Knowledge that Transforms Business, Tecnológico de Monterrey

KNOWLEDGE THAT

TRANSFORMS BUSINESS OUR CONTRIBUTION TO THE SOLUTION OF THE MOST RELEVANT PROBLEMS OF ORGANIZATIONS AND HUMANITY

INDEX I. Our research model 03 Towards a new research model 04 Research target areas 07 Our contribution through research 08 What problems do we seek to solve?

11 Principles guiding our research 12 Research groups and study areas

II. An ecosystem of Strategic Centers at the service of organizations 18 Center for Retailing 22 Conscious Enterprise Center 26 Center for Digital Evolution 30 Center for Financial Access, Inclusion and

Research (FAIR Center)

34 Institute for Enterprising Families (IFEM)

K N OWL E D G E TH AT TR A N SFOR M S

The Business School of Tecnológico de Monterrey has a commitment beyond

our educational task: to fulf ill the ambition of building a knowledge platform that contributes to the development and evolution of businesses and society.

To this objective, we have designed an initiative called “Knowledge that Transforms Business” which combines three fundamental elements: the intellectual capital of the Business School, a new research model, and a robust ecosystem of Strategic Centers. Therefore, with the participation of a valuable group of researchers and experts in different f ields of knowledge, we will contribute signif icantly to facing the main challenges of the industries.

As part of the new research strategy, aligned with the vision of our institution in 2030 and the 2025 Strategic Plan, we will focus on creating and disseminating collaborative and applied research that positively transforms society and industries and contributes to the country’s development.

From our ecosystem of Strategic Centers we want to support companies and people in the business world, to boost their human and organizational development. To achieve this, we make available services each provides in the different areas of their work and purpose.

In this sense, we honor our commitment to relationships with companies and institutions that distinguishes our School and Tecnológico de Monterrey.

We believe in the signif icance of forming bonds of shared value that serve those who trust us.

We are enthusiastic about triggering the generation and usage of knowledge to improve the world in which we live and design new scenarios for the future.

Dra. María Elena Vázquez Lira

Dr. Osmar H. Zavaleta Vázquez

Dean of the Business School

Research Associate Dean

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I.

OUR RESEARCH MODEL

TOWARDS A NEW RESEARCH MODEL AT TECNOLÓGICO DE MONTERREY Research at Tecnológico de Monterrey generates new knowledge using the scientific method and following a peer review process.

We also seek that it results in entrepreneurship that creates solutions to the main problems that our country and the world are facing.

That knowledge will be useful to different fields and disciplinary areas.

“We have developed a new research model in which the first postulate is to say that we want to solve the great problems of humanity.”

Dr. Guillermo Torre Amione Rector of TecSalud and Vice President of Research

OU R R E SE A R C H M OD E L

RESEARCH TARGET AREAS Following our vision, research at the Business School is interdisciplinary, collaborative, innovative, inspired, and focused on solving organizational and social challenges and difficulties.

Under this basis, we have defined four strategic target areas that guide our work:

LEADERSHIP AND EFFECTIVE & EFFICIENT ORGANIZATIONS Training of leaders who inspire and motivate their teams to innovate, create value, transform their environment, and design flexible organizations.

ENTREPRENEURSHIP AND INNOVATION WITH IMPACT Sustainable, innovative, profitable, and scalable entrepreneurship that solves problems, generates value and social impact.

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OU R R E SE A R C H M OD E L

DEVELOPMENT OF CONSCIOUS ENTERPRISES Business practices that enhance the human sense of organizations and place their positive influence on communities and the transformation of society before their organizational purpose.

ORGANIZATIONAL STRATEGY AND TRANSFORMATION OF INDUSTRIES Integration of expertise and resources to achieve strategic objectives by developing ongoing learning, innovation, and renewal processes that allow organizations to take advantage of changes in the environment.

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K N OWL E D G E TH AT TR A N SFOR M S

OUR CONTRIBUTION THROUGH RESEARCH In alignment with our vision, the Business School’s research strategy contributes to solving the most urgent problems of organizations and society, and its objectives are:

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2

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To train undergraduate and graduate students to prepare them as agents of transformation of organizations and their communities.

To promote the involvement of our faculty in solving some of the problems at organizations through specialized consulting and applied research projects.

