Filippa K Sales folder

K Filippa

FALL/WINTER 2016/2017

BY METTE BRAMSTRUP

Filippa

K

If fashion is to stay relevant and beautiful – inside and out – we believe it needs to be personal, simple and long lasting. That’s why our business idea is “to offer long lasting fashion based on our core values; style, simplicity and quality”.

The FILIPPA K vision is “Fashion where sustainability is the guide to growth”. Ecosystems and planetary boundaries are our inspiration. We want to part of the solution rather than add to the problem.

TARGET GROUP

The target person of swedish brand Filippa K is a woman between 25 and 35 with high income and good finances. She lives in a Scandinavian metropolis with her significant other and none to two kids. Her work is a big passion for her and not just to earn money. Clothing wise, she wants minimalistic designs that will last the test of time - not just in terms of quality but also the enjoyment of wearing a timeless piece for years and still be stylish. She does not shop spontaneously, but instead she plans her buys very carefully. She only buys products she really loves and cares for and is willing to pay the price for it. This is both in fashion, interior and anything else, basically. When buying something, she considers the process every product has been through, and loves sustainable and eco friendly products - this goes for her groceries too. Her home is filled with scandinavian design mixed with DIY solutions and second hand purchases. She loves patina and believes most things gets older with grace, and she wants to do the same. She always has a finger on the pulse but transforms trends and so forth into a minimalistic approach.

ELEMENTAL

SNOW WHITE PANTONE 11-0602 TPX

RAVEN PANTONE 19-0000 TCX

WOOL PANTONE COOL GREY 40

STONE GREY PANTONE 18-4105 TCX

ANTIQUE PEACH PANTONE 16-1337 TCX

LUMBERJACK RED PANTONE 19-1532 TCX

WOOL COAT DKR 3500

DESCRIPTION

Longer coat with a relaxed fit made in wool with lining. Minimalistic design with a trenchcoat feel and belt at waist.

- Knee length

DETAILS

98% Wool 2% Elastane

Material on hangtag no. 1

CARE INSTRUCTIONS

SIZES AVAILABLE

XS S M L XL

COLORS AVAILABLE

WOOL PEG TROUSERS DKR 1300

DESCRIPTION

Clean look trouser with a slightly looser slightly carrot shaped fit. Has stitching down front. Easy to dress up and down.

- Normal length

DETAILS

98% Wool 2% Elastane

Material on hangtag no. 1

CARE INSTRUCTIONS

SIZES AVAILABLE

XS S M L XL

COLORS AVAILABLE

RIB DRESS DKR 1500

DESCRIPTION

Versatile turtleneck dress with extra piece at the bottom. Can be worn alone or as a layering piece.

- Knee length

DETAILS

73% Polyester 21% Viscose 6% Spandex Material on hangtag no. 2

CARE INSTRUCTIONS

SIZES AVAILABLE

XS S M L XL

COLORS AVAILABLE

WOVEN DRESS DKR 1400

DESCRIPTION

Relaxed everyday dress with a line skirt. Very versatile and easy to dress up and down.

- Mid thigh length

DETAILS

100 % Linum

Material on hangtag no. 3

CARE INSTRUCTIONS

SIZES AVAILABLE

XS S M L XL

COLORS AVAILABLE

RIB PULLOVER DKR 900

DESCRIPTION

Comfy ribbed pullover in a relaxed fit and drop shoulders. Perfect for fall days. Worn alone or as a layering piece with a thin turtleneck or a dress shirt underneath.

DETAILS

73% Polyester 21% Viscose 6% Spandex Material on hangtag no. 2

CARE INSTRUCTIONS

SIZES AVAILABLE

XS S M L XL

COLORS AVAILABLE

RIB TURTLENECK DKR 900

DESCRIPTION

Comfortable every day turtleneck pullover in a soft rib jersey material.

DETAILS

73% Polyester 21% Viscose 6% Spandex Material on hangtag no. 2

CARE INSTRUCTIONS

SIZES AVAILABLE

XS S M L XL

COLORS AVAILABLE

V-NECK BLOUSE DKR 1200

DESCRIPTION

Relaxed v-neck blouse in a soft fishtail binded material. Has stitching down the sleeves and a row of buttons in front. Perfect for all occasions.

DETAILS

100 % Linum Material on hangtag no. 3

CARE INSTRUCTIONS

SIZES AVAILABLE

XS S M L XL

COLORS AVAILABLE

PLISSﾃｩﾃ右E SKIRT DKR 1100

DESCRIPTION

Feminine high waisted skirt with a plissee looking hemline made of pleats. An essential for both work or a nice evening out.

- Mid thigh length

DETAILS

100% Viscose Material on hangtag no. 4

CARE INSTRUCTIONS

SIZES AVAILABLE

XS S M L XL

COLORS AVAILABLE

WOOL COAT

WOOL TROUSERS

RIB DRESS

WOVEN DRESS

RIB PULLOVER

RIB TURTLENECK

V-NECK BLOUSE

PLISSEE SKIRT

SHOWN: RIB DRESS 1500 DKR V-NECK BLOUSE 1200 DKR WOOL TROUSERS 1300 DKR RIB PULLOVER 900 DKR PLISSEE SKIRT 1100 DKR WOOL COAT 3500 DKR

NOT SHOWN: WOVEN DRESS 1400 DKR RIB TURTLENECK 900 DKR

CONTACT Filippa K AB Söder Mälarstrand 65, 9tr 118 25 Stockholm, Sweden Email: INFO@FILIPPA-K.SE Phone: +46 8 615 70 00