FastSpring Overview Deck

We make it easy to sell software and digital goods online around the world.

We help businesses easily sell software and digital goods online around the world by removing the barriers around technology, borders, and compliance.

Whether you are a software, SaaS, digital downloads, or anything-as-a-service business, FastSpring’s all-in-one ecommerce platform handles everything from payments and subscription billing, to sales tax and VAT compliance so it is easy for you to sell your digital products around the world—and even easier for your customers to buy.

We support thousands of businesses and customers in 100+ countries all around the globe.

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Founded

Headquarters

Employees

2005

Santa Barbara

80+

Customers

Profitable since

A proud partnership

3,500+

2009

Accel-KKR

Company Timeline / Employee Growth 80+

2016: Expands office in Santa Barbara 60

2013: Acquired by Pylon Capital

2018: Majority investment from Accel-KKR

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2005: Company founded

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Opened European office in Amsterdam

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2005

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2006

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2007

2008

2017: SaaS Award for #1 SaaS Product for Ecommerce Forrester names FastSpring to top 3 cloud vendors for commerce solutions

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Continued growth in hiring and investment in the company

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2011: Launched subscription billing and management capability

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2010

2011

2012

2013

2014

2015

2016

2017

2018

Proven Success

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2012

2013

Customer Satisfaction Award

Award of Excellence

Executive Team

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Chris Lueck

Sian Wang

Scott Herriman

Brian Deignan

CEO

CFO

SVP ENGINEERING

VP OF SALES

Marina De La Torre

Sarah Bottorff

Brian McTeague

Andrea Nelson

VP CUSTOMER SUCCESS

VP OF MARKETING

VP REVENUE OPERATIONS

PEOPLE & CUTLURE

Board of Directors

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Chris Lueck

Gene Austin

Andy Rich

CEO FastSpring

OPERATIONAL ADVISOR Accel-KKR

VICE PRESIDENT Accel-KKR

Tom Barnds

Dean Jacobson

MARKETING PARTNER Accel-KKR

MARKETING DIRECTOR Accel-KKR

Purpose, Vision, Mission & Values

Purpose

Vision

Mission

Transcend global and social borders to help companies achieve growth and success beyond their expectations.

Power billions in transactions with innovative commerce solutions that connect people globally in one digital economy.

Empower our employees to build the leading digital commerce platform and deliver the highest level of customer success.

Values

Put customers first

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Innovate and take intelligent risks

Embrace integrity and transparency

Relationships matter

Get results

Our Products

We provide global reach.

We enable our sellers to deliver localized experiences.

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Currencies

Languages

Payment Methods

A complete ecommerce platform.

Designed to help digital businesses sell more.

One solution to drive customer acquisition through every sales channel.

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Adaptable dynamic commerce enables instant updates without IT.

A modern checkout increases sales and keeps buyers on your website.

Built-in subscriptions management and recurring billing.

Fast and effortless payment collection, globally, with a local feel.

Automation of all back office operations.

One solution for customer acquisition.

Drive customer growth with tailored experiences.

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Increase sales velocity

Sell through all channels

It all comes built-in

Cart abandonment and traffic analytics, email marketing integrations, and more.

Website and in-app, sales team, partners and resellers, or your marketplace.

We supply a built-in network of 10,000+ affiliate partners.

Dynamic commerce experience for every buyer.

Tailor experiences to improve conversions from any device.

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Auto-magic localization

Increase average order volume

Reduce cart abandonment at checkout

Every language, currency, pricing, tax regulation localized in realtime, in your own environment.

Increase sales with advanced product offer and promotion management.

Intuitive, dynamic buying experiences on your URL, without dev support.

A custom checkout experience, anywhere.

Reduce clicks to checkout, boost revenue for your business.

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Flexible, intuitive pop-up cart

Account creator

Automatic localization

A frictionless purchasing experience with minimal steps makes for happy buyers.

Trigger account creation after a successful purchase to stop loosing shoppers.

Automatically display pricing based on local currency, taxes, and all discounts with geolocation.

Easily scale subscriptions & recurring billing.

Keep your customers active, monetize the complete customer lifecycle.

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Nurture customer relationships

Go beyond single transactions

Be agile

Have a direct line of communication to your customer – send automatic reminders, promotions, renewals and much more.

Create loyal customers with tiered pricing structures, add-ons, upgrades and cross-sells.

Customizable to fit multiple personas and respond to the changing needs of buyers over the course of the relationship.

Fast & effortless payment collection.

We handle all your payment processing with a single integration.

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Global payments

Cutting-edge tech

Intelligent payment routing

Accept and process global payments with a localized experience.

We stay on top of the newest payment methods and add them for you.

Built-in routing to multiple payment partners to increase payment success rates.

Automation of all back office operations.

We navigate taxes, chargebacks, and compliance.

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Remain secure & compliant

Continuous infrastructure maintenance

Automated global fulfillment

As Merchant of Record we take care of fulfillment, fraud, chargebacks, buyer support, taxes, etc.

Pre-built, integrated, and continually updated infrastructure – so you can focus on growing your business.

Provide license keys, integrate with a rights management system, trigger entitlement, or simply provide a download — it’s built in.

