Greater Miami & Miami Beach 2022 Visitor Industry Overview

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© Greater Miami Convention & Visitors Bureau The Official Destination Sales & Marketing Organization for Greater Miami and Miami Beach Greater Miami & Miami Beach 2022 Visitor Industry Overview Visitor Profile • Economic Impact • Hotel Performance • Jobs Presented by: with data collected by:
MiamiandMiamiBeach.com Visitor Industry Overview 2022 Overview & Executive Summary 3 Greater Miami & Miami Beach Visitor Volume 7 Overnight Visitation – Market Analysis 10 Domestic Overnight Visitors 15 International Overnight Visitors 25 Florida Overnight Visitors 31 Day Visitation – Market Analysis 41 Domestic Day Trip Visitors 44 International Day Trip Visitors 50 Florida Resident Day Trip Visitors 53 Direct Economic Impact – Visitor Spending 60 Appendix 63 Overnight Visitor Profiles 65 Hotel Industry Recap 72 Tourist-Related Taxes Collected in Miami-Dade County 78 Leisure and Hospitality Employment 80 2022 Dashboard of Key Visitor Industry Indicators 83 Table of Contents 2

Overview and Executive Summary

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The Greater Miami Convention & Visitors Bureau (GMCVB) has the distinction of serving as Greater Miami and Miami Beach's official destination sales and marketing organization, representing the destination globally with offices in major cities throughout the world.

Tourism is Greater Miami and Miami Beach’s leading industry, and the sector’s performance is closely monitored by the GMCVB. Research insights are essential components of the GMCVB’s work and serve as the strategic driver for marketing programs to promote leisure tourism (including cruising) as well as meetings and conventions business.

The following pages represent the 2022 Visitor Profile for Greater Miami and Miami Beach. In tracking the format of recent years’ reports, we continue to profile three broad visitor segments (international, domestic and Florida resident) with trending from the prior years.

In-depth analysis of these three categories of the Greater Miami and Miami Beach visitor profile enables the GMCVB to better understand shifts and trends in the behavior of the traveling public. This critical research allows the GMCVB to cultivate and enhance strategic sales and visitor marketing programs that contribute to Greater Miami and Miami Beach’s success as a leading destination to live, work, play and visit.

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Overview 4

Executive Summary

Riding on the coattails of 2021, in many ways 2022 was another record year. In 2022, 19.2 million overnight visitors and an additional 7.3 million day visitors, totaling 26.5 million traveled to the area, resulting in a year-over-year net gain of over 2 million people With this increase in the volume of visitors came additional spending, which also exceeded the prior year. Tourists spent an estimated $20 8 billion, an increase of 8% over 2021

The momentum that built during 2021 carried over into 2022, with continued demand at levels never seen before Miami International Airport (MIA) added more flights and recently welcomed low-cost carriers, which included Southwest, JetBlue and Spirit, all of which contributed to the influx of travelers. Additionally, the cruise industry experienced a surge in passenger volume starting in the summer and by the end of the year, returned to pre-pandemic levels Furthermore, meeting and convention activity gained momentum and bookings quickly filled the convention centers and hotels.

Domestic visitation still made up much of the overall deficit created by a lack of visitors from traditional international markets, nevertheless the overall international recovery was strong The primary purpose of visits for tourists continued to be leisure-driven However, similar to trends in 2021, many visitors came to the area to visit friends and relatives, as well as to shop and take part in outdoor leisure activities Florida has been one of the fastest growing states in the U S , and this helped fuel both domestic and international visitation to Greater Miami & Miami Beach

Total overnight visitation increased by 20% from 2021 Conversely, day trip visitation was actually down 12% from the prior year; however, this figure was more on par with 2019, as 2021 was an unusual year for tourism. All told, 2021 saw unprecedented pent-up demand and in many ways did not resemble travel trends of prior years, so comparing 2022 to 2021 does not necessarily align with standard benchmarking. The 2022 changes in overnight versus day visitation revealed that visitors to Greater Miami & Miami Beach were more likely to stay overnight as opposed to staying somewhere outside of the county

• Comparing the top 20 domestic overnight markets, all of the top 20 domestic markets increased their visitation over 2021 However, day trip visitation from the same markets decreased year-over-year for all but Los Angeles, which posted a small gain after lagging behind other markets in 2021.

• While this may seem unusual, when compared to 2019, almost all of the same markets were higher in 2022. When visitors come to Florida, they have many options in the state.

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Executive Summary

• Florida resident visitation to Greater Miami & Miami Beach increased from 2021 by a net of about 300,000 visitors. This was in large part made up of overnight visitors. With so many options across the state, Floridians still chose Greater Miami & Miami Beach in large numbers Many U S destinations reopened in the wake of the pandemic and these destinations are now making tourism more competitive, but the choice was clear for 7.9 million Floridians in 2022- a 13% increase year-over-year

• Visitation from other Florida areas was robust, and overnight visitation increased from all major markets. Day trips continued to grow from Palm Beach and Tampa, while visitors from other areas of Florida made fewer day trips and likely chose other nearby destinations.

• While much of the overall tourism momentum was driven by domestic visitation, traditional international visitor markets also began to return. However, international travel restrictions, extended visa wait times and economic challenges continued to hamper travelers from visiting Still, there was a strong comeback of international markets By year end, Canadians were returning in numbers equal to pre-pandemic levels. Brazilians, despite many travelrelated barriers, rose to the #2 ranking of top international overnight visitor markets Both the United Kingdom and Spain, which were largely absent in 2021, returned in force and resulted in ranking #5 and #6 top international overnight markets, respectively Latin American markets, for the most part, continued to flourish and ​Colombia, the #1 ranking international overnight market in 2021, held on to the #1 ranking for 2022 All told, international visitation increased by 13% year-over-year.

Visitors spent more in 2022 than ever- $20.8 billion as compared to $19.2 billion in 2021, a net increase of 8%. This was driven by domestic markets, including Floridians.

• While international visitors are returning, they are not spending as much as they have in the past. Many opted to stay with friends and family as opposed to paid lodging. Furthermore, fewer international visitors claimed to have come to shop as compared to the prior year That said, international visitors still spend more per person than those in the domestic segment.

• Exchange rates and inflation have impacted visitation around the globe, and for international travelers who are able to travel, many may have become more budgetconscious

Greater Miami & Miami Beach's hotels not only sold more rooms in 2022, but exceeded 2021 room night sales by 13%. Furthermore, hotel daily rates were 14% higher than in 2021, which signaled a willingness by travelers to pay more than in the past

• Hotel occupancy was up 8% year-over-year despite the addition of new hotel inventory, reflecting a positive change in hotel demand

• Selling more rooms and record high hotel rates meant gross hotel revenue was way above projected expectations; in fact, it was 29% higher than 2021 and 33% higher than 2019.

o The largest gains in hotel revenues were among the mid- to upper-scale hotels All hotel segments did well and luxury properties were also in great demand, but given the tremendous gains in hotel rates among luxury properties in 2021, growth in that segment was not as pronounced in 2022.

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Greater Miami & Miami Beach Visitor Volume

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26.5 Million Total Visitors in 2022

At 19.2 million overnight visitors, 2022 was a record year for visitation. Adding in the 7.3 million day trippers netted 26 5 million total visitors to Greater Miami & Miami Beach

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8 10.4M Domestic 4.1M Florida 2.4M Domestic 3.8M Florida 26.5M Total Visitors 4.7M International 19.2M Overnight Visitors 1.1M International 7.3M Day Trippers Greater
Overnight Visitors Greater
Day Trippers
Miami & Miami Beach
Miami & Miami Beach

2022 Greater Miami & Miami Beach Visitation

International markets rebounded last year, particularly towards the middle of 2022 Furthermore, more international visitors opted to stay in Miami-Dade County as opposed to somewhere outside the county

Due to pent-up travel demand and increased air service to MIA, domestic volume surpassed prepandemic levels

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2019 2020 2021 2022 2022 v 2021 Domestic Overnight Visitors 6,897 4,328 8,719 10,369 19% International Overnight Visitors 5,337 1,842 3,747 4,743 27% Florida Resident Overnight Visitors 4,089 1,708 3,450 4,057 18% Total Miami Overnight Visitors 16,323 7,877 15,915 19,169 20% Domestic Day Visitors 2,213 1,421 3,355 2,399 -28% International Day Visitors 1,568 614 1,442 1,100 -24% Florida Resident Day Visitors 4,064 1,682 3,508 3,832 9% Total Day Visitors 7,845 3,717 8,304 7,332 -12% Total 24,168 11,594 24,220 26,501 9%
Greater Miami & Miami Beach Visitors (000s)
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Overnight Visitation - Origin

In the Domestic markets, every region contributed greatly to the overall volume Of all regions, the Northeast contributed the greatest number of overnight visitors, driven largely by the New York area All areas represented larger volumes from the previous year, particularly from the Midwest

With loosening restrictions and air service reinstated, international travel to Greater Miami & Miami Beach returned, albeit not to the levels seen in 2019. Visa wait times, travel regulations and economic issues have prevented the full return of international travel.

Visitors (000s)

Q. What is your country of residence?

Q. What is your zip code?

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Latin America +11% +14% +10% +10% -17% -5% +1% -2% -1% +2% 2,250 2,254 1,380 1,010 1,591 1,285 941 511 3,298 2,594 1,891 936 2,857 3,522 2,832 1,157 South (non-FL) Northeast Midwest West Domestic Overnight Visitors
2019 2020 2021 2022 1,670 550 553 1,772 353 485 537 322 342 288 150 203 1,496 1,033 791 202 29 196 1,496 921 1,037 650 251 388 South America Central America Caribbean Europe Canada Other Countries International Overnight
(000s)

Top 20 Domestic Markets – Overnight Visitors

The increase in overall domestic visitor volume was reflected across all markets, with an additional 260,000 overnight visitors from New York The rankings of the top markets generally do not change much from year to year. Most notably, Atlanta, Los Angeles, Boston and Washington, DC grew the most in overall volume

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Greater Miami & Miami Beach Overnight Domestic Visitors MARKET 2019 Volume (000s) 2020 Volume (000s) 2021 Volume (000s) 2022 Volume (000s) Variance to 2021 (%) New York City 1,364 752 1,663 1,923 16% Atlanta 380 237 485 581 20% Chicago 385 234 461 481 4% Philadelphia 349 164 323 387 20% Los Angeles 276 139 221 384 74% Boston 208 142 271 359 33% Washington, DC 299 135 281 347 23% Dallas 223 149 330 338 2% Houston 191 125 306 305 0% Detroit 141 106 208 243 17% Charlotte 86 77 157 175 12% Denver 104 66 140 156 11% Raleigh 85 55 107 134 25% Minneapolis 110 69 109 132 21% Baltimore 77 48 111 127 15% Cleveland 100 53 104 121 16% Hartford 86 38 91 118 29% New Orleans 57 36 98 115 18% Nashville 105 43 92 109 18% Kansas City 56 43 88 104 19%
Q. What is your zip code?

Top 20 International Markets – Overnight Visitors

On par with 2021, Colombian travelers were Greater Miami & Miami Beach's number one international market. Brazil also made an impressive comeback, despite long visa wait times and economic barriers

European markets also made a lot of strides over the year as more and more visitors from the United Kingdom and Spain returned, putting those markets back into the top 10 Canadians flocked to the area and, by the end of 2022, the number of Canadian visitors returned to prepandemic levels.

Greater Miami & Miami Beach

International Visitors

Q. In what country do you reside? Note: Due to smaller sample sizes, only overnight visitor volumes can be reported (no day trippers)

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Overnight
COUNTRY 2019 Volume (000s) 2020 Volume (000s) 2021 Volume (000s) 2022 Volume (000s) Variance to 2021 (%) Colombia 374 114 425 423 -1% Brazil 440 118 46 286 520% Canada 351 150 29 251 774% Mexico 203 79 183 223 22% United Kingdom 321 54 40 209 423% Spain 205 41 46 183 293% Argentina 285 79 117 172 47% Venezuela 169 37 95 161 69% Ecuador 205 70 133 154 15% Dominican Republic 92 60 119 143 21% France 216 54 37 132 255% Bahamas 163 51 62 107 72% Peru 90 39 86 95 9% Honduras 62 23 75 89 19% Chile 102 52 49 83 70% Trinidad and Tobago 90 16 18 77 329% Costa Rica 67 35 66 71 7% Netherlands 77 31 15 62 300% Israel 35 16 37 61 64% Panama 66 32 52 60 15%

Top Florida Resident Markets – Overnight Visitors

Floridians have many options to travel to nearby destinations, but Greater Miami & Miami Beach draws a lot of interest. Overnight visitation to Greater Miami & Miami Beach from other Florida markets improved over the prior year, yet markets like Tampa and Palm Beach have not yet returned to 2019 overnight levels.

