MLA - Customer Relationship and Business Management Platform for Small and Medium Business

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Financial and Accounting Management

Supplier Relationship Management

Business Intelligence and Reporting

Member Relationship Management

Partner Relationship Management

Human Resource Engagement and Management

“Introducing the Customer Relationship and Business Management Platform For Small and Medium Businesses.�


Market Segmentation * Customer Segmentation * Multi-Channel Campaign Dev * Marketing Mix Optimization * Sales Planning * Partner & Alliance Strategy Mktg Program Messaging * Marketing Strategy * Advertising & Promotions Mgmt * Prospect Mgmt * Market ing Execution * Lead Generation Digital Marketing * B2B Loyalty Strategy * Engagement & Re-Engagement Strategy * Literature Fulfillment * Partner Identification & Development * Partner Recruitment * Talent & Performance Mngt * Pricing Management * Competencies & Hiring * Customer Contact Activity Mgmt * Account Relationship Mgmt * Knowledge Management * Special Deal Management * Multi-Channel Approach Methodology * Inside Sales Approach & Execution Our platform is engineered as a means to manage Quote & Proposal Generation & Tracking * Opportunity Pipeline Mgmt * Sales Forecasting * Customer Data Management * Partner Data Management relationships with all of your customers, whetherSegmenthat * Product Data Management * Content Management * Business Intelligence Reporting * Segmentation and Predictive AnalysisMarket be members of your facility* to the people thatStrategy are tation * Customer Segmentation * Multi-Channel Campaign Dev * Marketing Mix Optimization * Sales Planning Partner & Alliance Mktg Program Messaging * Marketing Strategy * Advertising & Promotions Mgmt *critical Prospect * Market Execution * Lead Generation to Mgmt the success of ing your business operations. Digital Marketing * B2B Loyalty Strategy * Engagement & Re-Engagement Strategy * Literature Fulfillment * Partner Identification & Development Partner Recruitment * Talent & Performance Mngt * Pricing Management * Competencies & Hiring * Customer Contact Activity Mgmt * Account RelaGetting it right is worth the effort. Organizations that tionship Mgmt * Knowledge Management * Special Deal Management * Multi-Channel Approach Methodology * Inside Sales Approach & Executionget it right are reaping significant,*sustainable benefits. Quote & Proposal Generation & Tracking * Opportunity Pipeline Mgmt * Sales Forecasting * Customer Data Management Partner Data Management Product Data Management * Content Management * Business Intelligence Reporting * Segmentation and Predictive Analysis Market Segmentation * Customer Segmentation * Multi-Channel Campaign Dev * Marketing Market Segmentation Customer Segmentation * Multi-Channel Campaign Dev * Marketing Mix Optimization * Sales Planning * Partner & Alliance Strategy Mktg Program Messaging * Marketing Strategy * Advertising & Promotions Mgmt * Prospect Mgmt * Market ing Execution * Lead Generation Digital Marketing * B2B Loyalty Strategy * Engagement & Re-Engagement Strategy * Literature Fulfillment * Partner Identification & Development Partner Recruitment * Talent & Performance Mngt * Pricing Management * Competencies & Hiring * Customer Contact Activity Mgmt * Account Relationship Mgmt * Knowledge Management * Special Deal Management * Multi-Channel Approach Methodology * Inside Sales Approach & Execution Quote & Proposal Generation & Tracking * Opportunity Pipeline Mgmt * Sales Forecasting * Customer Data Management * Partner Data Management Product Data Management * Content Management * Business Intelligence Reporting * Segmentation and Predictive AnalysisMarket Segmentation * Customer Segmentation * Multi-Channel Campaign Dev * Marketing Mix Optimization * Sales Planning * Partner & Alliance Strategy Mktg Program Messaging * Marketing Strategy * Advertising & Promotions Mgmt * Prospect Mgmt * Market ing Execution * Lead Generation Digital Marketing * B2B Loyalty Strategy * Engagement & Re-Engagement Strategy * Literature Fulfillment * Partner Identification & Development Clients Partners Suppliers Employees You Partner Recruitment * Talent & Performance Mngt * Pricing Management * Competencies & Hiring * Customer Contact Activity Mgmt * Account Relationship Mgmt * Knowledge Management Special * Multi-Channel Approach Methodology * Inside Sales Approach & ExecutionDeliver customized Our platform * can be Deal Management With customized alerts, Provide role tailored With a fully integrated Quote & Proposal Generation & Tracking * Opportunity Pipeline Mgmt * processes Sales Forecasting *access Customer Data Management * Partner Data Management services to members, customized to allow automated to information financial manageProduct * Content Management Intelligence *and Segmentation and Predictive Analysis Market SegmenwithData tools Management to underbusiness owners the * Business and important dataReporting inprocesses, allowment * and member tationstand * Customer Segmentationability * Multi-Channel Dev *from Marketing Mix Optimization * Sales & Alliance Strategy their habits, to onboard Campaign tegrated all related ing management to Planning * Partner relationship platform, and wants. Your * Marketing partnersStrategy and manage functions, purchas- Mgmt * Prospect delegateMgmt more to* Market ing Execution business owners can Mktgneeds Program Messaging * Advertising & Promotions * Lead Generation business will have theLoyalty Strategy their relationships. ing efforts are made staff, empowering develop 360Âş views Digital Marketing * B2B * Engagement & Re-Engagement Strategy * Literature Fulfillment * Partner Identification & Development ability to deliver difeliminating them, regarding their* Account Partner Recruitment * Talent & Performance Mngt * Pricingefficient, Management * Competencies & while Hiringdelivering * Customer Contact Activity Mgmt ferentiated customer duplicate processes and the information business operations, Relationship Mgmt * Knowledge Management * Special Deal Management * Multi-Channel Approach Methodology * Inside Sales Approach & Execution experiences providing you want it, when all within a paperQuote & Proposalwithin Generation & Tracking * Opportunity Pipeline Mgmt *informative Sales Forecasting *how Customer Data Management * Partner Data Management service, sales and and reliable supplier want it. less environment, Product Data Management * Content Management * Business Intelligence Reporting you * Segmentation and Predictive AnalysisMarket Segmenmarketing efforts. management providing them the tation * Customer Segmentation * Multi-Channel Campaign Dev * Marketing Mix Optimization * Sales Planning * Partner & Alliance Strategy capabilities. ability to adapt quickly Mktg Program Messaging * Marketing Strategy * Advertising & Promotions Mgmt * Prospect Mgmt * Marketing Predictive Analysis Execution * Lead Generation to change. Digital Marketing * B2B Loyalty Strategy * Engagement & Re-Engagement Strategy * Literature Fulfillment * Partner Identification & Development Partner Recruitment * Talent & Performance Mngt * Pricing Management * Competencies & Hiring * Customer Contact Activity Mgmt * Account Relationship Mgmt * Knowledge Management * Special Deal Management * Multi-Channel Approach Methodology * Inside Sales Approach & Execution Quote & Proposal Generation & Tracking * Opportunity Pipeline Mgmt * Sales Forecasting * Customer Data Management * Partner Data ManagementDigital Marketing * B2B Loyalty Strategy * Engagement & Re-Engagement Strategy * Literature Fulfillment * Partner Identification & Development Partner Recruitment * Talent & Performance Mngt * Pricing Management * Competencies & Hiring * Customer Contact Activity Mgmt * Account Relationship Mgmt * Knowledge Management * Special Deal Management * Multi-Channel Approach Methodology * Inside Sales Approach & Execution

