It’s not only strength that Metsä Board is looking for in its chemical pulps, but also whiteness, purity and fibre length. “Our work involves managing the raw material mix and deliveries so that we won’t run out of pulp. There’s no need for Metsä Board to buy pulp spots from the market. This is why we always know what we are getting, and how to make the most of it,” says Vakkilainen. Making the most of the best available know-how also involves running joint development projects with research institutes. “For Metsä Fibre there’s also no sense in investigating something without the customer. Doing things jointly from the early days is the essence of innovating products that will be viable,” adds von Weymarn. So even if fibre know-how may not be quite as easy as 1 2 3, it’s clear that The Show Must Go On. And as Metsä Board keeps the show running, the outcome will be even better boards in the future.
Niklas von Weymarn (left), Tom Nickull (both from Metsä Fibre) and Kutsi Vakkilainen ( from Metsä Board): the trio working for everyones Easy Livin’. There’s no need for Metsä Board to buy pulp spots from the market.
WHITE, BRIGHT AND LIGHT. THE 123s OF METSÄ BOARD.
Magazine | issue 1/2015
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