HIGH PERCEIVED VALUE
THE GREEN ZONE: perceived value is greater than the cost
DESIRED VALUE LINE: perceived value is equal to the cost
DO E-BIKES GIVE USERS A GOOD FIRST IMPRESSION? price was the most basic criteria to judge whether e-bikes looked valuable. our graph compared how much we perceived the e-bikes to cost, to their actual cost.
PRICE <$75
PRICE $3000+
THE RED ZONE: LOW PERCEIVED VALUE
perceived value is less than the cost
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