To generate, spread and publish knowledge to build a school of thought in each area that encourages reflection and enhances the positioning and intellectual leadership of the faculty and the School.

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OU R R E SE A R C H M OD E L

WHAT PROBLEMS DO WE SEEK TO SOLVE? NEW BUSINESS MODELS

CONSCIOUS ENTERPRISES It is necessary to evolve to new committed and responsible companies that promote value in their community.

It is essential to increase productivity in Latin America to recover from the gaps in economic growth via innovation and renewal that allow organizations to take advantage of changes and opportunities.

NEW ORGANIZATIONS AND LEADERSHIP MODELS

INDUSTRY TRANSFORMATION It is vital for organizations to transform their production processes and services considering a new consumer profile and market needs focused on responsible and healthy consumption.

It is necessary to deliver new leadership models, organizational structures, and work dynamics that promote flexible organizations and foster transformation.

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OU R R E SE A R C H M OD E L

CONOCIMIENTO QUE TRANSFORMA TECNOLÓGICO DE MONTERREY

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OU R R E SE A R C H M OD E L

PRINCIPLES GUIDING OUR RESEARCH Research at the Business School is based on the following values:

It is inspired by organizational and societal problems and challenges to guarantee the creation of sustainable value over time.

It is conducted collaboratively, highlighting the value of having a positive impact from different perspectives.

It generates social impact and improves the performance of organizations.

It is transdisciplinary, seeking high-impact collaboration with the Institutes and Schools of Tecnológico de Monterrey as with prestigious international partners.

It is robust, innovative, and risky in methodological terms.

It is effectively communicated to all the School’s interest groups so they can take advantage of it.

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OU R R E SE A R C H M OD E L

RESEARCH GROUPS AND STUDY AREAS LEADERSHIP AND EFFECTIVE & EFFICIENT ORGANIZATIONS - Purpose-driven leadership

ENTREPRENEURSHIP AND INNOVATION WITH IMPACT - Entrepreneurship and innovation

- Leadership and inclusion

ecosystems

- Women’s leadership

- Education for entrepreneurship

- Education for leadership

- Sustainable entrepreneurship

- Organizational design and culture

- Innovative entrepreneurship

- The future of talent in organizations

- Financial inclusion

- The future of work

- Financial innovation

- Agility and change

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OU R R E SE A R C H M OD E L

DEVELOPMENT OF CONSCIOUS ENTERPRISES

ORGANIZATIONAL STRATEGY AND TRANSFORMATION OF INDUSTRIES

- Long-term relationships of trust

between organizations and their stakeholders

- Corporate strategy and

- Corporate Social Responsibility

- Enterprising families

- Circular Economy

- Digital evolution of organizations

- ESG Model and sustainable finance

- Supply chains and global

- Responsible and healthy

production, marketing, and consumption

implementation

opportunities analysis

- Retail industry transformation

- Green consumption BUSINESS SCHOOL I TECNOLÓGICO DE MONTERREY

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II.

AN ECOSYSTEM OF STRATEGIC CENTERS AT THE SERVICE OF ORGANIZATIONS

Under the current research model of Tecnológico de Monterrey, the Business School has formed a robust ecosystem of Strategic Centers, which develop projects and initiatives that seek to contribute to solving the most urgent problems of organizations and society.

ECOSYSTE M OF STR ATEG IC C E N TE R S

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ECOSYSTE M OF STR ATEG IC C E N TE R S

Conscious Enterprise Center

Center for Digital Evolution

Center for Retailing

STRATEGIC CENTERS

Center for Financial Access, Inclusion and Research (FAIR Center)

Institute for Enterprising Families (IFEM)

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ECOSYSTE M OF STR ATEG IC C E N TE R S

01

CENTER FOR RETAILING

PURPOSE To promote and support the development of retail industry in Mexico by training the best professionals specialized in the area, developing programs for executives, consulting and research activities that promote the transformation of retail practices in the country.

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ECOSYSTE M OF STR ATEG IC C E N TE R S

WHAT SERVICES DO WE OFFER?

CONSULTING

RESEARCH

CONTINUING EDUCATION

As part of our services, we manage on-demand consulting projects on the following topics:

We generate and spread knowledge on topics of interest to the retail industry. We perform research for trend analysis, proposal generation, and design of new models that develop real solutions for organizations.