We’ve Got You Covered


Engineered To Simplify Your Life A “swiss army knife of capabilities” allowing business owners to automate, simplify and delegate by Defining, Measuring, Analyzing, Improving and Controlling actions of their members as well as key associates in their business operations (Partners, Suppliers, Employees). Define and Measure: During the implementation, we work with you to understand the job functions, goals and deliverables based on the company business strategy as well as what is needed from implementating measurement systems:

Improve and Control: The ability to improve and control changes based on analysis is provided by the ability for mangement to make changes to specific activities (ie. an introduction of a new product or a change in process), based on fact based information. • Influence or validate decision making • Guide ongoing activities or tactics • Predict future sales

Analyze: We help develop the alerts and reporting capabilites to allow you and your teams to collect the right data to analyze, alert teams to specific issues and execute efficiently and effectively.

E-commerce

Supply Chain Management

Advanced Analytics and Customer Segmentation Capabilities Knowledge “Instabase”

Mobile Analytics

Loyalty Programs

Designed For The Future We have a highly secure and scalable platform that has allowed us the flexibility to build additional capabilities. Our research has produced a multi-year roadmap involving the addition of products and services via partnerships and acquisition to further advance the customer experience for our clients.


Inspired Surroundings “Health and Wellness is an expression of a lifestyle. A lifestyle with emotional weight and highly fickle members. We provide a highly configurable, cost-effective platform that allows clients the ability to serve their clients with the efficiency and agility of a small business with tools and techniques normally reserved for large corporations. While our solution is being designed for the health and wellness industries, it has already been deployed in a host of other industries, including:

Retail

Manufacturing and Distribution

Media and Entertainment

Health Care


Designed From The Ground Up An entire plug-and-play technology infrastructure securely managed by us, so you can manage your business. Hosted in Canada in a highly secure and compliant* facility with guaranteed 99.9% uptime and standard service incident management (on multiple channels). A dedicated team to contact if issues arise with dedicated resolution times.

