“meet the light of your life”
who value function designs that enhance both aesthetics & functionality
who value emotion elevated ambiance that evokes emotions & enriches personal & creative spaces
who value social art fostering a community of design enthusiasts
Lumos provides tailored lighting solutions for designers, artists, & light enthusiasts looking for distinctive designs at affordable prices, as we understand the main role lighting plays in enhancing & defining interior spaces.
Innovation with imaginative & fresh lighting concepts, pushing the boundaries of the interior landscape. Accessible Design with unique & affordable lighting solutions. Elegance in inclusive catering to diverse design needs. Artistry & celebrating the intersection of functionality & aesthetics. Sustainability from start to finish. Service in customized solutions.
The Lumos logo was built off the metaphor found in the strong linear aspects related to the structure of a light in the L letterform. Using cues from this development, different types of light fixtures appear to be mounted or hanging off the letter, making the logo both logistical & functional.
The logo needed to be elegant but also fun, like the products sold. Hence the incentive to create a double meaning with the L, not seeing it as only a letter. When a product is packaged, the light illumination changes according to light type purchased.
do not crop the logo do not change the transparency of the logo
do not change the size, position, remove, or add any elements on the logo do not use different colors
do not distort the logo do not use drop shadows or any other effects
do not re-create using any other typeface do only use Lumos orange (FOB254) for the “L”
do not rotate any part of the logo
do not outline logo do only use Lumos branding colors for full-color version do use the black & white version if necessary
American Typewriter
Bold
0123456789 ¿ ? ¡ ! & @
American Typewriter
0123456789 ¿ ? ¡ ! & @
American Typewriter
Light ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 ¿ ? ¡ ! & @
cmyk 3 61 31 0
rgb 238 130 141
hex EE828D
pink is known for its calming & comforting effects
cmyk 67 76 51 51
rgb 64 47 62
hex 402F3E
purple evokes feelings of sophistication, elegance, & creativity
cmyk 27 21 13 0
rgb 185 188 201
hex B9BCC9
periwinkle is associated with tranquility, harmony, & serenity
cmyk 40 52 88 22
rgb 135 104 53
hex 876935
brown is a warm grounding color, symbolizing stability & coziness
cmyk 20 64 66 2
rgb 195 112 89
hex C37059
dark peach is often used in design to create inviting & intimate spaces
cmyk 5 32 78 0
rgb 251 176 59
hex F0B254
orange is a dynamic that can evoke feelings of excitement & joy
cmyk 28 11 100 0
rgb 208 198 103
hex D0C667
light green evokes freshness, renewal, & vitality
Lumos aims to provide uniquely artistic & functional lights that seek to push the boundaries & expectations of the interior environment. These photos exhibit not only some of the light products that will be offered but the overall aesthetic & design.
Aside from extraordinary lighting designs, the Lumos in-store experience will also be one pushes every boundary of customer service. The store will have the lights on display, free to touch, swing around, dim, & understand how it will interact with a space. There will be colors & soft lighting, all to create a warm & welcoming environment for every customer, staff member, & artist alike.