We offer updating and executive training programs in various specialty areas related to the retail industry through seminars and diploma courses.

Strategic assessment Format design Business strategy Customer service

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ECOSYSTE M OF STR ATEG IC C E N TE R S

WE GENERATE AND CONVEY KNOWLEDGE Retail branding Shopping behaviour

Retail atmospherics

Impact technology in retail experience

Retail services RESEARCH AREAS

Store format innovation

Retail environment

Green retailing

Merchandise decisions & profitability

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ECOSYSTE M OF STR ATEG IC C E N TE R S

WHO ARE OUR STRATEGIC ALLIES? ACADEMIC PARTNERS

BUSINESS PARTNERS

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ECOSYSTE M OF STR ATEG IC C E N TE R S

02

CONSCIOUS ENTERPRISE CENTER

PURPOSE To transform business education and consciousness in leaders and organizations to elevate human flourishing, heal the planet, and create a more fair and prosperous society.

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ECOSYSTE M OF STR ATEG IC C E N TE R S

WHAT SERVICES DO WE OFFER?

RESEARCH

ACCOMPANIMENT

We perform research to analyze trends and business best practices and their impact and to create proposals and new models applicable to real solutions for conscious organizations.

For all those organizations that want to transform themselves, we offer specialized consulting provided by certified consultants experienced in implementing the Conscious Capitalism Model.

CONTINUING EDUCATION

DISSEMINATION

We offer specialized programs aimed at leaders in business that are on a transformation path towards a more conscious management, and at the general public interested in issues such as capitalism and conscious organizations.

We contribute to building an international community of conscious leaders and organizations through our products and dissemination events that publicize and promote the principles, mechanisms, and benefits of Conscious Capitalism in society.

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ECOSYSTE M OF STR ATEG IC C E N TE R S

WE GENERATE AND CONVEY KNOWLEDGE Employee well-being, motivation, and commitment Circular Economy

Involvement with stakeholders

Sustainability

Organizational purpose RESEARCH AREAS

Management of environmental, social, and governance factors (ESG)

Conscious culture

Corporate social resposibility

Conscious leadership Responsible production, marketing, and consumption

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ECOSYSTE M OF STR ATEG IC C E N TE R S

WHO ARE OUR STRATEGIC ALLIES? BUSINESS PARTNERS

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ECOSYSTE M OF STR ATEG IC C E N TE R S

03

CENTER FOR DIGITAL EVOLUTION

PURPOSE To link technological developments with the business world from a perspective of talent, processes, and products to facilitate digital transformation efforts that influence the academic, business, and social spheres.

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ECOSYSTE M OF STR ATEG IC C E N TE R S

WHAT SERVICES DO WE OFFER?

BUSINESS LABORATORY

CONTINUING EDUCATION

RESEARCH

We co-create and scale the transformation of organizations, following their objectives and vision, through consulting on topics such as:

We promote continuous learning by developing digital skills in marketing, finance, management and supply chain, and technologies such as data analytics, cloud, artificial intelligence, blockchain, and cybersecurity.

We generate and convey knowledge around topics such as digital maturity and strategy, business agility, fintech, and marketing and digital supply chain to facilitate trend analysis and the generation of proposals and new models that solve organizational challenges.

Digital journey and maturity Digital gaps and skills Customer experience and data Agile product and team management Initiatives profitability and impact

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ECOSYSTE M OF STR ATEG IC C E N TE R S

WE GENERATE AND CONVEY KNOWLEDGE

Digital transformation

Artificial intelligence

Digital strategy

RESEARCH AREAS

Data analytics

Blockchain

Digital marketing

Fintech

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ECOSYSTE M OF STR ATEG IC C E N TE R S

WHO ARE OUR STRATEGIC ALLIES? ACADEMIC PARTNERS

BUSINESS PARTNERS

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ECOSYSTE M OF STR ATEG IC C E N TE R S

04

CENTER FOR FINANCIAL ACCESS, INCLUSION AND RESEARCH (FAIR CENTER)

PURPOSE To actively contribute to the development of an inclusive financial ecosystem in Mexico and Latin America by promoting “financial fair play” through research, dissemination, collaboration with initiatives, and academic activities that positively influence education, culture, access and use of financial services for the benefit of the most vulnerable segments and communities, especially women, micro-businesses, and migrant families.