Secure Cloud Platform Rest assured with a highly secure private cloud, with point to point data security, managed within a Canadian data centre compliant with industry standards

Fully Secure and Monitored Email A fully secure and managed email solution that works with our platform. Unlimited support and free email migration are included. Up to 5 accounts at a fixed low monthly price, including automated online backups.

Point of Entry Management

Data Quality Management

Customizable with many different types of industry compliant devices, with the ability to provide customized alerts regarding sales, service and marketing efforts - all highly configurable.

With duplicate management and point of entry controls along with a fully managed and architected centralized database, insight accuracy and speed of retrieval are increased, with high quality consumer data, including real-time reporting and interaction information.

POS Integration The retail management module provides our clients numerous insights that employees need regarding marketing, sales and service actions to members. The platform works with many off the-shelf products and fits with existing systems to help reduce costs and maximize your investment. User and Access Management Controls Automate and control access to the application, immediately disable accounts, and reduce access to particular areas with a highly configurable platform for roles. The platform also includes support for additional business units and multiple languages.

* Physical data centres are secured based on CSAE3416 accreditedation.


Reinventing The Customer Experience Through the utilization of our proven implementation methodology, we aim to provide our clients with the tools and knowledge to improve the management of their businesses and their clients through a refined customer experience model.

Treat Em’ Like Royalty Your customers are unique, by culture, personality, income, marital status, desires, physical strengths and a common desire to achieve their specific health and wellness goals. A “One size fits all” option for marketing, sales and service efforts, generally are not sucessful. Our application contains the tools that “with a little investment of time,” ensures a significant ROI based on customized user experiences.

Less Mistakes with Greater Accountability Expect greater efficiency with our solution, as quality controls are integrated at the point of capture, using defined processes, that can not be modified once configured. The result, greater accuracy as actions are structured and the results are standardized. It also reduces the dependence around a single resource knowledge and experience.

Doing More With Less Business process automation enables automated system monitoring of specific actions, that triggers events, whether if it is a discount for a purchase, notifying a staff member, sending reports to management, indicating inventory issues, and hundreds of other customizable configurations. The automation of actions promote efficiencies throughout your organization, leaving owners time to grow their businesses.

Turn on the Lights With a single integrated platform, and data centrally managed, the ability to execute and analyze your business on multiple dimensions is endless. No more intuition, key data (whatever you decide), can be viewed in real-time, with dashboards and reports that can be accessed when you need them. Expert decisions regarding how to modify your business operations can be made and measured for effectiveness.


With the foundation in place, we have developed specialized workshop programs to equip clients with not only the tools, but the mindset to transition successfully to a consumer centric organization.

ead of the Class

Membership Relationship Management (MRM) Capability Training In a workshop setting, our expert trainers determine your organizations competency regarding the processes to execute marketing, sales and service strategies, and then work with you to ensure alignment to link business strategy with the people, processes and tools based on leading practices. Marketing Capability Training Marketing Capability Training - With urban centres becoming ever more culturally diverse and increased access to information technology, customers have become ever more knowledgeable, demanding, and empowered than ever before. A one size fits all approach to marketing, is no longer sustainable. We have recognized this need and have developed marketing capability training programs to ensure that clients have the capability to translate foresight, insight and education, into successful digital marketing execution based on leading practices. Our company also will execute your marketing strategy for you, if necessary* * Fee added service.


Our company, founded in 2010, consists of executives ranging in experience from 12 years to over 25 years in both the business and technology sectors in a number of industry domains. Our prior project sucesses have resulted in multi-billion dollar initiatives, thus we have decided to implement our knowledge in the health and wellness industries, providing similar benefits that our stakeholders have enjoyed in other industries. The company vision is to become the industry leader of cloud based business management software, helping small and medium businesses with a fully integrated customer relationship management, enterprise resource planning application on a platform built to grow, thus achieving our long term strategic vision. The shift to the Health and Wellness industry developed by analyzing the business operations in over a dozen sports facilities on three continents to fully understand what worked within their business environments. Contact Information Phone: 778.713.6050

Email: info@m-la.net

Website coming in 2014

1 hour

FREE

*

consultation, analysis and report regarding your current operations

MLA (MyLoadAdvisor)

All rights reserved. MLA, it’s trademark and the information, images, and/or data are copyrighted by their respective owners and may not be distributed, modified, reporduced in whole or in part without prior permission of the owners of MyLoadAdvisor Inc.


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