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DIVERSIFIED PRODUCT PORTFOLIO OPENS DOORS TO NEW MARKETS RICARDO MAISELSON DE LA ROSA Director General of CIME Q: Since efficiency is at the forefront of the industry, how
A: A lot of the time the return of investment is related to the
is CIME positioned to take advantage of the growth in the
way in which the equipment is used. We have customers
market?
that have these systems running for hours or even days and
A: CIME’s main business line is dedicated to the supply
this prevents them from losing production, transactions,
of power generation equipment with continuous duty
and sales. One case is data centers or financial services,
and standby generators. Our model is tailored to reach
where having a backup system provides these players with
different sectors of the economy; we have products and
economic benefits by avoiding critical situations. Another
services for the private sector, including industrial clients,
case is when customers want to start their business
and companies in the construction and energy sectors.
but do not have an energy supply at the time, so they
We have a complete line of products focused on power
rent a generator to start their operations immediately.
generation, efficiency, redundancy, and flexibility, and we
This is also the case for the mining and energy sectors,
also provide power generator leasing services, so we are
where operations are run from remote locations with no
attuned with the entire engineering, construction, and
access to electricity, and companies need to use onsite
project development industries across the country.
generators as the only way to produce energy. People from the construction industry who purchase a generator
Q: Apart from the residential segment, what industries
use it across multiple worksites and the clients are likely
can benefit the most from your services?
to get a return within a period of 14-16 months. Industrial
A: CIME is a long-standing supplier of natural gas powered
clients want to reduce their electricity bills, and they can
generators; in fact, we are one of the most specialized
do that by supplying their own power with a generator. If
gas power generator supplying companies in Mexico
a client buys a natural gas-powered generator and uses
today. We are distributors for Generac, one of the largest
it for four to six hours per day to reduce their electricity
manufacturers of power generators in the world, and we
bill, the return of investment comes in less than five years.
have been its industrial dealer in Mexico for close to 17
This relates to customers in medium-sized industries and
years. CIME can provide solutions across a broader range
projects under 1,000kW.
of power that extends from 5kW to 6MW. A typical gas generator will help commercial and small- and medium-
Q: How do you tailor your products to suit the industrial
sized industrial customers reduce their electricity bills
specifications of your clients?
because they can produce their own power at peak times,
A: Our clients mostly use diesel-powered generators
when the utility prices are the highest. By using a natural
because of availability and costs, and since these systems
gas power generator, clients can reduce their electricity bill
are easy to source and finding spare parts and maintenance
by more than half in many cases. Natural gas generators are
is not complicated. CIME offers specialized products,
just one part of the product-specific solutions CIME offers.
oriented to customers related to PEMEX and the oil and gas industry with natural gas units meeting with technical
Another segment we are targeting thanks to the
specifications regarding materials and performance. If
Energy Reform is shale gas developments. Once these
these are used on oil platforms, we comply with other
developments begin taking place, we will be well-equipped
specifications like the provision of fire extinguishers and
to serve this market, providing onsite energy generation.
other safety measurements, such as alarms and pre-
Our gas-powered generators are more affordable and
alarms, digital displays for special data, remote controls,
pollute less than diesel-powered generators.
interfaces, and other requirements. CIME will continue to be present in residential, commercial, and industrial
Q: How do you manage to implement these services so
segments, as our business model needs those sectors. We
quickly and ensure that your customers receive a quick
would like our clients to see CIME as a company that can
return of investment?
provide integrated energy solutions.
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