With the reopening of other domestic markets, the competition became visible as places like New York City and Los Angeles were back online. Despite this, overall Florida volumes still increased over 2021 and were almost back to 2019 levels

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Overnight Florida Resident Visitors MARKET 2019 Volume (000s) 2020 Volume (000s) 2021 Volume (000s) 2022 Volume (000s) Variance to 2021 (%) Orlando 1,078 631 964 1,199 24% Tampa/St. Petersburg 1,001 398 809 853 5% Palm Beach 1,059 287 689 804 17% Naples/Fort Myers 310 141 387 486 26% Jacksonville 401 188 328 418 27% Other 240 62 271 297 10%
Q. What is your zip code?

Domestic Overnight Visitor Profile

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Domestic Overnight Visitors – Purpose of Visit

Travel for pleasure clearly made the top of the list and this enthusiasm was self-evident, as three in four domestic overnight visitors cited this as a reason for visiting. With the rebound in the cruise industry, travelers resumed this activity in 2022, although mostly in the second half of the year

Business travel was cited at about the same levels as it has been over the past few years With businesses cutting back and employees working remotely, many companies have held back from fully engaging in face-to-face meetings, but by the end of the year more and more visitors returned for this purpose

All Reasons for Visit

Q. What was the MAIN purpose of your visit to the Greater Miami Area?

Q. Were there any OTHER purposes of your visit to the Greater Miami Area?

*Surveying took place in Q1 and Q4 of 2020. Data collection was halted at the start of the pandemic and resumed in October 2020.

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2020 Q1* 2020 Q4* 2021 2022 Vacation/Pleasure 49% 59% 61% 73% Visit friends 11% 13% 17% 18% Visit relatives 6% 13% 13% 16% Business 32% 15% 13% 15% Cruise 25% 0% 1% 10% Food/Gastro-tourism 2% 7% 6% 5% Shopping 2% 8% 5% 4% Meeting/Convention 5% 0% 1% 2%

Domestic Overnight Visitors – Type of Lodging

Domestic visitors continue to be attracted to Greater Miami & Miami Beach's robust array of hotels for every type of visitor. One in four travelers said they were staying with friends and family, a trend which has been consistent since the latter part of 2020 Meanwhile, usage of home sharing/peer-to-peer rentals was on par with previous years

Type of Lodging

Hotel/Motel/Resort/Spa

Stayed with friends/relatives

Home sharing/peer-to-peer rentals

NOTE: Only includes accommodation types with more than 3% in each segment

Q. What type of lodging have you used during this visit?

*Surveying took place in Q1 and Q4 of 2020. Data collection was halted at the start of the pandemic and resumed in October 2020.

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81% 69% 65% 66% 11% 11% 14% 11% 8% 20% 22% 23% 0% 20% 40% 60% 80% 100% 2020 Q1* 2020 Q4* 2021 2022

Domestic Overnight Visitors – Accommodations Area

Miami Beach remains the most popular area for domestic visitors to stay Downtown Miami/Brickell was also popular. North Dade appears to have had a slight uptick in popularity.

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Accommodations Area AREA 2020 Q1* 2020 Q4* 2021 2022 Miami Beach 38% 49% 53% 44% Downtown Miami/Brickell 12% 13% 18% 19% North Dade 1% 1% 5% 9% South Miami 7% 8% 7% 7% Sunny Isles 1% 1% 4% 6% Coral Gables 4% 6% 6% 5% Airport Area 25% 12% 9% 3% Aventura 4% 3% 4% 3% Doral 7% 5% 3% 3% Coconut Grove 1% 3% 3% 2% Kendall 1% 3% 3% 2% Key Biscayne 2% 2% 2% 2% Homestead 2% 3% 1% 1% South Dade 0% 1% 1% 1%
Q. In what area(s) did you stay? Select all that apply. *Surveying took place in Q1 and Q4 of 2020. Data collection was halted at the start of the pandemic and resumed in October 2020.

Domestic Overnight Visitors – Mode of Transportation

The primary mode of transportation for travel into Greater Miami & Miami Beach was via air travel. Miami International Airport is the primary feeder airport for Greater Miami & Miami Beach domestic overnight visitors, but one in four visitors also utilize Fort Lauderdale-Hollywood International Airport

Mode of Transportation

Q. Which modes of transportation did you use to get to the Greater Miami & Miami Beach Area?

Q. At what airport did you arrive?

*Surveying took place in Q1 and Q4 of 2020. Data collection was halted at the start of the pandemic and resumed in October 2020.

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57% 62% 56% 59% 29% 19% 25% 24% 14% 19% 19% 18% 0% 25% 50% 75% 2020 Q1* 2020 Q4* 2021 2022
Flew into MIA Flew into FLL Drove to Miami

Domestic Overnight Visitors – Neighborhoods Visited

Miami Beach remains the most popular area for domestic visitors to visit Downtown Miami/Brickell was also popular, increasing slightly over the prior year. Other areas of interest continue to attract these visitors, including South Dade, Wynwood, Little Havana, Aventura and many others

Data derived from mobile devices that were present in specific areas of Miami-Dade County during the specified year.

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NEIGHBORHOOD 2020 2021 2022 Miami Beach 49% 50% 50% Downtown Miami/Brickell 21% 19% 24% South Dade 14% 14% 17% Aventura 5% 12% 15% Wynwood 15% 13% 13% Little Havana 9% 12% 12% Doral 6% 5% 12% Coral Gables 10% 8% 10% Coconut Grove 7% 9% 9% Key Biscayne 11% 9% 9% Homestead 7% 4% 7% Design District 4% 6% 6% Little Haiti 4% 5% 5% Historic Overtown 8% 5% 5% Bal Harbour 5% 5% 4% South Miami 5% 3% 3% Miami Gardens 3% 1% 2% Everglades 1% 1% 1%
Neighborhoods Visited

Domestic Overnight Visitors – Top Places of Interest

Popular areas such as Lincoln Road, Miami Seaquarium and Wynwood Walls continue to attract attention from overnight visitors, along with Bayside Marketplace and others.

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21 3% 4% 6% 10% 14% 13% 17% 4% 4% 5% 11% 12% 13% 17% 4% 4% 5% 10% 12% 13% 16% CocoWalk/Coconut Grove Zoo Miami Calle Ocho/Little Havana Bayside Marketplace Wynwood Walls Miami Seaquarium Lincoln Road Areas/Attractions Visited 2022 2021 2020
Data derived from mobile devices that were present in specific areas of Miami-Dade County during the specified year.

Domestic Overnight Visitors – Top Places of Interest

Greater Miami & Miami Beach is known for its beaches, and domestic visitors to the area continue to show similar levels of interest. The popularity of the area’s parks also was evident, as this was on par with last year and higher than 2019

Data derived from mobile devices that were present in specific areas of Miami-Dade County during the specified year.

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1% 2% 3% 3% 7% 15% 7% 15% 39% 2% 3% 3% 3% 19% 17% 22% 14% 51% 2% 3% 3% 3% 18% 15% 22% 14% 49% Theaters Concerts Museums Art Galleries Tour of the City Clubs/Night Clubs Parks Any Place on Ocean Drive Beaches Popular Places Visited 2022 2021 2020

Domestic Overnight Visitors – Shopping Areas Visited

Visitors are attracted to many shopping destinations in Greater Miami & Miami Beach, among them Brickell City Centre, Bal Harbour Shops and other popular shopping malls. Luxury shopping is an activity enjoyed by many visitors to the area

Cauley Square Historic Village

Data derived from mobile devices that were present in specific areas of Miami-Dade County during the specified year.

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23 2% 2% 1% 2% 4% 1% 4% 4% 2% 6% 3% 7% 1% 1% 1% 2% 2% 2% 3% 3% 4% 5% 5% 6% 6% 1% 1% 1% 2% 2% 2% 3% 3% 4% 5% 5% 6% 6%
Westland Mall
Midtown
2022 2021 2020
Shops at Merrick Park Miami International Mall The Falls Shopping Center Southland Mall Design District
Dadeland Mall Aventura Mall Dolphin Mall Bal Harbour Shops Brickell City Centre* Shopping Areas Visited

Domestic Overnight Visitors – Age and Party Size

The age makeup of domestic visitors was slightly older than in the past few years, but visitors aged 25-34 years of age were still the most dominant segment.

For the second year in a row, visitors were twice as likely to be traveling to Greater Miami & Miami Beach with children as compared to 2020.

Q. Which of the following age groups are you in?

Q. Including yourself, how many people from each of the following age categories were in your immediate travel party?

*Surveying took place in Q1 and Q4 of 2020. Data collection was halted at the start of the pandemic and resumed in October 2020.

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11% 19% 20% 10% 36% 40% 39% 30% 20% 20% 21% 24% 15% 12% 12% 19% 18% 9% 8% 16% 2020 Q1* 2020 Q4* 2021 2022 Age and Party Size 55+ 45-54 35-44 25-34 18-24
9% 8% 16% 17% Average Party Size: 2.9 2.2 2.6 2.6
Percent with any children in the party:

International Overnight Visitor Profile

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International Overnight Visitors – Purpose of Visit

Similar to domestic travelers, international overnight visitors overwhelmingly stated they were in the area for a vacation/pleasure trip. The proportion of travelers who visited Greater Miami & Miami Beach for shopping did slightly decrease

Visitation to the area to visit relatives continued to be popular, and this has increased over the past few years Furthermore, cruising has returned and this activity improved greatly in the last six months of the year.

Q. What was the MAIN purpose of your visit to the Greater Miami & Miami Beach Area?

Q. Were there any OTHER purposes of your visit to the Greater Miami & Miami Beach Area?

*Surveying took place in Q1 and Q4 of 2020. Data collection was halted at the start of the pandemic and resumed in October 2020.

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Reasons
2020 Q1* 2020 Q4* 2021 2022 Vacation/Pleasure 75% 54% 50% 71% Visit relatives 16% 22% 21% 29% Visit friends 15% 19% 19% 19% Shopping 17% 30% 24% 14% Business 16% 11% 15% 10% Cruise 13% 1% 2% 7% Food/Gastro-tourism 4% 4% 4% 5% Meeting/Convention 4% 1% 1% 2%
All
for Visit

International Overnight Visitors –Type of Accommodations

Fairly consistent with previous years, international overnight visitors still prefer hotels by a sizable margin. However, staying with friends and family is also quite common.

NOTE: Only includes accommodation types with more than 3% in each segment

Q. What type of lodging have you used during this visit?

*Surveying took place in Q1 and Q4 of 2020. Data collection was halted at the start of the pandemic and resumed in October 2020.

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66% 50% 48% 53% 13% 12% 10% 10% 21% 38% 42% 37% 0% 20% 40% 60% 80% 100% 2020 Q1* 2020 Q4* 2021 2022
of Accommodations Hotel/Motel/Resort/Spa Home sharing/peer-to-peer rentals
with friends/relatives
Type
Stayed

International Overnight Visitors – Accommodations Area

Miami Beach continues to maintain the most popularity for lodging among international travelers, followed by North Dade and Downtown Miami/Brickell. North Dade became considerably more popular in 2022 than it was in the past

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Area AREA 2020 Q1* 2020 Q4* 2021 2022 Miami Beach 38% 37% 32% 45% North Dade 2% 2% 10% 19% Downtown Miami/Brickell 15% 12% 11% 13% Airport Area 16% 11% 13% 9% Aventura 4% 9% 9% 5% Coral Gables 5% 4% 7% 5% South Miami 4% 3% 3% 5% Doral 9% 10% 10% 4% Sunny Isles 2% 2% 3% 3% Kendall 6% 9% 8% 2% Key Biscayne 4% 3% 3% 2% Coconut Grove 3% 3% 2% 2% Homestead 1% 2% 1% 1% South Dade 1% 2% 1% 1%
Q. In what area(s) did you stay? Select all that apply. *Surveying took place in Q1 and Q4 of 2020. Data collection was halted at the start of the pandemic and resumed in October 2020.
Accommodations

International Overnight Visitors – Mode of Transportation

Three in four international overnight visitors flew into Miami International Airport, while only a fraction came in through Fort Lauderdale-Hollywood International Airport. Visitors mentioned they drove to Greater Miami & Miami Beach on par with the previous year

Mode of Transportation

Q. Which modes of transportation did you use to get to the Greater Miami & Miami Beach Area?

Q. At what airport did you arrive?

*Surveying took place in Q1 and Q4 of 2020. Data collection was halted at the start of the pandemic and resumed in October 2020.

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83% 84% 74% 74% 7% 8% 7% 9% 10% 8% 19% 17% 0% 20% 40% 60% 80% 100% 2020 Q1* 2020 Q4* 2021 2022
Flew into MIA Flew into FLL Drove to Miami

International Overnight Visitors – Age and Party Size

The age of international travelers skewed a bit older than in previous years In the past, visitors aged 25-34 years old have been the predominant age segment but in 2022, the 35-44 and 45-54-year-old segment proportions were basically equal One in five travelers came with their children

Q. Which of the following age groups are you in?

Q. Including yourself, how many people from each of the following age categories were in your immediate travel party?

*Surveying took place in Q1 and Q4 of 2020. Data collection was halted at the start of the pandemic and resumed in October 2020.