Our Customers

Trusted by thousands of customers:

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I think that choosing FastSpring as our ecommerce partner has been key in achieving our business goals. Not only has their support team been incredibly responsive, but they also actively looked for ways to collaborate with us in order to help us.�

Ruth Raventòs, Co-Founder and CEO at Nelio Software

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FastSpring fueled a ton of growth when we transitioned from the App Store to doing business natively. We’ve been able to unfurl our wings and fly because of the robust platform we found with FastSpring.�

Kevin La Rue, Vice President of International Business Development at Skylum Software

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We wanted a true ecommerce experience. We met our business goals by improving back office efficiencies. We are 100% automated.�

Brian Nicholson, Director of Customer Experience and Operations at BizNet Software

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I have to say the single most unique thing is their unbelievable customer support.

When we have issues, they get right back to us. Things get fixed. They are so responsive. It is the most responsive company I’ve ever dealt with.�

Alex Gizis, Co-founder and CEO at Connectify

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Our conversion rate is now 40% higher than before we started using the FastSpring platform.�

Evgeny Suslikov, Co-founder and CEO at FireShot

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As a small company, we wanted to spend our time developing a great solution and getting it quickly to market. We didn’t want to worry about the ecommerce process and all that it entails.�

Josh Brown, Marketing Director at Softorino

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Thanks to FastSpring’s ability to localize payments, customers are now seeing the price presented in their own currency, with clear information about the prevailing rate of Taxation.

This has inspired buyer confidence, significantly reducing our cart abandonment rate by 30%.�

Simon Bangs, Global Brand Manager at InMusic

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FastSpring is exactly what we were looking for – a modern, clean and minimalistic storefront that leads the customer to successful purchase very quickly and easily; after implementation our sales increased by 50%.�

Oleg Krupnov, Founder and CEO at DaisyDisk

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With someone like FastSpring, you’re outsourcing all the worrying about international taxation and regulation changes."

Ionut Neagu, Founder and CEO at CodeinWP

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FastSpring’s affiliate program is extremely efficient and cost effective. Not only have they removed startup costs and hidden fees, their process ensures that our partners get paid in a timely manner.�

Mike Burda, Sales and Business Development at Smile Software

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With FastSpring we've seen a dramatic spike in conversions and vast user experience improvements—definitely recommended.�

Ivan Ablamskyi, CEO and Team Lead at Coppertino

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One of my goals with this project was to avoid the normal hassles associated with starting an ecommerce site. Merchant accounts, PCI compliance, and gateways are not my idea of a good time.

FastSpring handles everything from accepting credit cards to delivering file downloads. They even take care of collecting the appropriate taxes.�

John Forsythe, Lead Artist and Texture Photographer at StyleWorks

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FastSpring’s platform has enabled Wood Mackenzie to reach both existing customers and prospects with new offerings, and grow our customer base worldwide. In addition… FastSpring has helped us automate our order management and reporting processes.”

Doug Topken, VP of Global eCommerce at WoodMackenzie

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FastSpring takes care of it all. FastSpring manages most of my tax, fraud and chargeback problems.�

Roger Precious, Founder at Big Fat Simulations

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FastSpring puts customers first.

Our customer success team has decades of customer support experience.

98% reported quality of support

90% of FastSpring customers rated 4+ star reviews

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95% reported ease of admin

92% reported FastSpring met their requirements

99% User adoption rate

Trends Social Commerce, Personalization, and Subscription Services

We are experiencing a new wave of digital commerce.

The way that people buy has changed forever.

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Global competition is heating up meaning that every day the tech world grows, making it harder to compete.

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50%

10x

35%

92%

Institutional funding for tech startups happening outside the US & UK.

Growth in tech companies last year in Berlin, which is now #9 tech city in the world.

Growth for modernizing companies VS 1% growth for those not adapting.

Chance of company failure if it is growing less than 20%.

We continue to see a convergence of the digital and physical world.

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Social Commerce Social media and online shopping have always seemed like a natural partnership.

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People are discovering products on social networks in record numbers and often going on to buy them.

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78%

55%

Discovered products on Facebook within the last 3 months that they were interested in buying.

Reported buying a product/service online after discovering it on social media.

Personalization The drivers of commerce have evolved over the past 20 years or so. It’s been an evolution from demographics to brands; to utility, with transactional ecommerce sites like eBay.

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The vast majority of consumers (79%) are willing to share customer data for “clear personal benefit,� but will protect their data when the benefits are not clear.

What does this mean for businesses?

Strike the right balance

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Highly personalized experiences

Meet global compliance standards

Subscription Services As consumers, we are evolving from buyers to subscribers.

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The subscription ecommerce market has grown by more than 100% year over year for the past five years.

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$2.6B

15%

Sales generated by the largest retailers in 2016

Online shoppers have subscribed to an ecommerce service over the past year

Is your business ready to scale globally?

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More than just great software: great technology, great people, and great service.

www.fastspring.com

Appendix

It’s time to evaluate your ecommerce solution.

Is your current solution or platform still performing?

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Built In-house

Specialized Point Solutions

Legacy Solutions

Hard to stay up-to-date

Feature & complexity overkill

Can’t make changes

Ties up developers

Hard to integrate

Multi-step checkout

Not adaptable

Costs add up

No APIs

Community FastSpring serves the people and organizations in Santa Barbara that help make our city great.

We love Santa Barbara and want to make sure it’s a place where creativity is rewarded and where great ideas come to life.

Last year alone, FastSpring invested 1.3% of profits back into our community.

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SBL feeds your website and powers dynamic commerce.

Embed product details and a modern checkout, anywhere – updates fed real-time from FastSpring.

Monitor, test, and adjust in real-time, and in your own environment.

Easy to get started: minimal HTML and JavaScript knowledge needed.

Build and customize your own commerce experiences.

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