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ECOSYSTE M OF STR ATEG IC C E N TE R S

WHAT SERVICES DO WE OFFER?

RESEARCH Our research agenda addresses fundamental topics such as financial inclusion, technology and entrepreneurship, focused on financial services and consumer behavior, especially in Mexico and Latin America.

PROJECTS FOR FINANCIAL INCLUSION As part of our mission to reach the most vulnerable groups and to directly influence them, we manage various projects such as workshops, incubations, accompaniment, and studies.

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DISSEMINATION We seek to reach and create a community of leaders that shorten the gaps and promote greater financial inclusion, involving potential groups to participate in the financial system through the correct accompaniment and expert guidance.

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ECOSYSTE M OF STR ATEG IC C E N TE R S

WE GENERATE CONVEY GENERAMOS Y AND TRANSFERIMOS KNOWLEDGE CONOCIMIENTO Impact of financial inclusion in improving people's living conditions.

RESEARCH AREAS

Barriers that inhibit the financial inclusion of women and micro-businesses and their possible solutions.

Fintech and adoption of technological tools for financial inclusion of women and micro-businesses.

Behavioral studies of financial services users.

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ECOSYSTE M OF STR ATEG IC C E N TE R S

WHO ARE OUR STRATEGIC ALLIES? ACADEMIC PARTNERS

BUSINESS PARTNERS

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ECOSYSTE M OF STR ATEG IC C E N TE R S

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INSTITUTE FOR ENTERPRISING FAMILIES (IFEM)

PURPOSE To generate and integrate knowledge, enabling and accompanying enterprising families and their leaders to develop skills to generate shared value and the flourishing of the family, the company, and its environment for generations.

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ECOSYSTE M OF STR ATEG IC C E N TE R S

WHAT SERVICES DO WE OFFER?

CONSULTING

DEVELOPMENT PLATFORM

We provide diagnostic and accompaniment services for the transformation and institutionalization of the family business, through the development of skills for the enterprising family flourishing.

We generate multimedia content, self-diagnosis tools, and spaces for dialogue to promote the creation and interaction of a community of enterprising families in Mexico and Latin America.

EDUCATION

RESEARCH

We design and offer training and academic activities, professional seminars, and executive education programs.

We generate and integrate knowledge through applied research, case development, and scientific validation of theoretical models that explain the dynamics of the family business for its continuity and transcendence.

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ECOSYSTE M OF STR ATEG IC C E N TE R S

WE GENERATE AND CONVEY KNOWLEDGE

Government

Family entrepreneurship

Legacy

RESEARCH AREAS

Leadership

Family flourishing

Intergenerational culture

Heritage

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ECOSYSTE M OF STR ATEG IC C E N TE R S

WHO ARE OUR STRATEGIC ALLIES? ACADEMIC PARTNERS

School of Management

BUSINESS PARTNERS

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DIRECTORY

Research

VINCULACIÓN RELEVANTE

ESCUELA DE NEGOCIOS

PhD. Osmar H. Zavaleta Vázquez Research Associate Dean ozavaleta@tec.mx

Center for Digital Evolution PhD. Alexandra Solano Acosta Director asolano@tec.mx centroevoluciondigital.tec.mx

Center for Retailing MSc. Rafael Castelltort Delgado Director rafael.castelltort@tec.mx centrocomerciodetallista.tec.mx

Conscious Enterprise Center MSc. Francisco J. Fernández González Director francisco.fernandez@tec.mx cec.tec.mx

FAIR Center PhD. Felipe A. Pérez Sosa Director f.perez@tec.mx fair.tec.mx

Institute for Enterprising Families PhD. María F. Fonseca Paredes Director maria.fonseca@tec.mx ifem.tec.mx

KNOWLEDGE THAT

TRANSFORMS BUSINESS OUR CONTRIBUTION TO THE SOLUTION OF THE MOST RELEVANT PROBLEMS OF ORGANIZATIONS AND HUMANITY

CO NTACT: comunicacion.en@servicios.itesm.mx Escuela de Negocios del Tecnológico de Monterrey @escnegociostec https://investigacionnegocios.tec.mx