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16% 18% 15% 9% 32% 41% 34% 25% 23% 23% 26% 24% 19% 9% 16% 24% 11% 9% 8% 18% 2020 Q1* 2020 Q4* 2021 2022 Age and Party Size 55+ 45-54 35-44 25-34 18-24 Percent
13% 10% 25% 19% Average Party Size: 2.3 1.9 2.1 2.3
with any children in the party:

Florida Resident Overnight Visitor Profile

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Florida Resident Overnight Visitors – Purpose of Visit

While Florida residents come to the area primarily for vacation and pleasure, visiting friends and family is very popular and these continue to be the next most popular reasons to visit. Shopping is also a popular activity

While the cruise industry was still recovering in the first half of 2022, cruising resumed in the summer and subsequently, more residents mentioned that they came for a cruise.

Q. What was the MAIN purpose of your visit to the Greater Miami & Miami Beach Area?

Q. Were there any OTHER purposes of your visit to the Greater Miami & Miami Beach Area?

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All Reasons for Visit 2020 2021 2022 Vacation/Pleasure 63% 58% 67% Visit friends 38% 40% 35% Visit relatives 26% 31% 29% Shopping 23% 29% 26% Food/Gastro-tourism 14% 13% 16% Business 19% 20% 15% Special Events 14% 13% 14% Cruise 6% 6% 9% Sports 8% 7% 7% Convention 5% 7% 6%

Florida Resident Overnight Visitors –Type of Lodging

Hotel stays among Florida residents have been trending downward over the past few years compared to prior years, while staying with friends and family has increased substantially. Home sharing remains relatively low

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65% 55% 52% 21% 12% 12% 14% 33% 36% 0% 20% 40% 60% 80% 100% 2020 2021 2022 Type of Lodging Hotel/Motel/Resort/Spa Home sharing/peer-to-peer rentals
with friends/relatives
Q. What type of lodging have you used during this visit?
Stayed

Florida Resident Overnight Visitors – Accommodations Area

Miami Beach is normally one of the most popular places to stay for Florida residents, and this past year was no exception. Downtown Miami/Brickell, South Miami, the Airport Area and Coral Gables were next in line

Q. In what area(s) did you stay? Select all that apply.

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Accommodations Area AREA 2020 2021 2022 Miami Beach 37% 53% 56% Downtown Miami/Brickell 13% 16% 16% South Miami 14% 17% 15% Airport Area 18% 14% 13% Coral Gables 11% 12% 13% Coconut Grove 10% 10% 11% Aventura 7% 8% 8% Homestead 6% 7% 7% South Dade 7% 7% 7% Doral 7% 6% 6% Kendall 7% 6% 6% Key Biscayne 6% 5% 6% North Dade 5% 4% 4% Sunny Isles 5% 3% 4%

Florida Resident Overnight Visitors – Mode of Transportation

Florida residents almost exclusively drive to Greater Miami & Miami Beach for their trips While relatively few fly, the proportion of Floridians who used Miami International Airport has increased steadily from a few years ago as more flight options are now available

Q. Which modes of transportation did you use to get to the Greater Miami Area? Totals may equal more than 100%

Q. At what airport did you arrive?

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11% 13% 16% 3% 2% 4% 86% 94% 99% 0% 20% 40% 60% 80% 100% 2020 2021 2022 Mode of Transportation Flew into MIA Flew into FLL Drove to Miami

Florida Resident Overnight Visitors – Areas Visited

Visitation to the area was consistent with 2021, with the bulk of Florida Resident overnight visitors going to Miami Beach, followed by Downtown Miami/Brickell and South Miami. Coconut Grove, Coral Gables, Miami Gardens and Aventura are also popular Steadily increasing, visitation to the Everglades has been trending upward

Q. Did you visit (or do you plan to visit) any of the following places during THIS visit to the Greater Miami & Miami Beach Area? NOTE: Percentages indicate the % of respondents that visited a particular neighborhood and do not reflect if a respondent made multiple visits to that neighborhood on that trip.

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Areas Visited NEIGHBORHOOD 2020 2021 2022 Miami Beach 44% 42% 44% Downtown Miami/Brickell 35% 36% 38% South Miami 23% 21% 23% Coconut Grove 19% 17% 18% Coral Gables 19% 19% 17% Miami Gardens 16% 17% 16% Aventura 20% 16% 16% Little Havana 13% 10% 12% Everglades ** 7% 11% Hialeah ** 8% 10% Design District 9% 8% 10% Key Biscayne 10% 8% 10% Doral 12% 10% 9% South Dade 11% 11% 9% Bal Harbour 12% 11% 8% Homestead ** 8% 9% Historic Overtown ** 6% 8% Little Haiti 7% 6% 7% Wynwood 7% 7% 7%

Florida Resident Overnight Visitors –Top Places of Interest

It’s quite clear that Florida residents flock to Miami’s beaches In 2022, beaches remained at the top of the list of places they visited. During the past two years, interest in museums and clubs has gained popularity

Q. Did you visit (or do you plan to visit) any of the following places during THIS visit to the Greater Miami & Miami Beach Area?

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8% 10% 7% 18% 18% 13% 27% 20% 46% 6% 7% 8% 20% 15% 14% 25% 23% 49% 8% 8% 10% 17% 18% 21% 26% 27% 47% Theaters Art Galleries Concerts Tour of the City Any Place on Ocean Drive Museums Parks Clubs/Night Clubs Beaches Top
of Interest 2022 2021 2020
Places

Florida Resident

Overnight Visitors –Top Places of Interest

Attractions like Bayside Marketplace, Miami Beach’s Art Deco District, CocoWalk, Biscayne National Park and others generally attract the most Floridians who are staying overnight.

Top Places of Interest

Q. Did you visit (or do you plan to visit) any of the following places during THIS visit to the Greater Miami & Miami Beach Area? Entertainment, attractions, parks

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9% 12% 8% 9% 9% 11% 12% 12% 14% 16% 10% 10% 6% 8% 8% 9% 11% 11% 13% 14% 11% 11% 12% 12% 12% 12% 13% 15% 18% 18% Everglades Lincoln Road Calle Ocho/Little Havana Fairchild Tropical Botanic Garden Vizcaya Museum and Gardens Haulover Beach Biscayne National Park CocoWalk Art Deco District Bayside Marketplace
2022 2021 2020

Florida Resident Overnight Visitors – Shopping Areas Visited

Shopping has become a more popular activity for Floridians who visit the area over the past few years Miami International Mall and Aventura Mall remain among the most frequented shopping areas for Floridians.

Q. Did you visit (or do you plan to visit) any of the following places during THIS visit to the Greater Miami & Miami Beach Area? Shopping areas

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8% 8% 6% 7% 7% 10% 13% 14% 15% 6% 6% 6% 7% 7% 8% 12% 13% 15% 5% 6% 6% 6% 7% 10% 13% 16% 17% Midtown Dadeland Mall Design District Bal Harbour Shops Westland Mall Mall of the Americas Dolphin Mall Aventura Mall Miami International Mall Shopping Areas Visited 2022 2021 2020

Florida Resident Overnight Visitors – Age and Party Size

Similar to 2021, the age of the Florida resident overnight visitor spending the night in the area has become younger as compared to a few years ago, mostly under 45 years of age. Almost a third come to the area with their children

Percent with any children in the party: 32%

Average Party Size:

Q. Which of the following age groups are you in?

Q. Including yourself, how many people from each of the following age categories were in your immediate travel party?

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10% 15% 16% 18% 22% 24% 31% 30% 33% 16% 13% 13% 25% 20% 14% 2020 2021 2022 Age and Party Size 55+ 45-54 35-44 25-34 18-24
30% 32%
3.0 2.8 2.8

Day Visitation - Market Analysis

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Top 20 Domestic Markets – Day Tripper Visitors

Visitors who come to Greater Miami & Miami Beach often stay outside of the area for any number of reasons. Overall domestic day trips decreased year over year as many more visitors decided they would prefer to stay somewhere in Miami

Top domestic day tripper volumes receded from last year and are presently much more in line with 2019 The only exception was Los Angeles, which actually grew slightly year over year

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– Day Domestic Visitors MARKET 2019 Volume (000s) 2020 Volume (000s) 2021 Volume (000s) 2022 Volume (000s) Variance to 2021 (%) New York City 441 247 640 445 -30% Atlanta 118 78 184 134 -27% Chicago 125 77 177 111 -37% Philadelphia 112 54 124 89 -28% Los Angeles 99 46 85 89 5% Boston 65 47 104 83 -20% Washington, DC 96 44 108 80 -26% Dallas 74 49 127 78 -38% Houston 60 41 118 71 -40% Detroit 55 35 80 56 -30% Charlotte 22 25 60 41 -32% Denver 34 22 54 36 -33% Raleigh 29 18 41 31 -25% Minneapolis 35 23 42 30 -28% Baltimore 25 16 43 29 -31% Cleveland 30 17 40 28 -30% Hartford 29 12 35 27 -22% New Orleans 18 12 38 27 -30% Nashville 29 14 36 25 -30% Kansas City 18 14 34 24 -29%
Q. What is your zip code?
Greater Miami & Miami Beach

Top Florida Resident Markets – Day Tripper Visitors

Floridians have many options to travel to nearby destinations, but Greater Miami & Miami Beach draws a lot of interest. Day trip visitation from the Palm Beach and Tampa markets improved from 2021 Of all markets, Orlando was the only one to match and exceed the volume of visitors compared to pre-pandemic levels.

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Q. What is your zip code?
MARKET 2019 Volume (000s) 2020 Volume (000s) 2021 Volume (000s) 2022 Volume (000s) Variance to 2021 (%) Palm Beach 1,946 643 1,354 1,817 34% Orlando 542 425 780 757 -3% Tampa/St. Petersburg 520 334 405 456 13% Naples/Fort Myers 585 124 532 366 -31% Jacksonville 268 129 282 269 -5% Other 203 27 154 166 8%
Greater Miami & Miami Beach Day Trip Florida Resident Visitors

Domestic Day Trip Visitor Profile

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Domestic Day Trip Visitors – Purpose of Visit

While leisure travel remains the top reason for visiting Greater Miami & Miami Beach, visiting friends/families and special events have also gained in popularity. By mid-year, passenger volume at PortMiami rebounded to what it was pre-pandemic and was on par with the beginning of 2020.

All Reasons for Visit

Q. What was the MAIN purpose of your visit to the Greater Miami & Miami Beach Area?

Q. Were there any OTHER purposes of your visit to the Greater Miami & Miami Beach Area?

*Surveying took place in Q1 and Q4 of 2020. Data collection was halted at the start of the pandemic and resumed in October 2020.

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2020 Q1* 2020 Q4* 2021 2022 Vacation/Pleasure 78% 57% 65% 71% Visit relatives 16% 24% 16% 28% Visit friends 24% 15% 18% 22% Special events 0% 0% 9% 16% Business 14% 12% 10% 9% Sports 8% 3% 1% 8% Cruise 8% 3% 2% 8% Food/Gastro-tourism 8% 6% 8% 5% Shopping 3% 14% 5% 4% Meeting/Convention 0% 1% 1% 1%

Domestic Day Trip Visitors – Neighborhoods Visited

Day visitors from other parts of the U S often head over to the beach and, not surprisingly, Miami Beach is among the most often visited neighborhoods. Both South Dade and Downtown Miami/Brickell were more popular than in prior years Neighborhoods Visited

Data derived from mobile devices that were present in specific areas of Miami-Dade County during the specified year.

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NEIGHBORHOOD 2020 2021 2022 Downtown Miami/Brickell 25% 22% 26% South Dade 17% 16% 25% Miami Beach 26% 23% 18% Aventura 10% 11% 15% Coral Gables 9% 6% 10% Wynwood 14% 12% 6% Miami Design District 7% 5% 5% South Miami 5% 5% 5% Doral 7% 3% 3% Key Biscayne 7% 6% 3% Miami Gardens 2% 1% 3% Little Havana 6% 4% 2% Bal Harbour 4% 3% 2% Coconut Grove 5% 2% 2% Little Haiti 2% 1% 1%

Domestic Day Trip Visitors –Top Places of Interest

Areas such as Wynwood Walls, Bayside Marketplace and Lincoln Road continued to be popular for day excursions, along with trips to attractions like Miami Seaquarium and Zoo Miami.

Data derived from mobile devices that were present in specific areas of Miami-Dade County during the specified year.

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47 2% 6% 5% 7% 7% 12% 9% 2% 4% 4% 7% 8% 11% 12% 2% 4% 4% 7% 7% 10% 12% CocoWalk/Coconut Grove Calle Ocho/Little Havana Zoo Miami Miami Seaquarium Lincoln Road Bayside Marketplace Wynwood Walls Areas/Attractions Visited 2022 2021 2020

Domestic Day Trip Visitors – Shopping Areas Visited

Aventura Mall continued to see sizable proportions of domestic day trip visitors Other locations, such as Bal Harbour Shops and Miami International Mall, remained popular.

Data derived from mobile devices that were present in specific areas of Miami-Dade County during the specified year.

