and also give back within the communities where the MIA family lives and works. In support of Breast Cancer Awareness Month, MIA contributes to many programs that aid in cancer research and awareness. In the past, MIA took one of their best selling styles and designed a special breast cancer issue. The specially designed Amanada was a black ballerina flat with a pink fabric strip up the back of the shoe; the pink ribbon was printed in the sock of the shoe.
Through its MIA Cares program, MIA Shoes joined the #GivingTuesday Movement with Initiatives to Help Women Succeed and gain independence in the workforce. Joining with Dress for Success, MIA Cares donates business heels and flats to help at-risk women and youth to have the confidence and positive selfimage to do their best in job interviews, enter and succeed in the workforce and achieve economic self-sufficiency. MIA Cares partners with Shoes Dsire, a shoe directory app, in donating shoes to young mothers in need. “It’s important for us as a company to help women become independent, successfully join the workforce and support their families,” says Maria Strauss, Creative Director and Senior VP of MIA Shoes.
The lives of many MIA employees and extended MIA family members have been touched by this all too common cancer. MIA remains committed to supporting breast cancer awareness and research as well as other charitable causes. 31
Corporate Office
9985 Northwest 19 Street Miami, Florida 33172 305-455-2600
New York Showroom
1370 Avenue of the Americas 6th Floor New York, New York 10019
MIASHOES.COM
MIA MIA
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