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48 0% 1% 1% 2% 1% 3% 6% 0% 2% 2% 2% 2% 4% 6% 1% 2% 2% 2% 2% 4% 6% Dadeland Mall Midtown Dolphin Mall Design District Miami International Mall Bal Harbour Shops Aventura Mall Shopping Areas Visited 2022 2021 2020

Domestic Day Trip Visitors – Age and Party Size

The age breakdown of Domestic day trippers has started to skewed a bit older than in recent years, with those in the upper age brackets increasing year after year. Along with this, more visitors are bringing their children than in previous years

Q. Which of the following age groups are you in?

Q. Including yourself, how many people from each of the following age categories were in your immediate travel party?

*Surveying took place in Q1 and Q4 of 2020. Data collection was halted at the start of the pandemic and resumed in October 2020.

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24% 24% 21% 9% 30% 35% 35% 32% 14% 24% 22% 29% 27% 8% 14% 19% 5% 9% 7% 11% 2020 Q1* 2020 Q4* 2021 2022 Age and Party Size 55+ 45-54 35-44 25-34 18-24 Percent with any children in the party: 18% 12% 21% 30% Average Party Size: 3.0 2.9 3.0 30

International Day Trip Visitor Profile

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International Day Trip Visitors – Purpose of Visit

International visitors are quite likely to be visiting friends/family while in Greater Miami & Miami Beach, a trend that has grown in recent years. They also frequently mention that they are in the area for a vacation or attend special events

Being cost-conscious, international day visitors appear to be less likely to shop while on their day trip This activity peaked in late 2020 and has since decreased

All Reasons for Visit

Q. What was the MAIN purpose of your visit to the Greater Miami & Miami Beach Area?

Q. Were there any OTHER purposes of your visit to the Greater Miami & Miami Beach Area?

*Surveying took place in Q1 and Q4 of 2020. Data collection was halted at the start of the pandemic and resumed in October 2020.

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2020 Q1* 2020 Q4* 2021 2022 Visit relatives 10% 19% 35% 53% Vacation/Pleasure 87% 57% 41% 43% Visit friends 18% 19% 26% 22% Special Event 6% 0% 9% 11% Shopping 26% 50% 21% 10% Meeting/Convention 3% 0% 0% 10% Business 9% 12% 9% 7% Cruise 10% 0% 1% 5% Food/Gastro-tourism 6% 12% 5% 3% Sporting Event 8% 0% 2% 2%

International Day Trip Visitors – Age and Party Size

The age distribution of international visitors who were interviewed throughout Miami-Dade County shifted to the upper age brackets in 2022, with a substantial proportion of visitors who were aged 55+ This offset the age of the younger visitor; in the beginning of 2020, 46% were aged 34 or less In 2022, this decreased by 10 percentage points

Q. Which of the following age groups are you in?

Q. Including yourself, how many people traveled in your IMMEDIATE party on this trip to the Greater Miami & Miami Beach area?

Q. Including yourself, how many people from each of the following age categories were in your immediate travel party?

*Surveying took place in Q1 and Q4 of 2020. Data collection was halted at the start of the pandemic and resumed in October 2020.

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15% 16% 18% 10% 31% 44% 38% 26% 24% 16% 19% 23% 23% 12% 19% 24% 6% 12% 6% 18% 2020 Q1* 2020 Q4* 2021 2022 Age and Party Size 55+ 45-54 35-44 25-34 18-24 Percent with any children in the party: 24% 4% 35% 27% Average Party Size: 3.1 2.5 2.1 2.3

Florida Resident Day Trip Visitor Profile

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Florida Resident Day Trip Visitors – Purpose of Visit

Florida resident day trippers came to Greater Miami & Miami Beach primarily for vacation and pleasure. However, like many domestic and international visitors, more Floridians than in prior years have been saying they were in the area to see their friends and family In the past few years, there has been an influx of people who have moved to the area and, naturally, their friends and family come to visit.

All Reasons for Visit 2020 2021 2022

Q. What was the MAIN purpose of your visit to the Greater Miami & Miami Beach Area?

Q. Were there any OTHER purposes of your visit to the Greater Miami & Miami Beach Area?

**Not asked in prior years

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Vacation/Pleasure 47% 49% 49% Visit friends 28% 32% 33% Visit relatives 26% 25% 25% Shopping 23% 25% 24% Food/Gastro-tourism 15% 16% 17% Business 17% 15% 16% Special Event 9% 11% 12% Cruise 8% 4% 8% Sporting Event 7% 5% 8% Medical reasons ** 8% 6% Meeting/Convention 5% 4% 8% Non-sporting competition ** 1% 3%

Florida Resident Day Trip Visitors – Areas Visited

Florida Resident Day Trip visits are spread throughout the county, but Downtown Miami/Brickell and Miami Beach are clearly the top areas. Downtown Miami/Brickell continues to evolve into its own destination and an area that Floridians enjoy visiting Much like 2021, South Miami, Aventura, Miami Gardens, Coconut Grove and Coral Gables round out the rest of the most visited areas in 2022

Q. Did you visit (or do you plan to visit) any of the following places during THIS visit to the Greater Miami & Miami Beach Area? NOTE: Percentages indicate the % of respondents that visited a particular neighborhood and do not reflect if a respondent made multiple visits to that neighborhood on that trip.

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Areas Visited NEIGHBORHOOD 2020 2021 2022 Downtown Miami 31% 34% 34% Miami Beach 29% 30% 32% Aventura 18% 16% 16% South Miami 16% 18% 16% Coral Gables 15% 13% 14% Miami Gardens 13% 16% 14% Coconut Grove 14% 13% 12% Hialeah 9% 8% 12% Bal Harbour 8% 9% 10% Design District 8% 7% 10% Everglades 8% 8% 10% Doral 9% 8% 9% Homestead 7% 7% 9% Little Havana 8% 8% 7% South Dade 8% 7% 7% Historic Overtown 6% 6% 7% Key Biscayne 6% 5% 6% Little Haiti 4% 4% 6% Wynwood 6% 6% 5% Westgate 3% 4% 3%

Florida Resident Day Trip Visitors –Top Places of Interest

The desire to go to Miami’s beaches remains strong and continues to trend upward. Interest in parks, museums, art galleries and clubs is on par or greater than in 2020, although down from 2021 in some cases.

Q. Did you visit (or do you plan to visit) any of the following places during THIS visit to the Greater Miami & Miami Beach Area?

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5% 5% 11% 11% 15% 11% 19% 24% 32% 10% 11% 11% 15% 16% 25% 20% 27% 34% 6% 8% 13% 16% 16% 19% 21% 28% 36% Theaters Art Galleries Any Place on Ocean Drive Clubs/Night Clubs Tour of the City Museums Parks South Beach Beaches
2022 2021 2020
Top Places of Interest

Florida Resident Day Trip Visitors –Top Places of Interest

Top visited places by Florida resident day trippers were consistent with last year, with areas like the Art Deco District, Bayside Marketplace and Biscayne National Park on their list of places to visit.

Q. Did you visit (or do you plan to visit) any of the following places during THIS visit to the Greater Miami & Miami Beach Area? Entertainment, attractions and parks

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5% 7% 7% 7% 8% 9% 8% 8% 10% 10% 7% 6% 8% 7% 9% 7% 8% 9% 10% 9% 6% 7% 7% 8% 8% 9% 10% 10% 11% 12% Fairchild Tropical Botanic Garden Vizcaya Museum and Gardens Haulover Beach Calle Ocho/Little Havana Lincoln Road CocoWalk Everglades Biscayne National Park Bayside Marketplace Art Deco District Top Places of Interest 2022 2021 2020

Florida Resident Day Trip Visitors – Shopping Areas Visited

Floridians often came to the area to shop, and their top spots included Miami International Mall, Aventura Mall, Dolphin Mall and a host of other excellent shopping areas.

Q. Did you visit (or do you plan to visit) any of the following places during THIS visit to the Greater Miami & Miami Beach Area? Shopping areas

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4% 5% 4% 4% 5% 8% 9% 9% 4% 5% 4% 4% 5% 10% 10% 11% 3% 4% 4% 5% 7% 9% 9% 11% Brickell City Centre Midtown Westland Mall Lincoln Road Mall of the Americas Dolphin Mall Aventura Mall Miami International Mall Shopping Areas Visited 2022 2021 2020

Florida Resident Day Trip Visitors – Age and Party Size

Florida resident day trippers appear to be getting younger and are more likely to be traveling with their children than in the previous few years. In 2020, 45% of visitors were aged 45 or older. In 2022, this decreased to 30%

Percent with any children in the party:

Average Party Size:

Q. Which of the following age groups are you in?

Q. Including yourself, how many people from each of the following age categories were in your immediate travel party?

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12% 14% 16% 16% 22% 23% 27% 30% 31% 16% 10% 13% 29% 24% 17% 2020 2021 2022 Age and Party Size 55+ 45-54 35-44 25-34 18-24
18% 18% 26%
2.5 2.9 2.7

Direct Economic Impact – Visitor Spending

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Total Visitor Spend

Overall spending reached an all-time high, with more than $20 billion introduced into the local economy. This was driven the most by domestic visitor spending, which increased by 16% over the previous year

International visitors spent less; part of this was due to their lodging choices of staying with friends and family as opposed to paid lodging While this is the smallest segment, they still spend more proportionally as compared to Florida residents.

Total Visitor Spend

2022 Visitor Vs. Expenditure Mix

NOTE: Individual segments may not sum to total due to rounding. Q. While visiting the Greater Miami & Miami Beach Area, did anybody in your immediate group spend money on… Q. For each of these please indicate how much money you spent IN TOTAL ON YOUR TRIP, specifically in the GREATER MIAMI AREA. Please include in your estimate the money spent by EVERYONE in your IMMEDIATE party on YOUR TRIP

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SEGMENT 2019 ($B) 2020 ($B) 2021 ($B) 2022 ($B) Variance to 2021 (%) Domestic $6.9 $4.1 $9.8 $11.4 16% International $8.4 $2.5 $6.5 $6.1 -7% FL Resident $2.6 $1.3 $3.0 $3.4 14% Total $17.9 $7.9 $19.2 $20.8 8% 55% 48% 29% 22% 16% 30% Percent
Percent of Visitors
Domestic International FL Resident
of Expenditures

Visitor Spending – Total and Per Person

Spending in 2022 was buoyed by the record number of domestic visitors, who spent almost $11.4 billion across Miami-Dade County.

On a per person, per visit perspective, international travelers still spent far more than other visitors, and this is particularly evident with how much they spent on shopping.

Total Visitor Spending ($B)

Per Person Per Visit Spending

NOTE: Individual rows and columns may not sum to total due to rounding. Q. While visiting the Greater Miami & Miami Beach Area, did anybody in your immediate group spend money on… Q. For each of these please indicate how much money you spent IN TOTAL ON YOUR TRIP, specifically in the MIAMI AREA. Please include in your estimate the money spent by EVERYONE in your IMMEDIATE party on YOUR TRIP

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CATEGORY Domestic % of Total International % of Total Florida Residents % of Total Total % of Total Lodging 5.7 50% 2.6 43% 1.4 42% 9.7 47% All Meals 2.6 23% 1.2 19% 0.6 17% 4.3 21% Transportation 1.3 11% 0.8 14% 0.5 13% 2.6 12% Entertainment 0.8 7% 0.4 6% 0.3 10% 1.5 7% Shopping 1.0 9% 1.1 18% 0.6 19% 2.7 13% TOTAL 11.4 100% 6.1 100% 3.4 100% 20.8 100%
CATEGORY Domestic International Florida Residents Total Lodging $447 $445 $179 $367 All Meals $204 $197 $71 $163 Transportation $101 $145 $58 $98 Entertainment $61 $61 $41 $55 Shopping $77 $189 $79 $102 TOTAL $890 $1,037 $427 $785
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Methodology

The GMCVB partners with Integrated Insights Inc to conduct surveys at Miami International Airport (MIA), Ft. Lauderdale-Hollywood International Airport (FLL) and in various attractions, retail outlets and visitor centers throughout Miami-Dade County Florida Resident visitors are interviewed continuously throughout the year via online survey panels The 2022 study includes perspectives on the following:

• Total overnight visitors by market segment

• Purpose of visit, length of stay, party size, type and location of lodging used

• Demographic characteristics

• Expenditures by category

Visitor volume calculations are done using a statistical model, which uses the following additional data inputs:

• Miami International Airport arrivals

• Fort Lauderdale-Hollywood International Airport arrivals

• Airlines Reporting Corporation/IATA ticket sales to MIA and FLL

• Mobile device data

• STR

I92/I94 Visitor Arrivals

The GMCVB utilizes mobile device data to provide more detailed information on the movement of visitors to Greater Miami & Miami Beach This data supports the main visitor research program by providing more precise information on the origin of travelers as well as where they go while in the area.

This research, along with supplemental information about travel and tourism jobs, hotel occupancy data, airline arrivals and departures, as well as Miami-Dade County tax receipts, forms the foundation for determining the direct economic impact of visitors on the Miami-Dade County economy.

NOTE: Canada and Mexico i94 data based on those flying only.

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Miami Overnight Visitor Segment Profiles

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Top

40% $550 $235 $116

Have HHI of $100k+ Hotel F&B Transportation Ent.

It $1,044 Total spend per person

$61 $82

MiamiandMiamiBeach.com Visitor Industry Overview 2022 44% 19% 9% 7% 6% Miami Beach Downtown Miami/Brickell North Dade South Miami Sunny Isles
10.4M Visitors (40% of total)
66 66% Stay in hotels
Areas Stayed In
Domestic: Overnight Visitor Overview
5.1 Avg. Length of Stay
Shopping
Total Spend Per Person
MiamiandMiamiBeach.com Visitor Industry Overview 2022 67 Domestic: Overnight Visitor Overview Reasons for Visit: Vacation/ Leisure 73% Visit Friends/ Family 34% Business 15% 384 387 481 581 1,923 Los Angeles Philadelphia Chicago Atlanta New York City Top Visitor Markets (1,000s) 82% Fly 17% Family 2.6 Avg. Party Size

53% Stay in hotels

Top Areas Stayed In

48%

Have HHI of $100k+

Total Spend Per Person

7.0 Avg. Length of Stay

MiamiandMiamiBeach.com Visitor Industry Overview 2022 45% 19% 13% 9% 5% 4% Miami Beach North Dade Downtown Miami Airport Area Aventura Doral
4.7M Visitors (18% of total)
68 $548 $232 $174 $70 $217 Hotel F&B Transportation Ent. Shopping
It
International: Overnight Visitor Overview
$1,241 Total spend per person

International: Overnight Visitor Overview

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Reasons for Visit: Vacation/ Leisure 71% Visit Friends/ Family Shopping 48% 14% 72% Fly 209 223 251 286 423 United Kingdom Mexico Canada Brazil Colombia Top Visitor Markets (1,000s) 19% Family 2.3 Avg. Party Size

28%

$100k+

MiamiandMiamiBeach.com Visitor Industry Overview 2022 56% 16% 15% 13% 11% Miami Beach Downtown Miami/Brickell South Miami Airport Area Coconut Grove
Stay in hotels Top Areas Stayed In (Among all overnight visitors) 4.1M Visitors (16% of total) $348 $117 $59 $46 $93
spend
person
Have HHI of
52% Hotel F&B Transportation Ent. Shopping 70
$662 Total
per
Total Spend Per Person
FL Residents: Overnight Visitor Overview

FL Residents: Overnight Visitor Overview

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17% 18% 23% 38% 44% Coral Gables Coconut Grove South Miami Downtown Miami/Brickell Miami Beach Top Neighborhoods Visited Reasons for Visit: Vacation/ Leisure 67% Visit Friends/ Family 64% Shopping 26% 418 486 804 853 1,199 Jacksonville Naples/Fort Myers Palm Beach Tampa/St. Petersburg Orlando Top Visitor Markets (1,000s) 32% Family 2.8 Avg. Party Size Avg. Length of Stay 3.1

Hotel Industry Recap

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2022 Hotel Industry Recap

Greater Miami & Miami Beach offers a diverse hotel product for leisure and business travelers alike. Whether it’s a luxury resort or a quaint boutique hotel, visitors to Greater Miami & Miami Beach will find the right hotel to meet their travel needs As one of the most-telling travel industry metrics, hotel performance for Miami-Dade County is closely monitored by the GMCVB and reported on regularly.

According to STR, the industry leader in hotel data, Miami-Dade County continued to exceed most other Top 25 U.S. Hotel Markets (defined as markets with the most hotel inventory) in 2022. While destinations in Florida led among the most desirable domestic destinations, Miami-Dade County ended the year with an average hotel Occupancy rate of 72.1%, an increase of +8.0% compared to 2021, and ADR of $253.11, an increase of +14.0%. The changes in Occupancy and ADR resulted in RevPAR (revenue per available room) of $182 55, a net increase of +23 1% Airbnb and other home-sharing platforms’ inventory continued to grow and provide alternative lodging options for overnight visitors to Greater Miami & Miami Beach Despite the sustained growth of Airbnb and other home-sharing platforms, Greater Miami & Miami Beach’s hotels continue to be favored by visitors to the area

In 2022, Miami-Dade County ranked among the top 10 in all three major categories (Occupancy, ADR and RevPAR) when compared against the Top 25 U S Hotel Markets by STR While Miami-Dade County sat at the top in terms of hotel performance, the reopening of other destinations resulted in more competition.

Miami-Dade County:

#3 Average Daily Room Rate (ADR)

#3 Revenue Per Available Room (RevPAR)

#5 Occupancy

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TOP 25 HOTEL MARKETS RevPAR

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2022 % Change Rank City Jan - Dec 2022 Jan - Dec 2021 22 vs 21 1 New York $215.16 $125.13 71.9% 2 Oahu Island $201.79 $125.12 61.3% 3 Miami-Dade $182.55 $148.28 23.1% 4 San Diego $147.75 $101.76 45.2% 5 Anaheim $143.68 $97.83 46.9% 6 Boston $142.45 $79.98 78.1% 7 Los Angeles $142.42 $103.13 38.1% 8 San Francisco $135.65 $72.80 86.3% 9 Tampa $119.27 $95.56 24.8% 10 Nashville $115.91 $80.76 43.5% 11 Seattle $111.81 $64.42 73.6% 12 Phoenix $111.68 $80.91 38.0% 13 Orlando $109.37 $70.04 56.1% 14 New Orleans $109.12 $68.35 59.7% 15 Washington, DC $100.72 $57.79 74.3% 16 Chicago $96.42 $60.40 59.6% 17 Denver $95.94 $68.92 39.2% 18 Philadelphia $87.43 $66.26 31.9% 19 Norfolk $79.61 $72.79 9.4% 20 Atlanta $77.18 $60.35 27.9% 21 Dallas $75.69 $55.91 35.4% 22 St. Louis $69.08 $52.44 31.7% 23 Minneapolis $68.42 $44.74 52.9% 24 Detroit $66.12 $53.01 24.7% 25 Houston $59.87 $49.82 20.2%
Source: STR

Source: STR

TOP 25 HOTEL MARKETS ROOM RATE

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2022 % Change Rank City Jan - Dec 2022 Jan - Dec 2021 22 vs 21 1 New York $287.67 $210.92 36.4% 2 Oahu Island $267.77 $225.24 18.9% 3 Miami-Dade $253.11 $221.96 14.0% 4 San Francisco $212.04 $153.86 37.8% 5 Boston $211.84 $156.66 35.2% 6 San Diego $203.50 $164.99 23.3% 7 Anaheim $201.40 $168.60 19.5% 8 Los Angeles $200.50 $161.64 24.0% 9 New Orleans $177.75 $131.03 35.7% 10 Nashville $169.06 $136.45 23.9% 11 Seattle $168.10 $123.00 36.7% 12 Tampa $166.51 $139.78 19.1% 13 Washington, DC $163.34 $120.50 35.6% 14 Phoenix $162.58 $128.59 26.4% 15 Chicago $157.56 $120.87 30.4% 16 Orlando $150.17 $121.35 23.8% 17 Philadelphia $145.70 $120.51 20.9% 18 Denver $140.85 $116.72 20.7% 19 Norfolk $126.64 $118.09 7.2% 20 Minneapolis $123.24 $100.55 22.6% 21 Atlanta $118.86 $100.75 18.0% 22 St. Louis $118.58 $101.35 17.0% 23 Dallas $115.92 $95.84 20.9% 24 Detroit $113.10 $96.74 16.9% 25 Houston $103.98 $91.13 14.1%

TOP 25 HOTEL MARKETS OCCUPANCY

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2022 %
Rank City Jan - Dec 2022 Jan - Dec 2021 22 vs 21 1 Oahu Island 75.4% 55.6% 35.7% 2 New York 74.8% 59.3% 26.1% 3 Orlando 72.8% 57.7% 26.2% 4 San Diego 72.6% 61.7% 17.7% 5 Miami-Dade 72.1% 66.8% 8.0% 6 Tampa 71.6% 68.4% 4.8% 7 Anaheim 71.3% 58.0% 22.9% 8 Los Angeles 71.0% 63.8% 11.3% 9 Phoenix 68.7% 62.9% 9.2% 10 Nashville 68.6% 59.2% 15.8% 11 Denver 68.1% 59.0% 15.4% 12 Boston 67.2% 51.1% 31.7% 13 Seattle 66.5% 52.4% 27.0% 14 Dallas 65.3% 58.3% 11.9% 15 Atlanta 64.9% 59.9% 8.4% 16 San Francisco 64.0% 47.3% 35.2% 17 Norfolk 62.9% 61.6% 2.0% 18 Washington, DC 61.7% 48.0% 28.6% 19 New Orleans 61.4% 52.2% 17.7% 20 Chicago 61.2% 50.0% 22.5% 21 Philadelphia 60.0% 55.0% 9.1% 22 Detroit 58.5% 54.8% 6.7% 23 St. Louis 58.3% 51.7% 12.6% 24 Houston 57.6% 54.7% 5.3% 25 Minneapolis 55.5% 44.5% 24.7%
Change
Source: STR
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REVENUE PER AVAILABLE ROOM 2022 % Change RANK AREA 2022 2021 2022 vs 2021 1 Florida Keys $323.37 $307.56 5.1% 2 Miami, FL $182.55 $148.28 23.1% 3 Palm Beach, FL $171.99 $130.01 32.3% 4 Fort Myers, FL $146.95 $114.98 27.8% 5 Fort Lauderdale, FL $128.22 $103.50 23.9% 6 Tampa, FL $119.27 $95.56 24.8% 7 Florida Central $111.18 $91.81 21.1% 8 Orlando, FL $109.37 $70.04 56.1% 9 Jacksonville, FL $98.30 $84.86 15.8% 10 Daytona Beach, FL $96.55 $86.93 11.1% 11 Florida Panhandle $96.15 $100.21 -4.0% 12 Melbourne, FL $93.83 $68.70 36.6%
FLORIDA CITIES HOTEL MARKETS
ROOM RATE 2022 % Change RANK AREA 2022 2021 2022 vs 2021 1 Florida Keys $423.28 $389.28 8.7% 2 Miami, FL $253.11 $221.96 14.0% 3 Palm Beach, FL $248.14 $202.18 22.7% 4 Fort Myers, FL $204.15 $168.66 21.0% 5 Fort Lauderdale, FL $179.45 $149.66 19.9% 6 Tampa, FL $166.51 $139.78 19.1% 7 Florida Central $163.45 $141.13 15.8% 8 Daytona Beach, FL $155.97 $139.86 23.8% 9 Florida Panhandle $154.79 $155.99 12.9% 10 Orlando, FL $150.17 $121.35 11.5% 11 Jacksonville, FL $139.02 $123.18 -0.8% 12 Melbourne, FL $136.34 $113.53 20.1%
FLORIDA CITIES HOTEL MARKETS
2022 % Change RANK AREA 2022 2021 2022 vs 2021 1 Florida Keys 76.4% 79.0% -3.3% 2 Orlando, FL 72.8% 57.7% 26.2% 3 Miami, FL 72.1% 66.8% 8.0% 4 Fort Myers, FL 72.0% 68.2% 5.6% 5 Tampa, FL 71.6% 68.4% 4.8% 6 Fort Lauderdale, FL 71.5% 69.2% 3.3% 7 Jacksonville, FL 70.7% 68.9% 2.6% 8 Palm Beach, FL 69.3% 64.3% 7.8% 9 Melbourne, FL 68.8% 60.5% 13.7% 10 Florida Central 68.0% 65.1% 4.6% 11 Florida Panhandle 62.1% 64.2% -3.3% 12 Daytona Beach, FL 61.9% 62.2% -0.4%
FLORIDA CITIES HOTEL MARKETS OCCUPANCY
Source: STR

Tourist-Related Taxes Collected in Miami-Dade County

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& Beverage Tax: This tax is collected on food and beverages sold in restaurants in and out of hotels. This includes fast food establishments.

Bal Harbour reports its Room Tax and F&B Tax combined. Its Food & Beverage Tax is collected on food and beverages sold in restaurants in and out of hotels. This includes fast food establishments.

reports its Room Tax and F&B Tax combined. Its Food & Beverage Tax is collected on food and beverages sold in restaurants in and out of hotels. This includes fast food establishments.

Analysis of Miami-Dade Tourist Taxes Fiscal Year 2021/22 Tax Rate Tax Name Where Tax is Collected Who Collects Amount Collected GMCVB GMCVB % Allocation 3% Convention Development Tax* All of Miami-Dade except Bal Harbour and Surfside Miami-Dade County $126,564,600 $0 0% 2% Tourist Development Tax* All of Miami-Dade except Bal Harbour, Miami Beach and Surfside Miami-Dade County $44,985,676 $24,227,376 54% 1% Professional Sports Tax* All of Miami-Dade except Bal Harbour, Miami Beach and Surfside Miami-Dade County $22,492,836 $0 0% 2% Hotel Food & Beverage Tax: This tax is collected on all food and beverages sold in hotels. All of Miami-Dade except Bal Harbour, Miami Beach and Surfside Miami-Dade County $9,677,330 $9,034,499 94% 1% Non-Hotel Food & Beverage Tax: This tax is collected on food and beverages sold in restaurants not in hotels, with full liquor license and gross sales of over $400,000 annually. (The Homeless Tax) All of Miami-Dade except Bal Harbour, Miami Beach and Surfside Miami-Dade County $41,329,482 $0 0% 4% Resort Tax Miami Beach City of Miami Beach $76,858,840 $7,486,108 10% 2% Food
$39,565,308 4%
Bal Harbour Village of Bal Harbour $5,970,375 $0 0% 2% F&B Tax 4% Room Tax Surfside
Surfside Town of Surfside $5,525,851 $0 0% 2% F&B Tax TOTAL TOURIST-RELATED TAXES COLLECTED $372,970,298 $40,747,983 Miami-Dade .5% Transit Tax** .5% Sales tax on all goods and services sold in Miami-Dade County which the state sales tax is collected on. All of Miami-Dade County Miami-Dade County $103,960,000 Miami-Dade .5% JMH Tax** .5% Sales tax on all goods and services
in Miami-Dade
which
state sales tax is
on. All of Miami-Dade County Miami-Dade County $103,960,000 6% FL State Sales Tax 6% Sales tax on all
and services sold in Miami-Dade County
the state sales tax is
on. All of Miami-Dade County Miami-Dade County $1,247,520,000 TOTAL SALES TAXES COLLECTED $1,455,440,000 TOTAL SALES AND TOURIST-RELATED TAXES COLLECTED $1,828,410,298 GMCVB % OF TOTAL TOURIST TAX COLLECTIONS 11%
GREATER MIAMI CONVENTION & VISITORS BUREAU
Room Tax
sold
County
the
collected
goods
which
collected

Leisure and Hospitality Employment

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*reflects annual revision by Florida Department of Economic Opportunity

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2021* 2022 % Change year over year Total Employment (Non-Agricultural) 1,287,500 1,292,900 0.4% Leisure and Hospitality Employment 135,000 146,800 8.7% Leisure and Hospitality Employment as % of Total Employment 10.5% 11.4% 8.6% Leisure / Hospitality Employment, 11.4% Non - Leisure / Hospitality Employment, 88.6% Leisure
Miami-Dade
MIAMI-DADE COUNTY JOBS
and Hospitality Employment
County 2022

MIAMI-DADE COUNTY LEISURE AND HOSPITALITY EMPLOYMENT TRENDS

MIAMI-DADE LEISURE AND HOSPITALITY EMPLOYMENT

Note: Reported figures are in thousands

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% CHANGE 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 22 vs 21 JANUARY 123.0 126.9 132.1 138.9 139.5 140.6 143.7 146.9 109.0 133.8 22.8% FEBRUARY 124.9 128.5 133.5 141.4 141.5 144.1 145.8 150.1 112.3 138.3 23.2% MARCH 127.0 131.0 135.5 143.5 143.3 145.6 148.1 144.4 114.8 139.8 21.8% APRIL 127.0 130.4 135.3 143.0 143.6 144.2 147.2 70.5 117.3 138.2 17.8% MAY 126.5 129.8 134.3 141.7 143.4 143.9 146.5 78.8 119.8 138.9 15.9% JUNE 125.5 129.4 133.5 139.6 143.4 141.2 144.1 96.9 122.3 141.1 15.4% JULY 123.5 127.3 132.6 138.5 140.7 141.5 143.6 92.2 126.3 141.1 11.7% AUGUST 124.1 127.6 133.5 138.3 141.4 143.4 145.6 87.7 127.1 143.3 12.7% SEPTEMBER 124.0 128.7 132.9 139.7 133.3 142.5 143.7 93.6 127.3 144.1 13.2% OCTOBER 125.3 130.1 133.5 141.2 137.7 143.4 145.4 97.9 131.0 146.2 11.6% NOVEMBER 127.3 132.5 135.0 144.1 140.0 145.2 147.3 102.5 134.6 145.1 7.8% DECEMBER 128.7 133.6 135.2 144.5 140.8 145.9 148.3 104.7 135.0 146.8 8.7% YTD Total 125.6 129.7 133.9 141.2 140.7 143.5 145.8 115.9 123.1 141.4 14.9%
Innovation 65.0 85.0 105.0 125.0 145.0 165.0 JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
Source:
Florida Agency for Workforce
2022 2021

2022 Dashboard of Key Visitor Industry Indicators

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Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 Rolling 12 Months Fiscal Year 2022/2023 Calendar YTD 2022 812,276 696,526 876,841 897,555 872,066 878,739 1,025,408 985,936 813,841 877,174 917,130 967,590 10,621,082 2,761,894 10,621,082 2021 374,345 221,202 345,724 426,082 533,891 620,441 702,959 662,726 499,069 575,435 684,439 824,290 6,470,603 2,084,164 6,470,603 % change 117.0% 214.9% 153.6% 110.7% 63.3% 41.6% 45.9% 48.8% 63.1% 52.4% 34.0% 17.4% 64.1% 32.5% 64.1% Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 Rolling 12 Months Fiscal Year 2022/2023 Calendar YTD 2022 1,148,982 1,232,356 1,445,457 1,284,800 1,319,940 1,166,513 1,249,729 1,131,875 1,035,985 1,187,239 1,167,424 1,277,877 14,648,177 3,632,540 14,648,177 2021 564,038 605,779 904,974 975,340 1,125,036 1,104,193 1,191,398 1,025,149 862,047 1,076,228 1,283,080 1,477,063 12,194,325 3,836,371 12,194,325 % change 103.7% 103.4% 59.7% 31.7% 17.3% 5.6% 4.9% 10.4% 20.2% 10.3% -9.0% -13.5% 20.1% -5.3% 20.1% Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 Rolling 12 Months Fiscal Year 2022/2023 Calendar YTD 2022 1,961,258 1,928,882 2,322,298 2,182,355 2,192,006 2,045,252 2,275,137 2,117,811 1,849,826 2,064,413 2,084,554 2,245,467 25,269,259 6,394,434 25,269,259 2021 983,383 826,981 1,250,698 1,401,422 1,658,927 1,724,634 1,894,357 1,687,875 1,361,116 1,651,663 1,967,519 2,301,353 18,709,928 5,920,535 18,709,928 % change 99.4% 133.2% 85.7% 55.7% 32.1% 18.6% 20.1% 25.5% 35.9% 25.0% 5.9% -2.4% 35.1% 8.0% 35.1% MONTHLY DASHBOARD OF KEY VISITOR INDUSTRY INDICATORS Source: Miami - Dade Aviation 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 MIAMI AIRPORT INTERNATIONAL ARRIVALS 2022 2021 0 150,000 300,000 450,000 600,000 750,000 900,000 1,050,000 1,200,000 1,350,000 1,500,000 1,650,000 Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 MIAMI AIRPORT DOMESTIC ARRIVALS 2022 2021 Source: Miami International Airport 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 MIAMI AIRPORT TOTAL ARRIVALS 2022 2021 Source: Miami International Airport
Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 Rolling 12 Months Fiscal Year 2022/2023 Calendar YTD 2022 222,910 202,359 272,389 268,257 256,745 270,738 335,822 354,023 252,353 261,179 303,208 332,407 3,332,390 896,794 3,332,390 2021 161,911 81,728 122,171 137,569 192,269 208,636 230,465 222,410 184,270 207,676 205,205 228,499 2,182,809 641,380 2,182,809 % change 37.7% 147.6% 123.0% 95.0% 33.5% 29.8% 45.7% 59.2% 36.9% 25.8% 47.8% 45.5% 52.7% 39.8% 52.7% Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 Rolling 12 Months Fiscal Year 2022/2023 Calendar YTD 2022 882,386 1,009,989 1,260,867 1,135,291 1,128,979 1,008,610 1,054,762 963,482 818,658 994,823 1,071,746 1,211,769 12,541,362 3,278,338 12,541,362 2021 662,252 710,954 1,064,857 1,012,996 1,142,034 1,156,250 1,222,604 973,394 859,775 994,373 1,014,390 1,109,438 11,923,317 3,118,201 11,923,317 % change 33.2% 42.1% 18.4% 12.1% -1.1% -12.8% -13.7% -1.0% -4.8% 0.0% 5.7% 9.2% 5.2% 5.1% 5.2% Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 Rolling 12 Months Fiscal Year 2022/2023 Calendar YTD 2022 1,105,296 1,212,348 1,533,256 1,403,548 1,385,724 1,279,348 1,390,584 1,317,505 1,071,011 1,256,002 1,374,954 1,554,176 15,883,752 4,185,132 15,883,752 2021 824,163 792,682 1,187,028 1,150,565 1,334,303 1,364,886 1,453,069 1,195,804 1,044,045 1,202,049 1,219,595 1,337,937 14,106,126 3,759,581 14,106,126 % change 34.1% 52.9% 29.2% 22.0% 3.9% -6.3% -4.3% 10.2% 2.6% 4.5% 12.7% 16.2% 12.6% 11.3% 12.6% 0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 400,000 450,000 500,000 Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 FORT LAUDERDALE AIRPORT INTERNATIONAL ARRIVALS 2022 2021 Source: Broward Aviation 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 FORT LAUDERDALE AIRPORT DOMESTIC ARRIVALS 2022 2021 Source: Broward Aviation 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 1,600,000 1,800,000 Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 FORT LAUDERDALE AIRPORT TOTAL ARRIVALS 2022 2021 Source: Broward Aviation
GMCVB.com Visitor Industry Overview 2022
Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 Rolling 12 Months Fiscal Year 2022/2023 Calendar YTD 2022 68.3% 81.5% 82.7% 80.7% 72.0% 67.3% 70.7% 67.2% 63.7% 69.2% 72.4% 70.9% 72.1% 70.8% 72.1% 2021 53.7% 65.9% 73.2% 71.8% 74.2% 72.4% 71.3% 58.6% 54.2% 61.5% 70.1% 74.4% 66.8% 68.7% 66.8% % change 27.2% 23.6% 13.0% 12.4% -2.9% -7.0% -0.8% 14.6% 17.7% 12.5% 3.3% -4.8% 8.0% 3.1% 8.0% Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 Rolling 12 Months Fiscal Year 2022/2023 Calendar YTD 2022 $274.13 $321.93 $327.45 $306.23 $269.40 $201.11 $204.30 $183.81 $175.81 $207.94 $240.18 $289.74 $253.11 $245.95 $253.11 2021 $191.34 $209.82 $242.18 $230.71 $233.49 $222.64 $221.98 $179.66 $169.83 $183.33 $223.67 $312.74 $221.96 $239.91 $221.96 % change 43.3% 53.4% 35.2% 32.7% 15.4% -9.7% -8.0% 2.3% 3.5% 13.4% 7.4% -7.4% 14.0% 2.5% 14.0% Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 Rolling 12 Months Fiscal Year 2022/2023 Calendar YTD 2022 $187.21 $262.39 $270.73 $247.18 $194.10 $135.38 $144.38 $123.55 $112.06 $143.98 $173.89 $205.29 $182.55 $174.39 $182.55 2021 $102.77 $138.37 $177.20 $165.74 $173.19 $161.16 $158.21 $105.35 $92.00 $112.83 $156.75 $232.70 $148.28 $167.43 $148.28 % change 82.2% 89.6% 52.8% 49.1% 12.1% -16.0% -8.7% 17.3% 21.8% 27.6% 10.9% -11.8% 23.1% 4.2% 23.1% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 GREATER MIAMI OCCUPANCY 2022 2021 Source: STR $0 $50 $100 $150 $200 $250 $300 $350 Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 GREATER MIAMI ROOM RATE 2022 2021 Source: STR $0.00 $40.00 $80.00 $120.00 $160.00 $200.00 $240.00 $280.00 $320.00 Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 GREATER MIAMI REV PAR 2022 2021 Source: STR
Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 Rolling 12 Months Fiscal Year 2022/2023 Calendar YTD 2022 63,818 63,811 63,900 63,895 64,025 64,599 64,864 65,041 65,167 65,097 66,385 66,366 64,747 64,347 65,949 2021 60,143 60,434 61,040 61,388 61,895 62,350 62,569 62,445 62,535 62,996 63,323 63,412 62,044 61,644 63,244 % change 6.1% 5.6% 4.7% 4.1% 3.4% 3.6% 3.7% 4.2% 4.2% 3.3% 4.8% 4.7% 4.4% 4.4% 4.3% Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 Rolling 12 Months Fiscal Year 2022/2023 Calendar YTD 2022 1,356,453 1,462,109 1,644,315 1,553,472 1,436,863 1,310,810 1,427,898 1,361,827 1,249,682 1,401,556 1,441,879 1,457,738 17,104,602 4,301,173 17,104,602 2021 1,005,330 1,120,386 1,389,928 1,328,203 1,428,679 1,359,207 1,387,715 1,139,450 1,019,192 1,205,306 1,331,373 1,462,660 15,177,429 3,999,339 15,177,429 % change 34.9% 30.5% 18.3% 17.0% 0.6% -3.6% 2.9% 19.5% 22.6% 16.3% 8.3% -0.3% 12.7% 7.5% 12.7% Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 Rolling 12 Months Fiscal Year 2022/2023 Calendar YTD 2022 5.0% 4.9% 4.3% 4.1% 3.7% 3.3% 3.6% 3.6% 3.3% 3.5% 4.1% 4.3% 4.0% 4.0% 4.0% 2021 5.2% 5.5% 5.1% 4.7% 4.7% 4.1% 3.8% 3.4% 3.2% 3.5% 4.2% 4.6% 4.3% 4.1% 4.3% % change -4.2% -11.6% -15.7% -14.1% -21.3% -20.5% -5.8% 3.5% 2.0% -1.0% -2.4% -6.5% -8.9% -3.5% -8.9% 20,000 25,000 30,000 35,000 40,000 45,000 50,000 55,000 60,000 65,000 70,000 75,000 Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 GREATER MIAMI LODGING ROOM INVENTORY 2022 2021 Source: STR 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 1,600,000 1,800,000 2,000,000 Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 GREATER MIAMI HOTEL ROOMS SOLD 2022 2021 Source: STR 0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 2022 2021
MIAMI'S HOTEL ROOMS SOLD
OF TOP 25 MARKETS
GREATER
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MiamiandMiamiBeach.com Visitor Industry Overview 2022
Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 Rolling 12 Months Fiscal Year 2022/2023 Calendar YTD 2022 58.3% 64.6% 64.5% 59.2% 53.4% 48.7% 53.0% 47.3% 44.1% 47.5% 48.3% 51.3% 53.4% 49.0% 53.4% 2021 48.7% 53.1% 56.4% 55.0% 55.8% 55.9% 55.9% 47.8% 43.3% 46.9% 50.9% 56.8% 52.2% 51.5% 52.2% % change 19.8% 21.8% 14.5% 7.7% -4.3% -13.0% -5.2% -0.9% 1.8% 1.3% -5.0% -9.7% 2.2% -4.8% 2.2% Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 Rolling 12 Months Fiscal Year 2022/2023 Calendar YTD 2022 $194.01 $201.94 $212.58 $204.19 $191.63 $179.42 $188.65 $172.16 $163.91 $170.14 $177.07 $198.92 $187.88 $182.04 $181.00 2021 $168.37 $174.19 $180.63 $174.29 $175.37 $174.40 $184.08 $169.51 $158.75 $163.68 $170.54 $195.52 $174.11 $176.58 $174.11 % change 15.2% 15.9% 17.7% 17.2% 9.3% 2.9% 2.5% 1.6% 3.2% 3.9% 3.8% 1.7% 7.9% 3.1% 4.0% Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 Rolling 12 Months Fiscal Year 2022/2023 Calendar YTD 2022 $113.18 $130.51 $137.20 $120.95 $102.37 $87.31 $99.95 $81.50 $72.22 $80.76 $85.54 $102.03 $101.13 $89.44 $101.13 2021 $82.01 $92.45 $101.81 $95.84 $97.93 $97.52 $102.87 $80.98 $68.70 $76.70 $86.74 $111.03 $91.21 $91.49 $91.21 % change 38.0% 41.2% 34.8% 26.2% 4.5% -10.5% -2.8% 0.6% 5.1% 5.3% -1.4% -8.1% 10.9% -2.2% 10.9% 0% 10% 20% 30% 40% 50% 60% 70% Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 GREATER MIAMI AIR BnB OCCUPANCY 2022 2021 Source: Transparent $0 $25 $50 $75 $100 $125 $150 $175 $200 $225 Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 GREATER MIAMI AIRBnB ROOM RATE 2022 2021 Source: Transparent $0 $20 $40 $60 $80 $100 $120 $140 Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 GREATER MIAMI AIRBnB RevPAR 2022 2021 Source: Transparent
Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 Rolling 12 Months Fiscal Year 2022/2023 Calendar YTD 2022 19,539 19,009 19,366 19,952 20,611 22,012 24,215 21,981 21,471 21,675 21,848 22,941 21,218 66,464 66,464 2021 18,041 17,804 17,588 17,569 17,610 17,597 17,676 17,867 18,413 18,842 19,119 19,512 18,137 57,473 57,473 % change 8.3% 6.8% 10.1% 13.6% 17.0% 25.1% 37.0% 23.0% 16.6% 15.0% 14.3% 17.6% 17.0% 15.6% 15.6% Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 Rolling 12 Months Fiscal Year 2022/2023 Calendar YTD 2022 88,182 86,897 88,534 89,592 91,941 98,668 115,670 101,078 99,051 100,352 102,347 108,315 97,552 311,014 311,014 2021 79,206 78,574 77,820 77,816 77,707 77,560 77,889 78,907 81,158 83,523 85,692 87,861 80,309 257,076 257,076 % change 11.3% 10.6% 13.8% 15.1% 18.3% 27.2% 48.5% 28.1% 22.0% 20.1% 19.4% 23.3% 21.5% 21.0% 21.0% Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 Rolling 12 Months Fiscal Year 2022/2023 Calendar YTD 2022 11,399 12,285 12,499 11,818 11,011 10,711 12,829 10,406 9,461 10,288 10,554 11,767 135,029 32,609 135,029 2021 8,787 9,449 9,914 9,661 9,834 9,840 9,878 8,535 7,968 8,829 9,725 11,080 113,499 29,634 113,499 % change 29.7% 30.0% 26.1% 22.3% 12.0% 8.9% 29.9% 21.9% 18.7% 16.5% 8.5% 6.2% 19.0% 10.0% 19.0% 0 5,000 10,000 15,000 20,000 25,000 30,000 Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 GREATER MIAMI AIRBnB TOTAL SUPPLY 2022 2021 Source: Transparent 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 GREATER MIAMI AIRBnB SUPPLY CAPACITY 2022 2021 Source: Transparent 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 GREATER MIAMI AIRBnB UNITS SOLD 2022 2021 Source: Transparent
GMCVB.com Visitor Industry Overview 2022
Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 Rolling 12 Months Fiscal Year 2022/2023 Calendar YTD 2022 367,400 318,600 406,700 418,300 405,200 412,200 440,100 432,600 345,000 372,800 399,200 424,900 4,743,000 1,196,900 4,743,000 2021 185,000 198,100 246,300 270,700 307,100 307,500 375,400 325,800 301,500 359,000 408,200 462,400 3,747,000 1,229,600 3,747,000 % change 98.6% 60.8% 65.1% 54.5% 31.9% 34.0% 17.2% 32.8% 14.4% 3.8% -2.2% -8.1% 26.6% -2.7% 26.6% Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 Rolling 12 Months Fiscal Year 2022/2023 Calendar YTD 2022 847,300 932,300 1,121,700 966,300 979,900 869,800 817,900 743,700 657,900 768,100 788,000 876,100 10,369,000 2,432,200 10,369,000 2021 520,200 557,200 692,700 679,700 771,000 771,900 775,400 673,100 622,800 775,400 880,900 998,700 8,719,000 2,655,000 8,719,000 % change 62.9% 67.3% 61.9% 42.2% 27.1% 12.7% 5.5% 10.5% 5.6% -0.9% -10.5% -12.3% 18.9% -8.4% 18.9%-----Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 Rolling 12 Months Fiscal Year 2022/2023 Calendar YTD 2022 183,800 188,800 228,500 200,300 168,300 319,200 486,400 437,300 422,900 473,900 473,800 473,800 4,057,000 1,421,500 4,057,000 2021 246,400 228,000 229,600 271,600 253,200 271,400 353,300 297,400 262,000 343,900 365,300 327,900 3,450,000 1,037,100 3,450,000 % change -25.4% -17.2% -0.5% -26.3% -33.5% 17.6% 37.7% 47.0% 61.4% 37.8% 29.7% 44.5% 17.6% 37.1% 17.6% 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 GREATER MIAMI DOMESTIC OVERNIGHT VISITORS 2022 2021 Source: Integrated Insight 0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 400,000 450,000 500,000 Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 GREATER MIAMI INTERNATIONAL OVERNIGHT VISITORS 2022 2021 Source: Integrated Insight 0 100,000 200,000 300,000 400,000 500,000 600,000 Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 GREATER MIAMI FLORIDA RESIDENT OVERNIGHT VISITORS 2022 2021 Source: Integrated Insight
---Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 Rolling 12 Months Fiscal Year 2022/2023 Calendar YTD 2022 1,398,500 1,439,700 1,756,900 1,584,900 1,553,400 1,601,200 1,744,400 1,613,600 1,425,800 1,614,800 1,661,000 1,774,800 19,169,000 5,050,600 19,169,000 2021 951,600 983,300 1,168,600 1,222,000 1,331,300 1,350,800 1,504,100 1,296,300 1,186,300 1,478,300 1,654,400 1,789,000 15,916,000 4,921,700 15,916,000 % change 47.0% 46.4% 50.3% 29.7% 16.7% 18.5% 16.0% 24.5% 20.2% 9.2% 0.4% -0.8% 20.4% 2.6% 20.4%----Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 Rolling 12 Months Fiscal Year 2022/2023 Calendar YTD 2022 452,100 554,700 549,900 464,900 459,300 464,100 686,900 783,400 570,000 758,400 784,400 803,900 7,332,000 2,346,700 7,332,000 2021 395,400 426,000 484,900 752,700 835,600 818,100 798,900 684,000 665,000 762,100 825,600 855,700 8,304,000 2,443,400 8,304,000 % change 14.3% 30.2% 13.4% -38.2% -45.0% -43.3% -14.0% 14.5% -14.3% -0.5% -5.0% -6.1% -11.7% -4.0% -11.7%----Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 Rolling 12 Months Fiscal Year 2022/2023 Calendar YTD 2022 1,850,600 1,994,400 2,306,800 2,049,800 2,012,700 2,065,300 2,431,300 2,397,000 1,995,800 2,373,200 2,445,400 2,578,700 26,501,000 7,397,300 26,501,000 2021 1,347,000 1,409,300 1,653,500 1,974,700 2,166,900 2,168,900 2,303,000 1,980,300 1,851,300 2,240,400 2,480,000 2,644,700 24,220,000 7,365,100 24,220,000 % change 37.4% 41.5% 39.5% 3.8% -7.1% -4.8% 5.6% 21.0% 7.8% 5.9% -1.4% -2.5% 9.4% 0.4% 9.4% 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 1,600,000 1,800,000 2,000,000 Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 GREATER MIAMI TOTAL OVERNIGHT VISITORS 2021 2022 Source: Integrated Insight 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000 Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 GREATER MIAMI TOTAL DAY VISITORS 2021 2022 Source: Integrated Insight 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 GREATER MIAMI TOTAL VISITORS (OVERNIGHT AND DAY) 2021 2022 Source: Integrated Insight
GMCVB.com Visitor Industry Overview 2022

MIAMI-DADE COUNTY CONVENTION DEVELOPMENT TAX (000) Activity Month

CDT Tax is a 3% tax on hotel room rate collected in all hotels exclusive of Bal Harbour and Surfside. This revenue is for building and maintain public facilities

MIAMI-DADE TOURIST DEVELOPMENT TAX (000) Activity Month

Miami-Dade Resort tax is a 2% tax on hotel room rate, excluding Bal Harbour, Miami Beach and Surfside properties. This money funds the GMCVB and TDC

Source: Miami-Dade Tourist Tax Collectors

MIAMI-DADE 2% HOTEL FOOD & BEVERAGE TAX (000) Activity Month

Miami-Dade 2% F& B Tax is charged on food and beverages purchased in hotels excluding Bal Harbour, Miami Beach and Surfside.

Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 Rolling 12 Months Fiscal Year 2022/2023 Calendar YTD 2022 $11,565.3 $14,015.7 $15,067.4 $14,263.9 $11,582.3 $8,326.6 $9,044.4 $7,829.8 $7,115.9 $8,969.2 $10,142.2 $12,268.9 $130,191.6 $31,380.3 $130,191.6 2021 $5,961.0 $7,566.6 $10,419.2 $9,390.9 $10,188.4 $9,446.6 $9,308.5 $6,448.4 $6,448.4 $5,564.7 $7,121.2 $9,188.2 $97,052.1 $21,874.1 $97,052.1 % change 94.0% 85.2% 44.6% 51.9% 13.7% -11.9% -2.8% 21.4% 10.4% 61.2% 42.4% 33.5% 34.1% 43.5% 34.1% Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 Rolling 12 Months Fiscal Year 2022/2023 Calendar YTD 2022 $4,107.8 $4,855.1 $5,591.7 $4,730.6 $4,084.5 $3,107.9 $3,280.4 $2,948.0 $2,893.7 $3,546.9 $3,734.7 $4,422.2 $47,303.5 $11,703.8 $47,303.5 2021 $2,050.9 $2,372.7 $3,300.1 $3,216.9 $3,525.0 $3,389.1 $3,285.9 $2,390.6 $2,130.9 $2,686.8 $3,262.2 $4,199.9 $35,811.0 $10,148.9 $35,811.0 % change 100.3% 104.6% 69.4% 47.1% 15.9% -8.3% -0.2% 23.3% 35.8% 32.0% 14.5% 5.3% 32.1% 15.3% 32.1% Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 Rolling 12 Months Fiscal Year 2022/2023 Calendar YTD 2022 $785.0 $920.0 $1,065.1 $963.1 $950.7 $732.0 $766.0 $679.4 $740.2 $940.1 $931.5 $1,083.0 $10,556.1 $2,954.6 $10,556.1 2021 $398.7 $419.4 $518.2 $565.2 $720.7 $680.3 $601.4 $483.2 $500.0 $675.4 $730.1 $910.5 $7,203.1 $2,316.0 $7,203.1 % change 96.9% 119.4% 105.5% 70.4% 31.9% 7.6% 27.4% 40.6% 48.0% 39.2% 27.6% 18.9% 46.5% 27.6% 46.5% $0.0 $2,500.0 $5,000.0 $7,500.0 $10,000.0 $12,500.0 $15,000.0 $17,500.0 Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22
2022 2021
Source
Collectors $0 $1,000 $2,000 $3,000 $4,000 $5,000 $6,000 Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22
: Miami-Dade Tourist Tax
2022 2021
$0 $100 $200 $300 $400 $500 $600 $700 $800 $900 $1,000 $1,100 Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22
Source: Miami-Dade Tourist Tax Collectors
2022 2021

MIAMI-DADE 1% RESTAURANT FOOD AND BEVERAGE TAX (000) Activity Month

Miami-Dade 1% F& B Tax is charged on food and beverages purchased in restaurants not in hotels excluding Bal Harbour, Miami Beach and Surfside.

Source: Miami-Dade Tourist Tax Collectors

MIAMI-DADE 1% PROFESSIONAL SPORTS TAX (000) Activity Month

Miami-Dade Sports Tax is 1% tax on the hotel room rate exclusive of Miami Beach, Surfside and Bal Harbour. This money is used to build and maintain professional sports facilities

MIAMI BEACH RESORT TAX (000) Activity Month

Miami Beach Resort Tax includes 4% tax on hotel rooms and 2% tax on food and beverage sold in restaurants and hotels

Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 Rolling 12 Months Fiscal Year 2022/2023 Calendar YTD 2022 $3,338.8 $3,377.9 $3,822.8 $3,817.5 $3,834.6 $3,322.2 $3,720.4 $3,317.8 $3,289.0 $3,445.9 $3,356.8 $4,004.4 $42,648.1 $10,807.1 $42,648.1 2021 $2,682.9 $2,412.9 $2,728.0 $2,993.1 $3,211.9 $3,062.4 $3,162.2 $2,963.6 $2,882.4 $3,123.0 $3,099.6 $3,672.4 $35,994.4 $9,895.0 $35,994.4 % change 24.4% 40.0% 40.1% 27.5% 19.4% 8.5% 17.7% 12.0% 14.1% 10.3% 8.3% 9.0% 18.5% 9.2% 18.5% Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 Rolling 12 Months Fiscal Year 2022/2023 Calendar YTD 2022 $2,053.9 $2,427.5 $2,795.8 $2,365.3 $2,042.2 $1,554.0 $1,640.2 $1,474.0 $1,446.8 $1,773.5 $1,867.4 $2,211.1 $23,651.7 $5,852.0 $23,651.7 2021 $1,025.5 $1,186.4 $1,650.1 $1,608.5 $1,762.5 $1,694.5 $1,643.0 $1,195.3 $1,065.4 $1,343.4 $1,631.1 $2,100.0 $17,905.7 $5,074.5 $17,905.7 % change 100.3% 104.6% 69.4% 47.1% 15.9% -8.3% -0.2% 23.3% 35.8% 32.0% 14.5% 5.3% 32.1% 15.3% 32.1% Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 Rolling 12 Months Fiscal Year 2022/2023 Calendar YTD 2022 $10,151.0 $12,618.8 $13,557.5 $13,444.2 $11,366.6 $7,553.6 $8,562.6 $7,142.1 $6,087.3 $7,647.9 $9,003.5 $11,322.2 $118,457.3 $27,973.6 $118,457.3 2021 $5,840.6 $8,107.1 $9,702.4 $9,035.5 $9,941.2 $8,693.4 $8,572.8 $6,302.9 $5,203.2 $6,247.2 $8,225.0 $12,352.1 $98,223.4 $26,824.3 $98,223.4 % change 73.8% 55.7% 39.7% 48.8% 14.3% -13.1% -0.1% 13.3% 17.0% 22.4% 9.5% -8.3% 20.6% 4.3% 20.6% $0 $500 $1,000 $1,500 $2,000 $2,500 $3,000 Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22
2022 2021
Source
Collectors $0.0 $500.0 $1,000.0 $1,500.0 $2,000.0 $2,500.0 $3,000.0 $3,500.0 $4,000.0 $4,500.0 Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22
: Miami-Dade Tourist Tax
2022 2021
$0 $1,000 $2,000 $3,000 $4,000 $5,000 $6,000 $7,000 $8,000 $9,000 $10,000 $11,000 $12,000 $13,000 $14,000 $15,000 Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 2022 2021
GMCVB.com Visitor Industry Overview 2022
Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 Rolling 12 Months Fiscal Year 2022/2023 Calendar YTD 2022 133.8 138.3 139.8 138.2 138.9 141.1 141.1 143.3 144.1 146.2 145.1 143.4 141.1 144.9 141.1 2021 109.0 112.3 114.8 117.3 119.8 122.3 126.3 127.1 127.3 131.0 134.6 135.0 123.1 133.5 123.1 % change 22.8% 23.2% 21.8% 17.8% 15.9% 15.4% 11.7% 12.7% 13.2% 11.6% 7.8% 6.2% 14.7% 8.5% 14.7% Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 Rolling 12 Months Fiscal Year 2022/2023 Calendar YTD 2022 225,638 279,407 399,507 434,718 287,123 372,161 475,521 405,823 343,699 453,579 603,604 774,570 5,055,350 1,831,753 5,055,350 2021 5 15 54 73 272 3,884 36,415 103,024 108,342 182,794 259,094 359,365 1,053,337 801,253 1,053,337 % change N/A N/A N/A N/A N/A N/A N/A 293.9% 217.2% 148.1% 133.0% 115.5% 379.9% 128.6% 379.9% Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 Rolling 12 Months Fiscal Year 2022/2023 Calendar YTD 2022 163,644 171,557 266,299 228,235 88,710 96,356 135,831 89,064 70,111 116,191 361,789 473,012 2,260,799 950,992 2,260,799 2021 0 707 2,788 5,657 5,300 10,416 27,901 38,792 25,063 46,382 139,591 222,128 524,725 408,101 524,725 % change N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A 330.9% 133.0% 330.9% 0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 400,000 450,000 500,000 550,000 600,000 650,000 700,000 750,000 800,000 850,000 Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 PORT MIAMI PASSENGERS 2022 2021 Source: Port of Miami 0.0 20.0 40.0 60.0 80.0 100.0 120.0 140.0 160.0 Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 MIAMI-DADE LEISURE & HOSPITALITY EMPLOYMENT (000) 2022 2021 Source: Florida Dept. of Labor 0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 400,000 450,000 500,000 Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 PORT EVERGLADES PASSENGERS 2022 2021 Source: Port Everglades
Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 Rolling 12 Months Fiscal Year 2022/2023 Calendar YTD 2022 1.34 1.34 1.31 1.26 1.26 1.21 1.22 1.18 1.12 1.16 1.21 1.21 1.24 1.19 1.24 2021 1.36 1.39 1.37 1.38 1.42 1.39 1.39 1.38 1.34 1.37 1.33 1.35 1.37 1.35 1.37 % change -1.5% -3.6% -4.4% -8.7% -11.3% -12.9% -12.2% -14.5% -16.4% -15.3% -9.0% -10.4% -10.0% -11.6% -10.0% Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 Rolling 12 Months Fiscal Year 2022/2023 Calendar YTD 2022 1.11 1.13 1.11 1.05 1.08 1.16 1.19 1.16 1.14 1.16 1.16 1.13 1.13 1.15 1.13 2021 1.20 1.20 1.17 1.21 1.22 1.19 1.19 1.18 1.16 1.16 1.13 1.14 1.18 1.14 1.18 % change -7.5% -5.8% -5.1% -13.2% -11.5% -2.5% 0.0% -1.7% -1.7% 0.0% 2.7% -0.9% -4.0% 0.6% -4.0% Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 Rolling 12 Months Fiscal Year 2022/2023 Calendar YTD 2022 0.78 0.78 0.80 0.78 0.79 0.78 0.78 0.76 0.73 0.73 0.74 0.74 0.77 0.74 0.77 2021 0.78 0.79 0.79 0.81 0.83 0.81 0.80 0.79 0.78 0.81 0.79 0.78 0.80 0.79 0.80 % change 0.0% -1.3% 1.3% -3.7% -4.8% -3.7% -2.5% -3.8% -6.4% -9.9% -6.3% -5.1% -3.9% -7.1% -3.9% 0.95 1.00 1.05 1.10 1.15 1.20 1.25 Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 EURO TO AMERICAN DOLLAR 2022 2021 Source: Yahoo Finance 0.50 0.60 0.70 0.80 0.90 1.00 Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 CANADIAN DOLLAR TO AMERICAN DOLLAR 2022 2021 Source: Yahoo Finance 1.10 1.15 1.20 1.25 1.30 1.35 1.40 1.45 1.50 Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22
2022 2021 Source: Yahoo Finance
BRITISH POUND TO AMERICAN DOLLAR
Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 Rolling 12 Months Fiscal Year 2022/2023 Calendar YTD 2022 0.19 0.19 0.21 0.20 0.21 0.19 0.19 0.20 0.19 0.19 0.19 0.19 0.20 0.19 0.20 2021 0.19 0.18 0.17 0.19 0.19 0.20 0.20 0.19 0.18 0.18 0.18 0.18 0.19 0.18 0.19 % change 2.7% 8.0% 23.5% 5.3% 10.5% -5.0% -5.0% 5.3% 5.6% 5.6% 5.6% 5.6% 5.4% 5.6% 5.4% Prepared by: GMCVB - Research Dept. 0.00 0.10 0.20 0.30 0.40 0.50 Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22
2022 2021 Source: Yahoo Finance
BRAZILIAN REAL TO AMERICAN DOLLAR
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Articles inside

2022 Dashboard of Key Visitor Industry Indicators article cover image

2022 Dashboard of Key Visitor Industry Indicators

1min
pages 83, 86, 89, 92, 95-98, 101
2022 Hotel Industry Recap article cover image

2022 Hotel Industry Recap

1min
pages 73-77
Methodology article cover image

Methodology

1min
page 64
Visitor Spending – Total and Per Person article cover image

Visitor Spending – Total and Per Person

1min
pages 62-63
Total Visitor Spend article cover image

Total Visitor Spend

1min
page 61
Florida Resident Day Trip Visitors – Areas Visited article cover image

Florida Resident Day Trip Visitors – Areas Visited

1min
page 55
Florida Resident Day Trip Visitors – Purpose of Visit article cover image

Florida Resident Day Trip Visitors – Purpose of Visit

1min
page 54
International Day Trip Visitors – Age and Party Size article cover image

International Day Trip Visitors – Age and Party Size

1min
page 52
International Day Trip Visitors – Purpose of Visit article cover image

International Day Trip Visitors – Purpose of Visit

1min
page 51
Domestic Day Trip Visitors – Shopping Areas Visited article cover image

Domestic Day Trip Visitors – Shopping Areas Visited

1min
pages 48-49
Domestic Day Trip Visitors – Purpose of Visit article cover image

Domestic Day Trip Visitors – Purpose of Visit

1min
page 45
Florida Resident Overnight Visitors – Areas Visited article cover image

Florida Resident Overnight Visitors – Areas Visited

1min
page 36
Florida Resident Overnight Visitors – Purpose of Visit article cover image

Florida Resident Overnight Visitors – Purpose of Visit

1min
page 32
International Overnight Visitors – Age and Party Size article cover image

International Overnight Visitors – Age and Party Size

1min
page 30
International Overnight Visitors – Purpose of Visit article cover image

International Overnight Visitors – Purpose of Visit

1min
page 26
Domestic Overnight Visitors – Age and Party Size article cover image

Domestic Overnight Visitors – Age and Party Size

1min
page 24
Domestic Overnight Visitors – Mode of Transportation article cover image

Domestic Overnight Visitors – Mode of Transportation

1min
page 19
Domestic Overnight Visitors – Type of Lodging article cover image

Domestic Overnight Visitors – Type of Lodging

1min
page 17
Domestic Overnight Visitors – Purpose of Visit article cover image

Domestic Overnight Visitors – Purpose of Visit

1min
page 16
Top 20 International Markets – Overnight Visitors article cover image

Top 20 International Markets – Overnight Visitors

1min
page 13
Overnight Visitation - Origin article cover image

Overnight Visitation - Origin

1min
page 11
Executive Summary article cover image

Executive Summary

2min
page 6
Executive Summary article cover image

Executive Summary

1min
page 5
Overview and Executive Summary article cover image

Overview and Executive Summary

1min
pages 3-4
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